PPC Live The Podcast - The F*ck ups that led to Triumphs

Anu Adegbola
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  • 一周一更

On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. 

  1. EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai

    4天前

    EP325 - I Accidentally Spent a Client's Entire Year Budget in One Week ft Inderpaul Rai

    In this conversation, Anu Adegbola and Inderpaul Rai discuss the importance of learning from mistakes in PPC management, the role of automation and AI in marketing, and the significance of effective communication within teams. Indi shares a personal experiences and insights on how to navigate challenges in the industry, emphasizing the value of client relationships and the need for continuous learning and adaptation in a rapidly changing digital landscape. Takeaways The importance of a thorough handover process to avoid mistakes.Automation should be used as a tool, not a crutch.Effective communication within teams is crucial during crises.Learning from mistakes is essential for growth in any career.Client relationships can be strengthened through transparency and collaboration.AI should assist, not replace human judgment in marketing tasks.Mistakes can lead to valuable lessons and improved processes.Maintaining a calm demeanor as a leader helps manage team panic.Understanding the client's perspective can improve agency-client relationships.Regularly reviewing and celebrating past successes can combat imposter syndrome. Chapters 00:00 Introduction and Background 04:45 The Importance of Team Communication 09:57 Learning from Mistakes in Performance Marketing 15:02 Client Relationships and Trust 20:08 Leadership and Crisis Management 21:51 Effective Communication in Teams 22:48 Learning from Mistakes 24:43 The Importance of Data and Automation 26:33 Understanding Client Relationships 27:27 Common Pitfalls in AI Usage 30:32 The Value of Mistakes 32:32 Managing Team Reactions to Errors 35:37 Career Reflections and Growth Find Inderpaul on LinkedIn Intervier with Ed Sheeran: Part 1 Part 2 Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    44 分钟
  2. EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

    9月17日

    EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Adrienne Shaver, a PPC expert who shares her journey in the advertising industry. They discuss the importance of learning from mistakes, the role of AI in advertising, and the need for accountability and guardrails in PPC campaigns. Adrienne emphasizes that mistakes are inevitable and that transparency with clients is crucial. The conversation also touches on the evolving best practices in PPC and the importance of sharing failures to foster growth and learning in the industry Takeaways Adrienne emphasizes the importance of transparency with clients.Mistakes in PPC can lead to valuable lessons.AI should be treated as a coworker, not a replacement.Guardrails are essential to prevent mistakes in advertising.Efficiency should not come at the cost of detail.Reporting in PPC needs to evolve beyond basic metrics.Sharing failures can help others learn and grow.The industry is shifting rapidly, requiring constant adaptation.Accountability is key in maintaining client trust.Success in PPC is built on a foundation of learning from failures. Chapters 00:00 Introduction to Adrienne Shaver 05:01 Learning from Mistakes in PPC 11:57 Guardrails and Accountability in Advertising 16:57 Understanding AI in Advertising 21:02 Shifting Best Practices in PPC 24:46 The Importance of Sharing Failures 26:44 Career Reflections and Future Aspirations Find Adrienne on ⁠LinkedIn⁠ Join PPCChat Slack Join PSA Slack Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    34 分钟
  3. EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

    9月10日

    EP323 - When PMAX Campaigns Go Zombie ft Dave Alexander

    In this episode of PPC Live The Podcast, Anu Adegbola interviews Dave Alexander, a digital marketing professional specializing in Google Ads. They discuss the challenges of managing PPC campaigns, particularly focusing on a recent experience with a client where a campaign structure led to unexpected issues. Dave shares insights on the importance of communication, teamwork, and learning from mistakes in the fast-paced world of digital marketing. He emphasizes the need for continuous research and adaptation to new best practices, especially with the rapid changes in technology and client expectations. The conversation also touches on the significance of fostering a collaborative team environment and the impact of AI on PPC strategies. Takeaways Always take a breath before responding to client concerns.Collaboration within teams can alleviate pressure during challenges.Understanding the client's market and product range is crucial.Mistakes can provide valuable learning opportunities.Research and staying updated on best practices is essential.Effective communication can prevent misunderstandings with clients.Utilizing team strengths can enhance campaign performance.AI and new features should be approached with caution and understanding.Building rapport within teams fosters a supportive work environment.PPC professionals should focus on driving quality traffic, not just conversions. Chapters 00:00 Introduction to Dave Alexander and His Background 03:03 The Zombie Campaign Structure Explained 05:43 Identifying and Solving Campaign Issues 08:34 Client Reactions and Communication Strategies 11:31 Learning from Mistakes and Future Strategies 14:30 Advice for Handling Client Panic 17:24 The Importance of Collaboration Across Teams 23:03 Crafting Thoughtful Responses 26:21 Navigating Best Practices in PPC 29:11 Learning from Mistakes 33:20 Fostering Team Collaboration 40:32 The Crossover: From Court to Clicks 46:04 PLTP IntroOutro (22).mp4 Find Dave on LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    46 分钟
  4. EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff

