The World's Best Email and Retention Podcast

The DTC Podcast Network
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Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

  1. 2일 전

    Ep 55: Talk Turkey - The Q4 Email Gut Check

    It’s crunch time.   Jordan Gordon breaks down a no-BS audit you can run this week to see whether your email program is actually inboxing, or just propped up by Apple Privacy opens and bot clicks. From ISP splits (Gmail vs. iCloud) to the “ladder” segmentation test (0–30 / 31–60 / 61–90+ days), Jordan shows how to spot false signals, clean up your sends, and shift from campaign volume to revenue-driving automations before Black Friday. What you’ll learn: How to read ISP-level signals and uncover the Apple Privacy mirageThe ladder test: a simple way to see who’s truly receiving your emailsBot clicks (Proofpoint, Outlook/G Suite) vs. real engagement—and what to excludeWhen to cool campaigns, tighten segmentation, and let flows carry Q4Why “more sends” can tank deliverability—and how to ramp safely    #emailmarketing #retentionmarketing #ecommercegrowth #deliverability #klaviyo #customerretention #dtcpodcast #marketingops #inboxing #emailstrategy #q4prep #blackfriday2025 #ecommercemarketing #emailsegmentation #automations #pilothouse #dtcbrands #marketingpodcast #growthmarketing #digitalmarketing 00:00 — Introduction 01:32 — Talk Turkey: The Q4 email gut check begins 05:53 — The deadly combo: Increasing audience and frequency at once 10:13 — The risk of scaling sends without the right tools 12:12 — How to run an ISP-level audit (Gmail vs. iCloud) 14:07 — The Ladder Test: Find out who’s really seeing your emails 18:58 — The bot-click trap and false engagement signals 34:56 — Less is more: Shrink sends, grow deliverability and revenue Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    46분

  2. 10월 7일

    Ep 54: How to Win Black Friday 2025 (and Keep Your Reputation Intact)

    Black Friday isn’t about clever tricks; it’s about doing the basics better (and not tanking your sender reputation while you’re at it). In this episode, Jordan breaks down The Pilothouse Way to win Black Friday: how to increase send volume without burning your list, why “double-tapping non-openers” is a fatal mistake, and the counterintuitive truth about who actually buys and when. You’ll also learn: Why boring subject lines outperform “creative” ones during BFCM How to structure every email assuming it’s the only one your subscriber opens The simple post–Black Friday tactic that turns one-time buyers into repeat customers #EmailMarketing #BlackFriday #CyberMonday #RetentionMarketing #EcommerceMarketing #CustomerRetention #EmailStrategy #Deliverability #MarketingTips #DTC #DigitalMarketing #MarketingPodcast #Pilothouse #TWBERP #EcommerceGrowth #MarketingStrategy #LifecycleMarketing #EmailAutomation #BFCM #PerformanceMarketing 0:00 — Introduction 2:00 — What Actually Drives Results 3:00 — Cadence and Frequency: How Much Is Too Much? 5:00 — The Double-Tap Disaster 6:00 — How Buyers Actually Behave (and Why It Matters) 8:00 — The Boring Secret to Black Friday Success 13:00 — Turn Black Friday Buyers Into December Buyers 19:00 — The “Saucy” 30% Repeat Purchase Tactic Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    26분

  3. 9월 30일

    Ep 53: Examining Urban Outfitters’ Impressive Email Machine

    In this episode, Jordan breaks down exactly why it works. From full-bleed, image-driven emails that feel like window shopping to seamless category pages that reinforce continuity, UO shows how to connect inbox to onsite in a way that drives real platform revenue. You’ll learn: Why simple, image-first templates can outperform copy-heavy emails How UO ties email campaigns to category pages for frictionless shopping Smart discovery tactics like “shop by fit” and complete-the-look recs What other brands can steal from UO’s approach to retention #EmailMarketing #RetentionMarketing #EcommerceMarketing #UrbanOutfitters #DTC #DigitalMarketing #CustomerRetention #EmailDesign #EcommerceStrategy #MarketingPodcast #LifecycleMarketing #Klaviyo #Pilothouse #EmailStrategy #BrandBreakdown #MarketingTips 00:00:00 Introduction 00:01:00 Platform revenue & landing page continuity 00:04:00 Subject lines, frequency, preheader text 00:07:00 Sale emails & scalable templates 00:09:00 Full-bleed “window shopping” email design 00:24:00 Complete-the-look recs on PDPs Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    31분

  4. 9월 23일

    Ep 52: Don’t Let This Tactic Tank Q4

    In this episode of The World’s Best Email Retention Podcast, Jordan explores a list growth approach that looks appealing on the surface but can create hidden risks for your email program. He explains how these tactics affect deliverability and reporting, and what to focus on instead to keep your channel strong heading into Q4. 0:00 – Introduction0:56 – An overview of certain list-growth tactics4:59 – How permission impacts deliverability9:22 – Examples of client deliverability challenges12:39 – What the data shows about subscriber quality22:23 – Broader implications for the email ecosystem #EmailMarketing #RetentionMarketing #Deliverability #ListGrowth #EcommerceMarketing #MarketingPodcast #DigitalMarketing #CustomerRetention #EmailStrategy #Q4Marketing Work with Pilothouse: ⁠⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠⁠ Subscribe on YouTube: ⁠⁠⁠https://www.youtube.com/@DTCPodcast⁠⁠ Subscribe to DTC: ⁠⁠⁠https://www.directtoconsumer.co/⁠⁠⁠ Listen to DTC Podcast: ⁠⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    26분

