AdTech Heroes - Interviews with Advertising Technology Executives

Seedtag

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

  1. HACE 4 DÍAS

    Ep. 52: Reimagining Commerce for the Agentic Era

    Welcome to the first episode of Season 4 of the AdTech Heroes podcast.  Our new host, Jon Wallett (Head of Sales, East Coast at Seedtag) welcomes Amie Owen, the Global Chief Commerce Officer at IPG Mediabrands. They discuss the evolution of commerce in the agentic era, Amy's career journey in advertising, and the impact of AI on consumer behavior and marketing strategies. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    38 min

  2. 26 AGO

    Ep. 51: MindSync: The Role of Empathy in Advertising

    In this episode of the AdTech Heroes podcast, Charles Van Winsen (founder of Mindsync) speaks about the integration of psychology into marketing.  Charles unveils his entrepreneurial journey, the purpose of MindSync, and the importance of understanding consumer behavior through psychological principles. He also covers the role of empathy in advertising, the impact of AI on marketing, and the search for meaning in branding.  Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    37 min

  3. 20 AGO

    Ep. 50: T&P: Integrating Creative, Data & Performance

    In this episode of the AdTech Heroes podcast, Tom White (Chief Performance Officer at T&P) covers the integration of creative data and performance in advertising.  Tom emphasizes the role of data in proving value, the shift in CMO perspectives towards commercial outcomes, and the need for collaboration between creative, media, and data teams. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    34 min

  4. 31 JUL

    Ep. 49: Decoding Media Measurement with M+C Saatchi Performance

    In this episode of the AdTech Heroes podcast, Dane Buchanan (Chief Data and Analytics Officer at M+C Saatchi Performance) decodes the complexities of media measurement. He explores the role of technology and AI in enhancing measurement processes, the importance of first-party data, and the impact of new media channels on measurement strategies.  Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    40 min

  5. 2 JUL

    Ep. 48: Cannes '25: Winning Audiences in a New Era of Engagement

    In this special crossover episode of AdTech Heroes x The Pub Way podcasts, recorded from Cannes in partnership with The Drum, we explored how brands and publishers can use real-time context and AI to connect with audiences through their interests, emotions, and intent. Hosted by Tina Iannacchino and Marko Johns, with guests Jamie Dunlop (Managing Partner at Mediaplus UK) and Tony Gemma (VP Global Head of Yahoo Creative. Relive Seedtag at Cannes Lions 2025: https://info.seedtag.com/cannes-25

    17 min

  6. 24 JUN

    Ep. 47: Starcom: The Dynamics of Consolidation in Advertising

    In this episode of the AdTech Heroes podcast, Dal and Jacques Du Preez (Head of Programmatic at Starcom) discuss the evolving landscape of the adtech industry, focusing on the implications of consolidation, acquisitions, and the impact of macroeconomic factors.  Jacques shares insights from his extensive career in programmatic advertising, emphasizing the importance of adaptability, training, and innovation in navigating the complexities of the industry.  Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    36 min

  7. 3 JUN

    Ep. 46: UM: When Branding Meets Performance

    In this episode of the AdTech Heroes podcast, Dal speaks with Louise Owen, Chief Performance Officer at UM, about the intersection of branding and performance in marketing.  Louise shares her unique career journey from engineering to media planning, insights gained from working in various countries. They discuss the importance of collaboration between branding and performance teams, the perception of ad tech across different markets, and the future of measurement and AI in advertising.  Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    30 min

  8. 21 MAY

    Ep. 45: FirstParty Capital: The Future of AdTech Investment

    In this episode of the AdTech Heroes podcast, Dal speaks with Rich Ashton, Managing partner at FirstParty Capital, about investing in the adtech industry.  Rich shares his journey into adtech, industry's appeal for investors, and the unique approach of FirstParty Capital in supporting adtech entrepreneurs. The conversation delves into sourcing investment opportunities, the impact of major players in the market, and the future trends in ad tech startups, including the influence of AI and global economic factors. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

    31 min
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On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

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