Race Industry Now!

EPARTRADE, LLC

EPARTRADE, the global online platform for the performance and racing industry, has expanded its content to include regular tech and business webinars from leading industry suppliers and race industry leaders.

  1. 3H AGO

    Inside NHRA’s Massive Growth: Media, Gaming & the 75th Anniversary Vision

    NHRA is entering one of the most ambitious growth phases in its 75-year history.In this Race Industry Week by EPARTRADE interview, Brad Gerber, NHRA Vice President and Chief Digital Officer, breaks down how drag racing is evolving across media, digital platforms, gaming, sponsorship, and fan engagement—setting the stage for a historic NHRA 75th Anniversary Season in 2026.🔥 Key Topics Covered:• Inside Chasing Speed, NHRA’s new behind-the-scenes docuseries premiering on VICE• How NHRA is reaching younger fans and growing its digital audience• Record-breaking FOX Sports TV ratings and 18–34 demographic growth• NHRA’s expansion into regulated gaming and sports wagering• Why NHRA produces its own world-feed broadcast content• Three new national events added for 2026 (Georgia, Maryland, Rockingham)• What NHRA’s 75th Anniversary Season will look like for fans and sponsors• Manufacturer shifts and new OEM opportunities in drag racing• Major team and driver moves shaping the 2026 competition landscapeGerber explains how NHRA is blending authentic storytelling, technology, and live-event intensity to connect with modern audiences—while staying true to the raw, visceral experience that makes drag racing unique.With expanding markets, new media platforms, gaming partnerships, and one of the deepest competitive fields in motorsports, NHRA is positioning itself not just for celebration—but for sustained long-term growth.🎬 This conversation offers a rare inside look at how NHRA is honoring its legacy while building the future of motorsports entertainment.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#NHRA #DragRacing#RaceIndustryWeek #EPARTRADE#BradGerber #Motorsports#ChasingSpeed #NHRA75

    32 min
  2. 1D AGO

    Inside Formula DRIFT’s Bold New Era: Long Beach Street Course & 2026 Expansion

    Formula DRIFT ( @formuladrift ) is entering one of the most transformative chapters in its history.In this Race Industry Week by EPARTRADE interview, Ryan Sage—founder and President of Formula DRIFT—takes viewers inside the most ambitious season the championship has ever undertaken, including the emotional departure from Irwindale Speedway, the massive build of a brand-new Downtown Long Beach street course, and a bold 2026 calendar overhaul that reshapes the future of professional drifting.🏁 Key Topics Covered:• Why Formula DRIFT left Irwindale Speedway after decades of history• The unprecedented challenge of building a street course from scratch in Long Beach• City partnerships, infrastructure, safety systems & financial risk• How the Long Beach course delivered next-level tandem drifting• Attendance growth and validation of drifting in a major urban center• Formula DRIFT’s new relationship with the City of Long Beach and the Mayor’s Office• The most aggressive schedule change in FD history for 2026• New venues: Stafford Speedway, Indianapolis Raceway Park & Las Vegas Motor Speedway• Why permanent venues for drifting are increasingly rare• The closure of E-Town and how it forced rapid adaptation• Formula DRIFT’s shift toward ownership of production assets and infrastructure• Leadership, legacy, and building a sustainable future for the championshipSage also reflects on the personal and professional weight of the last year—balancing global growth, organizational independence, and life as a new father—while staying focused on protecting the identity that makes Formula DRIFT unique.As Sage explains:“Drifting was never considered when American racetracks were designed. Everything we do has to be intentional—and creative.”This conversation offers a rare behind-the-scenes look at how Formula DRIFT is not just adapting to change—but actively shaping its future across cities, venues, and generations of fans.#FormulaDRIFT #Drifting#RyanSage #LongBeach#RaceIndustryWeek #EPARTRADE#Motorsports #StreetCourse#DriftLife