  5. 9월 16일

    Ep 51: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 2)

    We’re back with Part 2 of Email Like a Billion Dollar Brand on a Five-Figure Budget. In this episode of the World’s Best Email & Retention Podcast, Jordan digs into the playbook billion-dollar brands use, and shows how to apply it without the billion-dollar resources. You’ll learn: Why you should launch everything as a testThe simple segmentation model that can transform your campaignsHow cadence, subject lines, and destinations shape resultsWhy “set it and forget it” is a dangerous trap for growing brands 👉 Subscribe for more practical strategies to keep your list engaged and your retention revenue flowing. #EmailMarketing #RetentionMarketing #EcommerceGrowth #CustomerRetention #EmailStrategy #LifecycleMarketing #MarketingPodcast #EmailSegmentation #ABTesting #EcommercePodcast 00:00 – Introduction 01:30 – Launch every campaign element as a test 04:29 – What to test first: triggers, cadence, subject lines & more 10:23 – How bad segmentation wrecks inboxing 13:49 – The simple six-segment model for smarter targeting 22:35 – Using product segmentation to drive hero sales 25:59 – Created date segmentation: this year’s vs. last year’s business 31:22 – Base analysis and the truth about repeat buyers 36:44 – Key takeaways on testing, frequency & segmentation Work with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠ Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠ Subscribe to DTC: ⁠⁠https://www.directtoconsumer.co/⁠⁠ Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    39분

  6. 9월 9일

    Ep 50: Email Like a Billion Dollar Brand on a Five-Figure Budget (Part 1)

    In this episode, Jordan shares how to build a high-leverage email program that acts like a billion-dollar engine, even on a lean budget. You’ll learn: Why email is the most reliable “free traffic” channelThe power of recommendations by categoryHow to structure clean funnels that convertAutomation tactics big brands use to keep margins fat Perfect for entrepreneurs, marketers, and operators who want to make email their most profitable channel. #EmailMarketing #RetentionMarketing #LifecycleMarketing #EcommerceGrowth #DTCMarketing #DigitalMarketing #MarketingStrategy #EmailAutomation #CustomerRetention #OwnedMedia #GrowthMarketing #MarketingPodcast #BillionDollarBrand #EmailTips #MarketingPlaybook #Klaviyo #Shopify #EmailStrategy #MarketingGrowth #EcommerceTips 00:00 Introduction: Why email is the cheapest customer channel 00:05 Big brands, free traffic, and push-button revenue 00:11 Core email models: fashion, Subscribe & Save, single-SKU 00:20 Buy-online vs buy-in-store strategies 00:23 The Awareness Table: shifting from paid to owned 00:36 Automating like a billion-dollar brand Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    50분

  7. 9월 2일

    Ep 49: American Eagle vs. Everlane (Part 2 – Brand vs. Revenue)

    In Part 2 of our American Eagle vs. Everlane breakdown, we shift focus to Everlane. Jordan Gordon dives into how the DTC-first brand approaches email and onsite strategy compared to AE’s revenue-driven program. From minimalist design choices to refined upsell tactics, we explore how Everlane uses email as a brand-building tool while American Eagle leans on volume to hit quarterly numbers. You’ll learn: Why Everlane’s minimalism works as more than just an aestheticThe difference between brand-driving vs. revenue-driving email programsKey upsell and cross-sell tactics that stand out onsiteWhat marketers can take away from both approaches #EmailMarketing #RetentionMarketing #LifecycleMarketing #EmailStrategy #CustomerRetention #Retention #BrandBuilding #RevenueGrowth #BrandVsRevenue #EcommerceStrategy #AmericanEagle #Everlane #DTC #DirectToConsumer #Ecommerce #TWBERP #DTCPodcast #MarketingPodcast #EcommercePodcast 00:00:00 - Intro 00:01:00 - Brand vs. Revenue 00:03:00 - Everlane’s DTC Reality 00:06:00 - Subject Lines & Preheaders 00:09:00 - Short Subject Lines 00:13:00 - Minimalist Email Design 00:20:00 - Artistic Visuals 00:28:00 - Final Takeaways Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    34분

  8. 8월 26일

    Ep 48: American Eagle vs. Everlane: Who Wins the Inbox? (Part 1)

    In this episode, Jordan Gordon from Pilothouse breaks down how these two apparel giants approach email, onsite creative, and retention strategy. From American Eagle’s triple-tap sends and maximalist promos to Everlane’s minimalist subject lines and brand positioning, we explore what actually works and what’s just noise. 👉 Listen in to uncover: The ROI of splashy celebrity campaigns vs. subtle brand buildingHow email frequency impacts inboxing and long-term loyaltyLessons smaller brands can steal from billion-dollar retailersIt’s the World’s Best Email & Retention Podcast, and Part 1 of this matchup sets the stage for a heavyweight battle in the inbox. #EmailMarketing #RetentionMarketing #DTCMarketing #EcommerceMarketing #DigitalMarketing #AmericanEagle #Everlane #InboxWars #CustomerRetention #EcommerceGrowth #BrandStrategy #MarketingStrategy #CustomerExperience #MarketingPodcast 00:00 – Retention is the cheapest growth lever 02:00 – American Eagle vs. Everlane: framing the matchup 05:00 – Celebrity campaigns: hype, sales, and stock price 08:00 – Market cap & trading-range reality check 13:00 – Everlane’s DTC-first retention edge 16:00 – Subject line strategy: % off vs. $35 anchor 21:00 – Email frequency & inboxing risks 27:00 – Onsite teardown: homepage, pop-ups, and PDP misses Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠ Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠ Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

    33분
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Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

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