Salon Ownership Uncensored

Ashley Sexton & Deanna Murphy
  • 5,0 (9)
  • ENTREPRENARIAT
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Commission salons are NOT dead, and we want to tell you why. After bootstrapping our humble little salon to a multiple 7 figure brand, we are ready to spill the beans on all our successes and failures along the way. Join us as we share about cultivating your dream team, getting organized as a salon CEO, and making your salon your dream business.

Épisodes

  1. 08/08/2024

    Ep 10: Retail is Important, You've Been Lied To.

    In this episode, Tyler Gadwah, the Salon Facing Director for Evolve Salon System, discusses the importance of retail in the salon industry. He addresses the misinformation and misguided advice that salons have been receiving, emphasizing that retail is a crucial part of a salon's profitability and client loyalty. Tyler highlights the need for salons to have a budget and be strategic in their retail purchases, as well as the importance of consultation and active listening to understand clients' needs. He also emphasizes the role of salons as influencers in the industry and the opportunity to provide personalized solutions for clients. Takeaways-Retail is a crucial part of a salon's profitability and client loyalty.-Salons should have a budget and be strategic in their retail purchases.-Consultation and active listening are key to understanding clients' needs and providing personalized solutions.-Salons have the opportunity to be influencers in the industry and provide valuable expertise to clients. Contact a Rep at Evolve Salon Systems  https://www.evolvesalonsystems.com/contact

    30 min

  2. 20/06/2024

    Ep 9: The Importance of Coaching Your Team.

    In this episode, Ashley & Deanna discuss the importance of coaching in salon ownership. They provide an overview of how to coach your team, including the use of team meetings and one-on-one meetings. They also emphasize the importance of coaching between the hosts themselves and investing in personal growth through coaching. The hosts recommend creating a structure for coaching, whether it's quarterly meetings or regular one-on-one sessions, and creating a shared vision with your team.

    19 min
  3. Ep 8: Why Stylists Leave Commission to Rent

    06/06/2024

    Ep 8: Why Stylists Leave Commission to Rent

    Summary: In this conversation, Ash and Deanna discuss the reasons why stylists leave commissioned salons to become independent stylists in studio suites. They highlight the importance of culture, flexibility, and support in retaining stylists. They also mention the challenges of running a business and doing clients as an independent stylist. The conversation concludes with the suggestion to find the right salon that offers support, education, and a clear growth path for stylists. Takeaways: Flexibility and the desire for more control over their schedule are common reasons why stylists leave commissioned salons to become independent stylists in studio suites. Culture and support play a crucial role in retaining stylists. Creating a team atmosphere, providing support and education, and fostering a sense of belonging can help prevent stylists from leaving. Running a business as an independent stylist can be challenging, as it requires managing clients, self-promotion, and handling administrative tasks. Some stylists prefer the support and structure provided by a commissioned salon. Finding the right salon that offers support, education, and a clear growth path can be an attractive option for stylists who want to be supported and encouraged in their career. Salon owners should prioritize communication, flexibility, and creating a positive culture to retain their stylists and prevent them from leaving to become independent stylists.

    16 min

  4. 23/05/2024

    Ep. 7: Is it Manifestation OR Hard Work?

    In this episode, Deanna & Ash discuss how they manifested their dream building for their salon. They share their journey of saving money, setting goals, and working towards owning their own commercial property. They talk about the power of manifestation, accompanied by hard work and planning. They also highlight the importance of believing in your vision and not giving up, even when faced with doubts and challenges. The hosts emphasize the significance of having a clear goal, saving diligently, and taking action to make dreams a reality.

    14 min
  5. Pop Quiz: What's The Hardest Thing About Being A Salon Owner

    16/05/2024

    Pop Quiz: What's The Hardest Thing About Being A Salon Owner

    In this conversation, Ash and Deanna discuss the challenges of being salon owners. They talk about the difficulty of finding a balance between work and personal life, the constant need to be available, and the guilt associated with taking time off. They also touch on the challenges of managing a team and the pressure to constantly accomplish more. Despite these challenges, they both express their love for being busy and the rewards of being entrepreneurs. They also discuss their personal goals and aspirations, such as homesteading and learning new skills. In this conversation, Ash and Deanna discuss the challenges and rewards of being salon owners. They touch on topics such as financial management, the different stages of salon ownership, the importance of self-care, and the joy of giving back. They also highlight the positive aspects of being salon owners, such as the freedom to take vacations and the ability to support and collaborate with other business owners.

    28 min
  6. Ep 5: Interview with Joey Scandizzo & Andrew O'Toole of Eleven Australia

    09/05/2024

    Ep 5: Interview with Joey Scandizzo & Andrew O'Toole of Eleven Australia

    Deanna and Ashley have the honor of interviewing industry icons Joey Scandizzo and Andrew O'Toole during this impromptu interview.    Summary: Joey and Andrew from 11 discuss their successful salon business and the importance of team culture and continuous learning. They emphasize the need for a strong team environment and the benefits of investing in education and training. They also discuss the challenges of running a commission-based salon and the importance of adapting to changing trends and client demands. They highlight the importance of branding, social media presence, and community engagement in building a successful salon business.   Takeaways Building a strong team culture and investing in education and training are key to a successful salon business. Adapting to changing trends and client demands is crucial for staying competitive in the industry. Commission-based salons face unique challenges and need to find a balance between staff autonomy and business profitability. Branding, social media presence, and community engagement are important for attracting clients and building a loyal customer base.

