LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business o

Brenda Meller
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

  1. Aug 10

    From the Vault: Mic Adam on a 15-Minute LinkedIn Social Selling Routine - Ep 223

    I introduced a “from the vault” LinkedIn Live episode of Social Media Pie featuring my 2020 conversation with Mic Adam about building a simple social selling routine that creates relationships and conversations. Mic, a Belgium-based B2B social media consultant with a long sales and marketing background, defined social selling as a salesperson’s approach for reaching prospects, adding value, and ultimately driving sales (distinct from social media marketing).  He broke an effective routine into three daily priorities that could fit into about 15 minutes: grow your network (add people you meet and use personalized connection notes), keep your network warm (proactively message contacts and ask questions to spark replies), and stay visible by posting consistently—ideally once per day at a tested best time.  We also discussed repackaging older posts, tips for students building networks, and the value of warm networks during lockdowns. 00:00 From the Vault Intro 01:18 Meet Mic in Belgium 03:19 Mic Background and Services 04:48 LinkedIn Rockstars Mindset 07:06 What Social Selling Means 10:06 15 Minute Routine Overview 11:49 Step One Grow Network 15:07 Step Two Keep Warm 21:10 Step Three Post Visibility 21:50 Posting Frequency Algorithm 23:49 Stop Overposting 24:14 Manual Posting Workflow 25:41 Weekly Content Template 26:14 Polls And Customer Questions 27:06 Lockdown And Networking ROI 28:49 Audience Q And Feed Tips 30:46 Repurpose Old Posts 32:06 Students LinkedIn Networking 33:29 Prioritize Warm Network 35:08 Connect And Find Mic 38:21 Final Wrap And Calls Connect with Mic: https://www.linkedin.com/in/micadam/ Watch original interview on YouTube: https://www.youtube.com/live/nRC8RWNqITQ?feature=share Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    From the Vault: Mic Adam on a 15-Minute LinkedIn Social Selling Routine - Ep 223

  2. Aug 3

    Member Spotlight: Liz M. Lopez on Permission to Dominate Your Success - Ep 222

    I hosted a Marketing with Meller Member Spotlight interview with Liz M. Lopez, a coach, author, and speaker who has written two best-selling professional development books and has nearly 19 years of experience helping leaders, entrepreneurs, and individuals build success strategies.  We focused on her book Permission to Dominate Your Success and the related coaching that addresses mindset, self-doubt, and self-imposed limitations through seven “permissions,” developed organically from talks and workshops. Liz shared how the work evolved into offerings including a 90-minute masterclass; The Success Reset, a newer masterclass called Growing Your Business Without Doing More, and a deeper group program called The Dominate Your Success 4-Week Accelerator™ planned for the Fall.  We discussed who the work is for, who it isn’t for, and how to choose between masterclasses, coaching, and group support. 00:00 Welcome and Episode Setup 01:16 Spotlight Format and Perks 03:12 Meet Liz Lopez 05:00 Book and Coaching Focus 06:50 Origin Story and Permissions 10:21 Masterclasses and Offer Ladder 15:56 Who Its For and Not For 18:14 Audience Q and A 25:54 Next Steps and Links 27:59 Marketing With Meller Updates 30:13 Final Thanks and Wrap Up  Book — Permission to Dominate Your Success: https://www.amazon.com/dp/B0DL2FPW8S Schedule a Complimentary Conversation with Coach Liz: https://schedulesessionwithlizmlopez.as.me/ Upcoming Workshop — Grow Your Business Without Doing More: https://liz-lopez.mykajabi.com/support-growth-model Connect with Liz on LinkedIn: https://www.linkedin.com/in/lizmlopez Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Member Spotlight: Liz M. Lopez on Permission to Dominate Your Success - Ep 222

  3. Jul 28

    LinkedIn Post Inspector Not Working: What I Found and How I’m Contacting LinkedIn Ep 221

