Ep.54: Aldy Keene, Loyalty Research Center | The Importance of Customer Loyalty for Portcos

Shiv interviews Aldy Keene, CEO at Loyalty Research Center.

In this episode, Aldy shares how to evaluate the quality of relationships to understand how loyal a company’s customer base really is, and how both founders and investors can use that data to create value. Learn why companies should spend more time analyzing their customer base, how to find which segments are truly their best-fit customers, and why expanding their market can stall company growth.

The information contained in this podcast is not intended to constitute, and should not be construed as, investment advice.