Inside the Funnel

Inside the Funnel

Hosted by Antonio Cerneli (Founder of Peakflow), we explore how B2B companies approach sales and marketing in 2025 and beyond! We sit down with sales experts, marketers, founders, and operators who are rethinking the playbook — and building systems around how buyers actually want to buy. No recycled frameworks. No "10x hacks." Just honest conversations about: - Aligning sales and marketing - Building content that moves pipeline - Activating audiences, not just chasing leads - And navigating the shift toward a Buyer-Led world

Tập

  1. 05/12/2025

    Ep. 4: Stop Automating the Work That Wins Deals | Filip Macukić, Mediartem

    If you’re a B2B founder or Head of Sales trying to figure out how to use AI in sales and marketing without turning your brand into another spam bot, this episode is for you. We dig into where AI actually helps you generate a pipeline in 2025–2026… and where automation will quietly destroy trust with your buyers. Filip Macukić is a former Google public policy and government affairs lead who worked around the EU AI Act before founding MediaArtem, an AI education company that has already trained nearly 4,000 people. He runs customised AI academies and multi-month AI transformations for companies that want to become truly AI-enabled – not just “we use ChatGPT to fix emails”. In this episode, you’ll learn: ・A simple 4-quadrant framework to decide what to automate vs what to keep human in your sales and marketing. ・Why most teams stay stuck at “translate this / write this email” level – and how to build real AI literacy inside your company. ・How to use AI as a cognitive partner for strategy, offers and campaigns without outsourcing critical leadership decisions. ・What AI in sales and marketing in 2026 will likely look like: agents, hyper-personalisation and content generated at an insane scale. ・The risks of AI-written relationship touchpoints (LinkedIn comments, emails, Looms) and how to stay human-first while still using AI aggressively. ・ChatGPT vs Gemini vs Claude vs Copilot – how these ecosystems will shape how your team actually works day to day. Who this is for: ・B2B founders and CEOs who want a predictable pipeline from outbound, not just referrals. ・CROs and Heads of Sales building SDR/BDR teams and considering AI agents. ・CMOs and marketing leaders trying to get a real pipeline from content and LinkedIn, not vanity engagement. ・RevOps and growth leaders who need a clear decision framework for AI automation vs augmentation. At Peakflow, we take the ideas in this episode and turn them into AI-powered outbound and LinkedIn lead generation engines. We blend cold email outreach, LinkedIn lead generation, and content marketing with human-first messaging so you never have to worry about pipeline again. 👉 See how Peakflow builds AI-driven B2B lead generation systems for companies like yours: https://www.peakflow.agency/case-study/compliquest-case-study Connect with Filip Macukić & Mediartem AI: Website: https://mediartem.com/ LinkedIn: / filipmacukic Connect with Antonio Cerneli: LinkedIn: / antoniocerneli Website: https://www.peakflow.agency/

    1 giờ 6 phút

  2. 29/10/2025

    Ep.3: Cold Email Is Dead (Unless You Do This) | Frank Sondors, Salesforge

    Cold outreach is changing faster than ever. Frank Sondors, founder and CEO of Salesforge, is one of the few actually engineering that change. In just 12 months, Frank’s team scaled to $3M ARR by building a network of connected products (“forges”) designed to reimagine how sales teams run outbound, from infrastructure to AI SDRs. In our insightful conversation, Frank reveals: - Why the “one giant product” model (like Apollo) doesn’t scale anymore. - The secret to their software compound model, an ecosystem of specialized “forges” that integrate seamlessly. - How to build programmatic expansion directly inside your product, increasing revenue without more reps. - What cold email strategies are officially dead in 2025 (and what’s actually working) - Why lowercase subject lines, 2-email sequences, and quarterly re-engagement outperform the old outbound playbook. - How the next generation of AI agents are changing the SDR role forever. Connect with Frank Sondors & Salesforge: - Website: https://www.salesforge.ai/ - LinkedIn: https://uk.linkedin.com/in/franksondors Connect with Antonio Cerneli: - LinkedIn: https://www.linkedin.com/in/antoniocerneli/ - Website: https://www.peakflow.agency/

    1 giờ 17 phút

  3. 29/10/2025

    Ep. 2: Stop Copying "LinkedIn Gurus" and Do This Instead | Vukasin Vukosavljevic

    Imagine if 60% of your LinkedIn posts were about the mistakes you made... not the wins. Would people still trust you? That’s the question that kicked off my conversation with Vukasin Vukosavljevic, CMO at HeyReach and former Head of Growth at Lemlist. Vukasin helped scale Lemlist from $15K MRR to $13.5M ARR and took HeyReach from $150K MRR to over $6M. In this episode, he shares what actually works on LinkedIn in 2025, why AI can’t replace your authentic voice, and how human-led outreach is evolving in an AI-dominated world. We also dive into how HeyReach motivates employees to post about their work, how distribution has shifted beyond SEO, and why the best B2B content starts with honesty, not perfection. In this conversation, Vukasin breaks down what’s really driving results on LinkedIn right now, the difference between cold and warm outreach, and why fun, curiosity, and empathy still matter more than algorithms. Connect with Vukasin Vukosavljevic and HeyReach: - Website: https://www.heyreach.io/ - LinkedIn: https://rs.linkedin.com/in/vukasinvukosavljevic Connect with Antonio Cerneli: - LinkedIn: https://www.linkedin.com/in/antoniocerneli/ - Website: https://www.peakflow.agency/

    1 giờ 7 phút

  4. 29/10/2025

    Ep. 1: LinkedIn Algorithm Secrets: Follower Ratios, Commenting & Content Strategy | Ivana Todorovic

    Building a LinkedIn presence can feel like shouting into the void, especially when you’re just starting out. That’s exactly what I realized after talking with Ivana Todorovic, co-founder of AuthoredUp, a LinkedIn content platform that skyrocketed to $700K ARR and serves over 3,000 companies, including giants like Microsoft and SAP. Ivana and her co-founder didn’t come from marketing or sales. They spent 13 months grinding on their first startup without earning a single dollar before pivoting to what became AuthoredUp. Along the way, they cracked the code on how real LinkedIn growth happens and how to turn visibility into actual revenue. In our conversation, Ivana shares: - Why most LinkedIn “growth hacks” fail miserably - Which metrics actually predict business results - How people with 200K followers can make $0—while others with 500 connections land five-figure deals - The untapped employee advocacy strategy that could transform your brand’s reach overnight If you’ve ever wondered how to turn engagement into income, this is the episode that will flip your entire LinkedIn strategy on its head. Connect with Ivana Todorovic & AuthoredUp: - Website: https://www.authoredup.com - LinkedIn: https://www.linkedin.com/in/ivanatodorovic/ Connect with Antonio Cerneli: - LinkedIn: https://www.linkedin.com/in/antoniocerneli/ - Website: https://www.peakflow.agency/

    1 giờ 15 phút
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Giới Thiệu

Hosted by Antonio Cerneli (Founder of Peakflow), we explore how B2B companies approach sales and marketing in 2025 and beyond! We sit down with sales experts, marketers, founders, and operators who are rethinking the playbook — and building systems around how buyers actually want to buy. No recycled frameworks. No "10x hacks." Just honest conversations about: - Aligning sales and marketing - Building content that moves pipeline - Activating audiences, not just chasing leads - And navigating the shift toward a Buyer-Led world

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