57 episodes

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

Endless Coffee Cup Matt Bailey

    • Business
    • 5.0 • 2 Ratings

Endless Coffee Cup is a discussion of marketing news, culture, and media for our complex digital lifestyle. With a wide range of marketing topics, we bring insights beyond the headlines, and a challenge to "ask why." Hosted by Matt Bailey, CEO & Founder of SiteLogic.

    Trust and the Digital Economy

    Trust and the Digital Economy

    John Marshall joins Matt to follow up on his previous appearance on Endless Coffee Cup, where he talked about his new book, Free is Bad. They talk about the reception of the book and the prevailing opinions about online privacy.
    John shares about his upcoming series of videos, “Can I Trust It?” which brings up another line of discussion about the value of trust in the Digital Economy. With social media suffering failures, hacks, scrapes, and investigations weekly, how do you know who or what to trust?
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 1 min
    Is Education Necessary for Digital Marketing?

    Is Education Necessary for Digital Marketing?

    Many in the digital marketing industry think that a formal education is unnecessary. T. Adeola Osinubi not only disagrees with that thought but is also taking action to remedy the situation. 
    In his book, Straight Outta Context, he explains how he was taken in by bad actors who were more than happy to take his money and teach outdated, questionable and even dangerous techniques to gain rankings in Google.
     It wasn’t until he enrolled into a degree program that he learned the marketing principles, formal approaches, and industry best practices. He now teaches others not to be taken in by the “just Google it” crowd as an alternative to education.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min
    Google's "Smart Campaigns" Aren't So Smart

    Google's "Smart Campaigns" Aren't So Smart

    Matt and Ashley evaluate the beginner advertiser experience on Google Ads.
    Called "Smart Campaigns," new advertisers signing up for Google Ads search ads are being treated to a “training-wheel” experience, according to Matt. Matt and Ashley look at the set-up process through the eyes of a new advertiser and find too many areas where the instructions are unclear, incomplete, or simply unavailable.  
    So why are new advertisers being forced into this format? It has everything to do with Google’s machine learning. To start their Smart Campaign, advertisers must allow Google to make changes to their ad headlines, ad copy, keywords, and keyword matching. Google is striving to make the ad experience purely automated, but it doesn’t seem ready for prime time just yet.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 30 min
    Influence, Not Influencers

    Influence, Not Influencers

    Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things.  Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min
    How to Create Amazing Content on YouTube

    How to Create Amazing Content on YouTube

    Greg Jarboe joins Matt again to follow-up on their earlier conversation about YouTube’s Secret Sauce. In this episode, they dive into further aspects of creating great content, which is a simple formula: Get better every day.
    The best advice is to avoid the “silver bullet” mentality (put everything into one video with the intent and purpose to go viral) and to methodically create, assess, learn, and create more. The headlines might be full of overnight sensations and viral stories, but the consistently amazing video producers are ones that have been working hard; perfecting their approach based on analytics, response rates, and feedback. 
    Greg shares stories that will motivate you to find your own story and to tell it with creative flair.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 2 min
    Email Isn't Going Anywhere!

    Email Isn't Going Anywhere!

    Join us as Email expert Jeanne Jennings shares her email insights, practical advice for marketers, keys to grow your list and engage your customers.
    Email is “the rich old grandmother” as Jeanne explains. Far from being a tired and predictable medium, Email is a dynamic nurturing and loyalty-building platform that still provides the best ROI in the business. Even more, it can be optimized to build even more ROI for those who are willing to invest time, effort, and development of their lists. Relevancy is the key to the game, and Email provides a solid basis for any business to grow.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 1 hr 4 min

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