Engineering Brand Love

The Shipyard + Advertising Week

Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world. Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay loyal to. Because brand love isn’t accidental — it’s engineered.

About

Engineering Brand Love explores how modern brands build trust, affinity, and emotional connection in an AI and tech-driven, performance-obsessed world. Hosted by The Shipyard, this series goes beyond trends to unpack the real work behind brands people choose, defend, and stay loyal to. Because brand love isn’t accidental — it’s engineered.