    35 min
  3. 2D AGO

    The Future of Time Attack: GTA & Super Lap Battle’s 2026 Vision

    What does the future hold for time attack racing in North America?In this Race Industry Week by EPARTRADE interview, Jason Dienhart, President & CEO of Global Time Attack (GTA) and Super Lap Battle (SLB), delivers a candid, in-depth look at where the sport stands today—and where it’s headed in 2026.From record-chasing at Buttonwillow to tough economic decisions and a renewed West Coast focus, Dienhart breaks down the realities of running niche motorsport events while protecting the culture that makes time attack special.🏁 Topics Covered in This Interview:• The state of time attack after a strong 2025 season• Why Super Lap Battle at Buttonwillow remains the sport’s benchmark• The history of SLB and its roots in Super Street Magazine• Chasing the legendary Buttonwillow CW13 lap record• How Japan and Australia shape global time attack culture• Build trends: aero, lightweighting, sequential gearboxes & platforms• The real cost of competing at a national time attack level• Why time attack is both perfect—and intimidating—for creators• GTA’s focused 2026 West Coast calendar• Why Super Lap Battle at COTA is on pause• New events at Thunderhill and continued growth at The Ridge• SCCA Time Trials integration and a renewed points championship• Sponsor support from MMR, Link ECU, RAYS Wheels & 812 Wheels• Why community matters more than recordsDienhart also explains why time attack remains one of the purest forms of motorsport—where lap time tells the truth, progress can take years, and competitors push each other forward rather than hide information.As he puts it:“You’re competing against yourself, against the course, and against each other—but there’s a real respect for how hard it is.”Whether you’re a builder, racer, engineer, or fan chasing the perfect lap, this conversation offers a rare behind-the-scenes look at how Global Time Attack and Super Lap Battle are setting up the next era of the sport.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#GlobalTimeAttack #SuperLapBattle#TimeAttack #TimeAttackRacing#RaceIndustryWeek #EPARTRADE#Buttonwillow #TrackDayLife#Motorsports

    39 min
  4. 3D AGO

    Inside World of Outlaws: Brian Carter on Growth, Streaming & the 2026 Vision

    What does it take to run the most demanding dirt racing championship in the world—nearly year-round, across dozens of states, while balancing tradition, innovation, and sustainability?In this Race Industry Week by EPARTRADE interview, Brian Carter, President & CEO of World Racing Group and the World of Outlaws, delivers a candid, wide-ranging look at the growth, challenges, and long-term vision behind The Greatest Show on Dirt.From packed grandstands to digital innovation, Carter explains how World of Outlaws continues to thrive while staying true to the raw, authentic nature of dirt racing.🏁 Key Topics Covered in This Interview:• Why dirt racing has virtually no off-season• Managing 26 racing series across 32 states• What makes World of Outlaws Sprint Cars & Late Models the pinnacle of dirt racing• How DIRTvision became one of motorsports’ most successful streaming platforms• Why streaming revenue directly supports racers, purses, and tracks• Turning digital fans into butts in seats at racetracks• The importance of open pits and fan access• Balancing rules stability, cost control, and real competition• Sponsorship ROI and making racing a sustainable living• Building stars like David Gravel and Bobby Pierce• The constant “changing of the guard” in dirt racing• Supporting racers’ families with smarter scheduling• The development ladder from karts to 410 sprint cars• What the 2026 World of Outlaws season will bringCarter also explains why DIRTvision subscribers are investors in dirt racing, how storytelling creates lifelong fans, and why the live experience will always remain the heart of the sport.As Carter puts it:“We don’t manufacture racing. The product is visceral and real. Our job is to set the stage and let them put on a show.”Whether you’re a racer, fan, track operator, sponsor, or just discovering dirt racing for the first time, this conversation offers a rare behind-the-scenes look at how one of motorsport’s most iconic brands is preparing for the future.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#WorldOfOutlaws #BrianCarter#DIRTvision #DirtRacing#SprintCarRacing #LateModelRacing#RaceIndustryWeek #EPARTRADE#MotorsportsBusiness #GrassrootsRacing

    33 min
  5. 3D AGO

    Inside the New RACER Network: CJ Olivares on TV, Streaming & Global Motorsports Growth

