Business Real Talk- Content Marketing & Sales Innovation Without the BS

Nas Echeverria
  • 5.0(6개의 평가)
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  • 매주 업데이트

Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying "Yep! That's me!" Then I'm happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to 'em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

  1. 4일 전

    Ep 140: Escaping the Commoditization Trap: Become a Category Leader in a Saturated Market

    "We give better service. Our clients get better results. We really care about our customers." Sound familiar? If that's your differentiation strategy, you're stuck in the commoditization trap—and you're probably competing on price, defending your fees, and feeling like "just another option." In this episode of Business Real Talk, I expose why traditional differentiation strategies for consultants are failing—and reveal the Category Ownership Framework that makes you incomparable. You'll learn how to stand out in a saturated marketplace, eliminate price resistance, and become a true category leader who defines the rules instead of playing by them. 💡 WHAT YOU'LL LEARN: ✅ Why service businesses get commoditized (even the great ones) ✅ The fatal flaw with "niching down" and outdated differentiation strategies ✅ How to differentiate your consulting business without racing to the bottom ✅ The Category Ownership Framework that eliminates price competition ✅ Real examples of brands and service professionals who escaped the commoditization trap 🎯 PERFECT FOR: → Coaches & consultants tired of competing on price → Service professionals hearing "you're too expensive" → Anyone ready to stop being "just another option" and own a category This isn't about being louder or adding more bonuses—it's about building a market of one, where no one can compare, copy, or compete. If you're ready to stop fighting for attention and start defining the conversation, this episode will show you how to step out of the comparison game and build a brand that commands its category.   - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    28분

  2. 10월 27일

    REPLAY: Demand Creation: The Proven Formula to Creating Desire in Marketing So People Are Talking to You

    Want more clients running TO you, ready to pay you without convincing, more marketing, or spending hours in the DM's? In this episode, learn how to create consistent and predictable demand for your work,so you have a pipeline of leads who are ready to say yes. It all starts with the first phase of creating demand, which is creating desire in your marketing so people are talking to you. And that's what we're covering in today's episode. In this Episode Nas Echeverria shares: • The 3 Phases of Demand and how to know which phase you're in and what to focus on • How to create and sustain demand for your work (without always restarting) • The Proven, Step-by-Step formula for creating demand like Chick-Fil-A does - Check out the Demand Test Workshop for only $97 here: https://nextlevelupceo.com/demand-test-workshop/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Listen to the Free Audio Series: easyyesleads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/contact/ Stay connected with Nas Echeverria: Instagram | LinkedIn | Facebook | Youtube | Tiktok | nextlevelupceo.com | Email: nas@nextlevelupceo.com Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    26분

  3. 10월 22일

    Ep 139: Comments to Clients — How to Get High-Paying Clients from Social Media in 48 Hours

    Your comments section should be your highest-converting sales channel. Instead, it's a black hole where you pour time and energy into people who were never going to buy. In this episode of Business Real Talk, I'm breaking down exactly how to turn comments into clients using my Intent Activation System. This framework shows you how to identify buying signals, activate real conversations, and convert high-ticket clients directly from your comment section — without pitching or chasing people in the DMs. We're talking about building a sales system that turns casual engagement into consistent revenue — so your content doesn't just get attention, it gets action. ✨ What You'll Learn: • The difference between engagement junkies vs. high-intent buyers — and how to spot them fast • How to turn a single comment into a $10K client without pressure or cold messages • The 3-step Intent Activation System that gets clients from social media in 48 hours • The biggest mistakes keeping your team stuck chasing likes instead of closing deals • How to use DM conversations to accelerate decisions and close high-ticket sales naturally If you've ever wondered how some businesses seem to get clients from comments while you're stuck in endless engagement loops — this episode is your wake-up call. 🎯 This is for you if you want to: ✔ Build a system that gets high-paying clients from social media ✔ Learn how to turn your DMs into a conversion machine ✔ Master a scalable strategy that transforms every post into potential revenue Listen now and learn how to go from comments to clients—no chasing, no scripts, no cold DMs. - Get the Demand Test Workshop for only $97. Register here: https://nextlevelupceo.com/demand-test-workshop/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    25분

