The Creator Spotlight Podcast

Creator Spotlight
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Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn). New episodes every Tuesday. This podcast is part of our newsletter, Creator Spotlight.

  1. -4 ДН.

    Ep. 80: How a YouTuber's study group grew into a profitable business ft. Kaelyn Grace Apple

    This week on the Creator Spotlight Podcast we're joined by Kaelyn Grace Apple. Kaelyn is the founder and co-owner of Accepted Society, an international online community of students, educators, and independent researchers dedicated to learning, research, and creating networks of support. In this episode Kaelyn shares how she cracked the formula for building a profitable, niche, online community. She breaks down the business plan behind her 500+ member collective, lessons from working with Ali Abdaal, and the strategies every creator can use to turn research into results. Read the newsletter __ Earn with Google AdSense __ Kaelyn Grace Apple Accepted SocietyWebsiteYouTubeLinkedInInstagram Francis Zierer LinkedInTwitter/X__ Timestamps 00:00 Introducing Kaelyn Grace Apple 01:28 From eight members to over 500 08:02 Why you should not scale too quickly 12:03 The course model vs. community model 14:03 Using YouTube to build a community 18:42 Pricing a community 22:01 Scaling a business up, and scaling it down 30:46 The evolution of Kaelyn's YouTube content 37:24 Revenue breakdown 42:44 Why Kaelyn left the Ali Abdaal team 47:34 Lessons learnt working with Ali Abdaal 53:47 Kaelyn's 30 year plan

    58 мин.
  2. Ep. 79: He had 15M followers, then he quit — here's why ft. Caspar Lee

    7 ОКТ.

    Ep. 79: He had 15M followers, then he quit — here's why ft. Caspar Lee

    This week on the Creator Spotlight Podcast, we’re joined by Caspar Lee — one of YouTube’s early stars turned entrepreneur and investor. Caspar talks about why he walked away from 15 million followers, how he built four companies after YouTube, and what every creator should know about building a business that lasts. __ Caspar Lee YouTubeWebsite LinkedIn Twitter Instagram Francis Zierer LinkedIn Twitter/X __ Timestamps 00:00 Introducing Caspar Lee 01:17 How to exit, as a creator 07:11 It's hard to do YouTube and business 12:49 How influencer marketing has evolved 16:02 The hardest part of influencer marketing 20:33 Investing in the creator economy 25:18 What is the perfect investment? 30:14 Equity vs cash in brand deals 33:14 The vulnerability of the creator economy 38:43 If Caspar Lee started YouTube in 2025 43:28 Caspar Lee's five year plan

    45 мин.
  3. Ep. 78: How to make $100k+ editing YouTube videos ft. Rachel Kisela

    30 СЕНТ.

    Ep. 78: How to make $100k+ editing YouTube videos ft. Rachel Kisela

    This week on The Creator Spotlight Podcast, we’re joined by Rachel Kisela — a six-figure YouTube editor who has worked with top creators, including MrBeast. Rachel recently founded EditHers, a community for women in editing. In this episode Rachel shares her philosophy on editing, how she built her business, what she learnt editing for Mr Beast, and how to make over $100k as a video editor. __ Rachel Kisela Website EditHers LinkedIn Twitter/X __ Francis LinkedIn Twitter/X __ Timestamps 00:00 Introducing Rachel Kisela 01:25 The core philosophies of video editing 06:05 The process of editing a YouTube video 09:45 How to make six-figures as a YouTube editor 17:47 Leaving Mr Beast 20:42 The real responsibility of an editor 23:43 Building a much needed community 32:46 The unknown challenges of video editing 35:40 Getting paid as a video editor 39:35 What journalism school doesn’t teach you 46:07 The relationship between editor and creator 52:51 What Rachel learnt working for Mr Beast 56:47 Future dreams for EditHers 01:00:15 Where to find video editors 01:02:42 How much do video editors get paid? 01:05:17 Rachel’s favorite video

    1 ч. 9 мин.
  4. Ep. 77: She left the BBC to build AI for journalists ft. Sophia Smith Galer

    23 СЕНТ.

    Ep. 77: She left the BBC to build AI for journalists ft. Sophia Smith Galer

    Sophia Smith Galer is an award-winning journalist, author, and creator with nearly a million followers across TikTok and Instagram. After roles at the BBC and VICE, she went independent to pioneer new ways of telling stories through short-form video. In this episode, she shares why traditional media is struggling to adapt, and what creators and journalists need to know about the future of vertical video. Read the newsletter: https://www.creatorspotlight.com/profiles __ Sophia Smith Galer TikTokInstagramLinkedInTwitter/XViralectSophiana (App Store)__ Francis LinkedInTwitter/X__ Timestamps 00:00 Introducing Sophia Smith Galer 01:50 How to present on short form video 07:15 Defining ‘journalism’ in the age of the creator 13:26 Traditional media’s problem with short form content 18:25 The one thing most short form creators get wrong 24:38 The best platform for short form content 31:02 Short form bootcamps 34:25 Sophiana: Your short form assistant 41:34 Why everyone should be making content 44:05 The hardest part of building an app 49:47 US vs. UK creator economy difficulties 52:46 Revenue breakdown 57:58 Sophia’s future plans and goals

    1 ч. 7 мин.
  5. Ep. 76: The 3 moves I’d bet my next 10 years on as a creator ft. Jordan DiPietro

    16 СЕНТ.

