DTC Podcast

DTC Newsletter and Podcast
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Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

  1. Ep 552: How to Use Amazon as Part of a Unified Growth Strategy

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    Ep 552: How to Use Amazon as Part of a Unified Growth Strategy

    Subscribe to DTC Newsletter - ⁠https://dtcnews.link/signup⁠ In this episode of the DTC Podcast, we sit down with Rob from Pilothouse to break open how to view Amazon not as a silo, but as an integral part of your unified growth engine. You’ll get tactical guidance on: How to compute real contribution margin per SKU, accounting for FBA fees, fulfillment, packaging leakages Why seemingly small tweaks (like packaging size) can move you down a fee bracket The key metrics you should track (share of impressions, add-to-cart share, purchase share) to validate “loss-leading” campaigns How to effectively attribute DTC ad spend lift into Amazon growth When Amazon DSP (streaming / video) is worthwhile — and how to measure its downstream impact How to optimize listings for AI assistants (e.g. “Rufus”) with backend attributes, FAQ content, and enriched metadata Why listen? If you manage paid acquisition across DTC + Amazon and feel like margin is slipping If you want to build a strategy that doesn’t cannibalize your own channels If you’re curious how Amazon DSP / AI assistants can realistically contribute to growth Timestamps 00:00 – The Data Problem on Amazon 02:00 – How to Acquire Net-New Customers on Amazon 05:00 – Protecting Brand Integrity and Competing on Premium Terms 07:00 – Building Growth Strategies and Keyword Intent 10:00 – Balancing Paid vs. Organic Rank and Profitability 12:00 – Understanding Amazon Fees and Margin Optimization 15:00 – Amazon’s Role in a Unified Growth Strategy 17:00 – Leveraging Amazon DSP and Streaming Ads 19:00 – Measuring Meta’s Impact on Amazon Performance 20:00 – Optimizing for Rufus and the AI Search Shift Hashtags #AmazonAdvertising #EcommerceGrowth #DTCPodcast #AmazonStrategy #MarketplaceOptimization #Pilothouse #AmazonDSP #RetailMedia #EcommerceMarketing #UnifiedGrowth Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF552 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    23 phút
  2. Bonus: Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4

    3 NGÀY TRƯỚC

    Bonus: Inside Meta’s Disruptor Playbook with AS Beauty: AI, Creators & Campaign Tactics for Q4

    Subscribe to DTC Newsletter - https://dtcnews.link/signup This week on the DTC Podcast, we sit down with Jake Bailey, Head of Industry at Meta, and Scott Kramer, VP of Growth at AS Beauty, to explore the evolving dynamics of holiday performance marketing in 2025. Jake leads Meta’s work with its exclusive Disruptors program, partnering with fast-moving, high-growth brands to push the boundaries of performance marketing. AS Beauty is one such brand — and Scott walks us through how they’ve used that collaboration to build one of their strongest Q4 playbooks yet. Together, they break down how creators, AI-native tools, and smarter campaign structures are shaping more resilient and scalable customer acquisition strategies. You'll learn: How Meta’s Advantage+ and Partnership Ads are driving real DR performance Why AS Beauty prioritizes incrementality over traditional ROAS What creative diversification means in the age of AI and how to structure tests How creator content is now integrated throughout the funnel — not just for awareness Tactical insights on budget pacing, exclusions, creative testing, and campaign simplification Whether you’re navigating Cyber 5 or building a long-term performance engine, this episode is packed with the playbook and proof points from two powerhouses in the space. Timestamps 00:00 – Meta’s partnership with AS Beauty and the Disruptors team 02:00 – How AS Beauty drives growth across DTC, Amazon, and retail 04:00 – Testing, innovation, and Meta’s two-way learning loop 06:00 – Holiday 2024 challenges: uncertainty, tariffs, and consumer sentiment 09:00 – The “lipstick effect” and how beauty brands thrive in downturns 10:30 – Meta’s push toward value optimization and incrementality 13:00 – Practical ways to measure incrementality and track new customers 16:00 – Evolving partnership ads and creative diversification 19:00 – Holiday creative strategy and combining catalog + creator content 21:00 – Creators’ role across the funnel and authentic storytelling 23:00 – Modern campaign structures, retargeting, and consolidation 29:00 – Scaling spend safely during Cyber Week 32:00 – AI-generated creative: performance, ethics, and practical use 36:00 – Blending data with creativity for high-performing ads 38:00 – Inside Meta’s exclusive Disruptors program Hashtags #DTCpodcast #MetaAds #ASBeauty #DigitalMarketing #EcommerceGrowth #HolidayMarketing #PerformanceMarketing #AdStrategy #CreativeTesting #PartnershipAds #AIMarketing #Incrementality #FacebookAds #ReelsAds #MarketingPodcast #BlackFriday2024 #CyberMonday2024 #BeautyBrands #MarketingInnovation #DirectToConsumer Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    40 phút
  3. Ep 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated Environment

