Social Cast

Social Cast
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Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today. Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.

  1. 2021/02/11

    EP. 030- Marketing With Empathy

    If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences. Hosted by: Mantas Ciuksys Guest: Monica Raszyk Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers

    42 分钟

  2. 2020/12/22

    EP. 029- Holiday Marketing: The Quarantine Edition

    Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals. You can download the eSports study referenced in the podcast here: www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020 Hosted by: Mantas Ciuksys Guest: Nardo Vogt Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers

    32 分钟

  3. 2020/11/25

    EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson

    Today, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people. Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com Links Mentioned: https://messengerfunnels.com https://botacademy.com Hosted by: Mantas Ciuksys Guest: Mary Kathryn Johnson Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

    24 分钟

  4. 2020/07/07

    EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha

    In this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data. Key discussion topics include: Recent changes in data privacy Data Challenges CMOs #1 priority with data intelligence Impact of COVID-19 on data Links Mentioned - About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it - Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web - Digimind Resources Center: https://www.digimind.com/en/resources - Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19 Hosted by: Mantas Ciuksys Guest: Aurelien Blaha Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

    50 分钟

  5. 2020/06/10

    EP. 026- The State of Social Media in China with Alex Duncan

    In this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China. Key discussion topics include: The role of KAWO How social media is different in China The wall business encounter when starting marketing in China Marketing Challenges https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf Hosted by: Mantas Ciuksys Guest: Alex Duncan Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

    48 分钟

  6. 2020/06/01

    EP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel Ehrlich

    In this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic. Key discussion topics include: How to enter LinkedIn marketing without the risk of failure How LinkedIn is changing Steps and processes you will need to start and scale One area businesses often overlook with B2B marketing Hosted by: Mantas Ciuksys Guest: Gabriel Ehrlich Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

    34 分钟

  7. 2020/05/22

    EP. 024- Paying Your Way Through a Recession with Michal Nemcok

    In this episode we talk with our own in house advertising expert Michal Nemcok about current ad spend and what the future could look like. Key discussion topics include: Current advertising trends on Facebook What advertisers are currently investing in Differences between paid platforms right now Paid advertising, essential or non-essential during these times Social Media Trends Report: The Effects of COVID-19 on Marketing https://www.socialbakers.com/blog/social-media-trends-report-q1-2020 Hosted by: Mantas Ciuksys Guest: Michal Nemcok Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

    37 分钟

  8. 2020/05/11

    EP. 023- What Is Business as Usual Now? with Rand Fishkin

    In this episode we speak again with former CEO & Co-Founder of Moz, Rand Fishkin. Since we last spoke he launched SparkToro and he has some advice for those who are reluctant to invest but are rather waiting for a healthier economic climate to spend. Key discussion topics include: New business models that have emerged Recommendations for planning and forecasting for the upcoming months Essential and non-essential parts of marketing during a recession The marketing department pre-covid vs post-covid SparkToro https://sparktoro.com Lost and Founder: A Painfully Honest Field Guide to the Startup World. https://sparktoro.com/book Hosted by: Mantas Ciuksys Guest: Rand Fishkin Find our podcast on multiple platforms Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954 Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg Connect with us socialbakers.com Facebook https://www.facebook.com/socialbakers Twitter https://twitter.com/socialbakers Instagram https://www.instagram.com/socialbakers LinkedIn https://www.linkedin.com/company/socialbakers-com

    32 分钟
查看全部 30 集

关于

Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today. Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.

信息

  • 创作者
    Social Cast
  • 活跃年份
    2019年 - 2021年
  • 单集
    30
  • 分级
    儿童适宜
  • 版权
    © 036111
  • 节目网站
    Social Cast