The Revenue Stream

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Listen to unfiltered views from fellow GTM experts on things that keep many sales and marketing folks up at night only on The Revenue Stream podcast.

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  1. 2024. 10. 23.

    Ep10: Marketing Planning & Forecasting with Emily Kramer - Part 2

    This is part 2 of the episode with Emily Kramer on Planning and Forecasting. If you haven't checked out part 1 yet, I highly recommend it. In this episode, Emily pulls up a sample forecasting spreadsheet I created and walks me through how I can improve my current planning and forecasting process. We spoke in depth on granular forecasting techniques, including separating new revenue from expansion forecasts, analyzing traffic sources, and creating accurate forecasts across different marketing channels. Emily underscores the significance of using historical data, setting realistic assumptions, understanding marketing's strategic role, and practical tips on handling big projects without historical data. This is episode was a masterclass in planning and forecasting for me. And I had loads of fun as well.

    42분

  2. 2024. 10. 15.

    Ep09: Marketing Planning & Forecasting with Emily Kramer - Part 1

    In this episode of The Revenue Stream, I had the chance to sit with Emily Kramer, co-founder of MKT1 and a seasoned marketing leader, and dive into the essentials of planning and forecasting. Emily shared actionable insights on setting KPI, project, and ops goals (KPO), and how to navigate the complex relationship between planning and forecasting, teams you need to involve in your planning process. Join us for a deep dive into how businesses can set themselves up for both short-term and long-term success.I had so much fun chatting with Emily in this episode and I hope you enjoy listening to it just as much. Stay tuned for Part 2 where Emily helps me improve my forecast live on the podcast.

    21분

  3. 2024. 10. 09.

    Ep08: Using podcasts to drive pipeline in B2B

    In this episode of The Revenue Stream, I had the opportunity to sit down with Sam Kuehnle, VP of Marketing at Loxo, to discuss how he's driving pipeline with podcast. Sam spilled the beans on Loxo's approach to marketing in the recruiting software space by pivoting away from traditional Google ads and leveraging podcasts as a core strategy to drive brand awareness and demand. He shared his thought process on which types of companies should think about podcast, how he convinced his leadership team to trust in podcast as a strategy, his distribution plan, the backend ops process he has for his podcasts, the metrics he tracks, and the impact he's seeing with it. If podcast is part of your marketing strategy, this is an episode you don't want to miss.

    44분

  4. 2024. 10. 01.

    Ep07: Driving pipeline using partnerships as a GTM motion

    In this episode of The Revenue Stream, I had the opportunity to chat with Gayathri, the head of global partnerships at Intercom. Having scaled partnerships as a channel previously at Freshworks, Gayathri shares with us all the things she has learned in the last 11 years on what it takes to successfully set up and scale partnership initiatives within organizations. We cover key strategies for introducing partnerships, different approaches across different regions, necessary organizational structures, partnership-driven pipeline building, CAC calculation, and effective co-marketing activities. I had loads of fun chatting with Gayathri in this episode and I hope you enjoy the show too. See ya on the other side. 👋

    38분

  5. 2024. 05. 15.

    Ep06: How to improve sales and marketing funnel in B2B?

    On today's episode of The Revenue Stream, I had the opportunity to chat with Andrew Allsop, Senior Demand Gen Manager at BRYTER. Andrew comes with several years of experience running his own agency (Wonderkind), selling it to Powered by Search, and running Demand Gen that drives pipeline and closes into revenue for several B2B companies. We talk about the importance of understanding the impact of channel metrics on your bottomline metrics, what it takes to convert an MQL to Opportunity efficiently, why and how you should segment your campaign efforts, forecasting and planning your campaigns for it, and the importance of scrutinizing your data. I had loads of fun chatting with Andrew in this episode and I hope you enjoy the show too. See ya on the other side. 👋

    35분

  6. 2024. 04. 23.

    Ep05 - How to crack B2B outbound prospecting?

    On today's episode of The Revenue Stream, I had the opportunity to chat with Lydia Hutchison, Head of Business Development at Acryl Data. Lydia comes with several years of experience building and leading teams that build pipeline through outbound. We talk about the impact of AI in prospecting, videos, openers that work for her, and more. If you're wondering what it takes to level up your prospecting efforts in today's world, this is the episode for you. I had loads of fun chatting with Lydia in this episode and I hope you enjoy the show too. See ya on the other side. 👋

    44분

  7. 2024. 03. 04.

    Ep04 - How to create sexy ads for your next campaign?

    On today's episode of The Revenue Stream, I had the opportunity to chat with Joseph Hill, Founder of Revenu Agency. Joseph comes with several years of experience creating paid campaigns that look incredible, tell a story, and more importantly drive pipeline and revenue. We talk about lead generation vs demand generation, gating content, and what it takes to create thumb-stopping creatives for your next paid social campaign. If you're thinking about spinning up a new paid social campaign, this episode will give you the framework on how to approach it. I had loads of fun chatting with Joseph Hill in this episode and I hope you enjoy the show too. See ya on the other side. 👋

    47분

  8. 2024. 02. 06.

    Ep03 - Setting up an ABM campaign for success

    ‍On today's episode of The Revenue Stream, I had the opportunity to chat with Mason Cosby, Founder of Scrappy ABM. Mason comes with several years of experience running high impact ABM campaigns and was previously the host of a much beloved podcast called Marketing Ladder. We dive into his thought process and opinions on how to think set up ABM campaigns for success and more importantly also talk about the things that usually lead to its failure. If you're thinking about spinning up a new ABM campaign, this episode will give you the framework on how to approach it. I had loads of fun chatting with Mason in this episode and I hope you enjoy the show too. See ya on the other side. 👋

    37분

  9. 2024. 01. 23.

    Ep02 - Experimentation, Hiring A players, and Hitting Pipeline Goals in B2B marketing

    On today's episode of The Revenue Stream, I had the opportunity to chat with David Fallarme, who is the VP of Marketing at Owner.com. Having worked at companies like HubSpot, Referral Candy, among many others, David comes with extensive experience growing marketing teams and solving big, fundamental problems for Series A startups. We dig into his thought process and opinions on why you should approach marketing with an experimental mindset, what to do if you're behind pipeline goals this quarter, and his hot opinion on hiring A players.  I had loads of fun chatting with David in this episode and I hope you enjoy listening to his thoughts as much as I did. See ya on the other side. ✌️

    32분
  10. Ep01 - How to think about attribution in B2B marketing?

    2024. 01. 09.

    Ep01 - How to think about attribution in B2B marketing?

    On today's episode of The Revenue Stream, I had the opportunity to chat with Kamil Rextin, Founder at 42 Agency. Kamil comes with over a decade worth of experience running marketing and taking care of marketing ops. We dive into his thought process and opinions on how to think about attribution in B2B marketing. We also talk at length about Marketing Mix Models, self reported attribution, how you can combine qualitative data with the quantitative data to get a more rounded view of your buyer's journey.  I had loads of fun chatting with Kamil in this episode and I hope you enjoy the show too. See ya on the other side. ✌️

    32분
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Listen to unfiltered views from fellow GTM experts on things that keep many sales and marketing folks up at night only on The Revenue Stream podcast.

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    RevenueHero
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    2024년
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