Employer Content Marketing

Chris Le'cand-Harwood
  • 5.0 (1)
  • BUSINESS
  • UPDATED BIMONTHLY

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

  1. Employer Branding at Scale: Aligning Stakeholders, Teams & Technology

    6D AGO

    Employer Branding at Scale: Aligning Stakeholders, Teams & Technology

    How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer, Global Head of Talent Attraction at ABB, about how organisations bring employer branding together across teams, stakeholders and locations. While ABB operates globally, the challenges Jane describes are familiar to any organisation trying to coordinate employer branding across different parts of the business. This conversation explores how to: - Align multiple stakeholders and departments - Maintain consistent employer branding across teams or regions - Balance global guidelines with local flexibility - Build processes that help teams collaborate - Use technology and platforms to scale employer branding - Prove the value of employer branding to the wider business - Build internal communities that drive adoption and momentum The key lesson: Scaling employer branding is about aligning people, processes and technology across the organisation. This episode is part of a series supported by Cliquify - the Employer Branding Operating System for organisations - featuring conversations with in-house practitioners about how employer branding really works inside organisations. Find out more about Cliquify here: https://www.cliquify.me/ Subscribe to the Employer Content Marketing Newsletter here: https://www.employercontent.marketing/ Connect with Jane here: https://www.linkedin.com/in/janemehringer/

    35 min
  2. 5 Pillars of Employer Content Success in 2026 | Co-Created Series Finale with Employer Content Club

    JAN 14

    5 Pillars of Employer Content Success in 2026 | Co-Created Series Finale with Employer Content Club

    Welcome to the final episode of Employer Content Club's Co-Created series! 🎙️In this special studio session, me and Chris Murdoch wrap up the series by revealing the five essential pillars for creating authentic employee content over the next 12 months. Whether you're a solo practitioner or part of a small EB team working with tight budgets, this episode gives you a practical framework to transform your content creation approach. Throughout the Co-Created series, we've explored how organisations like VCA Animal Hospitals and Police Now are building sustainable content operations by co-creating WITH employees, not just creating content ABOUT them. This finale brings together all those learnings into five actionable pillars you can start implementing immediately. Timestamps: 00:00 - Introduction & Series Recap 03:15 - Pillar 1: Creating Space to Think Differently 12:40 - Pillar 2: Budget - Doing Better with Less 24:18 - Pillar 3: What's In It For Them? 35:22 - Pillar 4: The Agile 4-Week Sprint 45:10 - Pillar 5: Experience Over Efficiency Discover why the iterative approach beats the big-budget campaign, how to incentivise employee participation authentically, and why doubling down on experience (not just efficiency) will be your competitive advantage in 2026. 🔗 Join Employer Content Club:Sign up at to access all episodes and connect with other EB practitioners building co-created content strategies. https://www.employercontent.club/co-created 📧 Connect with the Employer Content Club hosts:Chris Le'cand-Harwood - https://www.linkedin.com/in/chrislch/Chris Murdoch - https://www.linkedin.com/in/chrismurdoch/ About the Co-Created Series: A series exploring how to build authentic content WITH employees, not just about them. Hosted by Chris Le'cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.https://www.employercontent.club/co-created Series partner: This series is proudly created in partnership with Vouch - the tool that makes employee content creation frictionless. https://vouchfor.com/

    41 min
  3. The Agile Content Engine: Balancing High-Production & Employee Videos for Maximum ROI

    12/19/2025

    The Agile Content Engine: Balancing High-Production & Employee Videos for Maximum ROI

