Happy Market Research Podcast

Dan Fleetwood
  • 4.8（42則評分）
  • 創業
  • 每月更新兩次

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

  1. Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP

    5 天前

    Ep. 14 – Driving Product Strategy with Customer Insights with Giovanni Riggioni, Customer & Market Insights Manager at HP

    Dan Fleetwood speaks with Giovanni Riggioni, Customer & Market Insights Manager at HP, about the evolving role of customer insights in driving product strategy. Gio shares how his team uses data to inform product decisions, enhance customer experiences, and align research with business goals at HP. They discuss the integration of behavioral data, the impact of AI in shaping insights, and how qualitative research continues to play a crucial role alongside automation. This episode highlights the growing intersection between technology and human understanding in delivering impactful market research.   Guest: Giovanni Riggioni – Customer & Market Insights Manager at HP. He's a results-driven researcher offering over 18 years of experience providing actionable insights to a varied cross-section of clients and disciplines. He has a unique combination of methodological knowledge, research savvy, and business acumen, enabling him to effectively use research as a tool to address complex business questions.   Useful links: Giovanni Riggioni on LinkedIn: https://www.linkedin.com/in/giovanniriggioni/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    25 分鐘
  2. Ep. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROAST

    10月15日

    Ep. 13 – Beyond the Numbers: Finding the Story in Data with Jamie Ross-Skinner, Insights and Growth Director at ROAST

    Dan Fleetwood speaks with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening is reshaping the insights landscape. Jamie explains how combining AI with human understanding helps brands uncover real consumer sentiment beyond traditional research. They explore how to turn social data into meaningful stories, the balance between automation and empathy, and why curiosity remains essential for insight professionals in an age of AI-driven listening tools.   Guest: Jamie Ross-Skinner – Insights & Growth Director at ROAST (part of TIPi Group). Jamie leads the central insights function across ROAST’s agencies, translating data into consumer-centric strategies that guide client decisions. Having started client-side, he moved into agency life at WCRS before joining ROAST in 2018. Since then, he’s delivered competitor and consumer research and trend analysis to brands like HCA Healthcare UK, Rightmove, Trainline, and Best at Travel. He’s also a frequent speaker and industry commentator—recently headlining “Insights Chats” on transforming insights into action.   Useful links: Jamie Ross-Skinner on LinkedIn: https://www.linkedin.com/in/jamie-ross-skinner/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    29 分鐘
  3. Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico

    10月1日

    Ep. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto Rico

    In this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. From consumer insights to industry trends, this conversation highlights how research drives meaningful traveler experiences and supports destination growth.   Guest: Cecilia Rodriguez –  Research and Insights Leader at Discover Puerto Rico, where she uses data to understand traveler behaviors and trends, shaping marketing strategies that enhance the island's global tourism brand. With a background in consumer insights and destination marketing, Cecilia plays a key role in turning research into actionable insights that drive Puerto Rico’s tourism growth.   Useful links: Cecilia Rodriguez on LinkedIn: https://www.linkedin.com/in/cecilia-m-rodriguez-mba-86624a16/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    33 分鐘
  4. Ep. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke Reavey

    9月17日

    Ep. 11 – Survey Fraud, Academic Trust, and Shaping the Next Generation of Researchers with Brooke Reavey

    In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Brooke Reavey, marketing professor at Dominican University, to talk about the challenges and opportunities in market research education. They explore the rise of survey fraud, why academic trust matters now more than ever, and how competitions and classroom projects are helping prepare students for real-world research. Brooke shares her unique perspective as both a practitioner and educator, reflecting on her journey from industry researcher to professor, and what excites her most about training the next generation of insights professionals.   Guest: Brooke Reavey – Associate Professor of Marketing at Dominican University, where she teaches courses in market research, digital marketing, and strategy. Recipient of the John and Jeanne Rowe Distinguished Professorship in the Brennan School of Business, a two-time Fulbright Scholar, and founder and president of the Marketing Research Competition, a national program that bridges the gap between academia and practice, equipping students with the tools they need to succeed in the insights field.   Useful links: Brooke Reavey on LinkedIn: https://www.linkedin.com/in/brooke-reavey/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    31 分鐘
  5. Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research

    9月3日

    Ep. 10 – Balancing AI & Humanity in Market Research with Mary Hayes, Product Insights Manager at L&E Research

    The opinions expressed in this episode are those of the host and guest only, and do not reflect the views of any company.   In this episode of the Happy Market Research Podcast, host Dan Fleetwood sits down with Mary Hayes, Product Insights Manager at L&E Research, to explore the critical balance between AI efficiency and human connection in market research. Mary shares her unique career journey, the role of recruitment in data quality, and why empathy and communication remain irreplaceable in research. If you’ve ever wondered how to maintain quality insights in an AI-driven era, this conversation is packed with practical wisdom and real-world examples.   Guest: Mary Hayes –  Product Insights Manager at L&E Research, where she leads a team dedicated to bridging the gap between recruitment and research. With a career spanning facility management, recruiting, programming, marketing, project management, and partnerships, Mary brings a 360-degree perspective to research operations. Her journey began in video editing and evolved through 13 years in hospitality and event management before she transitioned into market research, where she honed her organizational and planning expertise.   Useful links: Mary Hayes on LinkedIn: https://www.linkedin.com/in/maryhayes082016/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    29 分鐘
  6. Ep. 9 – Pushing the Boundaries of Innovation in Market Research with Doug Keith, Founder of Future Research Consulting

    8月20日

    Ep. 9 – Pushing the Boundaries of Innovation in Market Research with Doug Keith, Founder of Future Research Consulting