    In this episode, I talk about a little-known LinkedIn tool called the LinkedIn Post Inspector, which refreshes the social share image and description LinkedIn pulls from a webpage when you share a link. I explain that when you update a page’s thumbnail or metadata, LinkedIn often keeps showing an outdated preview unless you run the URL through this tool. Over the weekend and again today, the Post Inspector wouldn’t work for me, and people in an Espresso+ community call confirmed the same issue across multiple countries. I tried incognito and mobile with no success, even though Facebook showed the updated image. I attempted to report it through LinkedIn Help but only got an unhelpful chatbot, so I used my own contact-linkedin resource page and submitted a form, though I’m not optimistic LinkedIn will fix it. https://www.linkedin.com/post-inspector/ LinkedIn Help Form: https://www.mellermarketing.com/contactlinkedin 00:00 What Post Inspector Does 00:49 Why It Matters for Links 01:07 Tool Suddenly Not Working 02:06 Troubleshooting Attempts 02:40 Is LinkedIn Disabling It 03:14 Help Center Chatbot Frustration 04:36 How to Contact LinkedIn 06:08 Updating My Resource Page 06:43 Submitting a Support Ticket 07:06 Follow the Money Theory 08:17 Wrap Up and Call to Action  Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    LinkedIn Post Inspector Not Working: What I Found and How I’m Contacting LinkedIn Ep 221

  4. Jul 20

    MwM Member Spotlight: Judi Hays & 90-Day Authority Intensive - Ep 220

    This episode is a member spotlight interview from my Marketing with Meller membership and learning community. I encourage you to embrace and "abundance mindset" and “coopetition” approach to collaborating with overlapping LinkedIn professionals like today's featured interview with Judi Hays.  Judi explained how she helps seasoned executives—often laid off, aged out, or seeking more fulfillment—transition from corporate identities into their next chapter by becoming visible experts through clear positioning in high-trust B2B industries.  We focused on her 90-Day Authority Intensive (12 weeks): Elevate (profile and visibility plus sharper positioning language), Expand (network growth and strategy), and Engage (content, messaging, and converting conversations into calls). In Q&A, she shared a supply-chain client example that started with reconnecting to 10 contacts and led to a seven-figure contract, discussed niche vs brand, credibility signals like accurate photos, and described her lifestyle-business goals and remote work experiences. 00:00 Episode Preview 01:42 Member Spotlight Format 03:49 Meet Judi Hays 05:20 How Brenda and Judi Connected 07:02 90 Day Authority Intensive 09:16 Elevate Your Presence 12:08 Expand Your Network 13:53 Engage for Trust 16:58 Accountability and ROI 18:58 Remote Lifestyle Business 20:47 Night Owl Banter 21:12 Audience Q&A Setup 22:58 Pepper and Rescue Talk 23:50 Case Study Big Win 26:58 Serving Seasoned Executives 30:06 Brand Versus Niche 33:16 Outdated Photos and Trust 36:20 How to Work Together Connect with Judi on LinkedIn: https://www.linkedin.com/in/judihays/Work with Judi — 90-Day Authority Intensive: https://judihays.com/90-day-authority/Visit Judi’s website: https://judihays.comShout out to Terry Bean: linkedin.com/in/terrybeanShout out to Kevin D. Turner: https://www.linkedin.com/in/president/Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    MwM Member Spotlight: Judi Hays & 90-Day Authority Intensive - Ep 220

  5. Jul 17

    LinkedIn Company Page Edit Post Glitch: Why It Looks Like You’re Posting From Your Profile - Ep 219

    I published this episode (and an accompanying YouTube video) after noticing a strange LinkedIn company page glitch when editing a page post. When I clicked the three dots on a recent company post and selected “Edit post,” the edit screen looked like it was coming from my personal profile (my photo showed at the top and it said “Posted to anyone”), even though I was editing a company page update. After making a small change and saving, the post remained on the company page and did not appear as a duplicate post in my personal activity feed. I wasn’t sure why it happened, but I suspected LinkedIn may be changing how company pages and page admin interactions work. Watch it on YouTube: https://youtu.be/geyvopBSYPo Email me with any LinkedIn questions: brenda@mellermarketing.com 00:00 Podcast Intro and Context 00:49 Spotting the Company Page Glitch 01:06 Editing Post Looks Like Profile 01:47 Checking for Duplicate Posts 02:15 Why LinkedIn Might Be Changing 02:55 Reassurance and Next Steps 03:11 Wrap Up and Call to Action Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    LinkedIn Company Page Edit Post Glitch: Why It Looks Like You’re Posting From Your Profile - Ep 219