    In this episode of the Co-Created Series, Erik Rivas, Head of Employer Brand and Recruitment Marketing at Police Now, reveals how building an efficient employee content engine - balanced with high-production content - drives authenticity, agility, and measurable ROI for their employer branding and recruitment marketing.The Core Message:It's not either/or - it's about balance. High-production content fills your campaigns and website with polish, while employee-generated content gives you the agility to experiment, pivot quickly, and capture authentic day-to-day realities. Together, they create an efficient content engine that maximises return on investment.Key Topics Covered:⚖️ The 50/50 balance: When to use high-production vs employee-generated content🎬 Co-producing with employees: Getting authentic stories from those who've lived it⚡ The agility advantage: Responding to changing recruitment needs in weeks, not months🔧 Building an efficient content engine that extends investment lifespan💰 Reducing cost per hire and attrition through strategic storytelling📦 Centralising content: No more lost videos or WhatsApp file transfers🔄 Extending the life of expensive production shoots through smart repurposing🧪 How flexibility enables fearless experimentation with new topics and voices🎯 Proving ROI by connecting content to core business metricsWhy This MattersErik explains how Police Now created a content engine that balances both approaches. High-production shoots have a role to play in campaign-specific content and website hero videos - but they can be expensive and time-consuming. When priorities shift and you need content about new locations or roles, you can't wait five months for another production shoot.That's where the balance matters. Employee-generated content gives you the flexibility to experiment with new questions, try different angles, and respond rapidly - all while maintaining quality. The key is having both working together: polished branded content for campaigns, and agile employee content for day-to-day realities and rapid response.The result? Authentic stories that set realistic expectations for candidates, the agility to pivot when recruiting different roles or locations, and centralised content management that extends ROI on every piece of content you create.Connect with Erik Rivas:https://www.linkedin.com/in/erikrivas/About Police Now:Police Now is a top graduate employer recruiting graduates into neighbourhood policing, detective roles, and specialised areas including counterterrorism and economic crime.If you're building an employee-generated content function in-house, this episode gives you the practical playbook.👥 Join Employer Content Club and get the next episode in this series [including bonus content about AI]: https://www.employercontent.club/co-createdBecome a founding member and help shape how we build this community. You'll get early access to upcoming events we're planning and be part of the conversation from the start.👉 Sign up at[https://www.employercontent.clubCo-Created Series – How to build authentic content WITH employees, not just about them.Hosted by Chris Le’cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-founders of Employer Content Club.Our "Co-Created" series is supported by Vouch (the tool Erik and team use to make employee content creation frictionless).[https://vouchfor.com]Subscribe to Employer Content Marketing for more episodes

    33 min
  4. How to Successfully Co-Create Content With Employees | Inside VCA, Co-Created Series

    12/01/2025

    How to Successfully Co-Create Content With Employees | Inside VCA, Co-Created Series

    Want to see how an organisation co-creates authentic content with employees? Go behind the scenes with us at VCA Animal Hospitals. Ally Brown, who leads employer brand at VCA (1,000+ veterinary hospitals across the US and Canada), reveals the strategies and tactics she uses to get busy veterinary professionals creating compelling content - even when they're seeing pets all day. This is your inside look at making employee-generated content actually work.In this episode, you'll learn: • The creative brief approach that treats employees as collaborators, not just subjects • How to make the ask so employees feel special (and actually say yes) • How to generate lots of content formats from a one-day photoshoot • Working around the biggest challenge: time constraints with deskless workers • Why starting with student creators built the perfect foundation • Using AI to craft better questions without losing authenticity Real examples include an 81-year-old veterinary technician sharing career wisdom, rescue stories from house fires, and hyper-targeted video job ads for struggling markets. If you're building an employee-generated content function in-house, this episode gives you the practical playbook. 👥 Join Employer Content Club and get the next episode in this series [including bonus content about AI]: Become a founding member and help shape how we build this community. You'll get early access to upcoming events we're planning and be part of the conversation from the start. 👉 Sign up at https://www.employercontent.club/co-created---Co-Created Series – How to build authentic content WITH employees, not just about them. Hosted by Chris Le’cand-Harwood (Content Marketing Pod) and Chris Murdoch (Voyse), co-hosts of Employer Content Club. Proudly created in partnership with Vouch (the tool Ally uses to make employee content creation frictionless). https://vouchfor.com Subscribe to Employer Content Marketing for more episodes

    25 min
  5. Recruitment Marketing Awards Debrief | Co-Created Ep. 2, with Employer Content Clu

    10/24/2025

    Recruitment Marketing Awards Debrief | Co-Created Ep. 2, with Employer Content Clu

    In this episode of Co-Created, I sit down with my Employer Content Club co-host Chris Murdoch to debrief the Recruitment Marketing Awards (RMAs). Fresh from a night of celebrating great work, rubbing shoulders with the EB community, and yes, a decent-sized dance floor, we dive into the conversations that matter. We cover the real challenges facing the industry right now, explore the role of co-creating authentic content with employees, and deep dive into some of the award-winning work that's pushing boundaries. From intimate MS Teams calls to big production moments, we discuss what it really takes to capture authenticity at scale. Note: While we attended and discuss the Recruitment Marketing Awards in this episode, this content is not affiliated with or sponsored by the Recruitment Marketing Awards. About Co-Created Co-Created is a podcast and vlog series from Employer Content Club, supported by Vouch. Hosted by myself and Chris Murdoch, we're exploring how EB and TA teams can capture authentic workplace culture with their employees—proving you don't need huge budgets to create content that resonates. Shot entirely on iPhones and mics, we're keeping it real. About Employer Content Club Employer Content Club is a community for employer branding and talent acquisition professionals who want to create authentic content with their employees. We share practical insights, host events, and connect in-house practitioners who are doing the work. Become a Founding Member We're looking for founding members to join Employer Content Club! Sign up to contribute your opinions and experience during this series, and be the first to know about upcoming Employer Content Club events: https://www.employercontent.club/co-created Supported by VouchThis series is supported by Vouch, a platform that makes it easy to capture and share authentic employee stories through video. ➡️ https://vouchfor.com

