Agency Rocket Show

Agency Rocket
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A Show About the Chaos of Running A Creative Agency We love talking creative. We love talking business. So we’re putting them all together into one show about the business of running a creative agency. Take a listen. We hope you’ll find some insights through our experiences.

  1. 3天前

    Ep 47: Pretty Doesn’t Pay the Bills: Building Websites That Do Their Job

    Hold on to your butts! In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down the anatomy of a great website—from the brand strategy that should inform every page, to the technical and UX details that separate a scroll-worthy site from one that makes users bail in three seconds. We'll cover everything from: Why “pretty” isn’t a strategy (and how to stop designing for yourself instead of your users) How to define your site’s real job: lead gen, storytelling, donor outreach, or credibility Balancing SEO and humanity, so your site ranks and doesn't read like AI slop The tech side nobody tells you about, like image weight, load time, and Google indexing The unsung heroes: accessibility, site maintenance, and post-launch client support Between jokes about aging, filters, and filler (literally and figuratively), we'll unpack what makes a web project actually succeed... and why it’s always worth doing it the right way, even when it’s not the easy way. So if you take nothing else from this episode: make it strategic, make it work... and then you can make it pretty.

    37 分钟

  2. 10月1日

    Ep 46: Web Series Kickoff: How Branding Translates Online

    Liz and Chelsea are back for SEASON 4 of the Agency Rocket Show, and this time? We’re talking websites. In this kickoff episode, we cover the symbiosis between branding and websites, your site’s positioning as your business’s “front door,” and what makes the difference between a site that converts and one that sends people elsewhere. From branding to site maps, interactive mood boards to wireframes, we walk through our process step-by-step, including tips on managing client expectations, avoiding scope creep, and creating sites that are more than just a pretty face; our goal is to craft a beautiful website that is functional, strategic, AND built to last. Whether you’re a creative, a business owner, or just tired of “hot garbage” websites, this episode gives you an inside look at how DayCloud Studios turns brand strategy into digital impact.  🎧 Like, share, and follow for more insights on running a creative agency.  Have a question? Reach out through our website or socials. We’d love to hear from you!

    42 分钟

  3. 5月7日

    Ep 45: Stop Skipping Strategy: The Secret to Building Brands That Stick

    In this episode of The Agency Rocket Show, hosts Liz and Chelsea break down one of the most misunderstood—but most essential—parts of branding: strategy. Designers are taught how to make things look good. But when it comes to making brands mean something? That’s where strategy comes in. We cover the core components of a brand strategy—mission, vision, values, audience, positioning, purpose, and even that sometimes-optional competitor analysis. From Discovery Workshops to target audience therapy, we talk about how strategy sets the foundation for every decision you make after—from logos to tone of voice to websites and truck wraps. You'll hear how strategy helps clients grow and helps agencies charge more, plus real-world examples of when strategy maintained clarity over chaos. What IS the difference between Liquid Death and Fiji water? Spoiler warning: it's not just taste. Whether you’re a designer trying to level up or a business owner who’s tired of blending in, this episode gives you the blueprint for doing brand strategy right. 🎧 Like, share, follow, and reach out if you want us to audit your brand. Just... maybe don’t say “slide into our DMs.” We’re too old for that now.

    29 分钟

  4. 4月23日

    Ep 44: Emotional Branding: Why Facts Don’t Sell, But Stories Do

    In this episode of The Agency Rocket Show, hosts Liz and Chelsea unpack one of branding’s biggest power moves: storytelling. 

 People don’t remember bullet points—they remember how you made them feel. From emotional connection to long-term brand loyalty, we break down why a good story beats a good slogan every time. We talk about how to stop treating your brand story like a family history and start treating it like the lifestyle it is. You’ll hear us dig into examples like Nike, Patagonia, and Dove (yes, we have opinions), and how the best brands make their customer the hero—not themselves. Plus, we discuss common storytelling missteps, the difference between campaigns and brand stories, and why your logo is just the beginning of your ecosystem. If you’ve ever wondered how to build a brand people connect with—or why your “About” page isn’t cutting it—this one’s for you. 🎧 Like, share, follow, and send us your favorite brand storytelling examples—we want to hear them!

