LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business o

Brenda Meller
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Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

  1. How to Get a Bigger Slice of the Podcasting Pie w/ Kendra Corman - Ep 203

    5D AGO

    How to Get a Bigger Slice of the Podcasting Pie w/ Kendra Corman - Ep 203

    In this episode, I’m joined by my friend and frequent podcast collaborator, marketer Kendra Corman of KendraCorman.com. Note: my audio is a bit off due to microphone issues at the time of recording (Nov 2025), which have since been fixed. We discuss how to get a bigger slice of the podcasting pie, including why podcasting creates stronger personal connection and “know, like, trust,” how AI can support podcasting processes without replacing human connection, and why podcasting is a less crowded space than many other channels. Kendra shares tips for starting and growing a podcast: start now if you’re considering it, choose a podcast name carefully (and uniquely), and keep your show’s focus narrow enough to be clear but broad enough to sustain content. We also talk about using podcasting to grow an email list and generate clients, with Kendra explaining she sells more through email follow-up than directly on the podcast and uses Buzzsprout tools like dynamic intro/outro content to promote specific offers when needed. Kendra outlines ways to increase listeners: include guest episodes so guests share with their audiences, clearly target who you’re speaking to, and publish consistently (often every 10–14 days, with weekly also common). We talk about publishing day choices, episode length (Kendra keeps episodes to 30 minutes or less), and avoiding overly rigid, scripted interviews in favor of conversation and active listening. Kendra also explains her batch recording approach—recording multiple guest episodes mainly on Mondays to build momentum and reduce scheduling and prep time. We close with how to connect with Kendra on LinkedIn or at KendraCorman.com, where she offers one-on-one coaching, podcasting courses a couple times a year, and an AI bootcamp. Kendra asks for no “pitch slaps” and encourages relationship-building first. Her podcast is called Imperfect Marketing, available on YouTube and all podcast platforms. I encourage viewers to share the episode on LinkedIn and highlight what they learned. 00:00 Welcome Back + ‘No More Free for Free’ (and today’s guest Kendra Corman) 01:23 Going Live on Multiple Platforms (Restream, comments, where to watch) 02:59 Meet Kendra Corman: What She Does & Who She Helps 04:49 Why Podcasting Wins in the AI Era: Connection, Trust & Standing Out 06:52 Nailing Your Podcast Name + Using AI Tools to Brainstorm 08:09 Get Focused: Defining Your Podcast Themes & Audience 11:03 Monetizing Without Being Salesy: CTAs, Email Lists & Dynamic Intros 14:27 Interviewing Better: Keep It Conversational (Not Robotic) 17:19 Grow Your Listener Base: Guests, Targeting & Consistency 23:09 Repurposing Content + Batch Recording to Save Time 26:36 Wrap-Up: How to Connect with Kendra + Final ‘Start Today’ Advice Connect with Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/  Watch this on YouTube: https://www.youtube.com/live/V5zZ_kaaQIQ?s https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    33 min
  2. How to Add a Descript-Verified Skill to Your LinkedIn Profile - Ep 202

    FEB 3

    How to Add a Descript-Verified Skill to Your LinkedIn Profile - Ep 202

    How to Add a Descript Verified Skill to Your LinkedIn Profile In this episode, I explain the step-by-step process of adding a Descript verified skill to your LinkedIn profile. I start by logging into Descript, address concerns about data sharing, and then connect Descript to LinkedIn. I discover the skill listed under 'Licenses and Certifications' instead of 'Skills,' highlighting potential areas of confusion. I provide recommendations and insights based on my experience to help you add the skill smoothly. Don't miss my final thoughts and tips for navigating this new feature. 00:00 Introduction to the Podcast and Topic 00:34 Introduction to Descript Verified Skill 00:53 Navigating the Descript Notification 01:47 Connecting Descript to LinkedIn 02:08 Concerns About Data Sharing 04:52 Adding the Verified Skill to LinkedIn 05:22 Verifying the Skill on LinkedIn 09:56 Final Thoughts and Recommendations Watch it on YouTube: https://youtu.be/BcY64bOZACU https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    13 min
  3. Strength Strategies for Self-Employed Women Age 40+ with Dr. Preeti Jha - Ep 201

