Erudite

Conor Sunderland
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Conversations with field leaders in health, wealth, love, & happiness.

  1. 05/02/2024

    Become an Elite Combat Athlete | Jack Krucial - The Combat Therapist - #23

    Jack Krucial is a physiotherapist, athlete, and is an injury & high performance coach to combat athletes around the world. Jack began as a professional soccer player in Australia, and recurring injuries plus a lack of trust in prescribed recovery protocols led to him searching for his own methods to rehabilitate injuries. Jack is a licensed physiotherapist, and also a high performance and injury consultant to top athletes around the world. Jack also coaches me & my business partner, as I train Brazilian Jiu Jitsu and have had some injuries in the last 2 years requiring some attention to recover from. It's been a transformational experience in helping my understanding of injuries, training, progression, and the importance of specificity in training for a sport. I highly recommend following Jack and Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Jack's Links Website: https://www.combattherapist.com/ Twitter: https://twitter.com/CombatTherapist YouTube: https://www.youtube.com/@combattherapist/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Newsletter: https://conorsunderland.com/newsletter/ - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ Chapters 00:00 - Jack’s Background 06:20 - Combat Sports 10:36 - Entering the Injury Rehab Space 15:00 - Treating Injuries, Recovery and Training Principles 28:27 - Clients 31:00 - Balancing Strength, Aesthetic Goals and Skill Acquisition 43:16 - Emphasis on Mobility 49:06 - Training Elite Athletes 54:00 - Selection Bias: Genetically Elite Athletes vs Average Athletes 59:43 - Elite Performers Club 1:03:21 - Neck Training 1:09:00 - Where to Reach Jack

    1h 12m

  2. 04/23/2024

    Client Ascension, Software, & God | Andre Haykal - #22

    Andre Haykal Jr. is a serial entrepreneur and creator. Based in Florida, Andre runs Client Ascension, a B2B consulting company, and ListKit, a B2B sales data platform. I have known Andre for years, and highly rate him as a businessman, having been a client of his agency and working with him at his consulting business. In this episode, expect to learn: - What it's like to build a consulting business - How Andre began in business - Building a software company Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Connor's Links Client Ascension: https://www.clientascension.com/ ListKit: Twitter: https://twitter.com/cfowlerdesign LinkedIn: https://www.linkedin.com/in/cfowlerdesign/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters: 0:00 - How Andre Started as an Entrepreneur01:50 - Meeting Chris and Early Ventures07:10 - Knowledge X’s Beginnings.10:27 - Lead Gen and Knowledge X’s Growth17:10 - The Vault21:08 - Client Ascension30:35 - Growth in 202235:35 - Organizing Events48:13 - Grandpa Ray51:31 - Influence of Family, Faith, and Christianity57:12 - Andre’s Advice to His 19-Year-Old Self1:01:10 - How to Reach Andre

    1h 3m

  3. 03/20/2024

    Personal Brands, Design, & Working With Celebrities | Connor Fowler - #21

    Connor Fowler is a world-renowned brand designer, and has worked with the likes of Jordan Peterson, Chris Williamson, and Alex O'Connor to name a few. In this episode, expect to learn: - How Connor began in design - How to rise up the chain to work with the biggest personal brands in the world - How to create a brand identity - What it's like to work with Jordan Peterson, Chris Williamson, & Alex O'Connor - BONUS: Watch me try to convince Connor to take me on as a client! Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Connor's Links Website: https://www.connorfowler.com/ Twitter: https://twitter.com/cfowlerdesign LinkedIn: https://www.linkedin.com/in/cfowlerdesign/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters 00:00 - Connor’s Career Beginnings 07:10 - Moving up the Chain 12:20 - Balancing Creative Side and Business Side 17:12 - Early Process 21:35 - Brand Identity 26:40 - Progressive Journey 32:47 - Deep Dive into Creating a Brand Identity 43:12 - Most Standout Process for Connor 50:06 - 2024 Plans

    1 hr

  4. 03/09/2024

    From NYC Firefighter to eCommerce Success | Johnny Hickey - #20

    Johnny Hickey is the CMO of Perfect White Tee, a highly successful fashion brand. Formerly a firefighter in New York City, Johnny has moved into eCommerce with enormous success on multiple projects. Since working together I've learned a lot from Johnny and his approach to growing and marketing businesses, so I hope that you enjoy the episode. Expect to learn: - How Johnny began in eCommerce - Scaling from 7 figures to 8 figures in revenue - How to forecast revenue effectively - How to think about marketing in 2024 - Future plans for the brand and other projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Johnny's Links Perfect White Tee: https://perfectwhitetee.com/ Twitter: https://twitter.com/johnhickey1970 My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters: 00:00 - How Johnny Got into Ecom 02:57 - Scaling through Facebook & Google ads 12:05 - The Lindy Effect 16:23 - Early Careers 21:12 - iOS14 28:03 - Keys to Scaling a Business 35:40 - Finding Opportunity and Growth 41:00 - Production 46:44 - “Don’t action fake.” 50:23 - Bad advice 54:27 - Plans for 2024

