En Factor Podcast

Rebecca White
  • 5.0 (13)
  • ENTREPRENEURSHIP
  • UPDATED BIMONTHLY

The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.

  1. 13H AGO

    Work Smarter, Not Harder: Optimizing Your Marketing Strategy with Jason Kramer and Cultivize

    In this episode of The En Factor, we are thrilled to be joined by Jason Kramer, who is the Founder of Cultivize. From a young age, Jason had a strong passion for art and building things and although he was completing his education at Syracuse University, he was still unsure of the path he wanted to take professionally. After earning his degree, Jason went on to begin a career in graphic design and advertising, but when the company he was working for downsized their team, the idea of starting his own business grew more and more as he was also freelancing at the time. Fast forward after gaining over 20 years of experience in the marketing and business development, Jason is leading Cultivize to new heights by helping established businesses overcome growing pains and other business and marketing problems to effectively scale and grow. Jason has seen the marketing world evolve countless times through all of his experience, and Cultivize is continuing to lead that evolution through their consulting services for marketing and business development. The company provides their clients, which is versatile client base, the technology and systems to fully optimize CRMs in order for these client companies’ sales and marketing teams to fully maximize their time, and work smarter, not harder. By providing such a service and technology system like Cultivize is able to, Jason and his team seamlessly blend technology, marketing, and art in order to address their clients’ needs and provide long term, sustainable solutions to keep them moving forward. Tune in and join Jason and Dr. Rebecca White as they dive deep into a plethora of engaging topics including Jason’s background and journey to marketing, consulting, and ultimately starting Cultivize, the absolute need for effective and efficient CRM systems for companies that want to evolve and expand, and the role that technology and AI have played in evolving the marketing world and creative industry. Key Words - Marketing, CRM Connect and learn more about Jason and his business, Cultivize, here: https://cultivize.com/learnmore/ Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/

    56 min

  2. FEB 13

    From Lawyer to Tech Entrepreneur: The Pivot That Led to a $25M SaaS Business with Emeric Ernoult

    In this episode of the En Factor, we welcome the CEO and co-founder of Agorapulse, Emeric Ernoult. Emeric grew up spending time in the United States and Africa before moving to France, where his family is from, to go to school to become a lawyer. Experiencing lots of success early on in his law career had Emeric wanting more for himself, but he was still too young to be able to become a partner and advance his law career further. Wanting control over his own destiny, Emeric transitioned into entrepreneurship and built out Agorapulse into a pioneer of social media management, with the simple goal of making anyone comfortable with utilizing social media for their business. Emeric brings to this conversation vast international and business experiences that offer lots of perspective and insight to building a multinational business, and how valuable traveling and immersing yourself in different cultures can enhance your personal, professional, and business development. Tune in and join Emeric and Dr. Rebecca White as they explore and reflect on topics of conversation including the evolution of social media management and how Agorapulse simplifies the array of complexities that come with social media and content strategy, as well as what it takes to build a product and business that is valuable and can be scaled to operate without the owner. You won’t want to miss out on this spectacular episode! Key Words - Social Media, Scaling Companies   Check out Emeric’s business, Agorapulse, here: https://www.agorapulse.com/ Connect with Emeric on LinkedIn, here: https://www.linkedin.com/in/ernoult/   Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/

    54 min

  3. JAN 16

    Goal Set Yourself Up For A Successful 2026: A Special New Year’s Episode Featuring Isabella Grinter and Avin Samtani

    Happy 2026 from Dr. Rebecca White and the En Factor! This special New Year’s episode is centered around goal setting, and you will not want to miss a moment of today’s discussion. Dr. White kicks off the episode with an introduction to goal setting and some of the research, best practices, and advice regarding goal setting in today’s world of constant uncertainty. We then dive into two shorter case study like interviews with two different entrepreneurs who are in two different stages of business, but both of these business owners are big goal setters with big goals for the upcoming year and beyond. We first welcome Isabella Grinter to the show, who is in an earlier stage entrepreneur and the founder of Izzies Bikinies. Since her senior of high school, Isabella has been making custom reversible swimwear to solve her problem of the difficulty to find swimwear that had the combination of stylish and fitting. She quickly found out how she wasn’t the only one facing this problem and what started as a side hustle is now a serious venture. Tune in and join Isabella and Dr. White to hear more about the start and progress of Izzies Bikinies, how Isabella sets goals and makes plans to achieve them, and the goals she has for scaling her business in 2026 while continuing to work towards her master’s degree in entrepreneurship at the University of Tampa. We then welcome Avin Samtani back to the show, who is a more experienced entrepreneur and has been in business for more than a decade, and was previously a guest on the En Factor back in 2023. Avin is the co-founder of AquaVault, which manufactures, distributes, and markets portable safes, phone accessories, and bags that are focused for frequent travelers. Avin has always been a huge goal setter and is a big believer in using goals as a tool to stay organized and focused in all aspects of life. Listen in on Avin’s return to the En Factor for topics of discussion including how he views and navigates uncertainty throughout his whole planning and goal setting process, and some of the goals that he has for AquaVault in 2026. Dr. White then wraps it all up with a discussion of her experiences with setting goals and how goals have kept her focused throughout her life, how she is setting goals for the upcoming year in a unique way by reflecting on the past and looking even further ahead into the future than 2026, and what you can expect from the En Factor in 2026. We thank you for joining us for this episode and hope you enjoy the episode! Key Words - Goal Setting, Planning   Check out Isabella’s business, Izzies Bikinies, here: https://www.izziesbikinies.com/?srsltid=AfmBOoqN0qgwBkJ5C3XTr5psZOb8Ahm1BeWwKkJcsLmU_ekU2BTXODTE   Check out Avin’s business, AquaVault, here: https://theaquavault.com/   Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/