    5 NGÀY TRƯỚC

    Ep 551: Tesla to THC: How WYNK Engineered Explosive Growth in a Regulated Environment

    To Subscribe to DTC Newsletter - https://dtcnews.link/signup Angus Rittenburg, cofounder of WYNK, didn’t start with a brand. He started with a problem: how do you legally and profitably distribute THC beverages in the fragmented U.S. cannabis market? In this episode of the DTC Podcast, we unpack how WYNK solved that problem through mechanical engineering, regulatory foresight, and operational creativity—from mobile production trailers to in-state dosing machines to navigating Meta ad bans. Try WYNK: https://drinkwynk.shop What you’ll learn: - Why mobile canning systems gave WYNK early market access - How hemp-derived THC opened retail and liquor store distribution - Ad strategies for cannabis brands under platform restrictions - Connecting QR-based sampling to retail conversion - DTC learnings that fueled retail expansion Key Topics: - Engineering compliance into your ops - THC vs Alcohol margins - Retailer education + event-based marketing - What Big Alcohol thinks about THC drinks - What success looks like in a future where alcohol and THC share shelves #DTC #Ecommerce #CPG #BeverageIndustry #AlcoholAlternative #BetterForYou #LowDose #Seltzer #RetailDistribution #Wholesale #GoToMarket #GrowthStrategy #DigitalAdvertising #FirstPartyData #EmailMarketing #RetailMedia #Rebates #FieldMarketing #BrandBuilding #FounderStory #EngineeringLeadership 0:00 — Introduction 00:51 — Tesla → THC & the Origin of Wink 03:15 — The 53-ft Mobile Canning Line 10:30 — Minnesota Unlocks Hemp-THC Distribution 14:52 — Why Beverages ‘Feel’ Like Beer 25:24 — The Age-Gate Ad Workaround 33:34 — The $13.5B Opportunity Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    45 phút
  4. Ep 550: Ad Library Teardown: Crown Affair’s Ritual-Driven Growth Strategy

