Ep. 127: Why a TRUE User-Friendly Experience is an Accessible Experience & How to Scale Your Email Enrollment Marketing Drip Campaigns // Higher Ed Demand Gen - Jonathan Blundell

Unlock Student Engagement: Mastering Accessibility and Email Marketing in Higher EdWe explore the transformative power of accessibility and the strategic finesse of email marketing, with a focus on real-world applications and tangible results.Jonathan Blundell shares his personal journey, highlighting the pivotal moment they recognized accessibility as not just a requirement, but a moral imperative. Discover how to build a team culture that champions inclusivity and partners with vendors who share your vision.We dissect the evolution of their institution's email marketing strategy, from basic newsletters to sophisticated, segmented campaigns that drive enrollment. Learn how to craft email journeys that nurture prospective students, delivering the right message at the right time. We'll unpack the secrets behind their impressive conversion rates and the simple tweaks that doubled their click-through rates.Connect with Jonathan Blundell on Linkedin: https://www.linkedin.com/in/jdblundell/