    58 min

  5. 02/28/2024

    2x Agency Founder & eCom Group CMO at Age 26 | Olly Hudson - #19

    Olly Hudson is the founder of Soar With Us & For You Advertising, as well as being the CMO of JAQ Group, one of the UK's fastest-growing eCommerce brand groups. Olly is someone I highly vouch for, and I have learned a huge amount from being friends with him when it comes to growing eCommerce brands and growing my own business. In this episode we discuss: - Olly's beginnings in eCommerce - Co-Founder vs Solo Founder Setup- Becoming CMO at one of the UK's fastest growing eCommerce groups - Evolution in eCommerce and Olly's predictions for 2024- TikTok ads' effect on eCom growth - Time management when working on multiple projects Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Olly's Links Soar With Us: https://jaqfulfilment.com/ For You Advertising: https://www.foryouadvertising.com/ JAQ Group: https://jaqfulfilment.com/ The Essence Vault: https://www.theessencevault.co.uk/ Twitter: https://twitter.com/oliverwhudson LinkedIn: https://www.linkedin.com/in/olly-hudson/ My Links - Spotify: https://open.spotify.com/show/5WPBMDrtKZllVjKfFT9F4i?si=b580e63aa165440d - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters 00:00 - Olly’s Brief Background 02:43 - 2021 Growth 08:40 - Solo Agency Founding vs Having a Co-Founder 12:43 - Growth Rate & Scaling a Business 20:21 - Evolution & Specialization in the Ecom Space 24:56 - 2024 for Ecom Brands 27:30 - Business Growth, Scaling, and Diversification 42:18 - Tiktok 45:21 - How Olly Manages Time for His Businesses 48:09 - Goals & Plans for 2024

    52 min

  6. 02/22/2024

    Coaching, Software, & Marketing Philosophy | Daniel Fazio - #18

    Daniel Fazio (a.k.a Cold Email Wizard) is one of the founders of Client Ascension. I've known Daniel for over 3 years now and he is arguably the best marketer I know, as well as being an incredible operator. I would highly advise studying him, subscribing to his YouTube channel, and listening to his takes on business - it will improve your life tenfold. In this episode we discuss funnels, his YouTube channel, market trends in 2024, and principles of entrepreneurship. I hope you enjoy it! Expect to learn: - How low ticket funnels work - The effect of 'Zero Interest Rate Phenomena' - Daniel's one singular marketing campaign since 2020 - Emotion management as an entrepreneur 00:00 - Low Ticket Funnels 05:37 - Zero Interest Rate Phenomena 16:03 - Launching a Software Company 27:20 - “You don’t scale because you’re scared…” 31:22 - “If you cannot buy customers, you do not have a business.” 39:00 - Congruence in Daniel’s Businesses 42:01 - Daniel’s 2024 Plans Daniel's links: - YouTube: https://www.youtube.com/channel/UCAZYWlcFd2zcmAwwIxhHjRA - Twitter: https://twitter.com/blackhatwizardd - Client Ascension: https://www.clientascension.com/optin-584687901677689197615 - My links: - Twitter: https://twitter.com/conortrains - YouTube: https://www.youtube.com/channel/UCXBbg5gD64hxg5NbO8qV2Rw - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): https://kensingtonmediahouse.com/

    43 min

  7. 02/14/2024

    Scaling a Fitness Business, Competing, & Dubai | Chenyang Zhao - #17

    Chenyang Zhao is an entrepreneur, fitness coach, and creator based in Dubai. Originally from New Zealand, Chenyang has grown her fitness business over the last 3 years and helped women from all over the world transform their bodies. Expect to learn: - How Chenyang began in fitness - The dark side of competing in bodybuilding - The reality of moving to Dubai - Setting goals Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI Chenyang's links: - Instagram: https://www.instagram.com/cz.fit/ - YouTube: https://youtube.com/@chenyangzhao?si=l7Oa2k5uigTCJdVd - Coaching: https://teamaspirecoaching.com/ - My links: - Spotify: https://podcasters.spotify.com/pod/show/conor-sunderland - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_ - Work with my agency (For eCommerce brands above $100k/month): https://kensingtonmediahouse.com/

    52 min

  8. 02/14/2024

    Health Fallacies, Sam Sulek, & Zyzz | Dr. Gary McGowan - #16

    Gary McGowan is a medical doctor, fitness coach, and founder of Triage Method. Gary has been coaching clients and been active online for nearly a decade. In this episode you can expect to learn: - How Gary balances being a doctor, coach, and business owner - How to protect yourself against health charlatans - Sam Sulek's similarities to Zyzz - If mouth breathing is really that bad for you - How neck training can benefit you Gary's Links Triage Method: https://triagemethod.com/ Instagram: https://www.instagram.com/drgarymcgowan/ Twitter: https://twitter.com/drgarymcgowan My Links Get access to every episode 6 hours before YouTube by subscribing for free on Spotify - spoti.fi/3tr4Des or Apple Podcasts - apple.co/3NL5SvI - Twitter: https://twitter.com/conortrains - Instagram: https://www.instagram.com/conorsunderland_/ - Work with my agency (For eCommerce brands above $150k/month): ⁠https://kensingtonmediahouse.com/⁠ Chapters 00:00 - How Gary got into Fitness 05:27 - “There’s what works and there’s what you enjoy” 06:45 - Youtube 09:00 - Meeting Paddy Farrell and Starting Triage 11:10 - Content Creation, Online Space and Echo Chambers 20:49 - Reinstating Trust in Medicine & Doctors 27:51 - Getting into Medicine 33:33 - Health Fallacies and Misconceptions 46:55 - Mouth Breathing 51:15 - Neck Training 57:38 - Influences: Sam Sulek, Zyzz & Jeff Seid 1:05:45 - Gary’s Socials, Channels & Courses

    1h 8m
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About

Conversations with field leaders in health, wealth, love, & happiness.

Information

  • Creator
    Conor Sunderland
  • Years Active
    2023 - 2024
  • Episodes
    23
  • Rating
    Explicit
  • Copyright
    © Conor Sunderland
  • Show Website
    Erudite