  6. Jul 8

    Summer Productivity Tips - Ep 218

    Summer tends to bring a lighter schedule—but that can actually make it harder to stay productive. In this solo episode, I share the two core techniques I use to stay on track when motivation dips, plus a bonus tip that came straight out of a client call. What You'll Learn How to structure a weekly to-do list so it stays manageable—not overwhelmingThe left-side / right-side notebook method I use to organize clients, pipeline, and tasksTerry Bean's 3-item Post-It note technique for daily focusWhy open browser tabs can quietly derail your productivity—and what to do about itThe unexpected benefit of talking through your systems with others Episode Highlights Technique #1: The Left/Right Notebook Method I use a Full Focus Planner as my weekly to-do notebook. On Monday mornings, I start from scratch—writing down top-of-mind priorities before ever looking at the previous week's list. I split my notebook page into two sides: Right side: Retainer clients at the top, followed by prospects in my proposal stage, then low-effort personal/business tasks for end-of-day wind-downLeft side: My running big-picture to-do list, now much easier to tackle with the pressure removed Technique #2: Terry Bean's 3-Item Post-It I learned this at a networking event with Terry Bean. The technique is simple: write exactly three things you need to accomplish today on a 3×3 Post-It note. Keeping it visible throughout the day cuts through a long list and keeps your attention on what actually matters. The Browser Tab Problem (Bonus Insight) During a call with Liz M. Lopez and Elaine Belson, I realized I had four separate Chrome windows open—some with 15–20 tabs each—each tab representing an unfinished task. The takeaway: open tabs are an informal task list, but a risky one. I'm working on cross-referencing my tabs with my written to-do list so nothing falls through the cracks. Bonus Technique: Saying It Out Loud Verbalizing your workflows to another person is itself a productivity tool. Hearing yourself describe a system often reveals both what's working and where the gaps are—without needing a formal audit. People Mentioned Tammy Pereira — Business coach and entrepreneur who reminded me: "That's your money—go after it." | linkedin.com/in/tammypereiraTerry Bean — Networking expert and speaker who taught me the 3-item Post-It daily focus technique | linkedin.com/in/terrybeanLiz M. Lopez — Friend, client, and fellow entrepreneur | linkedin.com/in/lizmlopezElaine Belson — Also on the call during the browser-tabs conversation | linkedin.com/in/elainebelsonlcsw Resources Mentioned Marketing with Meller Community: mellermarketing.com/joinEnjoyed this episode? Share it with a fellow entrepreneur who could use a productivity reset this summer—and come join our community at mellermarketing.com/join. Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Summer Productivity Tips - Ep 218

  7. Jun 29

    Member Spotlight: Virtual Personal Branding Production with Lori Vajda - Ep 217

    This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets. Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation and “invisible” editing, then repurposes the content into reels, carousels, downloadables, and other evergreen materials. She described her target audience as quiet, under-the-radar professionals and entrepreneurs who want to show up authentically without becoming performers, and noted the service can be used as a one-time package or ongoing retainer with a growing content reservoir. She also outlined her TWIG method (turning your wisdom into growth) for uncovering roots, core themes, and story-based content, and shared that people can connect with her on LinkedIn or via stickybrandlab.com to follow up. 00:00 Podcast Intro and CTA 01:32 Why Member Spotlights 02:26 Meet Lori Vajda 03:08 Sticky Brand Lab Explained 04:49 Why This Service Exists 07:22 Packages and Content Strategy 09:30 TWIG Storytelling Method 11:51 Retainers and Client Fit 15:12 Lori Career Backstory 18:46 Member Q&A Session 26:20 How to Work With Lori 27:43 Wrap Up and Community Thanks 29:20 Upcoming Program Events Join Marketing with Meller: https://www.mellermarketing.com/join Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Member Spotlight: Virtual Personal Branding Production with Lori Vajda - Ep 217

  8. Jun 22

    Why (and How) I Recommend a Public Membership Directory -- Ep 216

    How My Public Membership Directory Promotes Members and Simplifies Referrals In this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO). The directory helps spotlight members and serves as an easy resource for visitors to find the right referral. I explain how (and why) I collect member details using Kajabi’s Assessments tool, including permission to use a LinkedIn headshot, three short service/topic descriptions, and one web link, then reviews submissions before adding them to a three-column, first-name alphabetical webpage with occasional “This could be you” filler graphics. I also periodically nudge members to submit their info to join the directory, by promoting upcoming LinkedIn “Marketing Monday” features and an email blast to my VIP list, and notes the directory is a benefit for members of her two communities: The Recipe for Social Selling on LinkedIn and Marketing with Meller. 00:00 Welcome and Overview 01:09 Why a Directory Exists 03:12 Building the Intake Form 04:57 Publishing and Organizing Entries 06:15 Getting Members Featured 07:06 Two Communities Explained 08:03 Public Page Best Practices 08:33 Bonus Link and Wrap Up Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Why (and How) I Recommend a Public Membership Directory -- Ep 216
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5
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About

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

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