    10 THG 10

    Ep 550: Ad Library Teardown: Crown Affair’s Ritual-Driven Growth Strategy

    Subscribe to DTC Newsletter - https://dtcnews.link/signup In this special edition of the DTC Podcast, we break down Crown Affair’s ad strategy, creative execution, and landing page experience. Hosted by Eric Dyck and joined by Aves, this teardown focuses on how the brand has scaled through a hero SKU, clean branding, and a ritual-based narrative that resonates with a premium beauty audience. What You’ll Learn in This Episode ✔️ How Crown Affair uses a dry shampoo hero product to drive acquisition ✔️ Why the “ritual” brand positioning allows flexibility in product education and bundling ✔️ The importance of top-of-funnel clarity — and where their website messaging could improve ✔️ What makes their ad creative mix so effective (UGC, press badges, branded visuals) ✔️ Why they run retail-focused ads (Sephora) alongside DTC ✔️ How Instagram lifestyle content supports their ritual narrative ✔️ Tactical insights on bundle builders vs. in-cart upsells Best Moments in the Episode Breakdown of their “Crown” pun, brand aesthetic, and above-the-fold critiquesWhy clean branding can still confuse users without contextual clarityWhat makes their ad messaging tactile and emotionally resonantHow running to a dry shampoo SKU helps educate while differentiatingThoughts on Instagram strategy beyond the grid: sell the lifestyle, not just the productThe risks and rewards of running top-of-funnel campaigns to retail stores Why It Matters for DTC Operators Crown Affair shows how premium brands can scale with clarity + ritual. By focusing on fewer SKUs, tighter messaging, and a flexible customer ritual, they’ve found a formula that blends high aesthetic with real-world traction. If you’re running a beauty, wellness, or ritual-based brand — this episode will show you where strategy meets execution. Timestamps 00:00 – Intro: Crown Affair Live Brand Breakdown 02:00 – Why You Should Listen to Adventurous 04:00 – Website Audit: What’s a Three-Course Ritual for Hair? 08:00 – Ad Library Review: UGC vs. Branded Content 12:00 – Founder-Led Storytelling & The “Ritual” Concept 15:00 – The Glossier Comparison and Brand Persona 17:00 – Bundle Builders, AOV Strategy, and Upsells 18:00 – Instagram Strategy: Rituals Beyond Aesthetics 20:00 – Final Thoughts and Call for Brand Suggestions Hashtags #DTCPodcast #AKNF #CrownAffair #AdLibrary #BeautyMarketing #BrandBreakdown #HaircareBrand #EcommerceStrategy #AdCreative #DTCBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF550 Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    22 phút
  5. Ep 549: The Future of Unified Commerce with Shopify's Head of Retail, Ray Reddy

    6 THG 10

    Ep 549: The Future of Unified Commerce with Shopify's Head of Retail, Ray Reddy

    To Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we break out of pure DTC and dive into the future of retail with Shopify’s VP of Retail, Ray Reddy. We explore how Shopify is transforming POS from a mere checkout tool into a full commerce operating system, unifying online and offline, unlocking customer data in-store, and embedding AI automation in the merchant workflow. What You’ll Learn: Why treating POS as an operating system (not just a terminal) opens new growth levers How Shopify enables 50–60% customer identification in physical stores (via Live Lookup) What technical challenges (tax, permissions, compliance) matter most in unified retail How Shopify is integrating AI to automate catalog, imagery, and advisory tasks The importance of choosing a commerce partner for the next 5–10 years Best Moments / Key Themes: Evolving POS from add-on to core product The “unified data model” philosophy versus stitched integrations Role of AI in freeing up founders to focus on growth The customer experience transformation in stores The migration trade-offs and how Shopify approaches them Whether you’re a DTC brand exploring brick‑and‑mortar or a retail brand scaling omnichannel, this episode is full of tactical thinking about infrastructure, identity, and future proofing. Timestamps: 00:00 Shopify POS as an operating system 04:00 How Shopify’s POS evolved beyond an add-on 08:00 Why offline retail remains a massive opportunity 12:00 Unified commerce and eliminating system complexity 17:00 Unlocking customer data and personalized retail experiences 24:00 Building with platform primitives and enabling innovation 25:00 How AI is transforming Shopify’s POS and merchant support 31:00 Preparing for the next major tech shift in commerce Hashtags: #Shopify #POS #RetailTech #UnifiedCommerce #EcommerceStrategy #Omnichannel #RetailInnovation #AIFuture #ShopifyPOS #DTCpodcast #DirectToConsumer #RetailTransformation #AIinRetail #CommerceTrends #ShopifyTips Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    34 phút
  6. Ep 548: Strategic Levers to Build Massive Meta Momentum Throughout Q4