    56 min

  4. 12/04/2025

    Master Your Pitch With TV’s “Billion Dollar Man” Bob Circosta: A Special and Live Episode of the En Factor

    This week’s episode of the En Factor is a special one that was recorded live at the Global Collegiate Entrepreneurs Organization (CEO) Conference in Tampa, Florida with one of the most successful pitchmen that there is. Today’s guest is Bob Circosta, who is well known for being the original Home Shopping Network host and playing a huge role in the foundation and rise of the multi-billion dollar home shopping industry. Bob’s illustrious career includes over 25,000 hours selling on live television presenting over 75,000 products leading to selling over $6 billion worth of product and merchandise. He also has spent much of his time mentoring entrepreneurs and businesses to optimize their pitch to best communicate their ideas and business to their audiences and ultimately increase their sales. Adding to his impact in the entrepreneurial community, Bob has authored a book, “Life’s A Pitch”, while also speaking and being featured on Good Morning America, The Today Show, USA Today, and the Wall Street Journal for the work he has accomplished. Joining host Dr. Rebecca White along with a live audience of students, educators, and entrepreneurs, Bob provides impactful and game-changing advice throughout this episode. You won’t want to miss a second of this inspiring conversation with topics including how to build and present your pitch, lessons on building confidence with your communication, Tom’s firsthand experience of the evolution of home shopping, and a live Q&A session at the end with questions coming from the audience!   Check out Bob’s book, “Life’s A Pitch”, and more from his website, here: https://www.bobcircosta.com/ Connect with Bob on LinkedIn: https://www.linkedin.com/in/circostabob/   Explore Dr. White’s Entrepreneurial Intelligence (EI) Lab and Download Her EI Goals Worksheet, here: https://drrebeccawhite.com/entrepreneurial-intelligence-lab/ Check out Dr. White’s book, “See, Do, Repeat”, and more from her website, here: https://drrebeccawhite.com/see-do-repeat/   Key Words - Sales, Entrepreneurial Mindset

    56 min

  5. 11/26/2025

    Fueling The Flame Within with Registered Nurse and Author Pamela Baptiste

    This week’s special Thanksgiving episode of the En Factor features oncology nurse and book author Pamela Baptiste, who was a pleasure to have on the show. Pamela’s journey began on the Caribbean island of Trinidad where her hardworking and resilient mindset was built by the positive and inspiring influence of her parents. She always wanted to be a nurse growing up, as she was inspired by the compassion and care that she saw from other nurses at a young age. Her lifelong dream became a reality after moving to New York for nursing school and becoming a registered nurse at Memorial Sloan Kettering Cancer Center where she spent more than 20 years working. Continuously driven by her passion for not only dealing with patients’ symptoms and diseases, but also reinforcing their spirit and mindset, Pamela found her way to Tampa, Florida where she has been a RN for Moffit Cancer Center ever since. Throughout her professional journey and as you will hear throughout today’s episode, Pamela’s career and mission always has had gratitude, mentorship, and giving back at the forefront. These qualities and Pamela’s inspiring journey of building her career coming from another country and working tirelessly all while raising her daughter led her to wanting to inspire and fuel the fire for other nurses that are on their own journeys. And one of the results of her philanthropic mindset was becoming an author and publishing her own book, The Flame Within, written to encourage and help guide aspiring and practicing nurses on their journeys. You won’t want to miss a moment of Pamela’s amazing story and impactful advice, as she and Dr. Rebecca White dig into topics of conversation including how her upbringing in Trinidad shaped her mission and mindset, technological factors that are driving more nurses to become entrepreneurial, and the importance of gratitude and giving back to others and your community. Connect with Pamela on LinkedIn here! https://www.linkedin.com/in/pamela-baptiste-msn-rn-ocn-575986161/ Check out Pamela’s book, The Flame Within, on Amazon! https://www.amazon.com/Flame-Within-Channels-Nursing-Passion-ebook/dp/B0CW1HM1B7/ref=sr_1_1?crid=FBMU1Q6KWYBA&dib=eyJ2IjoiMSJ9.3rb1k7_bxZe3AScpwT4mZL-2SQ_eP16CQJNbkCZkuno.h4D-SBHnmSGTOR1LlZcO4jmMO9pylx_6tHkU5qWYrVE&dib_tag=se&keywords=the+flame+within+pamela+baptiste&qid=1764116720&sprefix=the+flame+within+pamela+baptiste%2Caps%2C118&sr=8-1  Key Words - Healthcare, Gratitude