    8月26日

    EP322 - When Wrong Conversion Goals Led to Right Insights ft Reva Minkoff

    In this episode of PPC Live, Reva Minkoff shares her extensive experience in digital marketing, focusing on the importance of learning from mistakes in PPC campaigns. She discusses a significant error made during a Performance Max campaign, how it was turned into a learning opportunity, and the importance of understanding client goals. Reva emphasizes the need for a supportive environment where team members can share their failures and learn from them. The conversation also touches on the challenges posed by AI in PPC and the necessity of maintaining control over campaigns to align with client expectations. Takeaways: Learning from mistakes is crucial in digital marketing.Understanding client goals is key to successful PPC campaigns.Creating a supportive environment encourages team members to share failures.AI can introduce challenges in PPC that require careful management.Mistakes can lead to valuable learning opportunities.It's important to focus on what truly matters to clients.Communication with clients about mistakes can strengthen relationships.A structured QA process can help prevent errors in campaigns.Collaboration with other marketing teams enhances PPC effectiveness.Embracing a culture of learning from failures can drive success. Chapters 00:00 Introduction to Reva Minkoff and Her Background 03:55 The Importance of Learning from Mistakes 07:54 Navigating Client Relationships and Expectations 11:58 Understanding Client Goals and Metrics 15:49 The Role of Collaboration in Marketing Success 19:20 Navigating Campaign Goals and Conversions 22:38 The Importance of Quality Assurance in Campaigns 24:30 Creating a Safe Environment for Mistakes 26:28 Learning from Failures and Client Goals 28:13 The Role of AI in PPC Campaigns 33:20 Reflections on a PPC Career Journey Find Reva on LinkedIn Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    39 分钟
  5. EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy

    8月20日

    EP331 - From Viral Tweet to Google's Watchlist ft Aaron Levy

    In this episode of PPC Live, Anu Adegbola speaks with Aaron Levy, a seasoned PPC expert, about his journey in the industry, the importance of learning from mistakes, and the impact of social media on professional reputation. They discuss the challenges and opportunities presented by AI in PPC, emphasizing the need for purposeful marketing strategies. The conversation also highlights common mistakes in the PPC industry and concludes with key takeaways for listeners. Takeaways: Social media can significantly impact professional reputation.AI tools require a modern campaign structure to be effective.Purposeful marketing is essential for success in PPC.Current industry mistakes include slapping AI on outdated strategies.Landing pages are crucial for PPC success and should be optimized.Understanding the purpose behind actions in PPC is vital.The importance of collaboration between PPC and CRO teams.Mistakes can lead to opportunities for learning and improvement. 00:00 Introduction and Background of Aaron Levy 02:46 The Importance of Context in Marketing 05:43 Golf: A Personal Passion and Its History 08:35 Learning from Mistakes in Marketing 11:29 The Google Alpha Incident 14:26 The Aftermath and Lessons Learned 17:18 The Dichotomy of Google and Advertisers 18:32 The Pressure of Advertising Performance 19:50 Navigating Changes at Google 20:55 The Impact of Public Scrutiny 21:53 Purposeful Communication in a Digital Age 23:48 Building Confidence Through Experience 26:34 Leveraging Influence for Change 32:29 Mistakes in AI Implementation 34:56 The Importance of Structure in Campaigns Find Aaron on⁠ ⁠⁠LinkedIn⁠⁠ ⁠⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    43 分钟
  6. EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton

    8月13日

    EP330 - How a £2K mistake made me a better PPC Manager ft. Matt Shenton

    In this episode of PPC Live, Anu welcomes Matt Shenton from Croud, one of the biggest global agencies. Matt shares a candid story from his early career about overspending a client's budget and the valuable lessons he learned from that experience. They discuss the importance of accountability, client communication, and continuously monitoring campaign performance. Matt, who is also well-versed in AI and machine learning, offers insights into the current and future landscape of paid search, emphasizing that while AI tools are powerful, human expertise remains indispensable. The episode concludes with actionable advice for both seasoned and junior PPC professionals on navigating mistakes and leveraging AI effectively. 00:00 Introduction to PPC Live Podcast 00:46 Guest Introduction: Matt Shenton from Croud 01:46 Matt's Career Journey and Early Challenges 05:19 The Big Mistake: Overspending Incident 10:00 Lessons Learned and Advice for Juniors 13:39 Managing Teams and Delegating Responsibilities 16:13 Tailoring Responses to Mistakes 18:06 Ownership and Accountability in Mistakes 19:58 Common Industry Mistakes 21:54 AI Mistakes and Misconceptions 24:48 The Future of AI and Digital Marketing 29:12 Fun and Final Thoughts Find Matt on⁠ LinkedIn⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    34 分钟
  7. EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead

    8月6日

    EP329 - The £30K Mistake: When Too Many Leads Became a Problem ft Gareth Westhead

    In this episode of PPC Live The Podcast, formerly known as PPC Chat Roundup, host Anu introduces the podcast's new format where she brings PPC experts to share their insights. This week's guest is Gareth Westhead, a digital director with 18 years of industry experience. Gareth shares his first-hand experience of a major mistake he made early in his career. He discusses the importance of not working in silos and ensuring that marketing efforts align with sales capabilities to avoid wasteful spending. Gareth emphasizes the need for thorough communication between marketing and sales teams and the value of testing and optimizing campaigns thoughtfully. The episode also explores broader industry insights and the evolving role of AI in PPC. Tune in to learn valuable lessons from Gareth's transparent and honest recounting of his journey. 00:00 Introduction to PPC Live The Podcast 00:37 Meet Gareth Westhead: Industry Veteran 04:34 Gareth's Biggest Mistake and Lessons Learned 07:23 The Importance of Communication Between Marketing and Sales 10:50 Reflecting on Mistakes and Moving Forward 15:01 Key Takeaways and Advice for Marketers 18:19 Celebrate Your Successes 18:54 Interrogating the Brief 20:10 Testing and Experimentation 22:54 Common Mistakes in Paid Media 25:28 The Role of AI in Marketing 29:12 The Future of Keywords 30:42 Fun and Final Thoughts Find Gareth on ⁠⁠LinkedIn⁠⁠ ⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠⁠ event is on August 14th or October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    35 分钟
  8. EP328 - The Location Targeting Error That Strengthened Client Relations ft Elisabetta Nicoli

    7月30日

    EP328 - The Location Targeting Error That Strengthened Client Relations ft Elisabetta Nicoli

    In this episode of PPC Live, formerly known as PPC Chat Roundup, host Anu introduces the show's new format where she will bring PPC experts to discuss their biggest professional setbacks and how they turned them around. Anu interviews Elisabetta Nicoli, also known as Betty, a seasoned paid media specialist. Betty shares a major mistake involving a targeting error in a PPC campaign and the surprising reactions from her team and clients. The discussion covers how to manage and communicate errors, the importance of honesty in client relationships, and the value of creating an environment where team members feel comfortable admitting their mistakes. Betty also emphasizes the prudent use of AI in PPC and the need for industry professionals to share their mistakes to foster learning and authenticity. The episode closes with a reminder to always double-check PPC settings and offers a sneak peek into upcoming PPC Live events. 00:00 Introduction to PPC Live Podcast 00:47 Meet Elisabetta Nicoli: PPC Expert 06:13 Diving into the Mistake 11:01 Handling the Aftermath 16:30 Lessons Learned and Moving Forward 17:26 The Importance of a Checklist 18:27 Questioning Good Results 20:06 Owning Your Mistakes 21:23 Creating a Culture of Transparency 24:26 Learning from Industry Mistakes 27:12 The Role of AI in Digital Marketing 30:00 Final Thoughts and Career Reflections 33:04 Upcoming Events and Opportunities Find Betty on ⁠LinkedIn⁠ ⁠ Book a coaching call with ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Anu⁠⁠⁠⁠⁠⁠⁠⁠ PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. The next ⁠⁠⁠⁠⁠⁠PPC Live London⁠⁠⁠⁠⁠⁠ event is on July 31st or October 22nd Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WhatsApp Group⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter⁠

    35 分钟
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On PPC Live The Podcast (formerly the PPCChat Roundup podcast), we shall be talking to guest who will share their f*ck ups that led to triumphs. From client selection fails to adding the wrong bids to setting Auto Apply Recommendations and everything in between. We shall share what the failure was and how we fully recovered, and set ourselves up for future success. 

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