Macros For Life

Randall and Eve Guzman
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Welcome to the Macros For Life Podcast, where we talk all things Macros, Business and Marriage.

  1. Ep. 94 You Can’t Convince Your Clients to Change (and That’s Not Your Job)

    6 NGÀY TRƯỚC

    Ep. 94 You Can’t Convince Your Clients to Change (and That’s Not Your Job)

    If you’ve ever wanted to shake a client and say, “Just trust me... eat more food!”… this episode is for you. In today’s episode, Eve breaks down one of the toughest truths in coaching: You can’t convince your clients to eat more, stop dieting, or change habits they’re not ready to release. Because real change doesn’t happen through convincing, it happens through readiness and self-accountability.  Eve shares why logic doesn’t override fear, how to recognize when a client isn’t ready to change, and how to shift from pushing harder to coaching smarter. This is your reminder that you’re not failing as a coach, you’re working with real humans who need more than macros and motivation.   You’ll Learn:  Why fear of change often trumps facts and data  How diet trauma and “chronic deficit” thinking keep clients stuck  What readiness to change really looks like (and how to assess it)  The difference between carrying your client’s accountability and coaching it  Practical ways to guide resistant clients toward trust and consistency  Why your job isn’t to “fix” clients — it’s to help them find clarity and ownership   Key Takeaways:  You can’t push clients into readiness; you help them build it.  Self-accountability is a skill not a trait and it has to be practiced.  Convincing doesn’t create compliance. Clarity does.  Clients don’t change when they understand what to do they change when they understand why it matters to them.   As a coach, your boundaries and systems protect both your energy and your impact.   Quote from Eve: “Logic doesn’t override lived experience. Fear is louder than facts. You can’t convince clients to change, you can only meet them where they are and guide them toward their own evidence.”     Links & Resources: Learn more about Macro Mentorship — the certification + business mentorship that teaches you how to coach with clarity, confidence, and systems that actually work -→ https://www.themacrouniversity.com/certification   Watch the Mastering Client Transformations replay → https://www.themacrouniversity.com/masteringtransformations   Follow Eve on Instagram → @eveguzmanofficial

    14 phút
  2. Ep 93. Why Your Clients Aren’t Losing Fat - And It’s Not the Calories

    19 THG 9

    Ep 93. Why Your Clients Aren’t Losing Fat - And It’s Not the Calories

    Macros work… until they don’t. Every coach has had that client who does everything “right”—hitting macros, workouts, steps, and water—yet the fat loss just won’t happen. Most coaches respond by cutting calories lower, but that’s often the wrong move. In this episode, Eve breaks down the real reasons fat loss stalls even when the math looks perfect, including metabolic adaptation, hormone imbalances, micronutrient deficiencies, and gut health issues. You’ll learn what to look for, how labs can uncover hidden barriers, and how to shift your coaching approach so you stop losing frustrated clients and start building long-term trust. What You’ll Learn in This Episode: Why “eat less, move more” isn’t enough for chronic dieters The science of metabolic adaptation and how it halts fat loss How thyroid, cortisol, and estrogen/progesterone shifts impact body composition The role of nutrient deficiencies and gut health in fat loss resistance When to reverse diet, support stress and sleep, or correct nutrient gaps before lowering calories again How using labs (Blood Chemistry, DUTCH, GI-MAP) gives you the tools to troubleshoot effectively The business advantage of going beyond macros: higher retention, referrals, and authority as a coach Resources & Next Steps: Learn more about the Functional Nutrition Coaching Certification (FNC) → https://www.themacrouniversity.com/fnc  Connect with Eve on Instagram → @eveguzmanofficial

    14 phút
  3. Ep. 92 Why Clients Want Labs and How Hormones Change Things

    10 THG 9

    Ep. 92 Why Clients Want Labs and How Hormones Change Things

    Macros work—until they don’t. If you’ve ever had a client who tracks perfectly but still can’t break through a plateau, you know the frustration. Lowering calories and adding more cardio only go so far. The truth? It’s not always about the macros. In this episode, I share why your clients actually want lab testing, how hormone health changes everything, and why integrating labs into your coaching can take you from guessing coach to trusted expert. You’ll learn: Why clients want labs (it’s not about the numbers—it’s about clarity and proof). The hormone red flags most coaches miss that explain stubborn weight, fatigue, and plateaus. 3 lab tests that eliminate guesswork and help you stop second-guessing your strategies. How to integrate labs + functional nutrition into your coaching without throwing out your macro model. Why labs raise your credibility and retention and position you as the go-to coach in your niche. If you’re ready to move beyond macros and start solving the deeper issues that keep clients stuck, this episode is your roadmap. Resources & Next Steps: Learn more about the Functional Nutrition Coaching Certification  Connect with me on Instagram: @eveguzmanofficial