    31 min

  6. 11/14/2025

    The Growth Mindset Behind Tim Packer’s Creative Comeback

    On this week’s episode of the En Factor, we are excited to be joined by celebrated Canadian artist and creative business mentor, Tim Packer. Tim had a lifelong dream of making a living off of his artwork, but had given up on himself after only a few years of not being satisfied with his talent and potential as an artist after college. He left his dream to join the police force for nearly 20 years, but it was an introduction to the concept of a growth mindset when everything changed for Tim. Tim began pursuing his passion for art again in 1997 while remaining in the police force as a detective for a few more years before leaving law enforcement to live out his dream and build out his art business, Tim Packer Fine Arts. And it wasn’t long until Tim’s paintings were being featured in and winning awards at all sorts of different art shows across North America.  Tim Found found lots of success through his work, but also expanded his revenue stream by opening his own online store and growing into social media and selling directly to consumers. But after some time, Tim’s mission grew into the desire to help other aspiring artists achieve the same success he did, but also helping a create smoother path for them to get there. This led him to starting a Youtube channel for artists, as well as opening the Tim Packer Art Academy as a way to further give back to other artists pursuing their creative careers. You don’t have to be artist to tune in and join us for this enlightening and motivating episode with Tim, as he and Dr. Rebecca White dive into topics of conversation including the importance of the word “yet” and having a growth mindset, the decisions behind Tim’s journey from art to law enforcement and back to art, and Tim’s advice for listeners on recognizing opportunities and finding your true passion. You won’t want to miss a moment of Tim’s incredible story and advice! Key Words - Arts Entrepreneurship, Career Transitions

    1h 1m

  7. 10/31/2025

    Embracing Your Zone of Genius: How Leslie Hassler Transforms Challenges into Opportunities

    In this episode of the En Factor, we are excited to welcome Leslie Hassler, founder of Your Biz Rules, to the show. Leslie’s journey to Your Biz Rules was not very linear, as she spent years working at an advertising agency before starting her first business, a residential design and construction company. After some time with this venture and realizing that what she was doing wasn’t fulfilling to her, she pivoted into Your Biz Rules, which is where she used her passion for coaching and consulting other small business owners to help them scale their businesses. Through sharpening their entrepreneurial mindset and discovering the deepest understanding of themselves, combined with professional fractional C suite and consulting services, Leslie’s team treats each client uniquely and helps them best align their personal strengths and superpowers with the goals of their business to achieve success in a way that’s fulfilling to the business owner. Tune in and join Leslie and Dr. Rebecca White as you won’t want to miss a moment of the amazing energy throughout this conversation with the two diving into topics including Leslie’s mindset about giving up responsibility and confidently building a team around you, advice for scaling as a small business and as a service business, and how to view uncertainty as a constant and not as a fearful roadblock to your success. Leslie also kindly provided a special, custom link specifically for En Factor listeners to visit on her website! If you enjoy today’s conversation and would like to connect with Leslie and Your Biz Rules, we would love for you to visit https://www.yourbizrules.com/enfactor/ . Key Words - Scaling Companies, Entrepreneurial Mindset

    1h 7m

  8. 10/23/2025

    From Guam to ‘Global Sprouts’: Whitney Dueñas Richardson's Journey of Cultural Impact

    This week’s episode of the En Factor features Whitney Dueñas Richardson, who is the founder of Global Sprouts. Whitney’s journey is a very inspiring one, where she grew up in Guam before her family moved to the United States while she was in high school, when she was struck by the low level of cultural awareness in the United States. But it was when Whitney saw this same disconnect in her own daughter, she knew she had to do something to educate the future generation about being culturally aware, curious, and understanding. These experiences combined with her constant traveling around the world have resulted in Whitney starting Global Sprouts, which are culturally themed learning kits based off of different cultures around the world that allow families and educators to immerse the younger generation in other cultures. Through resources and activities including board games, toys, children’s stories, recipes and more, Global Sprouts’ boxes instantly immerse and educate children on other people, places, and cultures all around the world. Tune and in join Whitney and Dr. Rebecca White for this insightful and impactful conversation as they uncover topics including how Whitney’s childhood and heritage shaped her identity and approach to life, the value of experiencing and immersing yourself into other people’s cultures, and how being fearless and open-minded can open so many new doors and opportunities for you as an entrepreneur. Key Words - Cultural Awareness, Women In Entrepreneurship

    52 min
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5
out of 5
13 Ratings

About

The En Factor Podcast features conversations with entrepreneurs who have started, stumbled and succeeded.

Information

  • Creator
    Rebecca White
  • Years Active
    2019 - 2026
  • Episodes
    164
  • Rating
    Clean
  • Copyright
    © Copyright 2019 All rights reserved.
  • Show Website
    En Factor Podcast

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