    32 分钟

  5. 4月9日

    Ep 43: Rebrand Breakdown: How to Know When it's Time for a Glow-Up

    In this episode of the Agency Rocket Show, Liz Hunt and Chelsea Poppens are asking the question that keeps brand owners up at night: “Do I need a rebrand... or do I just want to cut my bangs and move to another country?” (Spoiler: maybe both.) This episode is all about the rebranding era—from tiny tweaks and font facelifts to full-blown identity overhauls. We spill on the signs it’s time to evolve your brand (like when your logo gives ‘Microsoft Paint, circa 1997’), dish out cautionary tales (looking at you, Tropicana), and preach the gospel of doing it right the first time. Liz even confesses her own junior high track meet sabotage stories. (You’ll understand.) Whether you’re craving a fresh vibe or just sick of looking like every other home contractor with a house-shaped logo, this episode is your permission slip to rethink your brand—boldly and strategically.

    47 分钟

  6. 3月19日

    Ep 42: Social Media Survival Part 2: The Rise of Storytelling Over Selling with Keaton Haines

    Social media isn’t just about selling anymore—it’s about entertainment, education, and staying unforgettable. So how can small businesses keep up without feeling overwhelmed? On this episode of The Agency Rocket Show, hosts Liz Hunt and Chelsea Poppens sit down with marketing coordinator Keaton Haines to break down the latest trends and what they mean for small businesses. Topics include: Why brands like Duolingo and Nutter Butter are ditching consistency for bold, unfiltered content—and why it’s working How over 60 percent of social media content now focuses on storytelling instead of direct promotion The biggest mistakes small businesses make with social media and how to fix them The three key strategies every business needs to stay relevant without burning out If you want to make social media work for your business without chasing every trend, this episode is a must-listen.

    37 分钟

  7. 3月5日

    Ep 41: Social Media Survival Part 1: What Every Small Business Needs to Know with Keaton Haines

    Every touchpoint of your business is a chance to brand, and social media is no different. But social media in 2025 moves fast, and for small businesses, staying relevant can feel like a full-time job. In this episode of The Agency Rocket Show, Liz Hunt and Chelsea Poppens sit down with DayCloud’s marketing coordinator, Keaton Haines, to talk about what really matters when it comes to social media. From keeping your brand consistent to knowing where (and how often) to post, we break down the biggest misconceptions and share practical tips for making social media work for your business—without the burnout. Whether you're just getting started or looking to level up, this episode is packed with tactical insights you may need to survive (and thrive) online.

    28 分钟

  8. 2月19日

    Ep 40: Feedback Pushback: How to Defend Your Creative Work

    In this episode of The Agency Rocket Show, Liz and Chelsea dive into the art of defending creative work—without turning it into a battle. As agency owners, we’ve had our fair share of moments where we had to justify our designs, but we’ve learned that the best defense is actually a great offense. We discuss how to proactively present work, tie decisions back to the client’s own words from discovery, and build a narrative that minimizes resistance. Plus, we break down the difference between design and art, the importance of client collaboration, and how to handle pushback with strategic questioning. Chelsea's on a roll in this one, so get ready to laugh along! If you’ve ever struggled with client feedback or felt like your work was being steamrolled, this episode is for you! 🎧 Like, share, and follow for more insights on running a creative agency. Have a question? Reach out through our website or socials—we’d love to hear from you!

    29 分钟
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关于

A Show About the Chaos of Running A Creative Agency We love talking creative. We love talking business. So we’re putting them all together into one show about the business of running a creative agency. Take a listen. We hope you’ll find some insights through our experiences.

信息

  • 创作者
    Agency Rocket
  • 活跃年份
    2023年 - 2025年
  • 单集
    47
  • 分级
    儿童不宜
  • 版权
    © Copyright 2023 All rights reserved.
  • 节目网站
    Agency Rocket Show