Engage Your Brand®

Emily Foster
  • 5.0 (13)
  • Marketing

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

  1. 1d ago

    78: Wedding Planner Tips & Building a Business on Your Own Terms with Beth Kramer

    What if the most radical thing you could do for your wedding business was to just... stop doing what everyone else is doing? In this episode, I'm joined by Beth Kramer, wedding planner, author of Modern Etiquette Wedding Planner, and co-founder of Altared. Beth shares some of the most refreshing wedding planner tips you'll hear, from walking away from Instagram to building a Google-driven business through blogging, and why her best marketing tool has always been her words. Key takeaways: How Beth built a Google-driven wedding business through consistent writing and blogging, and why that's still working years laterWhy she walked away from Instagram in 2023 and has never looked back, and what she does insteadThe "Rent My Brain" consulting offer she started during COVID that turned into one of the best parts of her businessWhat fighting the wedding industrial complex actually means in practice for vendors and couples alikeHow Altared became a nationwide free community for like-minded wedding vendors and how you can get involvedListen in for the full conversation, including the funniest wedding story you'll hear all year. Ready to build a brand and website that works as hard as your words do? Emily Foster Creative helps wedding pros show up with strategy and clarity, even without a massive social media following. Resources: Elisabeth Kramer's website: elisabethkramer.comElisabeth Kramer Newsletter: elisabethkramer.com/newsletterAltared: altaredpdx.comModern Etiquette Wedding Planner by Elisabeth KramerEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  2. Aug 20

    77: Niching Down as a Nigerian Wedding Planner with Bisola

    What happens when you stop trying to be everything to everyone and become the only obvious choice for one specific client? In this episode, I'm joined by Bisola of Event Design by B, a wedding planning and design firm specializing in Nigerian and multicultural weddings across the United States. With over 13 years in the industry, Bisola shares how niching down into Nigerian weddings completely transformed her business, what it actually takes to plan large-scale multi-day celebrations, and how she navigates complex family dynamics, cultural traditions, and guest counts of up to 550 people. Key takeaways: Why niching down as a Nigerian wedding planner was one of the top three best decisions Bisola ever made for her businessWhat couples and families actually look for when hiring a planner for a large multicultural weddingHow to navigate multiple decision makers, cultural traditions, and family dynamics with graceWhat makes Nigerian and multicultural weddings uniquely memorable, and why they're not for every plannerHow infusing your personality into your brand and showing your face online directly impacts your inquiry rateListen in for the full conversation and a behind-the-scenes look at one of the most layered and celebratory niches in the wedding industry.Ready to build a brand that makes you the obvious choice in your niche? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a website that speaks directly to your ideal client. Event Design by B: www.eventdesignbybe.comInstagram: @eventdesignbybeEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  3. Aug 13

    76: 13 Ways My Husband Has Helped Me Grow My Business

    Behind every successful business is a village, and today I'm celebrating mine. In this special anniversary solo episode, I'm sharing something a little different, a heartfelt reflection on 13 ways my husband Shane has supported the growth of my business over the years. Not through co-signing loans or working in the business, but through the quieter, more meaningful things that make balancing business and marriage actually possible. Whether you have a partner, a parent, a best friend, or a co-parent in your corner, I hope this episode inspires you to pause and appreciate the village behind your own success. Key takeaways: Why emotional stability during slow seasons matters just as much as financial support and how Shane has provided thatHow having a sounding board outside of your business can completely change how you handle client relationships and big decisionsThe small everyday things (yes, including cooking dinner and doing the dishes) that have made a real difference in how I run my businessWhy it's okay to lean on your village and why naming that support out loud mattersHow balancing business and marriage looks in real life, not just on InstagramListen in for the full list and let me know if you'd love to share your own village story on the podcast.If this episode resonated and you're ready to build a business that fits into your life, not the other way around, Emily Foster Creative would love to support you with brand strategy and website design that works as hard as you do. 📱 Share your village story: @emilyfostercreative on Instagram Engage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  4. Aug 11