  4. 10월 15일

    EP 138: Head Down Theory: Reaching 5 Year Goals in 6 Months

    If you've ever wondered how to scale a business fast without burning out or chasing a hundred strategies at once — this episode is your blueprint. In "The Head Down Theory," I reveal how this 3 step process focuses on structure, deep focus and metric-based optimization can help you grow your business faster and even collapse your 5-year goals into 6 months. You'll learn why adding more offers, funnels, and content isn't real growth — and how elite entrepreneurs create unstoppable momentum by simplifying, aligning, and compounding their focus. We'll break down: ✅ The 4 silent traps keeping your business from scaling fast ✅ How "depth over breadth" builds compounding results ✅ The 3-part framework that turns your focus into measurable growth ✅ How to build a business that moves like a freight train — consistent, predictable, unstoppable Whether you're ready to build a business that runs itself or finally reclaim the speed and clarity of a visionary CEO, this episode will show you how to scale your business fast using systems, focus, and measurable results. 🎯 Perfect for entrepreneurs ready to move from "doing more" to doing what matters most. 📲 Listen now on YouTube | Apple Podcasts | Spotify 📞 Book your Growth Optimization Call to learn how to apply the Head Down Theory to your business. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    30분

  5. 10월 2일

    Ep 137:Pricing Strategy: How to Increase Prices by $5-10K Without Scaring Off Clients

    If raising your prices by $5K–$10K tomorrow feels terrifying, you're not alone. Most experts assume higher prices scare clients away—but the truth is, premium pricing isn't about charging for effort or hours. It's about creating incomparable value that makes your offer the obvious choice, no matter the price. In this episode, I'm breaking down how to implement a premium pricing strategy that positions you as the category of one in your industry. When you stop competing on features, bonuses, or comparisons—and instead master premium positioning—you'll see why high-ticket buyers lean in faster at higher prices. I cover: ✔ Why most pricing strategies in marketing fail and keep you undercharging ✔ How to shift from "worth-based" pricing to premium pricing that buyers crave ✔ The psychology behind why clients happily pay $5K–$20K more when offers feel incomparable ✔ Real-world examples of brands and service-based businesses using premium positioning to dominate their market ✔ How to use the Easy Yes Method to create a pricing system that scales with ease This isn't about stacking bonuses or discounting to compete. It's about learning how to build a business where your pricing power reflects your unique methodology and value—and buyers can't help but say yes. - RELATED EPISODES:  How to Build An IP Asset System: https://nextlevelupceo.com/ip-asset-system/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    29분

  6. 9월 24일

    EP 136: How to Build an IP Asset System That Lets Your Business Run Without You

    If you've been wondering how to scale your business fast without adding more stress, this episode is for you. Scaling isn't about hustling harder—it's about building smart business systems that let you create a business that runs itself. In this episode of Business Real Talk, I break down why most entrepreneurs struggle with scaling a business and what you need to do differently to achieve sustainable growth. I'll share the IP Asset systems and strategies that allow you to build a business that frees you from day-to-day bottlenecks while driving consistent revenue. So you can have a silent business partner that works 24/7. What you'll learn: ✔️ Why traditional growth tactics slow you down instead of helping you scale ✔️ The core business systems every entrepreneur needs to grow sustainably ✔️ How to leverage this IP Asset System to replace you so your marketing, sales, operations and growth ✔️ The steps to design a scalable model for long-term entrepreneurship success If you're ready to scale smart, simplify operations, and position yourself as the visionary of your company, this episode gives you the roadmap. - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    24분

  7. 9월 17일

    EP 135: 3 Sales Psychology Techniques That Get Prospects to Sell Themselves

    Why do some clients say "yes" instantly while others stall, ghost, or drag out the process? It all comes down to sales psychology. The truth is, the harder you try to convince, the more resistance you create. The best sales techniques don't pressure prospects—they guide them to decide for themselves. In this episode of Business Real Talk, I'm sharing 3 Sales Psychology Techniques That Get Prospects to Sell Themselves—designed specifically for coaches, consultants, and experts selling high ticket offers. Here's what you'll learn: ✔️ Why traditional sales training focuses too much on persuasion and not enough on decision clarity ✔️ The psychology shifts that move prospects from "I'll think about it" to "Where do I sign?" ✔️ 3 proven sales techniques that help your prospects build their own case for buying ✔️ How to shorten the sales cycle and close more high ticket sales without pressure ✔️ Real-world examples of turning hesitant leads into ready buyers If you're tired of chasing clients and want a system where your prospects sell themselves, this episode gives you the framework. 👉 Listen now and master the psychology of effortless high ticket sales. - Relevant Episodes mentioned in this week's episode:  How to Become the Go-To Expert: https://nextlevelupceo.com/go-to-expert/   Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    23분