    JAN 27

    Strength Strategies for Self-Employed Women Age 40+ with Dr. Preeti Jha - Ep 201

    This episode features a conversation with Dr. Preeti Jha, a physical therapist and women's strength coach, who discusses strength training strategies for women aged 40 and above.  Dr. Preeti explains the importance of strength training over cardio to maintain bone density and muscle mass as women age, the significance of proper body positioning, and shares tips for incorporating effective strength exercises into a busy routine.  The discussion also touches on the connection between physical wellness and professional success, the benefits of a standing desk, and how to maintain motivation for fitness during colder months. 00:00 Introduction and New Year Struggles 02:05 Interview with Dr. Preeti Jha 03:23 Importance of Strength Training for Women 40+ 05:47 Hormonal Changes and Their Impact 08:43 Strength Training Techniques and Misconceptions 15:00 Link Between Physical Health and Professional Success 18:24 Practical Tips for Core Strength 21:40 Standing Desk Benefits and Tips 22:40 Optimal Standing Desk Usage 25:03 Cold Weather Workout Motivation 25:20 Essential Exercises for Longevity 28:24 Building a Workout Routine 31:26 Addressing Workout Concerns 35:00 Connecting and Working with Dr. Preti 37:24 Final Thoughts and Encouragement Watch this on YouTube:  https://www.youtube.com/live/rDtNwKd-gVE?si=BMOXto1l6iQHbBA0?sub_confirmation=1 Connect with Preeti on LinkedIn: https://www.linkedin.com/in/dr-preeti-jha-dpt-ocs-/ Learn more about Strength Shift Use code BRENDA to save 15% when you sign up: https://www.drpreetijha.com/a/2148223544/A9tk5swZ https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    42 min
  4. A Better Way to Show Multiple Images in LinkedIn Posts - Ep 200

    JAN 19

    A Better Way to Show Multiple Images in LinkedIn Posts - Ep 200

    A Better Way to Show Multiple Images in LinkedIn Posts Watch it on YouTube: https://youtu.be/OjOZGbLWrYg?sub_confirmation=1 See the LinkedIn post: https://www.linkedin.com/posts/brendameller_meet-the-members-monday-by-brenda-meller-activity-7419056731822977024-xqgr/ This episode provides a step-by-step guide on how to effectively showcase multiple images in a LinkedIn post using document posts. I discuss the limitations of traditional image posts on LinkedIn and introduce a better method to create a more engaging and interactive experience.  The process involves taking screen captures, organizing them, using Canva to format images, and uploading the document to LinkedIn.  Listen to this episode if you use multiple images in your LinkedIn posts, and you want to get better post engagement and visibility.  00:00 Introduction to Showcasing Multiple Images on LinkedIn 00:44 Why Use Document Posts for Multiple Images 02:11 Step-by-Step Guide: Capturing and Organizing Images 06:11 Creating the Document Post in Canva 10:53 Uploading and Finalizing the LinkedIn Post 12:56 Engagement Tips and Conclusion https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    17 min
  5. How to Create a Custom LinkedIn Homepage Feed of VIP Connections - Ep 199

    JAN 16

    How to Create a Custom LinkedIn Homepage Feed of VIP Connections - Ep 199

    Creating a Custom LinkedIn Homepage Feed of Your VIP Connections In this episode, I walk you through how (and why) to set up a custom feed for your LinkedIn homepage. This strategy is beneficial for those who want to navigate LinkedIn efficiently, focusing on seeing posts from specific, relevant connections -- and not just what LinkedIn serves up to you. The episode provides a step-by-step guide to creating and saving a curated list, helping you interact more strategically and effectively on the platform. Watch it on YouTube: https://youtu.be/Dybx5_29eAw?sub_confirmation=1 Shout outs to: Elaine Belson: https://www.linkedin.com/in/elainebelsonlcsw/ Pam Lippitt: https://www.linkedin.com/in/pamelalippitt/ Christopher G. Johnson: https://www.linkedin.com/in/cgjohnson/ BOOK A POWER HOUR WITH ME Get 1:1 LinkedIn strategy assistance in a Power Hour with me: https://www.mellermarketing.com/powerhour 00:00 Introduction and Episode Overview 00:51 Starting the Custom Feed Setup 01:35 Building Your Custom List 05:44 Saving and Accessing Your Custom Feed 06:42 Conclusion and Summary Follow me on LinkedIn: https://www.linkedin.com/in/brendameller/  https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    9 min
  6. LinkedIn Event Pages: New Admin View Navigation & Features Overview - Ep 198