    What does the future of motorsports media really look like in a world of cable TV, streaming apps, FAST channels, YouTube, and creators?In this Race Industry Week by EPARTRADE interview, CJ Olivares, President of RACER Network, breaks down the bold transformation of the former MAVTV operation into a fully re-energized, multi-platform motorsports destination built for fans around the world.Now operating as RACER Network, the moving-media arm of RACER spans:• A national cable television network• The RACER+ app with expanded live and on-demand racing• A global FAST channel (free ad-supported TV) on connected TVs and devices🚀 What You’ll Learn in This Conversation:• Why MAVTV became RACER Network — and what changed behind the scenes• How RACER Network programs 750+ hours of live racing per year• The strategy behind covering everything from F1-adjacent series to grassroots racing• Major live properties: DTM, BTCC, Supercars, World Superbikes, Dakar, Isle of Man TT, off-road & more• How the RACER+ app delivers 300+ additional live races beyond cable• Turning full races into highlights, VOD, and 30-minute recap shows• Why there is “no off-season anymore” in motorsports media• How FAST channels are changing how fans discover racing• RACER’s growing investment in creators and YouTube storytellers• The launch of the RACER Creator Awards and what’s next• How series, promoters, and show creators can pitch content to RACER• Why RACER is positioning itself as a 24/7 home for motorsports cultureOlivares also explains how RACER Network works hand-in-hand with RACER.com, social platforms, and future YouTube expansion to “super-serve” fans — whether they want full endurance races, snack-able highlights, or creator-driven storytelling.From Isle of Man TT to Dakar, DTM to tractor pulls, auctions to barn finds, RACER Network is building a unified ecosystem where speed, story, and discovery live on every screen.As Olivares puts it:“Any time you tune in, you should find something fast, competitive and compelling — whether you knew you were looking for it or not.”RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#RACERNetwork #CJOlivares#MotorsportsMedia #RaceIndustryWeek#EPARTRADE #MotorsportsTV#StreamingSports #FASTChannels#RacingContent #MotorsportFans

    33 min
  6. 3D AGO

    How FOX Is Rewriting INDYCAR Coverage: Pam Miller on Storytelling & Tech

    How do you turn speed, strategy, and data into stories that create lifelong motorsports fans?In this in-depth Race Industry Week by EPARTRADE conversation, Pam Miller, veteran motorsports producer and one of the most influential figures in sports television, pulls back the curtain on how FOX Sports is reshaping INDYCAR coverage, evolving motorsports storytelling, and using technology to connect with a new generation of fans.From her early career covering the NFL and NHL, to becoming a defining creative force behind NASCAR, INDYCAR, Formula 1, and award-winning motorsports documentaries, Miller shares how racing became the most powerful storytelling platform of her career.🔥 Key Topics Covered in This Interview:• Pam Miller’s journey from ESPN to FOX Sports• Why motorsports delivers the strongest human stories in sports• The making of iconic documentaries like Blink of an Eye• Preserving motorsport history and honoring racing pioneers• The evolution of broadcast technology in racing• Driver-eye cameras, telemetry, biometrics & data overlays• FOX’s philosophy on graphics clarity (“the Aunt Linda rule”)• Building a new INDYCAR broadcast identity from scratch• Why FOX brought non-racing creatives into INDYCAR production• How FOX uses storytelling to attract younger audiences• The Super Bowl-era INDYCAR promo breakthrough• FOX as a strategic investor and growth partner for INDYCAR• Keeping INDYCAR visible year-round — even in the offseason• Why storytelling, not technology alone, creates new fansMiller also explains how FOX’s 30% stake in Penske Entertainment has changed the relationship between broadcaster and series — unlocking deeper promotion across NFL, college football, studio shows, streaming, gaming, and social platforms.Whether you’re a motorsports fan, broadcast professional, media executive, sponsor, or content creator, this conversation offers rare insight into how racing is being presented, promoted, and positioned for the future.As Pam Miller puts it:“It’s not just about the cars. It’s about the people, the stories, and making every new fan feel connected the moment they tune in.”RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#FOXSports #PamMiller#INDYCAR #MotorsportsBroadcast#RaceIndustryWeek #EPARTRADE#MotorsportsStorytelling#SportsMedia #BroadcastTechnology

