Content That Moves - The Brand Storytelling Podcast

Credo Nonfiction & Brand Storytelling
  • 5.0 (13)
  • TV & FILM

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.

  1. 12/17/2024

    Ep 39: How Southwest Airlines Turns Brand Values into Stories

    Alyssa Foster, who leads Brand Partnerships and Entertainment PR at Southwest Airlines shares insights into how Southwest uses storytelling to connect with travelers, highlight the heart of its people, and create authentic brand moments. From their groundbreaking short film "Alone in Tombstone" to leveraging micro-influencers for campaigns like "Summer of Go," Alyssa gives us an inside look at how Southwest is redefining airline marketing.

    18 min

  2. 12/11/2024

    Ep 38: Character is King for Brand Films

    Michael Sternoff, Principal Creative Director at Amazon’s Project Kuiper does a deep dive into the art of authentic brand storytelling. He discusses the hero’s journey, the power of spotlighting real people over celebrities, and how brands can take a supporting role in stories that resonate.

    31 min

  3. 11/12/2024

    Ep 37: The LA Times’ Strategy for Impactful Branded Content

    Discover how the LA Times is redefining branded content with emotional impact at the core. Kristen Berke, Vice President of National Advertising and Branded Content, shares how her team blends editorial storytelling with platform-specific strategies to create engaging narratives. From Oscar-winning short documentaries to innovative brand collaborations, they are proving the power of stories that connect deeply with audiences.

    27 min

  4. 11/02/2024

    Ep 36: Northwell Studios: Inside the Revolution in Healthcare Storytelling

    Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer at Northwell Health reveals a powerful lesson in how Northwell’s innovative partnership model that puts purpose before profit is reshaping the future of their branded content. By offering filmmakers unprecedented access to their hospitals and healthcare teams, Northwell has elevated their brand while fostering deeper audience connections with their customers. It’s a lesson in how other brands can achieve social good and business success through collaboration in creative storytelling.

    41 min

  5. 10/28/2024

    Ep 35: So you think you want your brand film on Netflix?

    Marcus Peterzell, CEO of Passion Point Collective, and Brian Newman, founder of Sub-Genre are two of the branded documentary space’s foremost experts on distribution and funding. While many clients come to them with the dream of getting their brand film on Netflix or other large streamers, Marcus & Brian break down why that dream may not be right for everyone. They detail how to leverage other opportunities that exist in the marketplace for distribution based on your unique goals.

    29 min

  6. 08/07/2024

    Ep 34: Why Huckberry Took "A Big Swing" with an Episodic Travel Show

    Chief Brand Officer Ben O’Meara and Senior Manager of Strategic Media Partnerships Jeremy Berres Paul from men’s lifestyle retailer Huckberry discuss the creation and distribution of their episodic travel show “Dirt,” and why they chose to invest in such a high quality format.

    34 min

  7. 07/31/2024

    Ep 33: How Marriott Creates Original Series’ Worthy of Major Streaming Platforms

    Vice President of Content Marketing at Marriott International Annie Granatstein discusses how the hospitality brand develops and distributes multiple original travel series worthy of distribution on major streaming platforms like Amazon Prime and how they support this "hero" content with a 360-degree marketing plan.

    26 min

  8. 07/23/2024

    Ep 32: How Wine Enthusiast Attracts A Specialized Audience With A Niche Podcast

    Vice President of Content at Wine Enthusiast Dara Kapoor discusses the opportunities presented by merging the retail and media sides of the brand and how they’ve recently utilized the popular genre of the narrative crime podcast to create a niche show called "Vinfamous" that’s growing their reach.

    37 min
See All (39)

Ratings & Reviews

5
out of 5
13 Ratings

About

As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.

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