Ep. 4 Chase Dimond on $100 Million in Attributed Email Revenue

Chase Dimond on how email marketing changed in 2021, how to segment and run tests to make your marketing program effective, and why specializing opened up his entire career and community.

Chase Dimond, self-described email marketing nerd and partner at Structured Digital Marketing Agency was the very first guest on Ecommerce Building Blocks. In this pilot episode, Chase and Jason apply the Building Blocks framework to trends in email marketing in 2021. Chase shares his breakdown of how email marketing has evolved in the last 18 months, his approaches to segmentation testing, his favorite cadences, recommended testing timelines, and specific variables to isolate when testing for patterns in digital marketing strategy. We get to the crux of the episode when Chase shares the moment in his life when he realized he had a philosophy to live by in order to be successful in his career, and why sharing his successes and failures with others has been so positive for his business.

Chase's Twitter and Youtube: 

https://twitter.com/ecomchasedimond

https://www.youtube.com/c/ChaseDimond

Building Blocks website: bbclass.co

Jason's Twitter handle: @eggroll