    13 phút
  4. Ep. 91 From Macros to Root Cause: How Sabra Doubled Her Coaching Business with Functional Labs

    28 THG 8

    Ep. 91 From Macros to Root Cause: How Sabra Doubled Her Coaching Business with Functional Labs

    Sabra Cawby transformed her coaching practice by diving into functional nutrition and hormone-focused strategies. In this episode, she shares how shifting from macro-based coaching unlocked deeper client transformations—from gut healing and weight loss to pregnancy and hormonal balance. About Sabra Cawby Sabra is a Certified Functional Hormone Specialist, Functional Nutritionist, and Certified Personal Trainer. She helps clients uncover root causes of issues like low energy, gut dysfunction, perimenopause, and hormonal imbalances—even when conventional labs return “normal” results. Her mission: help men and women feel strong, balanced, and confident using functional testing like GI‑MAP testing, functional blood chemistry, cortisol testing and more. Sabra Cawby Wellness Coaching, is based in Florida. Sabra leverages her background as a former dental hygienist and athlete to craft integrative wellness coaching that’s rooted in science and real-world results. In This Episode You’ll Hear: 1. Sabra’s Coaching Roots How she got started in nutrition and fitness coaching with macro tracking and training routines. The frustrations she faced when clients plateaued, despite doing “all the things right.” The moment she realized that macros alone weren’t enough—and the functional tools her practice was missing. 2. The Shift to Functional Nutrition Her experience with Macro Mentorship and how FNC (Functional Nutrition Certification) expanded her toolkit—especially through gut testing and cortisol management. The first time she used GI-MAP and DUTCH testing with clients: dramatic improvements followed (a client losing 10–15 lbs and improving IBS within 14 weeks). How adding lab-based strategies not only changed outcomes but doubled her business and boosted her coaching confidence. 3. Client Transformations & New Offerings A client who got pregnant in the first month after shifting to hormone-based root cause coaching. A gut health client who had tried everything—until Sabra identified and removed virulence factors through lab testing. A weight-loss client who finally felt “unstuck” and like a completely new person. Launching a focused program for women with PCOS, menstrual cycle, and fertility issues—offering an alternative to receiving only birth control as a solution. 4. Sabra’s Advice for Coaches To coaches confident in macros but hesitant about functional testing: why this approach might be exactly what your practice—and your clients—need. How functional tools often fill the gaps that even the most well-planned macro strategies can’t reach. Why This Episode Matters If you’ve ever felt your coaching “hit a wall,” this episode illustrates how functional nutrition can be the game-changer. You’ll walk away with practical inspiration—and actionable strategies—for using testing tools to drive client breakthroughs and grow your business. Tune In If You Want To: See real examples of lab-based transformations (think gut healing, hormonal balance, and fertility wins). Understand how to integrate tools like GI-MAP, DUTCH, and cortisol testing into your coaching toolkit. Get a front-row view of how one coach confidently navigated her way from macros-only to root cause mastery.   Connect with Sabra: https://www.instagram.com/sabracawbywellness/ Sabra's website: https://www.sabracawbycoaching.com/    Connect With Eve at MacroU: 📲 Instagram: https://www.instagram.com/eveguzmanofficial 📧 Contact: support@themacoruniversity.com 🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist  📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint

    41 phút
  5. Ep 90. Coaching Women Through Real Transformation with Rose Ryan

    5 THG 8

    Ep 90. Coaching Women Through Real Transformation with Rose Ryan

    Welcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.   In this episode, Eve sits down with Rose - an alumni of both Macro Mentorship and the Functional Nutrition Coaching Certification we talk about: In this episode of Macros for Life, we sit down with Rose Ryan, founder of Garage Girl Fitness, who’s built a powerhouse brand helping women—from teens to women in their 60s- find strength, confidence, and real results beyond the gym.   With a strong background in personal training, fitness classes, and nutrition, Rose has evolved her approach to focus deeply on women’s hormones, especially during perimenopause and beyond.   Rose shares how carb cycling, smart nutrition strategies, and a deep understanding of hormonal shifts have become game changers for her clients, some of whom have lost nearly 100 pounds under her guidance.   But her story isn’t just about client results. Rose opens up about how investing in her own education, joining a community of like-minded coaches, and leaning into business mentorship helped her grow from a local fitness coach to a thriving entrepreneur with a mission that’s bigger than macros....so much that she has sold out her personal training & fitness coaching.   What You’ll Learn:  Why perimenopausal women need more than just cookie-cutter macros  How Rose uses carb cycling to adapt and support hormone health  The real mindset shifts that helped her scale her business  What changed when she stopped trying to do it all alone  How community and mentorship reignited her passion and built her confidence Connect with Rose: https://www.instagram.com/garagegirlfitness/    Connect With Me: 📲 Instagram: https://www.instagram.com/eveguzmanofficial 📧 Contact: support@themacoruniversity.com 🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist  📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint

    36 phút
  6. Ep. 89 Macros, Labs & the Shift to Functional Coaching with Payton Beaver

    30 THG 7

    Ep. 89 Macros, Labs & the Shift to Functional Coaching with Payton Beaver

    Welcome to our new coach series, Beyond the Certification: how coaches turn knowledge into transformation.   In this episode, Eve sits down with Payton Beaver - an alumni of both Macro Mentorship and the Functional Nutrition Coaching Certification we talk about: her journey to become a coach how she integrated her RN BSN with functional lab work and macros her transition from gen pop to functional nutrition as her niche the gaps she filled with lab work her pivot to root-cause framework  Connect with Payton: https://www.instagram.com/paytonbeav/    Connect With Me: 📲 Instagram: https://www.instagram.com/eveguzmanofficial 📧 Contact: support@themacoruniversity.com 🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist  📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint

    30 phút
  7. Ep 88. Creating your Dream Schedule with Lisa Huff

    23 THG 6

    Ep 88. Creating your Dream Schedule with Lisa Huff

    What if your calendar actually felt like a reflection of the life you wanted… not just the one you’re surviving? In this episode, Eve sits down with stylist-turned-beauty business coach Lisa Huff to talk about what it really means to create your dream schedule—and stick to it. Lisa gives a behind-the-scenes breakdown of the strategy and mindset that helped her scale.  Whether you're behind the chair, coaching, or juggling both—this episode will help you stop shrinking your life to fit your business. Let’s stretch the damn bucket.   How she keeps her coaching hands-on without burning out Dream scheduling: carving out white space to show up as your best Practical advice on habit stacking, admin time, and boundaries with client time The mindset shift: No one is coming to fix your calendar but you Find Lisa here: https://www.instagram.com/lisahuffhair/

    30 phút
  8. Ep. 87 "I Can't Afford That" to Owning Her Own Gym with Courtney Kopp

    26 THG 5

    Ep. 87 "I Can't Afford That" to Owning Her Own Gym with Courtney Kopp

    What started as a weight loss goal... turns into a business built on movement, momentum, and mindset. In this episode, I sit down with Courtney Kopp—founder of Momentum on Main —to talk about how a single bet sparked a full-blown career shift. From the coach who once said “I probably can’t afford that” to the woman signing a lease and opening a gym, Courtney’s story is all about following your gut, trusting the process, and building something that feels right. We dive into: Why her business was born out of Macro Mentorship (and a bit of fear) The moment she stopped second-guessing and started signing contracts How Momentum on Main became a “come as you are” space for small group training Her philosophy on coaching: you meet people where they are—but you better be ready to lead them forward Courtney’s not just creating workouts—she’s creating a space for people to move, feel seen, and evolve. If you’ve ever doubted your next step, this one’s for you. Meet Courtney: https://www.instagram.com/fitbuttphatcoaching/ Connect With Me: 📲 Instagram: https://www.instagram.com/eveguzmanofficial 📧 Contact: support@themacoruniversity.com 🌐 Learn more about Functional Nutrition Coaching at https://www.themacrouniversity.com/fnc-waitlist  📧 Want to know what labs to actually run each year: https://www.themacrouniversity.com/the-bloodwork-blueprint

    58 phút
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Giới Thiệu

Welcome to the Macros For Life Podcast, where we talk all things Macros, Business and Marriage.

Thông Tin

  • Nhà sáng tạo
    Randall and Eve Guzman
  • Năm hoạt động
    2022 - 2025
  • Tập
    94
  • Xếp hạng
    Thô tục
  • Trang web chương trình
    Macros For Life

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