ERA Talks

ERA

Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.

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    Digital Marketing: What Do Manufacturers' Sales Reps Need To Know Today?

    On this episode of the ERA Talks podcast, Walter Tobin chats with Tim Kilfoil, President of JF Kilfoil Co., about the benefits of today’s bevy of digital marketing tools that are available for low to no-cost to manufacturers’ sales reps and the advantages of implementing these tools. Tim offers useful insights on how to get started on a digital marketing path and why sales reps today should be embracing this way of selling and connecting. Plus, Tim provides a realistic digital marketing action plan that can be implemented with ease.

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    The Solution to Cost-Effective Sales Coverage is Hiding in Plain Sight

    Tune into the latest episode of ERA Talks which explores in-depth how and why manufacturers’ reps are a perfect and immediate solution to a manufacturer’s need for territory coverage and new customer acquisition in light of the shortage of qualified sales professionals. These reps are “hiding in plain sight.”  Don’t miss out on this important discussion, hosted by ERA’s CEO, Walter Tobin, and featuring guests Cameron English, President of English Technical Sales and Senior VP Industry of the ERA Executive Committee, and Cesare Giammarco, of Sales Management Consulting LLC and a long-time expert ERA consultant, who have authored a recent ERA White Paper, and soon to be published article titled, “The Solution to Cost Effective Sales Coverage is Hiding in Plain Sight.” Learn more about why the manufacturers’ sales rep model continues to thrive as a go-to market strategy for multiple industries, and why reps provide an ideal sales coverage solution both from a cost and growth perspective.  The White Paper mentioned above is accessible to ERA members here.

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    A Preview of the 2022 ERA Virtual Sales Training Event

    Tune into the latest ERA Talks podcast, hosted by Walter Tobin, ERA CEO, and featuring a discussion with Holly Good of Cornell Dubilier Electronics, Holly Myers, CPRM of Genie Group, and Chris Straube, of Straube Associates Inc., to get a sneak peek of the 2022 ERA Virtual Sales Training – an online educational initiative to be hosted live Oct. 4 – 6.  In this episode, you will learn more about the Virtual Sales Training event, it’s benefits and goals. The group will provide answers to such questions as: what audience is this training targeting, how will the program differ from the 2021 training, what are the sessions that will be presented, what takeaways will the sessions provide, who is presenting the training, and how this training is different than other industry training being offered? On the fence about attending this event? Interested in learning more of what this ERA educational opportunity has to offer? Tune in today to get more info! And we hope to see you online at the event in October.  Learn much more about the ERA Virtual Sales Training, and easily register online, here.

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    ERA's Newest Initiative: The White Pin Internship Program

    ERA recently launched its newest initiative, the Mark Motsinger White Pin Internship Program, as a way to help the rep community attract, hire and retain college graduates into the rep model to bring new talent into the industry. This is an opportunity for college juniors or seniors to  work for a manufacturers’ representative firm over the summer months to gain a better understanding and hands-on experience of the electronic components industry. In this episode, ERA's SVP of Education, Ellen Coan, CPMR of CC Electro Sales, talks with Cameron English, CPMR, of English Technical Sales, and Aparna Sproelich, CPMR, of Aurora Technical Group, whose companies were recipients of the two inaugural internships awarded in 2022. Cameron and Aparna share their insights regarding how they found their interns, along with how they are training their interns, and how their interns have already helped to benefit and contribute to their businesses.  Listen in to learn more! Or visit era.org.

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    2022 ERA Conference Update

    The 2022 ERA Conference will be its 53rd Conference, and our first time meeting in person since the 2020 Conference. The 55 ERA member volunteers have been diligently working over the past nine months to prepare a dynamic and engaging program. In this episode, you can get a sneak peek at what you can expect at this year’s event including information about the conference theme, speakers, sessions and new things attendees can expect!  Listen in to get an in-depth update as Erin Collins, ERA’s Events Director, interviews 2022 Conference Committee Chair Bryan White, CPMR, Vice President of Sales at Catalyst Unity Solutions, and Conference Committee Vice Chair, Lori Bruno, Vice President and Distribution Sales Manager at Luscombe Engineering of San Francisco.

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    2021 ERA COLT Update

    This episode of ERA Talks features ERA CEO Walter Tobin  and special guests Cam English, CPMR, President of English Technical Sales / ERA Sr. VP Industry, and Bob Evans who recently retired as President of EK Micro and who has supported ERA for over 20 years at the chapter and national levels including as former chair of the ERA Chapter Leadership Council. Cam and Bob provide an update of the upcoming ERA Chapter Officers Leadership Training (COLT) which will be held virtually from Nov. 3 – 5, 2021. COLT is a hands-on instructional program focused on chapter management and planning tactics. The program is a vital tool in chapter planning for chapter managers, board members and anyone taking a chapter leadership role.  For more information about COLT or to register to attend, visit https://era.org/era-events/chapter-officers-leadership-training-colt-2/.

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    A Sneak Peek at the 2021 ERA Virtual Sales Training Event

    On this episode of ERA Talks, Walter Tobin, CEO of ERA, Erin Collins, Events Coordinator of ERA and special guest Ellen Coan, Vice President Operations at C C Electro Sales, a second generation Electronics rep in the Midwest, and Sr. Vice President/Education of the ERA Board discuss the upcoming ERA Virtual Sales Training Event. This premier event will be hosted online,  Sept. 21-23, 2021, and is specifically designed for frontline sales professionals. The program offers nine robust 75-minute educational sales training modules covering an array of topics for 11 total hours of training. Tune in for a sneak peek of the event program, sessions and speakers. For more information or to register, visit ERA Sales Training.

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    The Value of the Rep Model for Manufacturers

    On this episode of ERA Talks ERA CEO Walter Tobin discusses "The Value of the Rep Model for Manufacturers" with ERA Consultants Cesare Giammarco and John Simari. Giammarco and Simari offer insights into the seven key attributes of the Rep Model value proposition to manufacturers, including Expertise, Flexibility, Advocacy, Control, Market Coverage, Affordability and Demand Creation.

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Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.

المعلومات

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    ERA
  • سنوات النشاط
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  • الحلقات
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  • حقوق النشر
    © 2022 ERA Talks
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    ERA Talks