Ep. 9 Ben Jabbawy from Privy on Solving the Right Problems

Ben Jabbawy on how Privy hit its stride through focusing its energy on customer feedback, what problems early stage founders should focus on and they should be trying to please, and why you can never go wrong by providing value (especially to people with proven intent to use your brand).

In this week’s episode, Jason sits down with an old friend, Ben Jabbawy, the founder and CEO of Privy.com, to talk about how Privy (and email marketing) have evolved over the last decade, and what it was like to found a Saas company at the earliest stages of ecommerce. In the beginning Ben’s business model provided lots of different options to many different kinds of businesses, but it wasn’t until he “got in front of his skis” and had to scale back that clarity struck and he found the principle that he’s built everything on since then: find one kind of customer, solve one kind of problem for them, and expand from there. Ben and Jason share their similar experiences with specializing and focusing on what customers want and need from you, and why being flexible and learning from feedback and data will withstand the test of time, no matter what your business model is.

Ben’s daily podcast: https://www.privy.com/ecommerce-marketing-school

Ben’s Twitter: https://twitter.com/jabbawy

➡️ Building Blocks website: bbclass.co

🍍Jason’s twitter: https://twitter.com/EggrolI