    39 min
  7. Ep 4: Bangin' Guest Experience

    02/05/2024

    Ep 4: Bangin' Guest Experience

    Summary: In this episode, Ash and Deanna discuss the importance of guest experience in a salon. They emphasize the significance of the interaction with clients before they even step foot in the salon, highlighting the role of Google and Yelp in attracting customers. They also stress the importance of having a well-designed and user-friendly website, with a focus on mobile optimization. The hosts discuss the impact of online reviews and the importance of responding to them professionally. They also touch on the significance of online booking, clear communication of policies, and creating a visually appealing and pleasant atmosphere in the salon. The conversation focuses on the guest experience in a salon and how it can be enhanced to create a positive and memorable experience for clients. The hosts discuss various aspects of the guest experience, including the salon's aesthetic, cleanliness, and ambiance. They emphasize the importance of creating a cohesive and welcoming environment that aligns with the salon's branding. The hosts also highlight the significance of sound and music in setting the right atmosphere. They stress the importance of the front desk staff in greeting and directing clients, as well as offering refreshments that align with the salon's brand. The conversation also touches on the importance of effective communication during the consultation process to ensure that clients' needs and expectations are met. The hosts discuss the role of the shampoo experience in creating a memorable guest experience and the importance of aftercare and follow-up to nurture client relationships. They emphasize the need for transparency in the checkout process and the importance of creating a plan together with clients to help them achieve their hair goals. The conversation concludes with a reminder to prioritize the guest experience and to continuously seek feedback and make improvements.

    37 min
  8. Ep 3: Salon Organization

    25/04/2024

    Ep 3: Salon Organization

    Summary Ashley and Deanna discuss the importance of organization in their business in this conversation. They highlight the key elements of their organization system, including the use of a comprehensive handbook, the utilization of software and apps, effective front desk operations, and calendar organization. They emphasize the continuous improvement and evolution of their organization system over time. Takeaways: Having a comprehensive handbook is essential for outlining policies, procedures, and expectations in a business. Utilizing software and apps can help streamline operations and improve efficiency. Effective front desk operations are crucial for customer service and communication. Calendar organization is key for planning and scheduling important events and tasks. Continuous improvement and evolution of the organization system is necessary for success.   Chapters 00:00 Introduction: The Love for Organization 03:01 Chapter 1: The Importance of a Handbook 05:50 Chapter 2: Utilizing Software and Apps 08:20 Chapter 3: Front Desk Operations 20:36 Chapter 4: Calendar Organization 30:11 Conclusion: Continuous Improvement

    33 min
  9. Ep 2: Build a Dream Team

    18/04/2024

    Ep 2: Build a Dream Team

    In this episode, the hosts discuss how to create a dream team of stylists for a salon. They cover topics such as finding and hiring the right stylists, training and mentoring new hires, offering incentives for seasoned stylists, creating a positive team culture, and the importance of leadership. They emphasize the need for clear expectations, open communication, and celebrating achievements. The hosts also preview the next episode, which will focus on organizing salon systems. Takeaways Building a dream team starts with finding and hiring the right stylists. Training and mentoring new hires is essential for their success and the success of the salon. Offering incentives and a positive work culture can attract and retain seasoned stylists. Strong leadership, clear expectations, and open communication are crucial for building a successful team. Chapters 00:00 Introduction and Topic Overview 00:59 Getting Your Ideal Stylists 03:18 Training and Hiring Green Stylists 05:09 Offering Incentives for Seasoned Stylists 08:09 Creating a Positive Team Culture 12:11 The Importance of Leadership 23:32 One-on-One Meetings and Celebrating Achievements 29:46 Conclusion and Next Episode Preview

    31 min
  10. Ep 1: Ash & Deanna Meet, Fall in Love, and Crush Goals

    04/12/2023

    Ep 1: Ash & Deanna Meet, Fall in Love, and Crush Goals

    Deanna and Ashley share their journey from starting a small salon to owning a multi-million dollar business and building. They discuss the challenges they faced, including setbacks and difficulties in securing financing. They also talk about their expansion and the process of purchasing their own building. Additionally, they highlight their investment in rental property and their passion for coaching other entrepreneurs. Overall, their story emphasizes the importance of perseverance, hard work, and the support of their team and families. Takeaways: Starting small and growing steadily is possible without a trust fund. -Overcoming challenges and setbacks is part of the entrepreneurial journey. -Building strong relationships and a supportive team is crucial for success. -Investing in real estate can be a smart financial move for entrepreneurs. Chapters 00:00 Introduction and Current Ventures 01:25 Meeting in Hairdressing School 03:10 Starting the Salon 05:03 Challenges and Setbacks 06:01 Expanding the Salon 08:10 Purchasing a Building 10:35 Negotiating the Purchase 12:56 Realizing the Dream 15:20 Investing in Rental Property 19:02 Salon Coaching Business 20:41 Reflection and Takeaways

    23 min
  • 10 épisodes

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À propos

Commission salons are NOT dead, and we want to tell you why. After bootstrapping our humble little salon to a multiple 7 figure brand, we are ready to spill the beans on all our successes and failures along the way. Join us as we share about cultivating your dream team, getting organized as a salon CEO, and making your salon your dream business.

Informations

  • Création
    Ashley Sexton & Deanna Murphy
  • Années d’activité
    2023 - 2024
  • Épisodes
    10
  • Classification
    Tous publics
  • Site web de l’émission
    Salon Ownership Uncensored

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