40 episodes

Endless Coffee Cup is a weekly discussion of marketing news,
culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why."
Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Endless Coffee Cup Matt Bailey

    • Business
    • 5.0, 1 Rating

Endless Coffee Cup is a weekly discussion of marketing news,
culture and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why."
Hosted by Matt Bailey, CEO & Founder of SiteLogic.

    The Need for Digital Literacy

    The Need for Digital Literacy

    Matt and Ashley met up and recorded a socially-distanced podcast a few weeks ago.  Of course, the conversation turned to the overwhelming amount of fake news surrounding COVID-19.  But beyond fake news, there is a substantial problem in people’s ability to discern what is true and what is false information online. 

    • 51 min
    How to Create Effective Online Learning Courses

    How to Create Effective Online Learning Courses

    Classes are moving online! But is that a good thing? Many are complaining that instructors don’t know how to use the technology, and it might be leaving a bad impression of online/distance learning.

    • 53 min
    Calculating the Return on Training

    Calculating the Return on Training

    How does a training manager measure the effectiveness of their training? There are significant obstacles. Most notably competing priorities, lack of data, or simply not knowing where to start. Beyond that, what type of assessments should be used to show that the training was effective? 

    • 42 min
    Master Personal Presence Through Your Webcam

    Master Personal Presence Through Your Webcam

    As the world events have forced us to do business through the internet, the only external personal interaction is through our webcams.  In this episode, Stewart Bewley joins Matt to talk about how we can master our personal presence through the webcam.

    • 33 min
    Tap Into Neuromarketing

    Tap Into Neuromarketing

    Did you know that there is a part of your brain that makes decisions quicker than your rational, logical thought?  Your unconscious mind reacts quickly to stimulus, which then influences our reactions and rational thinking.

    For years, advertisers have known and realized that there are techniques that tap into the unconscious mind faster and more effectively than traditional, rational approaches. Chances are, you are swayed by neuromarketing techniques nearly every day, and you don’t even realize it.

    • 58 min
    Don't Go Chasing Algorithms

    Don't Go Chasing Algorithms

    In this episode, Matt and Ashley discuss Google’s latest major algorithm update, Algorithm Bert. 
    Here’s the interesting part: There is nothing that anyone performing search engine optimization can do to optimize for this algorithm.  However, if you have been regularly publishing helpful information to educate your audience and provide helpful content, you’ll probably benefit. 

    • 58 min

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