    JAN 14

    LinkedIn Event Pages: New Admin View Navigation & Features Overview - Ep 198

    In this episode, I walk through the recent changes to LinkedIn's navigation for event pages in the admin view. There are new admin view functions, including additional data points in analytics, post analytics, profile activity, and engagement metrics.  I also walk through the features available under 'manage event,' including attendee management and sharing options. If you post events on LinkedIn, it's important to know there's an updated interface which may help you manage your events more effectively -- plus give you some additional insights to help you evaluate event progress and success.  Watch this on YouTube: https://youtu.be/YK99cpn7K6Q?si=7B2Q-MGJLBn_a4Mx?sub_confirmation=1 00:00 Introduction to LinkedIn Event Page Changes 00:28 Navigating the New Event Page Layout 01:39 Exploring Event Analytics 05:40 Managing Event Attendees and Engagement 06:30 Sharing Events on Social Media 09:35 Final Thoughts and Recommendations https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    12 min
  7. Member Spotlight: Zoom Audit Service by Christopher G. Johnson - Ep 197

    12/26/2025

    Member Spotlight: Zoom Audit Service by Christopher G. Johnson - Ep 197

    Boost Your Virtual Events & Meetings with a Zoom Audit by Christopher G. Johnson This podcast episode features a member spotlight from my Marketing with Meller membership and learning community. I interviewed Christopher G. Johnson, who discussed his Zoom audit service, a new offering aimed at improving the efficiency of virtual meetings.  Born from his extensive IT and broadcast communication background, Christopher's service addresses recurring Zoom issues and helps clients create a seamless 'run of show.' Learn more about his process, the importance of setting up meetings for success, and how you can book a session with him. Also, get insights into upcoming events in the Marketing with Meller community.  00:00 Introduction to the Podcast 00:02 Overview of Marketing with Meller 00:42 Introducing Christopher Johnson 02:12 Christopher's Background and Business 05:16 Deep Dive into Zoom Audit 12:58 Audience Q&A 27:30 Upcoming Events and Closing Remarks Schedule your Zoom Audit: https://calendly.com/calmclearmedia/zoom-audit  Connect with Christopher: https://www.linkedin.com/in/cgjohnson/  https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    33 min
  8. Self Care Strategies for Self Employed feat Dr. Sina Smith - Ep 196

    12/24/2025

    Self Care Strategies for Self Employed feat Dr. Sina Smith - Ep 196

    Self-Care Strategies for Entrepreneurs with Dr. Sina Smith This episode was inspired by a LinkedIn post on FIFO vs LIFO when it comes to project work. I decided to revisit an interview I had with Dr. Sina Smith, where she shared invaluable self-care tips for self-employed individuals.  Perfect for this time of year, or ANYTIME of year, for that matter!  Highlights include the use of sticky notes and visual reminders, color-coded time blocking, and essential habits like proper hydration and nutrition. Dr. Sina also discussed intermittent fasting, quick meal prepping tips, and strategies for incorporating physical movement and rest into our busy schedules.  00:00 Introduction and Holiday Reflections 00:55 Revisiting a Vault Episode: Dr. Sina Smith on Self-Care 02:18 Meet Dr. Sina Smith 04:03 The Power of Sticky Notes 05:13 Hydration Tips for Entrepreneurs 10:17 Meal Prepping for Busy Schedules 15:11 Intermittent Fasting Insights 19:01 Chronobiology and Eating Patterns 20:50 The Science Behind Crankiness and Hunger 21:57 The Benefits of Napping 24:31 Audience Q&A: Exercise Hacks 26:32 Chair Yoga and Office Ergonomics 30:20 Connecting on LinkedIn and Business Insights 34:18 Upcoming Projects and Final Thoughts CONNECT with Dr. Sina Smith https://www.linkedin.com/in/sinasmithmd/ Watch it on YouTube https://youtu.be/gCjc9-WxIgQ?si=xuNzmVnEYN6TV4Zu https://www.mellermarketing.com/checklists Download a *free* LinkedIn Checklist (or 2, or 3...) Checklists for Course Creators, Speakers, Solopreneurs, Coaches, Podcasters & Authors  ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

    39 min
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About

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

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