    30 min
  6. Welcome to "Co-Created: How to Build Authentic Content with Employees."

    10/15/2025

    Welcome to "Co-Created: How to Build Authentic Content with Employees."

    Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating heart of effective talent attraction, and why creating community around content creation is so crucial for in-house teams.What's Coming This Autumn:📍 Episode 1: Vlogging from the Recruitment Marketing Awards - capturing insights from industry disruptors on co-creating content with employees📍 Episodes 2 & 3: In-depth conversations with organizations at different stages of their co-creation journey - from getting started to achieving success📍 November Finale: In-person London meetup and podcast recording, reflecting on the series and looking ahead to 2025Key Topics Covered:- Why employer content creation often feels like a lonely, siloed role- The challenge of "doing more with less" in employer branding- Moving beyond the "river of meh" content- Getting buy-in from stakeholders and engagement from employees- Building a culture around employee-generated content- The role of community in fostering bravery and reducing imposter syndromeThis series is supported by Vouch - the leading video-first AI content platform for talent teams, and the platform we're using to collect stories and insights from employer brand professionals throughout the season.Join the Community:Sign up to the Employer Content Club waitlist to get involved, share your voice, and be notified about upcoming events and initiatives.https://www.employercontent.club/co-createdFind out more about Vouch - the leading video-first AI content platform for talent teams https://vouchfor.com/

    18 min
  7. IHR London Live 2025: Key Takeaways on AI, Human Touch & High Performance

    09/25/2025

    IHR London Live 2025: Key Takeaways on AI, Human Touch & High Performance

    Just wrapped up an incredible day at IHR London Live! Here are my top takeaways from this year's event:🔗 LinkedIn Networking Power: Being active on LinkedIn before events transforms your experience - within minutes I was reconnecting with familiar faces and building on existing conversations🤖 AI vs Human Touch: While AI dominated the conversations, the real focus was on maintaining authenticity and finding those "magic moments" that humanize your employer brand🏊‍♂️ Lessons from Mark Foster: Olympic swimming champion shared powerful insights on:- Surrounding yourself with the right people for high performance- Building your tribe to push boundaries in HR- Rolling with life's punches and turning failures into learning opportunitiesThe key message? Failure isn't really failing - it's discovering what you need to do next. This applies both personally and organisationally.What resonated most with you about balancing AI efficiency with human authenticity in HR? Let me know in the comments!

    4 min
  8. AI Won’t Replace Employer Branding. But It Will Redefine It

    09/16/2025

    AI Won’t Replace Employer Branding. But It Will Redefine It

    AI isn’t here to take over employer branding—but it is reshaping the way teams approach it.In this episode of the Cliquify mini-series, Chris sits down with Amit Parmar, CEO of Cliquify, to explore how AI is changing the role of employer branding. From early adoption to advanced use, we unpack where the opportunities really are - and what EB leaders need to focus on next.What you’ll hear in this episode: • How AI is being used in employer branding today • The biggest mindset shift EB leaders need to make • Why analytics may matter more than content creation • What Cliquify’s new platform, Cleo, could mean for the future of EB • Three must-ask questions before adopting any AI tool💡 Whether you’re experimenting with AI or leading employer branding at scale, this conversation will give you the perspective to think differently about what comes next.👉 Get Your Free Employer Brand Intelligence Report here [worth $3,000] https://bit.ly/4n2lJFN⏪ Missed the previous episode about the evolution of Employer Branding? Watch/listen my conversation with Amit here: https://open.spotify.com/episode/6d9R29fo1eQee4akcId0Kn?si=VVvn-Xg2ScaS_8zS4rFC6g

    22 min
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Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

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  • Creator
    Chris Le'cand-Harwood
  • Years Active
    2020 - 2026
  • Episodes
    147
  • Rating
    Clean
  • Copyright
    © Chris Le'cand-Harwood
  • Show Website
    Employer Content Marketing