The Art of Commerce

Anish Raul, Ajinkya "Jinx" Joglekar
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Hosted by Anish Raul and Ajinkya “Jinx” Joglekar, The Art of Commerce is a podcast for marketers where we cover everything - from storytelling to scale, and we unpack the full funnel with insights that move the needle. New episodes every week.

  1. 2D AGO

    EP 41: Why Leaders Avoid Hard Conversations

    Most teams don’t break because of one big mistake.They break because small things go unaddressed. In EP 41 of The Art of Commerce, we break down leadership debt—the hidden cost of postponed conversations, unclear standards, and decisions left hanging. This episode covers: Why unresolved issues don’t disappear—they compoundThe difference between decision debt and relationship debtHow small fissures turn into culture-breaking gapsWhy avoiding conflict quietly erodes trustHow great leaders build a culture of candor and “we”Why awareness is the first step to fixing what’s broken If your team feels tense, misaligned, or quietly drifting—this one will hit. 🔗 Connect on LinkedInAnish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

    26 min

  2. MAR 31

    EP 40: Clarity Is a Growth Lever

    Most teams don’t move slow because they lack talent.They move slow because they lack clarity.In EP 40 of The Art of Commerce, we break down why complexity kills momentum—and how the best leaders act as a “compression layer” for the business.This episode covers:Why vision isn’t inspiration, it’s simplificationHow great leaders turn chaos into clear directionWhy activity doesn’t equal achievementThe role of repetition in driving alignmentHow to align teams across conflicting KPIsWhy “so what?” is the most important question in businessIf your team feels busy but not effective, this one will hit.🔗 Connect on LinkedInAnish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/

    31 min

  3. MAR 26

    EP 39: Sora Is Dead. Now What? #FieldNotes

    Sora is dead.Not slowly. Not quietly.One day it’s the future of AI video.Next day—it’s gone.In this Field Notes episode, we unpack what actually happened:The $1B Disney moment… and the collapse right afterWhy 1% retention kills even the most hyped productsThe real risk of building on tools that can disappear overnightWhat replaces Sora (and why it doesn’t matter as much as you think)This isn’t about one tool dying.It’s about what happens when the ground keeps shifting.Taste. Timing. Tools.Only one of those actually lasts.🔗 Connect on LinkedInAnish Raul:   / anishraul  Ajinkya “Jinx” Joglekar:   / ajinkyajoglekar  #TheArtOfCommerce #EmailMarketing #Newsletters #Personalization #Startups #ContentMarketingAsk

    16 min

  4. MAR 24

    EP 38: Why Email Is Back (And Winning)

    In EP 38 of The Art of Commerce, we sit down with Chris Adamo, founder of Letterhead, to talk about why newsletters are becoming one of the most important owned channels in modern marketing. This episode covers: Why AI is making owned audiences more valuable Why the future of email is smaller, smarter segments How Letterhead evolved from local newsletters to a $30M Series A company What brands still get wrong about community Why patience, repetition, and depth matter more than hype Chris also shares lessons from startups, Miami’s founder scene, community building, and what it really takes to build something meaningful over time. If you care about content, startups, owned media, or the future of personalization, this one is worth your time. 🔗 Connect on LinkedIn Chris Adamo: https://www.linkedin.com/in/adamochris/ Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyajoglekar/ #TheArtOfCommerce #EmailMarketing #Newsletters #Personalization #Startups #ContentMarketing

    25 min

  5. MAR 17

    EP 37: Founder Mode ft. Chris Adamo

    In this episode of The Art of Commerce, we sit down with Chris Adamo, founder of Letterhead, to explore the unconventional path from corporate operator to startup builder. Chris spent years at 1-800-Flowers, working at the intersection of partnerships, commerce, and media. Instead of staying in the traditional corporate lane, he eventually stepped out to build companies, invest in startups, and help shape the emerging tech ecosystem in Miami. This conversation dives into the mindset that drives operators who choose to build instead of staying comfortable inside large organizations. In this episode we cover: • Chris Adamo’s journey from Queens to 1-800-Flowers • How partnerships became his career superpower • Lessons learned managing chaos early in his career • The importance of curiosity and talking to strangers • Why mentorship and breaking corporate silos matters • How Miami became a growing startup ecosystem • The story behind Letterhead, an AI-powered newsletter platform • Why community and relationships are still the most valuable currency in business Chris shares practical lessons on networking, entrepreneurship, and how operators can turn relationships into real opportunities. For marketers, founders, and operators, this episode is a reminder that careers rarely follow a straight line and sometimes the most valuable skills are the ones learned outside the box. About The Art of Commerce The Art of Commerce is a podcast about creativity and conversions hosted by Anish Raul, a data-obsessed creative director, and Ajinkya “Jinx” Joglekar, a growth-obsessed CMO. Each episode explores the ideas, strategies, and people shaping modern marketing and business. Connect on LinkedIn Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj #ChrisAdamo #Letterhead #Startups #Entrepreneurship #Partnerships #TheArtOfCommerce #GrowthMarketing #BusinessStrategy #StartupLessons #MarketingLeadership