    3 THG 10

    Ep 548: Strategic Levers to Build Massive Meta Momentum Throughout Q4

    To Subscribe to DTC Newsletter - https://dtcnews.link/signupHello, and welcome to the All Killer No Filler DTC Podcast. In this episode, we dive deep into what’s different this year heading into Q4 — from platform changes on Meta to how creative strategy and campaign structure must evolve.We welcome Jocelyn K, senior media buyer at Pilothouse, and Jocelyn H, senior strategist at Pilothouse. Both veterans of multiple Q4s, they walk us through the new levers, pitfalls, and playbooks for scaling DTC brands in a shifting landscape.In this episode you’ll learn:Why momentum (not late sporadic launches) should be your central strategy this Q4How to adjust your campaign structure and creative workflows amid Meta’s changes (Advantage Plus, phasing out shop checkout, etc.)Concrete tactics around creative velocity, offer structure, and funnel building to harvest maximum scaleTune in to get tactical, platform‑aware strategies you can put into action now — before the holiday rush.Timestamps00:00 What's Different About Q4 This Year02:00 Advantage Plus Shopping Campaigns and Meta Changes04:00 Creative Strategies and the Trojan Horse Approach08:00 Offers, Discounts, and Consumer Psychology14:00 Momentum, Simplicity, and Funnel Optimization18:00 Lead Generation Strategies Ahead of Black Friday21:00 Creative Testing and Meta’s New Priorities23:00 How AI Is (and Isn’t) Changing Creative StrategyHashtags#DTC #Q4Strategy #MetaAds #BlackFridayMarketing #EcommerceTips #DigitalAdvertising #CreativeStrategy #PaidSocial #AdBuying #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signupAdvertise on DTC - https://dtcnews.link/advertiseWork with Pilothouse - https://www.pilothouse.co/?utm_source=AKNF548Follow us on Instagram & Twitter - @dtcnewsletterWatch this interview on YouTube - https://dtcnews.link/video

    26 phút
  7. Bonus: Alex Schultz, CMO of Meta — Scaling Growth and Rebranding a Trillion-Dollar Brand

    1 THG 10

    Bonus: Alex Schultz, CMO of Meta — Scaling Growth and Rebranding a Trillion-Dollar Brand

    Subscribe to DTC Newsletter - https://dtcnews.link/signup In this episode of the DTC Podcast, we sit down with Alex Schultz, the CMO and VP of Analytics at Meta, to unpack nearly two decades of hard-earned marketing insights from inside one of the most influential tech companies on the planet. From his scrappy beginnings as an affiliate marketer trying to pay for college, Alex rose through the ranks at Facebook—helping launch self-serve ads, custom audiences, and building the company’s analytics function from the ground up. Now, as CMO, he shares how he thinks about brand vs. performance, why incrementality measurement is non-negotiable, and what it really took to lead the rebrand from Facebook to Meta in under seven months. In this episode, you’ll learn: How affiliate thinking creates real marketersWhy starting with performance-driven urgency creates marketers who understand what actually drives growthThe self-serve ad platform strategy that unlocked small business scaleAlex shares how linking product and marketing—from in-product CTAs to retargeting drop-offs—became Meta’s growth engineWhy incrementality is the foundation of modern marketingForget last-click—true marketers use lift tests, holdouts, and on/off testing to see what really worksHow to build brands on performance platformsYes, you can build a brand on Meta—but only if you measure it rightThe inside story of the Meta rebrandIncluding a midnight WhatsApp from Zuckerberg and a literal house fireWhy creative strategy—not media buying—is the future in an AI worldAgencies will evolve, but those who control the data + creative inputs will control outcomesHow Alex is using creator marketing, email, and retargeting to market his new book, Click HereThe modern playbook Meta uses… now applied to books Visit Hachette Book Group for information on how to purchase Click Here: The Art and Science of Digital Marketing and Advertising, out on October 7th. And you can check out an audio book version on Spotify here: https://open.spotify.com/show/5hsoMSkbpEboe0M4aGqNgZ Timestamps 00:00 - From Affiliate Marketer to CMO of Meta 02:00 - Building Facebook’s Growth Engine and Analytics Team 06:00 - Lessons From the Affiliate Mindset 08:00 - Launching Self-Serve Ads and the First Custom Audiences 11:00 - Rebranding Facebook to Meta: Inside the Strategy 15:00 - Building Brands with Direct Response vs. Top-of-Funnel Marketing 18:00 - How WhatsApp’s Brand Story Shifted Perception 20:00 - Why Alex Wrote "Click Here" and Its Core Principles 24:00 - The Future of Agencies and AI in Advertising 28:00 - Marketing the Book Using Meta Strategies Hashtags #DTCpodcast #Meta #AlexSchultz #DigitalMarketing #BrandStrategy #AffiliateMarketing #Rebranding #MarketingBook #GrowthMarketing #AdvertisingStrategy #MarketingTips #SocialMediaMarketing #BusinessGrowth #CMOInsights #MarketingPodcast Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    30 phút
  8. Ep 547: Highland’s $10M Playbook: Lean Team, 2 SKUs, and Obsessing Over Unit Economics & CAC Payback

