EP41: Bringing world liquors to India w/Mikiamo's Aakriti Kochhar

The story of Mikiamo begins in Agra, with 3 friends [Aakriti, her husband & Davide] chilling out discussing [drunk] business ideas in the midst of a lot of beer, wine & whisky.

While discussing business ideas, their Italian friend [Davide] asked if he could have a shot of Limoncello -- and all of them came to the realisation that there was no proper Limoncello brand in India. Lo & behold, an idea formed in their minds.

Why not bring this traditional Italian drink to India?

And that's what they're doing with Mikiamo. They're brining the taste and the culture of Italy to the bustling cities of India.

I learnt a lot about operating an alcohol brand in India from Aakriti and we spoke about a range of topics like:

(02:00): Introduction to Aakriti Kochhar, the founder of Mikiamo Limencello

(05:44): Aakriti’s take on the India growth story

(06:46): Making an entry in the liquor biz + idea for Limencello

(11:57): IDEA > REALITY

(15:44): What’s so special about Italian lemons?

(18:15): How is Limoncello different from whisky / wine / beer?

(24:39): What’s the best way to consume Limoncello?

(26:48): Strategy behind choosing Goa to launch the brand

(29:26): How do you distribute a liquor product?

(34:53): Expansion into other markets (Delhi / Haryana) + understanding the regulatory requirements of setting up a liquor brand

(39:08): How is the market shaping up for Limoncello in India?

(43:58): Talking about Pocket Dynamite + the importance of Limencello in Italy

(49:43): What is the meaning of Mikiamo?

(51:08): VISION FOR THE FUTURE

(54:11): RAPID FIRE Qs