    Ep. 76: The 3 moves I’d bet my next 10 years on as a creator ft. Jordan DiPietro

    This week on Creator Spotlight, Francis is joined byJordan DiPietro — former Motley Fool exec, CEO of Hampton, and writer of the Signal//Noise newsletter. Jordan shares the three big bets he’d make on the future of creators, why community now matters more than audience, and the lessons he’s carried from two decades in media, newsletters, and leadership. Read the newsletter: https://www.creatorspotlight.com/profiles __ Follow Jordan NewsletterLinkedInX/Twitter__ Francis LinkedInTwitter/X__ Timestamps 00:00 Introducing Jordan DiPietro 01:08 The 3 moves to bet your career on 08:16 These creator economy trends are dying 17:20 Communities are the next search engine 19:42 The non-negotiables of a successful community 29:00 Audience vs community, the key differences 32:25 What you need to last in the creator economy 37:53 It's marketing all the way down 41:49 Signal//Noise 45:46 When to quit your job as a creator 50:36 The value of relationships in business

    56 мин.
  6. Ep. 75: Investing $60m in creators (what to look for) ft. Billy Parks

    9 СЕНТ.

    Ep. 75: Investing $60m in creators (what to look for) ft. Billy Parks

    This week on Creator Spotlight we talk to Billy Parks, Partner at Slow Ventures and co-lead of the $65M Slow Creator Fund. Billy invests directly in creators, backing entrepreneurial creators who turn their expertise and communities into scalable businesses. Read the newsletter __ Billy LinkedInSlow VenturesJonathan Katz-Moses__ Follow Francis LinkedInTwitter/X__ Timestamps 00:00 Introducing Billy Parks and Slow Ventures 01:30 What makes an investable creator? 05:35 The two types of creator businesses 13:44 Creators are just founders 17:24 Which creators need investment the most? 23:30 The difficulties of valuing a creator business 32:13 It's all marketing 34:29 The biggest risk in creator investments 38:12 Business is the future of the creator economy 42:54 How to be niche in the creator economy

    52 мин.
  7. Ep. 74: The creator making $100,000+ a year selling paper — here's how ft. Quynh Nguyen

    2 СЕНТ.

    Ep. 74: The creator making $100,000+ a year selling paper — here's how ft. Quynh Nguyen

    This week we talk to Quynh Nguyen. She is a paper flower artist who has built her passion into a six-figure business. We cover her journey from hobbyist to entrepreneur, her pricing and growth strategies, and how she’s helping other creators turn their passions into profits. __ Quynh Nguyen WebsiteInstagramLinkedInPaper Talk Podcast__ Follow Francis LinkedInTwitter/X__ Timestamps 00:00 Introducing Quynh Nguyen 02:53 The most important marketing principles online 06:52 How to get paid to teach your passion 12:01 The secret to nurturing a valuable community 18:34 Moving from a physical to a digital business 24:32 A podcast that builds trust and loyalty 31:07 The creator-entrepreneur spectrum 36:02 Expanding audience for future events 40:40 Breaking down the revenue of a thriving online business 45:45 From 6-week course to 6-month mastermind 50:17 The one thing Quynh is most proud of

    53 мин.
  8. Ep. 73: The truth about building a media business in 2025 ft. Stefan von Imhof

    26 АВГ.

    Ep. 73: The truth about building a media business in 2025 ft. Stefan von Imhof

    This week on the Creator Spotlight Podcast we're joined by Stefan von Imhof, co-founder of alts.co, an alternative investment newsletter, community, fund, and platform. Read the newsletter: https://www.creatorspotlight.com/profiles __ Alts WebsiteInstagramYouTube Stefan LinkedInSubstack__ Follow Francis LinkedInTwitter/X__ Timestamps 00:00 Introducing Stefan 02:05 An alternative revenue breakdown 06:54 The biggest challenges of community building 15:02 How a side project becomes a business 22:44 Demonstrating the value of your content 27:33 Leveraging audience segmentation 31:21 Decentralised due-diligence 33:56 The art of buying and selling newsletters 37:10 A bearish perspective on the newsletter economy 40:54 The power of events as a community business 47:17 The playbook for newsletter acquisition 49:39 Newsletter remix concept 53:16 A love for physical media 56:55 Where is the creator/business owner tipping point

    1 ч. 3 мин.
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Every week we spend an hour in conversation with a notable creator, discussing their approach to audience growth, monetization, and content production. Hosted by Francis Zierer (Twitter and LinkedIn). New episodes every Tuesday. This podcast is part of our newsletter, Creator Spotlight.

Информация

  • Автор
    Creator Spotlight
  • Годы выхода
    2024 - 2025
  • Выпуски
    80
  • Ограничения
    С ненормативной лексикой
  • Авторские права
    © beehiiv 2024
  • Сайт подкаста
    The Creator Spotlight Podcast

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