    29 THG 9

    Ep 547: Highland’s $10M Playbook: Lean Team, 2 SKUs, and Obsessing Over Unit Economics & CAC Payback

    Subscribe to DTC Newsletter - https://dtcnews.link/signup On this episode, we speak with Boone & Ben, co‑founders of Highland Style Co., a clean‑ingredient men’s grooming brand that grew from kitchen‑experiments to eight figures in revenue. We dig into their growth journey: how they built performance products, retained customers, and scaled unit economics without losing the values that launched them. What you’ll learn in this episode: How to validate product performance early via professional channels (barbershops/salons) to build credibility.The importance of embedding unit economics (margins, payback period, LTV/CAC) from day one to ensure scalable growth.Three content pillars that moved the needle for Highland: founder storytelling, expert endorsements, and aspirational user content.Real tactics for retention: packaging, post‑purchase experience, SMS/email flows, and repeat products.Why staying lean in team & operations matters, and how to hire/contract strategically to keep agility.How clean beauty standards (ingredients, packaging) can coexist with performance and profitability. Timestamps 00:00 The origins of Highland and solving a personal problem 02:00 Early product development and validation with barbershops 07:00 Bootstrapping, fundraising, and focus on profitability 10:00 Building strong unit economics and targeting 80% margins 12:00 Meta ads and founder-led storytelling that drove growth 15:00 Evolving content strategy and leveraging industry experts 18:00 Scaling to eight figures with only two SKUs 21:00 Staying lean with a four-person team and efficient operations 25:00 Merging marketing with finance and building a payback workbook 28:00 Retention tactics and post-purchase experience 31:00 Expanding to Amazon and why it was a growth unlock 32:00 Scrappy press tactics and winning grooming awards 35:00 Building relationships with creators and affiliate partners 36:00 Future goals, brand vision, and plans for expansion Hashtags #DTCpodcast #HighlandHair #EcommerceGrowth #Bootstrapping #StartupStory #UnitEconomics #FounderJourney #ContentStrategy #RetentionMarketing #AmazonGrowth #HaircareBrand #DigitalMarketing #BrandBuilding #BusinessPodcast #ScalingBrands Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter Watch this interview on YouTube - https://dtcnews.link/video

    40 phút
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Giới Thiệu

Weekly discussions between disruptive direct to consumer ecommerce brands and our amazing team about marketing, funnels, and everything scaling related. Subscribe to our newsletter for highlights and step by step tactical insights 👉🏻 📦 directtoconsumer.co

Thông Tin

  • Nhà sáng tạo
    DTC Newsletter and Podcast
  • Năm hoạt động
    2020 - 2025
  • Tập
    662
  • Xếp hạng
    Sạch
  • Bản quyền
    © 352487
  • Trang web chương trình
    DTC Podcast

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