Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

Maggie Perotin
  • 5.0 (15)
  • EMPRENDIMIENTO
  • CADA SEMANA

This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

  1. HACE 2 DÍAS

    EP 219 - The Thing Successful People Manage Instead of Time

    Send us a text Ever notice how truly successful people never seem busy? They take vacations, have time for friends, and somehow stay calm while running thriving businesses. What's their secret? It's not that they have more hours in the day or that they face fewer challenges. It's that they've figured out what to actually manage - and it's not what you think. In this episode, I'm sharing the mindset shift that changed everything for me (and saved me from complete burnout), plus the four simple habits that my clients use to go from chronically overwhelmed to completely in control. What we cover: Why "time management" is actually impossible (and what works instead)The mindset trap that keeps high achievers stuck in overwhelmHow I went from "I'm too busy" to never saying those words againThe difference between productivity and high performance (game-changer!)Four non-negotiable habits that create lasting changeReal client results: How Maya and Dr. Loise saw changes in just 1-2 weeksThis isn't about cramming more into your day. It's about operating at your highest level while actually enjoying your life. If you're tired of feeling like you're always behind, always stressed, and never quite in control of your own schedule, this episode is for you. Ready to stop managing time and start managing what actually matters? Let's work together. Book a complimentary consultation at https://stairwaytoleadership.com

    24 min

  2. HACE 6 DÍAS · CONTENIDO EXTRA

    MM 219 - When Your Business Success Starts to Feel Like Chaos

    Send us a text That moment when your business is growing but you feel like you're drowning? You're not alone. As your business expands, so do the demands on your energy and attention. But here's the reality check every CEO needs: you cannot do everything, and trying to will burn you out. In today's Maggie's Moment, I share the three critical skills every growing business owner must master. Tune in.

    4 min

  3. 12 SEP

    EP # 218 - Some Loose Thoughts After Two Weeks Away

    Send us a text I'm back from vacation and feeling... different. You know that feeling when you step away from your routine and suddenly realize what you didn't even know you were missing? In this episode, I'm sharing some honest reflections about what two weeks with extended family across Europe reminded me about balance, relationships, and why we high-achieving women sometimes forget we're whole human beings with needs beyond our businesses. What we talk about: Why I look at balance on a yearly basis (not daily)The family time, I didn't realize I was cravingMy COVID commute revelation and what it taught me about hidden stressHow one client went from 60-hour weeks to weekends off without losing incomeWhy planning your life first, then your business around it, actually worksThe friendship factor most entrepreneurs ignoreThis isn't a structured episode with frameworks or action steps. It's just me, still in vacation mode, sharing what's on my mind. Sometimes the most important insights come from these unplanned conversations. Next week we're diving deep into time management strategies, but today? Just some thoughts from a coach who remembered she's human too.

    21 min

  4. 8 SEP · CONTENIDO EXTRA

    MM 218 - The Brutal Truth About Consistent 5K and 10K Months

    Send us a text In this bonus episode of Maggie's Moment, I'm sharing the uncomfortable truth about why most service-based entrepreneurs struggle to hit consistent 5K and 10K months. It's not about working harder. Key Takeaways: • Why the revenue rollercoaster happens (and how to get off it) • The one critical piece most entrepreneurs are missing • What "alignment" really means in business growth • Real client results Mentioned in This Episode: • The Aligned Success 2-Day Virtual Event (September 30 & October 1) Next Steps: Register for the Aligned Success Event here - https://www.eventbrite.ca/e/the-aligned-success-2-day-free-virtual-event-tickets-1570875233109?aff=oddtdtcreator

    5 min

  5. 5 SEP

    EP 217 - How to Make Q4 Your Most Profitable Quarter - The Mini New Year Strategy

    Send us a text September is here—your "Mini New Year" and the perfect time to set up Q4 for massive success! Discover how service business owners can learn from retail giants who make most of their annual revenue in just the last quarter. Maggie reveals the strategic playbook to transform your final four months into your most profitable period, complete with month-by-month action plans and operational preparation tips. What You'll Learn Why September is your "Mini New Year" and the perfect Q4 launch padHow retail makes a large portion of annual revenue in Q4 (and how you can too)Month-by-month Q4 strategy: October early birds, November signature offers, December year-end solutionsThe difference between B2B and B2C Q4 opportunities and how to capitalize on bothOperational preparation secrets to handle increased demand without overwhelmHow to create irresistible Q4 offers that align with natural buying cyclesYour Q4 Month-by-Month Playbook Key Takeaways 🎯 Service businesses can sell solutions for year-end stress and New Year ambitions 🎯 Companies spend leftover budgets in Q4—position yourself as their strategic partner 🎯 Focus on retention during busy Q4 to create your 2026 pipeline 🎯 Prepare your operations and capacity before the demand hits Feeling overwhelmed by the possibilities? Book a complimentary consultation with Maggie to create your personalized Q4 strategy and new year preparation plan - https://www.stairwaytoleadership.com/

    14 min

  6. 1 SEP · CONTENIDO EXTRA

    MM 217 - 3 Must-Have Systems to Scale Your Service Business to 6 and 7 Figures

    Send us a text Why do most service businesses never hit $100K, let alone a million and beyond? McKinsey research reveals it's not talent or passion—it's the lack of documented and working systems. Discover the three critical systems every service business needs to scale successfully. What You'll Learn The 3 critical systems every service business must have to reach $100K+Why system alignment with your brand and values mattersReal results clients achieve when systems are implemented properlyThe 3 Critical Systems for Service Businesses 1. Client Acquisition System 2. Service Delivery System 3. Client Retention System All must align with your brand, competitive advantage, and values Key Insight 💡 Systems don't limit creativity—they free you to focus on what matters most while scaling your revenue. Your Challenge Which system is missing in your business: client acquisition, service delivery, or client retention? Identify your gap and start building that system this week. And if yo need help, I can help you with my T.O.P. CEO Formula. Book an initial complementary consultation with Maggie here - https://www.stairwaytoleadership.com/ #BusinessSystems #Scaling #ServiceBusiness #BusinessGrowth #SystemsThinking

