EP6: Email Personalization at Scale: Automating Without Losing The Human Touch

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EP6: Personalization at Scale: Automating Without Losing The Human Touch

Personalization—it’s more than a buzz word and deeper than a first name. In this episode of Send It, hosts Jimmy Kim and Chase Dimond dive into retention marketing strategies focused on email and SMS personalization for e-commerce brands. They cover the essentials of personalized marketing, including dynamic content, behavioral triggers, segmentation, and customer lifecycle stages to enhance engagement and build loyalty.

The two experts discuss seven ways to think about personalization, from basic elements like using the customer’s name to advanced strategies like AI-driven recommendations. They outline tactics for personalization at scale and reveal common mistakes to avoid.

Here's what we're diving into:

Cox Cable's transition to Yahoo mail

The Basics of Personalization

Our Best Tactics for Effective Personalization

How to Personalize at Scale with Automation

Common Personalization Mistakes to Avoid

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00:00 Introduction to Personalization

02:16 Sponsor Shoutout and Hot Topics

02:45 The Big News: Cox Email Transition to Yahoo

04:27 Today’s Agenda: Personalization at Scale

05:27 Basics of Personalization

14:58 Tactics for Effective Personalization

18:26 Behavioral Triggers and Automations

19:44 Segmentation Tactics for Personalization

22:52 Avoiding Common Personalization Mistakes

26:15 The Role of AI in Personalization

28:28 Cool Tools and Future Trends 30:26 Wrapping Up and What's Next

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Follow Jimmy & Chase on social!

Follow Jimmy Kim at:

https://x.com/yojimmykim

https://www.linkedin.com/in/yojimmykim/

https://www.instagram.com/yojimmykim/

https://www.tiktok.com/@yojimmykim

Follow Chase Dimond at:

https://x.com/ecomchasedimond

https://www.linkedin.com/in/chasedimond

https://www.instagram.com/chasehunterdimond/

https://www.tiktok.com/@chasehunterdimond

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