    75.5: Standing Out in the Wedding Industry with Heidi Thompson

    If you feel like you're doing all the things but still blending in, this episode is for you.  In this episode, I'm joined by Heidi Thompson of Evolve Your Wedding Business for a conversation about what's actually separating the booked-out wedding pros from everyone else right now. We dig into why most vendors don't have a visibility problem, they have a messaging problem, and what it actually takes to stand out in a market where everyone is saying the same thing. We also talk price transparency, the evolving Gen Z couple, why your website is the only thing you truly own on the internet, and what's coming up at the Book More Weddings Summit August 17–21. Key takeaways: Why most wedding pros don't have a visibility problem , they have a messaging problem, and how to tell the differenceWhat the booked-out wedding pros are doing differently right now (and it's not posting more on Instagram)Why price transparency is no longer optional if you want to attract today's couplesHow Gen Z's research habits are changing the inquiry timeline, and what that means for your marketingWhy your website is the only marketing asset you truly own and why it should never feel "done"Listen in and grab your free ticket to the Book More Weddings Summit through the link below.  Ready to build a brand that makes you stand out before couples ever get on a call with you? Emily Foster Creative helps wedding pros show up with clarity, strategy, and a website that works as hard as you do. Resources Mentioned in This Episode: 🎟️ Book More Weddings Summit (August 17–21)Evolve Your Wedding Business: evolveyourweddingbusiness.comEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  5. Aug 6

    75: Brand Messaging, AI & Finding Your Voice with Jen Liddy

    If your marketing sounds like everyone else in your industry, it might not be a branding problem, it might be a messaging problem. In this episode, I'm joined by Jen Liddy, brand messaging strategist and former English teacher turned messaging expert. We dig into why so many talented wedding and creative pros struggle to communicate their value, what's actually going wrong when your brand voice feels flat or generic, and how AI is quietly making it worse for businesses who don't have a clear messaging foundation. Jen also shares her Message Fix RX process and how to start identifying the gaps in your own messaging without burning everything down and starting over. Key takeaways: Why being brilliant at what you do doesn't automatically mean you can communicate your value, and what to do about itHow AI is "vanilla-izing" brand voices and what you need in place before handing your content to any AI toolThe difference between brand messaging and brand voice and why both matter for standing outWhy you probably don't need a full rebrand, just a tweak, a sharpen, and a little more personalityHow to uncover the parts of your expertise you don't even realize are valuable yetListen in and grab Jen's free Message Gap Diagnostic Quiz linked below to find out exactly where your messaging is falling short. Ready to build a brand that communicates your value as clearly as you deliver it? Emily Foster Creative helps wedding pros show up with a brand and website that does the selling for you. Resources Mentioned in This Episode: Jen Liddy's website: www.jenliddy.com🎁 Free Message Gap Diagnostic Quiz: www.jenliddy.com/quizInstagram: @heyjenliddyEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  6. Jul 30

    74: Referral Marketing for Wedding Pros with Matt Radicelli

    What if the most powerful marketing strategy for your wedding business costs almost nothing, and you're already sitting on it?  In this episode, I'm joined by Matt Radicelli of Mentor Pods for a second conversation, and this one is packed. We're diving deep into referral marketing, why it should make up at least 50% of your revenue, how to build a system around it without feeling salesy, and what a real referral program actually looks like for wedding and event pros. If you've ever felt like referrals are unpredictable or hard to track, this episode will completely change the way you think about it. Key takeaways: Why referral marketing is the most cost-effective growth strategy for wedding businesses and what the numbers actually look likeHow to plant referral seeds during your sales process without it feeling pushy or transactionalThe five types of referral sources every wedding pro should have a system forHow to reactivate past clients and stay top of mind without feeling salesyWhy doing a good job is still the foundation of every great referral programListen in and grab Matt's free Perfect Referral Program resource linked below. Ready to build a brand that makes you impossible not to refer? Emily Foster Creative helps wedding pros show up with strategy, clarity, and a brand that does the selling for you. Resources Mentioned in This Episode: Mentor Pods: mentorpods.com🎁 Free resource: The Perfect Referral Program: mentorpods.com/lm/engageyourbrandThanks.io: thanks.ioEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  7. Jul 23