    32 min
  7. 3D AGO

    Inside INDYCAR’s Future: Doug Boles on FOX, New Races & the 2028 Car

    The future of INDYCAR is taking shape — and it’s built on long-term vision, fan growth, technology, and strategic partnerships.In this in-depth Race Industry Week by EPARTRADE conversation, Doug Boles, President of INDYCAR and the Indianapolis Motor Speedway, outlines the series’ ambitious “Path Forward” — a roadmap that stretches across the next 2, 5, and 10 years.From a reimagined IMS Museum to a strengthened FOX partnership, a revamped 2026 schedule, and a next-generation INDYCAR car and engine reset planned for 2028, Boles delivers rare insight into how the sport is preparing for its next era.🔥 Key Topics Covered in This Interview:• Doug Boles’ dual role leading INDYCAR and IMS• Inside the all-new Indianapolis Motor Speedway Museum• INDYCAR’s strategic partnership with FOX — and why it matters• The 2026 INDYCAR schedule explained• Back-to-back season opening races to build momentum• New Grand Prix of Arlington (Texas) street race• Phoenix oval returns alongside NASCAR• Toronto moves to a new Markham street circuit• Laguna Seca returns as the championship finale• INDYCAR’s commitment to ovals, road courses & street circuits• Northeast U.S. expansion and Mexico City prospects• Next-generation INDYCAR car & engine formula for 2028• Opportunities for a third OEM with a clean-sheet reset• Gaming, YouTube, and digital strategy for younger fans• Reclaiming INDYCAR’s place as North America’s premier open-wheel seriesBoles also explains why long-term alignment — between teams, OEMs, broadcasters, promoters, and fans — is critical to sustainable growth, and how INDYCAR plans to measure success beyond race weekends.Whether you’re a die-hard INDYCAR fan, motorsports executive, engineer, sponsor, or media professional, this conversation offers a rare look at how one of racing’s most iconic series is building its future — without losing its DNA.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#INDYCAR #Indianapolis500#DougBoles #IMS#RaceIndustryWeek #EPARTRADE#MotorsportsBusiness

    36 min
  8. 3D AGO

    Hydrogen Racing Is Here: Extreme H’s Bold Vision for the Future of Motorsport

    Hydrogen racing has arrived — and Extreme H is leading the charge.In this Race Industry Week by EPARTRADE session, Ali Russell, Managing Director of Extreme H, delivers a deep dive into the world’s first hydrogen-powered motorsport championship, explaining how the series is building on the legacy of Extreme E while positioning hydrogen as the next frontier in sustainable racing and mobility.🏁 What You’ll Learn in This Episode:• Why Extreme E evolved into Extreme H• How hydrogen fuel-cell racing works in real competition• The debut of the FIA Extreme H World Cup and what it proved• Hydrogen safety under extreme racing conditions• Why hydrogen is critical to the global energy transition• How Extreme H acts as a real-world R&D lab for industry• Fuel cells vs hydrogen combustion: two paths forward• FIA involvement and why it matters to OEMs• Mixed-gender racing and why Extreme H is redefining equality• The unique multi-discipline racing format• Why future races will focus on global hydrogen hubs• What’s coming in 2026 and beyondUnlike traditional electric racing, Extreme H uses hydrogen fuel cells to generate electricity onboard, delivering zero tailpipe emissions while tackling the toughest off-road environments on Earth. The championship has already demonstrated hydrogen’s safety, durability, and performance — even in collisions, rollovers, and extreme heat.With official FIA World Cup status, growing OEM interest, and a mission that extends far beyond motorsport, Extreme H is positioning itself as a global catalyst for hydrogen adoption — from mobility to heavy industry and renewable energy storage.If you’re interested in the future of motorsport, sustainable technology, hydrogen energy, or next-generation racing, this conversation offers rare insight straight from the people building it.RACE INDUSTRY WEEK was brought to you by:ETS Racing Fuels, Penske Racing Shocks, ARP, Inc., Scott Lewis Associates, Fifth Third Bank Motorsports, PEAK, Crower, & CTech Manufacturing.#ExtremeH #HydrogenRacing#FutureOfMotorsport #SustainableRacing#RaceIndustryWeek #EPARTRADE#HydrogenEnergy #CleanTechnology#FIA #ExtremeE

    33 min

Ratings & Reviews

5
out of 5
2 Ratings

About

EPARTRADE, the global online platform for the performance and racing industry, has expanded its content to include regular tech and business webinars from leading industry suppliers and race industry leaders.