Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
  • 5.0（6則評分）
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Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

  1. 8 小時前

    EP 135: 3 Sales Psychology Techniques That Get Prospects to Sell Themselves

    Why do some clients say “yes” instantly while others stall, ghost, or drag out the process? It all comes down to sales psychology. The truth is, the harder you try to convince, the more resistance you create. The best sales techniques don’t pressure prospects—they guide them to decide for themselves. In this episode of Business Real Talk, I’m sharing 3 Sales Psychology Techniques That Get Prospects to Sell Themselves—designed specifically for coaches, consultants, and experts selling high ticket offers. Here’s what you’ll learn: ✔️ Why traditional sales training focuses too much on persuasion and not enough on decision clarity ✔️ The psychology shifts that move prospects from “I’ll think about it” to “Where do I sign?” ✔️ 3 proven sales techniques that help your prospects build their own case for buying ✔️ How to shorten the sales cycle and close more high ticket sales without pressure ✔️ Real-world examples of turning hesitant leads into ready buyers If you’re tired of chasing clients and want a system where your prospects sell themselves, this episode gives you the framework. 👉 Listen now and master the psychology of effortless high ticket sales. - Relevant Episodes mentioned in this week’s episode:  How to Become the Go-To Expert: https://nextlevelupceo.com/go-to-expert/   Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    23 分鐘

  2. 9月10日

    Ep 134: How to Become the Go-To Expert in 6 Months using Instant Recognition™

    Becoming the go-to expert in your industry isn’t about posting more content, spending years stacking awards, accolades or skills….it’s about creating instant recognition that makes your name synonymous with results. In this episode of Business Real Talk, Nas breaks down the exact framework for becoming an expert that clients trust, pay, and recommend—especially if you’re running a coaching, consulting business or selling high ticket coaching programs. This isn’t about playing the long game of traditional content marketing. It’s about building recognition and positioning yourself as the clear winner, where influence and clients become the natural byproduct. Here’s what we’ll cover: The Invisible Expert Cycle: why most coaches and entrepreneurs stay overlooked no matter how good they are because of their focus on credibility instead of recognition Why recognition—not credentials or more content—is what drives high ticket client acquisition and how to position yourself as the only choice in a crowded market The 3 Expert Positioning shifts that create  Instant Recognition and differentiation even in high competition markets Real examples of USP and market leadership of experts who went from invisible to booked out, scaling their businesses with ease  Whether you’re an expert with years of experience, a former CEO or senior executive stepping into the world of consulting or thought leadership, or you’re just tired of explaining what you do instead of being sought out for who you are, this episode gives you the roadmap to becoming the undeniable, go-to expert in your industry.   Relevant Episodes mentioned in this week’s episode: Articulating your Expertise: https://nextlevelupceo.com/articulating-expertise/ Content Distribution Strategy: https://nextlevelupceo.com/content-distribution/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27 分鐘

  3. 9月3日

    EP 133: Visual ROI — The Secret to Doubling Conversions Without More Marketing

    If your funnel isn’t converting, it’s not because you need more leads, more content, or lower prices. It’s because your buyers can’t see themselves in the result you’re promising. In this episode of Business Real Talk, I’m pulling back the curtain on the Visual ROI Framework—a conversion system that makes your value so undeniable that buyers stop hesitating and start chasing you. You’ll learn: Why traditional marketing tactics like adding features, lowering prices, or flooding content don’t increase conversions The psychology of Visual ROI and how to make your audience feel the transformation before they buy The 2-part Visual ROI Formula: multidimensional ROI and “show, not tell” messaging that drives commitment Real client wins: from a $27 low-ticket struggle to a sold-out $1,500 program, webinar conversions skyrocketing from 3% to 42%, and clients booking high-ticket offers on autopilot How this strategy integrates with the Easy Yes Method and the Netflix Effect to create demand-driven funnels that convert premium buyers When your audience can visualize their transformation, hesitation disappears. Visual ROI isn’t a marketing “hack”—it’s the missing layer in your sales funnel strategy that makes every step of your buyer journey binge-worthy and conversion-focused. If you’re ready to make sales predictable, position yourself as the only choice in your market, and scale without chasing, this episode is your blueprint. 🎧 Listen now and apply for a Growth Optimization Call to build your own Visual ROI system: easyyesleads.com/call 📺 Watch the on-demand training series, The Netflix Effect: thenetflixeffect.com   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27 分鐘

  4. 8月28日

    EP 132: Content Distribution: How to Bypass Algorithms and Get in Front of Qualified Buyers in 1 Hour a Day

    “How do I get my content in front of the right clients?” If you’ve ever asked this, you’re not alone. If you want  to bypass algorithm traps and get visible to your ideal clients, In today’s Business Real Talk episode together with Business Strategist Nas Echeverria, you’ll discover the Targeting Distribution System—a proven content distribution strategy that gets you in front of qualified buyers daily, in just one hour. Say goodbye to content fatigue and algorithm drama, and hello to reach that works. Most experts think they need to create more content to grow their reach. The truth? It’s not about more content—it’s about smarter distribution. With the right system, you can 5x your visibility with ready-to-buy clients, without burning out or fighting social media’s ever-changing rules. In this episode, you’ll discover how to: Leverage smarter content distribution, not more content, to drive results. Bypass algorithm constraints and stay consistently visible to ready-to-buy clients. Build instant trust and authority with your audience using strategic placement—not just performance tricks. Create lasting strategic visibility across platforms where your ideal clients are already looking. If you’re ready to turn content into clients—without burnout—this episode gives you the blueprint. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    21 分鐘