    73: UK Wedding Trends & Culture with Daisy Bradley of The Post Barn

    Ever wondered what weddings actually look like on the other side of the Atlantic? In this episode, I'm joined by Daisy Bradley, weddings and events director at The Post Barn in Berkshire, UK, and a 2025 bride herself. We dig into UK wedding trends, how the industry is shifting in response to Gen Z couples, shorter engagement timelines, and what vendors and venues are doing differently to keep up. Daisy also opens up about what it was really like to plan her own wedding after 15 years of running everyone else's, and the advice she gives every couple now that she's been on both sides. Key takeaways: How UK wedding trends are shifting, from shorter engagement timelines to price transparency and flexible packagesThe top three yeses and top three nos framework Daisy gives every couple to cut through wedding planning overwhelmWhat Gen Z couples actually want from their wedding experience (and why tradition is taking a backseat)How The Post Barn builds a dream vendor team, and why feeding your suppliers matters more than you thinkWhat championing women in the wedding industry really looks like, from maternity leave to recognition on the dayListen in for a genuinely fun cross-cultural conversation that will make you think about weddings a little differently. Ready to build a brand as intentional as the experience you deliver? Emily Foster Creative helps wedding pros show up with strategy and heart, from brand identity to website design. 🎁 Special offer: £250 off venue hire for new bookings, quote Engage Your Brand Podcast when booking The Post Barn: www.thepostbarn.co.ukInstagram: @thepostbarnberkshireTikTok: @thepostbarnweddingsEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

  8. Jul 16

    72: How to Rebrand a Photography Business with Nadia of Venture Ever After

    What happens when your most successful year in business makes you realize everything needs to change? In this episode, I'm joined by Nadia of Venture Ever After, a Pacific Northwest elopement and adventure wedding photographer with nearly 16 years in the industry. Nadia opens up about the full journey of rebranding her photography business, from what pushed her to make the leap, to what tanked after launch, to what she'd do completely differently. If you've ever wondered whether a rebrand is worth it or where to even start, this one is for you. Key takeaways: Why Nadia's most successful year in business was the exact moment she knew she needed to rebrandThe copy-first approach to website design, and why skipping this step made her rebrand messier than it needed to beWhat actually happens to your SEO when you change your business name (and how to protect yourself)How niching down into elopements changed her client conversations, her booking rate, and her pricesWhy aligning your brand with your values is the most powerful thing you can do for long-term business growthListen in for the full conversation, and if you're a venue or vendor in the Pacific Northwest looking for an elopement photographer to partner with, Nadia would love to connect. Ready to build a brand that truly feels like you? Emily Foster Creative offers brand strategy and website design for wedding pros who are ready to grow intentionally. Resources Mentioned in This Episode: Venture Ever After: ventureeverafter.comConnect with Nadia: ventureeverafter.com/contactInstagram: @ventureeverafterEngage Your Brand® Podcast: Spotify | Apple Podcasts | emilyfostercreative.com/engage-your-brand-podcast

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5
out of 5
13 Ratings

About

Engage Your Brand is the branding podcast for wedding, event and hospitality pros. This is for those who are ready to stop blending in and step into the high-end, well-known businesses they were meant to be. We'll explore the storytelling behind some of the most recognized wedding and event industry brands. And we’ll give you actionable tips for bringing your brand to life through your marketing and every element of your business. It’s time to engage your brand. 

Information

  • Creator
    Emily Foster
  • Years Active
    2025 - 2026
  • Episodes
    81
  • Rating
    Explicit
  • Copyright
    © 2026 Engage Your Brand®
  • Show Website
    Engage Your Brand®

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