Epsilon Loyalty Index

Epsilon
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Epsilon Loyalty Index

The “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide. The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time. The Epsilon Loyalty Indexes features research with consumers in UAE, Australia and the UK, and delivers exciting loyalty insights for loyalty marketers in those markets. Download your copy of the most recent reports on www.EpsilonLoyaltyIndex.com

  1. 05/07/2024

    Season 2 #08: A Comprehensive Guide to Value-Led Loyalty Strategies - Epsilon Loyalty Index UK

    In this final episode of the Epsilon Loyalty Index UK, we consolidate the powerful insights we've gathered along our journey. Throughout the series, we have advocated for a value-led approach, emphasizing the need for brands to clearly understand the unique needs of customers in their industry. The episode also highlights four distinct consumer types, along with insights you can use to tailor engagement strategies for them. The Epsilon Loyalty Index emerges as a vital tool for UK brands navigating the evolving landscape of consumer expectations and emerging market challenges. Show Notes: 1.⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠⁠⁠⁠⁠⁠ 2.⁠ ⁠⁠⁠⁠⁠⁠⁠Epsilon

    5 min

  2. 04/30/2024

    Season 2 #07: Banking Industry Insights : Epsilon Loyalty Index UK

    Dive into the findings of the Epsilon Loyalty Index UK report as it explores consumer attitudes and behaviors shaping loyalty in banking. From investment products to insurance and credit cards, we share the factors driving customer loyalty in an ever-evolving industry. Whether it's the transformative power of technology, or the power of AI, data analytics and open banking, or simply delivering personalized experiences and redefining the customer journey, this episode helps you understand how financial institutions are navigating changing customer expectations, regulations, and competition to remain relevant in an increasingly digital landscape. Show Notes: 1.⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠⁠⁠⁠⁠ 2.⁠ ⁠⁠⁠⁠⁠⁠Epsilon

    5 min

  3. 04/23/2024

    Season 2 #06: Grocery Industry Insights : Epsilon Loyalty Index UK

    In this episode, we explore the world of grocery consumer loyalty. With insights gathered from the Epsilon Loyalty Index, we uncover the pivotal factors driving long-term customer loyalty in the grocery sector in the UK. From the importance of capturing "share of heart" to the evolving landscape of online grocery shopping, we explore how Uk grocery retailers are adapting to meet consumer demands. Join us as we discuss strategies for fostering loyalty through enhancing in-store experiences, building brand trust, and implementing an enticing loyalty programme. Show Notes: 1.⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠⁠⁠⁠ 2.⁠ ⁠⁠⁠⁠⁠Epsilon

    5 min

  4. 04/16/2024

    Season 2 #05: Electronics & Appliances Industry Insights : Epsilon Loyalty Index UK

    Dive into the realm of brand loyalty in the electronics and appliances sector as we share the latest insights from the Epsilon Loyalty Index. With disruption, demand shifts and rising prices for electronics and appliances, understanding consumer attitudes and sensitivities is paramount. In this episode, learn exactly the lever that has emerged as the primary loyalty driver, particularly reflecting consumer's needs for brand trust and personalized experiences. Listen to learn strategies to grow top-of-mind brand awareness and the pivotal role of store visits in fostering customer loyalty for electronics and appliance retailers. Show Notes: 1.⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠⁠⁠ 2.⁠ ⁠⁠⁠⁠Epsilon

    5 min

  5. 04/09/2024

    Season 2 #04: Fashion Industry Insights : Epsilon Loyalty Index Report UK

    Featuring insights from Epsilon's study on UK multi-brand fashion retailers who offer clothes, footwear, bags and accessories. This sector that has been impacted in recent years by many market issues, and it is rapidly adapting to suit changing consumer preferences. Listen to hear how sustainability, comfort, and digital transformation shape consumer loyalty, and uncover the exact strategies that fashion retailers need to apply to continually build loyalty. Show Notes: 1.⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠⁠ 2.⁠ ⁠⁠⁠Epsilon

    6 min

  6. 04/02/2024

    Season 2 #03: The Epsilon Loyalty Index - Approach and Relevance for UK Marketers in 2024

    In this episode, we delve into the Epsilon Loyalty Index framework and the insights it offers on UK consumer behaviour in 2024, which has changed dramatically in recent years. . We discuss whether traditional loyalty programmes are still effective, or whether consumer's needs are changing. This episode also explains the four key consumer types that UK marketers need to consider when developing and tailoring engagement strategies for your brand. Show Notes: 1.⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠⁠ 2.⁠ ⁠⁠Epsilon

    6 min

  7. 03/26/2024

    Season 2 #02: Navigating Loyalty: A Deep Dive into the Index Framework

    In this short episode, discover how to enhance customer loyalty through Epsilon's Value-Led Loyalty approach.  We explain how you can anticipate, activate, prove, and optimize customer interactions based on rich data insights.  This episode of the Epsilon Loyalty Index outlines the practical steps you need to take to solve your marketing challenges, with the help of with real-life examples, helping you to achieve increased engagement and sales. Show Notes: 1.⁠⁠ ⁠⁠⁠⁠Epsilon Loyalty Index⁠⁠ 2.⁠ ⁠Epsilon

    5 min

  8. 03/19/2024

    Season 2 #01: Understanding Value - Led Loyalty in the UK - Insights from Epsilon Loyalty Index

    The Epsilon Loyalty Index has been created with loyalty insights exclusively for UK loyalty marketers. In this first UK-focused episode, discover how Epsilon's value-led loyalty approach can transform customer engagement, driving meaningful exchanges between brands and consumers. Listen to learn how value-led loyalty will help you ensure personalized experiences and tailored rewards to boost customer advocacy and sales. Show Notes: 1.⁠ ⁠⁠Epsilon Loyalty Index⁠ 2.⁠ Epsilon

    6 min
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About

The “Epsilon Loyalty Index” is a definitive guide that uses proprietary methodology to measure true customer loyalty in specific markets worldwide. The Loyalty Index takes a holistic approach using data science to understand loyalty drivers, enabling brands to understand underlying attitudes that predict and measure true customer loyalty over time. The Epsilon Loyalty Indexes features research with consumers in UAE, Australia and the UK, and delivers exciting loyalty insights for loyalty marketers in those markets. Download your copy of the most recent reports on www.EpsilonLoyaltyIndex.com

Information

  • Creator
    Epsilon
  • Years Active
    2022 - 2024
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Epsilon
  • Show Website
    Epsilon Loyalty Index

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