  5. 8月19日

    EP 131: Get Ahead of 99% of Businesses with the Pacesetter Strategy

    Most businesses are stuck chasing trends, tweaking funnels, and reacting to problems after they’ve already happened. That’s why they stall. In this episode of Business Real Talk, I’m breaking down how the top 1% of businesses dominate markets without hustling harder or spending endlessly on ads. It’s not about copying funnels or pumping out content—it’s about engineering foresight so you’re three steps ahead before the market even shifts. I call this the Pacesetter Strategy, a proactive growth system designed to make you unignorable in a saturated market. Inside, you’ll learn: IP-Directed Growth → Why your intellectual property (your method, framework, or unique process) must be the anchor that drives demand and makes your business irreplaceable. Market-Led Optimization → How to anticipate buyer psychology shifts, spot trends before they go mainstream, and position your offers as the inevitable solution so you create demand instead of chasing it. Narrative Control → How to own the conversation in your market so clients see you as the category leader instead of just another option. You’ll also see how companies like Apple, Netflix, and Spanx stayed ahead by anticipating what buyers wanted before the world caught up—so their competition was left scrambling. If you’ve been tweaking funnels, chasing lead gen hacks, or struggling to shorten the high-ticket sales cycle, this episode is your blueprint for creating category-defining offers, bingeable decision systems, and demand-driven funnels that attract high-intent buyers without convincing. ✨ Ready to stop chasing and start setting the pace? Apply for a Growth Optimization Call to see how the Easy Yes Method and Netflix Effect can turn your expertise into a scalable system that converts high-ticket clients on autopilot. 👉 Apply here: easyyesleads.com/call 👉 Or binge the free on-demand series: thenetflixeffect.com - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    24 分鐘
  6. EP 130: Reaching 5 year goals in 6 Months with Arika Clark

    8月13日

    EP 130: Reaching 5 year goals in 6 Months with Arika Clark

    🎙 In this episode of Business Real Talk, Business Strategist Nas Echeverria does a client spotlight with Arika Clark Alejo, Client Impact Architect and founder of Thrive Epic, as she reveals her transformative journey using the Easy Yes Method. Arika specializes in helping coaches and service-based business owners scale with ease by building immersive learning experiences that boost client engagement, program retention, and conversion rates. We dive deep into: How we enhanced her signature program to attract high-intent buyers The steps she took to confidently hire new team members Achieving major business milestones without overcomplicating her sales funnel strategy Building meaningful partnerships that drive sustainable growth Arika also shares actionable advice for coaches and entrepreneurs hesitating to invest in high-impact programs — plus, she invites you to check out her free mini-series on creating multidimensional learning experiences that keep clients engaged and delivering results. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    25 分鐘

  7. 8月6日

    Ep 129: The Secret to Funnels That Convert for Service Based Businesses

    Are you frustrated with your sales funnel not generating consistent revenue—even after tweaking your funnel strategy, adding more automation, and driving more traffic? Here’s the truth: the problem isn’t your funnel—it’s what happens before your audience ever enters it. In this episode of Business Real Talk, I’m revealing the Pre-funnel Clarity Process—the missing step that turns even the simplest marketing funnel into a predictable conversion system. Here’s what I cover: The 3 Pre-funnel Rules that turn even simple funnels into conversion machines How to target high-intent buyers’ high-value desires so they say yes faster Why revealing the solution gap is the key to making your offer irresistible How to use the Easy Yes Method to streamline client acquisition and delivery while keeping growth sustainable Your funnel isn’t failing—it just needs clarity before it starts. Let’s make sure every lead enters already primed to buy. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27 分鐘

  8. 7月29日

    REPLAY: Condition Your Audience to Buy: The Power of Intentional Marketing that Drives Decisions

    Are you tired of attracting freebie seekers who never convert into paying clients? You know the value of your work and understand that building a profitable business means conditioning your audience from the very first interaction. But how do you guide potential clients from just browsing to confidently saying yes to your high-ticket offers? In this episode of Business Real Talk, I’m sharing the strategic steps that ensure that people are set up to say yes without you pressuring or convincing them with a full proof system that drives decisions, while positioning you as the only solution to their needs. In this episode Nas covers:: Why People Aren't Buying: Understand the reasons behind the lack of conversions and how to address them.   Conditioning Leads from the First Hello: Learn how to build a marketing and sales system that effortlessly leads your audience to a clear and easy 'yes.'   Treasure Map Pathway: Discover how to drive easy and fast decisions where people feel eager to say yes because each step is set up to condition their brain to feel confident in the buying process.   Establishing Yourself as the Go-To Solution: Find out how to position yourself as the only answer to your audience's challenges, creating a sense of necessity around your offers. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we’ll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don’t forget to hit subscribe and follow us on your Podcast Platform (so you don’t miss an episode)! If you loved this show, we’d love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    22 分鐘
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簡介

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying “Yep! That’s me!” Then I’m happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to ‘em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

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