Erika Reyes - Creating a zero waste takeout ordering platform

My guest is Erika Reyes, CEO at inwit, Canada’s first zero-waste takeout ordering platform. Erika is a creative marketing expert with over seven years' international experience in branding and customer behavior. She has worked on developing strategic partnerships with over 200 businesses in Mexico, UAE, the U.K. and Canada.

In 2018, she started to realize that as a Marketer, her job was to take a “product” and influence someone to purchase it. The truth is, little to no thought was spared to the environmental or social impact of the product. She made the choice to leave the Marketing industry in 2019 to research and pilot solutions to tackle single-use plastics and waste. She led the implementation of the Wisebox Pilot project, Toronto's first reusable takeout container program by deposit citywide. She was nominated for “Favourite Women Entrepreneurs” by Young Women in Business and selected a Woman4Climate Mentee by the City of Toronto in 2020.

Today, she is the CEO at inwit, Canada’s first zero-waste takeout ordering platform, a startup that believes that if each of us commit to do more, we can change the world; that individuals and corporate actions have the ability to bring about positive changes in society.

Connect with Erika on Linkedin, or visit inwit.

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