    4 min

  7. 29 AGO

    EP # 216 - Rewire Your Brain to Stop Working Against Your Business Success

    Send us a text Are you your own biggest obstacle to business success? In this game-changing episode, Maggie reveals why your brain's survival instinct is sabotaging your entrepreneurial dreams—and exactly how to rewire it to work FOR you instead of against you. Discover the hidden mental patterns that keep ambitious business owners stuck, plus a proven 4-step process to transform self-sabotaging thoughts into success-driving actions. What You'll Learn Why your brain fights your business goals (and it's not your fault—it's biology!)The survival vs. executive brain conflict that every entrepreneur facesThe thought-feeling-action-result cycle and how to interrupt patterns that don't serve youReal client example: How changing one thought about presentations generated significantly more business4 proven steps to build self-awareness and redirect non-serving thoughtsThe "future self" technique that creates the ultimate shortcut to your biggest goalsKey Insights 🧠 "We have to put intentional effort into having the whole of our brain work for us, not against us" 🧠 Your brain's default wiring prioritizes survival over success—but you can train it for success 🧠 Without self-awareness, you can't redirect your brain or influence your perspective 🧠 The more you practice the 4-step process, the faster you achieve your goals The 4-Step Process to Rewire Your Brain Step 1: Build self-awareness—pause before decisions and recognize your thoughts about circumstances Step 2: Identify which thoughts serve you and which don't—redirect the ones that hold you back Step 3: Take action from your new, more serving thoughts and feelings Step 4: Practice consistently—the more you do it, the easier it becomes Real Success Story Hear how one client transformed two identical presentation opportunities by simply changing her perspective—resulting in significantly more business from the presentation she almost didn't prepare for! Your Next Steps Ready to stop working against yourself? Start with Step 1: Build self-awareness by pausing before your next business decision and asking, "What am I thinking about this situation?" Want to accelerate your results? Book a complimentary consultation with Maggie to discover exactly how coaching can help you master this mindset and achieve goals faster. https://calendly.com/maggie-s2l/discovery-call Resources Mentioned 🎧 Binge the Diamond Effect Podcast: 3+ years of episodes to help you think differently as a CEO 📅 Book Your Complimentary Consultation: https://calendly.com/maggie-s2l/discovery-call Connect with Maggie 🌐 Website: https://stairwaytoleadership.com 📱 LinkedIn: https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ 📱 Instagram: https://www.instagram.com/maggie.perotin.s2l/

    22 min

  8. 25 AGO · CONTENIDO EXTRA

    MM 216 - The One Thing Keeping You From Making Your Marketing Successful

    Send us a text You bought a course, followed it exactly, and got zero results? You're not alone.  Harvard Business Review reveals that 70% of strategic initiatives fail—not because the strategy is wrong, but because business owners implement them blindly without adapting to their unique circumstances. What You'll Learn  The shocking statistic about why most business strategies failThe critical mistake 90% of business owners make when implementing new strategiesWhy your business stage, market, and clients matter more than you thinkThe medication analogy that explains perfect strategy adaptation3 key questions to ask before implementing any new strategyKey Insight 💡 The strategy isn't broken—it just needs to be tailored to YOUR specific reality. Your Action Step Before implementing your next strategy, ask: How does my business stage differ from the example?What's unique about my market?How do my clients behave differently? Your Challenge What strategy have you been struggling to implement? Try adapting it to your specific situation first and share your breakthrough! #BusinessStrategy #StrategyImplementation #BusinessTips #EntrepreneurAdvice #BusinessSuccess

    4 min
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This podcast helps service-based entrepreneurs and business owners scale their businesses in any economy without overworking or overwhelm. The goal is to create an asset you can sell while enjoying life as you build it. Here, you turn your business into a client-attracting gem and become a high-performing CEO. About the Host:Maggie Perotin is the founder of Stairway to Leadership. As an international business and leadership coach, Maggie helps service-based business owners start, grow, and scale their businesses without overworking or being overwhelmed.   With her DREAM-PLAN-DO coaching model, her clients scale while transforming into high-performing CEOs of their businesses.This is what USA Today wrote about this model in the article titled: "How Stairway to Leadership is turning small businesses into high-profit ventures.""(...) her DREAM-PLAN-DO coaching model, she helps her clients align their mindset, business strategy, and high-performance habits to transform their businesses from an unreliable source of income to a super-productive client-attracting gem. Maggie adds that she uses all her knowledge and experience to help her clients grow their businesses in a strategic and innovative way while supporting them in building a successful business that consistently attracts their ideal clients. She specializes in helping them build a brand that showcases their uniqueness to reach their full potential, becoming the powerful CEO they’re capable of being."      Maggie has over 15 years of experience in corporate leadership in various business domains and coaching. She holds an executive MBA from the Jack Welch Management Institute.   Maggie lives in Toronto, Canada, with her blended family with four kids. She loves spending time in nature, traveling, reading, dancing, good food, and giving back. To learn more, head to www.stairwaytoleadership.com To work with Maggie and gain break-through clarity on why your business isn't scaling- schedule a free 50-min consultation https://calendly.com/maggie-s2l/discovery-call

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