On the Up and Up

Kira La Forgia

We spend almost 100,000 hours of our lives working (probably more like 200,000 for entrepreneurs, let’s be honest). What if work didn’t have to suck? What if it can be fun? On the Up and Up™️ podcast challenges the status quo of the boring workplace, and teaches leaders how to use HR, legal, and ethics to boost the fun factor of your business. Welcome to the show! Every week, we talk about the real reality behind leadership and management. Not the buzzwords and HR appropriate policies, but the good, the bad, and the juicy gossip that comes with the behind-the-scenes of running a business. Come laugh and hang with us every Wednesday while your host, Kira La Forgia (seen in Forbes and Scribd), shoots the (sometimes HR inappropriate) sh*t with badass founders, diverse managers, and kickass employees to help us build cultures that matter. Because your favorite HR lady may have fired your bestie or made you sign a love contract, but we also have all the gossip that will make you better at your job, whether you’re on your way up the corporate ladder, are a fellow HR villain, or are building a culture as a rising entrepreneur. If this resonated with you, join us every Wednesday for your weekly dose of HR fun!

  1. ٩ يوليو

    Ep. 110 Staying Solo & Selling Smart with Copywriter Andrea Shah

    In this episode, I’m joined by copywriter Andrea Shah for a conversation about messaging that works and feels like you. We’re talking about what drives buyers to say “yes,” how to balance fear-based marketing with real connection, and why your website copy matters just as much (if not more!) than your brand design. Andrea shares: How her career went from corporate translation gigs to website copy for creative business ownersWhy she chose the solo path instead of scaling a team and what she’s learned about leadership along the wayHow wedding pros (and any creative entrepreneur) can use buyer psychology to sell with empathy, not pressureTips for setting realistic timelines, booking clients on a waitlist, and handling slow seasons without panicHer two quick wins to improve your website copy today (it’s easier than you think) About Andrea ShahAndrea Shah is a conversion copywriter who helps wedding professionals and other creative business owners turn their websites into working sales tools. With a background in brand voice, website strategy, and buyer psychology, Andrea’s specialty is writing copy that feels personal, powerful, and clear. She’s a Diet Coke enthusiast, market research nerd, and firm believer that you don’t have to scale a team to build a successful business. Find and follow Andrea at andreashah.com and on Instagram & Threads at @andreashahcopy.

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We spend almost 100,000 hours of our lives working (probably more like 200,000 for entrepreneurs, let’s be honest). What if work didn’t have to suck? What if it can be fun? On the Up and Up™️ podcast challenges the status quo of the boring workplace, and teaches leaders how to use HR, legal, and ethics to boost the fun factor of your business. Welcome to the show! Every week, we talk about the real reality behind leadership and management. Not the buzzwords and HR appropriate policies, but the good, the bad, and the juicy gossip that comes with the behind-the-scenes of running a business. Come laugh and hang with us every Wednesday while your host, Kira La Forgia (seen in Forbes and Scribd), shoots the (sometimes HR inappropriate) sh*t with badass founders, diverse managers, and kickass employees to help us build cultures that matter. Because your favorite HR lady may have fired your bestie or made you sign a love contract, but we also have all the gossip that will make you better at your job, whether you’re on your way up the corporate ladder, are a fellow HR villain, or are building a culture as a rising entrepreneur. If this resonated with you, join us every Wednesday for your weekly dose of HR fun!

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