    In this episode of the Happy Market Research Podcast, Dan Fleetwood chats with Doug Keith, Founder of Future Research Consulting, about the evolving landscape of market research. Doug shares his insights on how the industry has changed over the years and the critical need to push past the "safe" middle-ground to embrace true innovation. From the rise of agile research and AI to fostering deeper connections with clients, Doug explains how strategic thinking and curiosity are the keys to driving meaningful change in today’s fast-paced research world.   Guest: Doug Keith – Founder of Future Research Consulting. Doug has extensive experience in both qualitative and quantitative research, specializing in blending strategic insight with practical solutions. He is passionate about driving innovation and helping businesses think beyond traditional approaches to stay ahead of market shifts.   Topics and timestamps: [00:00] Intro  [00:28] Doug Keith’s background and his journey to starting Future Research Consulting  [03:00] The biggest changes in market research in recent years  [04:33] The balancing act: Good, fast, and cheap in today’s research landscape  [05:41] How AI is changing research workflows and removing strategic thinking  [08:29] Strategic thinking vs. rushing through tasks in research projects  [11:09] The importance of slowing down to improve outcomes  [14:10] The dangers of outsourcing too much: Losing touch with the research process  [16:53] How to avoid the trap of "safe" research and innovate in your approach  [21:20] Take your time and bring something different to the table  [23:27] The importance of helping the customer vs. just hitting internal KPIs  [25:43] Doug’s advice for market researchers looking to stay ahead of industry trends  [30:09] Outro   Useful links: Doug Keith on LinkedIn: https://www.linkedin.com/in/doug-keith-futureresearch/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    32 分鐘
  7. Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate

    8月6日

    Ep. 8 – How Listening to Customers Drives Business Growth with Josh LaMar, CEO of Amplinate

    Dan Fleetwood sits down with Josh LaMar, CEO and Co-Founder of Amplinate, to discuss how understanding your customers can exponentially grow your business. From his early days at Microsoft to starting Amplinate, Josh shares how applying customer insights through UX research has led to transformative business decisions. They dive into the importance of asking the right questions, listening to customers, and the role of AI in shaping the future of market research.    Guest: Josh LaMar – CEO and Co-Founder of Amplinate. With over 20 years of experience in UX and research, Josh has worked with industry giants like Microsoft and has a deep passion for transforming how businesses connect with their customers. Through Amplinate, Josh focuses on blending behavioral insights into research to help brands grow.   Topics and timestamps: [00:00] Intro  [00:34] Josh LaMar’s background and journey to founding Amplinate  [01:38] The Preeminence Unbound framework  [03:48] The importance of understanding customers to grow your business [06:14] The role of research in connecting business strategy with customer needs  [08:07] The relationship between AI and research [09:58] Cross-cultural UX research and why it’s essential for global business strategies  [13:39] How small tweaks to your product can drive significant business results [15:08] Josh LaMar and Jay Abraham's upcoming book  [17:37] Practical advice for entrepreneurs to innovate and grow their business  [20:53] The power of customer conversations over surveys  [23:55] Building better relationships in order to get better results [26:58] Tips to create a customer-led, research-driven business  [28:48] Book recommendations and influential people in the UX and business world [31:10] Connect with Josh LaMar  [31:36] Outro   Useful links: Josh LaMar on LinkedIn: https://www.linkedin.com/in/joshlamar/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    32 分鐘
  8. Ep. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious Insight

    7月23日

    Ep. 7 – Behavioral Data is Changing the Future of Research with Andrew Moffatt, CEO of Qrious Insight

    Dan Fleetwood speaks with Andrew Moffatt, CEO and Co-Founder of Qrious Insight, about the evolution of behavioral research and the challenges with data quality in today's market. Andrew shares how continuous, real-time data collection can solve many of the existing problems in traditional survey-based research.  This episode also explores the role of AI, the growing importance of behavioral data, and how brands can better understand consumers by observing their actions rather than relying solely on self-reported answers.    Guest: Andrew Moffatt –  CEO and Co-Founder of Qrious Insight. Andrew has over 25 years of global experience in the insights industry, having successfully built and led sales and operations teams across 20+ markets worldwide. He is dedicated to changing how market research integrates passive behavioral data to provide more accurate, actionable insights.   Topics and timestamps: [00:00] Intro  [00:41] Andrew Moffatt’s background and the journey to founding Qrious Insight  [03:06] The transition from traditional survey methods to behavioral data  [04:01] Why behavioral data solves today’s research problems  [05:40] The advantages of passive data collection and its implications for research  [06:22] How Qrious Insight tracks and collects behavioral data  [08:03] How behavioral data complements traditional surveys  [13:38] AI’s role in improving data collection and research workflows  [15:50] The future of synthetic data and digital twins in behavioral research  [18:06] Scaling behavioral research: Challenges and solutions  [19:05] What type of projects can benefit from behavioral research  [21:09] Advice for improving consumer panel management  [23:05] Andrew’s recommended resources for research insights  [25:11] Outro   Useful links: Andrew Moffatt on LinkedIn: https://www.linkedin.com/in/andrew-moffatt-mrx/ Dan Fleetwood on LinkedIn: https://www.linkedin.com/in/danfleetwood Learn more about QuestionPro: https://www.questionpro.com

    25 分鐘
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4.8
（滿分 5 顆星）
42 則評分

簡介

Your favorite podcast for insights, trends, and expert perspectives, all delivered in a simple and engaging format.

資訊

  • 創作者
    Dan Fleetwood
  • 活躍年代
    2018年 - 2025年
  • 集數
    303
  • 年齡分級
    兒少適宜
  • 版權
    © QuestionPro 2025
  • 節目網站
    Happy Market Research Podcast

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