  8. 9월 10일

    Ep 134: How to Become the Go-To Expert in 6 Months using Instant Recognition™

    Becoming the go-to expert in your industry isn't about posting more content, spending years stacking awards, accolades or skills….it's about creating instant recognition that makes your name synonymous with results. In this episode of Business Real Talk, Nas breaks down the exact framework for becoming an expert that clients trust, pay, and recommend—especially if you're running a coaching, consulting business or selling high ticket coaching programs. This isn't about playing the long game of traditional content marketing. It's about building recognition and positioning yourself as the clear winner, where influence and clients become the natural byproduct. Here's what we'll cover: The Invisible Expert Cycle: why most coaches and entrepreneurs stay overlooked no matter how good they are because of their focus on credibility instead of recognition Why recognition—not credentials or more content—is what drives high ticket client acquisition and how to position yourself as the only choice in a crowded market The 3 Expert Positioning shifts that create  Instant Recognition and differentiation even in high competition markets Real examples of USP and market leadership of experts who went from invisible to booked out, scaling their businesses with ease  Whether you're an expert with years of experience, a former CEO or senior executive stepping into the world of consulting or thought leadership, or you're just tired of explaining what you do instead of being sought out for who you are, this episode gives you the roadmap to becoming the undeniable, go-to expert in your industry.   Relevant Episodes mentioned in this week's episode: Articulating your Expertise: https://nextlevelupceo.com/articulating-expertise/ Content Distribution Strategy: https://nextlevelupceo.com/content-distribution/ - Come hang out with me! Follow me for Real Talk Strategy and wisdom straight to your feed: Learn how the Easy Yes Method turns your message into a movement while getting your leads to sell themselves using the Netflix Effect. Binge the Mini Series: EasyYesLeads.com Book in for your free Growth Optimization Audit now, where we'll review your Client Acquisition process and show you exactly how you can add clients into your programs on repeat: Book your time now at https://nextlevelupceo.com/book-call/ Come hang out with us and share your biggest takeaways from the show: Facebook: https://www.facebook.com/nasecheverria Youtube: https://www.youtube.com/channel/UCawBjcU7M4ISwPu14vDRINQ TikTok: https://www.tiktok.com/@nextlevelupceo   Thank you for tuning into The Business Real Talk.   Don't forget to hit subscribe and follow us on your Podcast Platform (so you don't miss an episode)! If you loved this show, we'd love it if you'd leave a 5-Star Review and share your favorite episodes with friends. We appreciate your support in creating a MOVEMENT!

    27분
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Are you an established business owner looking to take your growth to the next level? Want to simplify your growth and client acquisition with sustainable strategies that help you scale without being dependent on algorithms and ever-changing marketing tactics? Do you want simple, sustainable, and actionable tips to take you from the best-kept secret to go to in your industry? And the most important question: what do you need to do to make it happen? If any of those questions left you saying "Yep! That's me!" Then I'm happy to tell you that this podcast was made specifically for you. Each episode of The Business Real Talk Podcast will teach you the straightforward, no-fluff business strategies to level up your offer, profit, and marketing. Nas shares her 18+ years of marketing and business experience to help you create a strategy that massively grows your business. Each episode is a raw, straightforward, and honest look at how to create a long-term, sustainable, and scalable business. You will learn simple, actionable, and sustainable tips you can use to create a business and marketing strategy that will take you to the next level. So if you are an established business owner that is in it for the long haul and needs someone to give it to 'em straight to get there, then this is your sign to listen & subscribe to the Business Real Talk Podcast for simple, actionable, sustainable, strategies that will take your business to the next level.

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