    28 min

  6. MAR 10

    EP 36: K-Pop Demon Hunters Is a Marketing Masterclass

    In EP 36 of The Art of Commerce, we break down how K-Pop Demon Hunters became Netflix's biggest title ever — without a real band, a massive marketing budget, or a single fan war. This episode covers: Why frictionless fandom scales faster than defended fandom How Netflix behaved like a peer, not a platform The "spray and pray, then double down" content strategy Why animation removed real-world creative constraints What Jungkook's live stream taught us about earned media The marketing lessons every brand can steal from a cartoon girl group K-Pop Demon Hunters didn't win on spend or legacy IP. It won because fans had no enemies — and the platform had already earned their trust. 🔗 Connect on LinkedIn Anish Raul: https://www.linkedin.com/in/anishraul Ajinkya "Jinx" Joglekar: https://www.linkedin.com/in/ajinkyaj #kpopdemonhunters #FandomMarketing #Netflix #ContentStrategy #TheArtOfCommerce #GrowthMarketing #BombAIStudio #MarketingInnovation #CreativeStrategy #DigitalMarketing

    32 min

  7. MAR 3

    EP 35: AI Filmmaking for Modern Brands ft. @AnishRaul ​

    Visit https://bombai.studio to explore BombAI Studio — our new AI filmmaking and creative production studio built to deliver broadcast-quality commercials at a fraction of traditional time and cost.🎧 Listen on Spotify, Apple Podcasts, and YouTubeIn EP 35 of The Art of Commerce, we go deep into AI filmmaking — how we built BombAI Studio, why AI is reshaping commercial production, and what it means for brands that want cinematic storytelling without seven-figure budgets.This episode covers:• The real AI filmmaking workflow (story → screenplay → shot breakdown → video)• Why prompts are not the strategy — vision is• Tools powering modern AI production (ChatGPT, Gemini, Midjourney, Runway, and more)• How to produce TV-ready commercials in days instead of months• The future of personalized video ads at scale• Where AI creative production is headed in the next 12–24 monthsBombAI Studio focuses on high-craft AI commercials designed for CTV, social, and performance marketing — helping brands experiment, localize, and personalize without traditional production constraints.If you're a marketer, creative director, founder, or brand leader exploring generative AI video, this conversation breaks down the craft, the process, and the opportunity.🔗 Connect on LinkedInAnish Raul: https://www.linkedin.com/in/anishraulAjinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj#AIFilmmaking #GenerativeAI #AICommercials #VideoMarketing #CreativeAI #DigitalAdvertising #BombAIStudio #ContentAtScale #MarketingInnovation #CTVAdvertising

    27 min

  8. FEB 24

    Ep 34: How to Acquire Profitable Customers ft. ⁨ ⁨@Voyantis-ai⁩

    In Ep 34 of The Art of Commerce, we sit down with Itai Kafri, VP of Product Growth at Voyantis, to unpack one of the biggest misconceptions in performance marketing:CPA and short-term ROAS do not equal profitability.We explore how value-based bidding evolved from OCPM, why most LTV models fail once activated in paid media, and how predictive modeling must be purpose-built for ranking, signaling, and auction dynamics.Key topics:-Why optimizing for CPA often scales the wrong users-The difference between deterministic revenue and probabilistic predictions-How to predict 90-day LTV from early behavioral signals-What “signal engineering” actually means-Why LTV:CAC is the metric that aligns marketing, product, and finance-How brands are driving 15–40% uplift by shifting to profit-based optimizationIf you care about payback period, margin, and sustainable growth— and not just volume—this episode is essential viewing.🎧 Listen on Spotify, Apple Podcasts, and YouTube🔗 Connect with Itai Kafri: https://www.linkedin.com/in/ekafri🔗 Anish Raul: https://www.linkedin.com/in/anishraul🔗 Ajinkya “Jinx” Joglekar: https://www.linkedin.com/in/ajinkyaj#TheArtOfCommerce #GrowthMarketing#LTV #PerformanceMarketing#MarketingStrategy #PredictiveGrowthListen, subscribe, and share with the performance marketer who still thinks ROAS equals value.

    35 min
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About

Hosted by Anish Raul and Ajinkya “Jinx” Joglekar, The Art of Commerce is a podcast for marketers where we cover everything - from storytelling to scale, and we unpack the full funnel with insights that move the needle. New episodes every week.

Information

  • Creator
    Anish Raul, Ajinkya "Jinx" Joglekar
  • Years Active
    2025 - 2026
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © Anish Raul, Ajinkya "Jinx" Joglekar
  • Show Website
    The Art of Commerce