Establish Yourself®: Clear Brand Messaging, Offers, and Systems for Coaches and Consultants

Annie Franceschi | Brand + Business Strategist
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Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

  1. 40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

    1 小時前

    40. Pricing With Confidence: The P.R.I.C.E. Method to Raise Your Rates Without Second-Guessing

    Ever wonder if you're charging too much… or not enough? You’re not alone. Most coaches and consultants I work with feel some version of this pricing wobble—especially when they’ve moved past hourly work but haven’t yet found a value-based pricing strategy that feels right. In this episode, I’m sharing my go-to mindset method for pricing with confidence: P.R.I.C.E. It’s a simple but powerful framework I’ve developed to help you stop second-guessing your rates and finally feel grounded in what you charge. Whether you’re quoting custom projects or trying to package your expertise, this episode will help you raise your rates and feel good about it—without guilt, guessing, or talking yourself into a discount mid-call. 🎯 YOU'LL DISCOVER Why hourly pricing punishes you for being great at your jobThe most powerful shift to help you stop underselling your valueHow to confidently state your price—without talking yourself into a discountThe surprising way branding and packaging impact what people are willing to payA simple framework to make your offer feel totally worth the price 🤝 YOUR FREE RESOURCE Feeling stuck or unsure how to position and package your services as a valuable offer? Let’s talk it out. 📅 Book a free 20-minute consultation with me: ➡️ greateststorycreative.com/consult Together, we’ll look at what steps you could take to package your expertise into an offer your favorite clients can't wait to say an on-the-spot "yes" to #ValueBasedPricing #ChargeYourWorth #PremiumPricing #RaiseYourRates

    17 分鐘
  2. 39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)

    9月16日

    39. 4 Simple Steps to Turn One-time Clients into Lifelong Fans (and Friends)

    Have you ever worked with a great client—someone you loved parterning with—only to never hear from them again? You did amazing work. They were happy. And then… nothing. No follow-up, no referrals, no second engagement. It can feel like that connection just disappears. But it doesn't have to! Listen to hear how I shifted from seeing the testimonial as the end of a project to treating it as the beginning of a long-term relationship—one that has so often led to repeat business, genuine referrals, and friendships that go way beyond the invoice. 🎯 You'll Discover: The 4 S's of Staying Connected that turn clients into lifelong fans (and friends)The live client interview that creates connection from the very last project callTiny, heartfelt actions that can keep you top of mind (without being pushy)A simple weekly habit to naturally create repeat business and referralsHow speaking up can be a sleaze-free way to inspire new opportunities, referrals, and return projects 🎟️ LEARN MY LIVE CLIENT INTERVIEW SYSTEM > POP-UP WORKSHOP: Want to start building deeper client relationships that bring in referrals, repeat work, and community? 👉 Join me for the Get Better Testimonials workshop: www.greateststorycreative.com/popup I'll teach you my simplified system—from how I run live interviews to the exact scripts, email templates, and next steps so you'll get great reviews AND set a strong foundation for staying in touch. Hosted September 25 (plus 30-day replay!) 👋 PREFER PRIVATE HELP? I can help you 1:1 to add this process to your practice... To learn more, set a free time to talk with me here > greateststorycreative.com/consult

    19 分鐘
  3. 38. The New Way Lauren Gets Clients Without Proposals (Live Interview)

    9月9日

    38. The New Way Lauren Gets Clients Without Proposals (Live Interview)

    Ever wish you could stop writing proposals and still get amazing clients? Then you’re going to love this live interview. In this special behind-the-scenes episode, I pull back the curtain on the exact client conversation I’ve led over 100 times, this time with a past student in my signature program. Designer + consultant, Lauren, joined my Package Your Process™ Accelerator after hitting her limit with RFPs and custom proposals. What happened next? She booked 4+ clients on the spot—without sending a single proposal—and generated $30K+ in business from just ONE clear, packaged offer. How'd Lauren do it? And how do *I* get great feedback and testimonials by interviewing clients live? Listen now to hear firsthand! 🎯 You'll Discover: How to stop writing custom proposals (without hurting your close rate)What makes a service irresistible (hint: it fits on one page)Lauren’s journey from proposal fatigue to instant yesesA behind-the-scenes look at the exact client interview process I teach 🎟️ WANNA LEARN HOW TO TURN CLIENT INTERVIEWS LIKE THIS INTO TESTIMONIALS? Join me for "Get Better Testimonials: Pop-up Workshop" DATE: Thursday, Sep. 25, from 12-1:15pm EST (plus 30-day replay) Curious how to run a call like this with your clients... so you get better testimonials, more referrals, and deeper relationships? I’ll walk you through the full system I use: interview questions, email templates, even an AI prompt to help you collect authentic reviews in your client’s voice. 👉 Get Better Testimonials by Registering Now ( https://www.greateststorycreative.com/popup ) 💼 READY TO STOP WRITING PROPOSALS + PACKAGE YOUR SERVICES INSTEAD? Loved what Lauren had to share about her results? I do this work 1:1 for you! Go deeper and walk away with your own branded, one-page service that books dream clients without proposals with Package Your Process™ with the Expert. 👉 Set a free consultation for Package Your Process™ with the Expert ( https://www.greateststorycreative.com/consult ) 📝 KEY RESOURCES MENTIONED: Get Better Testimonials Workshop: greateststorycreative.com/popupFree Consultations for Package Your Process™ with the Expert: greateststorycreative.com/consult 🎙 KEEP GOING! LISTEN TO RELATED EPISODES: Testimonials / the strategy behind a live client interview like this: Episode 37, "Why Asking for Testimonials Doesn’t Work (and What to Do Instead)" Start packaging your expertise / Learn more about Package Your Process™: Episode 11, "Custom vs. Packages? The Shift That Simplified My Services & Landed Dream Clients"Episode 12, "Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates" 👋 THANKS TO OUR FEATURED CLIENT: Lauren Atherton - Branding Designer/Consultant for

    16 分鐘
  4. 37. Why Asking for Testimonials Doesn’t Work (and What to Do Instead)

    9月2日

    37. Why Asking for Testimonials Doesn’t Work (and What to Do Instead)

    If you've ever had a client rave about your work—but then disappear when you ask for a testimonial—this one’s for you! I’m sharing how one painful experience (involving 20 emails 😬) led me to 3 powerful shifts that changed everything about how I get great reviews, regular referrals, and repeat business from my favorite clients... zero awkwardness required! 🎯 You'll Discover: Why email is the worst way to ask for a testimonial (even for people who love you!)The simple 15-minute conversation that unlocks raving reviewsThe 3 testimonial shifts that helped me earn 65+ 5-star reviews (and how you can use them)How to turn a testimonial ask into a moment of magic for your client 🎟️ LEARN MY TESTIMONIALS SYSTEM > POP-UP WORKSHOP: SEPT 25 Ready to ditch the awkward email and get authentic, raving testimonials that deepen relationships and attract new clients? 👉 Sign up for my Get Better Testimonials workshop www.greateststorycreative.com/popup I’ll walk you through the full system I use—interview questions, email templates, even an AI prompt to help you write reviews in your client’s voice. 📝 RESOURCES MENTIONED: Get Better Testimonials Workshop: greateststorycreative.com/popup Jim Henson’s Letter to His Children: Read It Here ( https://www.huffpost.com/entry/jim-henson-letter_n_3983895 ) #testimonials #clientexperience #businesssystems #socialproof #referrals #reviewstrategy #establishyourself

    15 分鐘
  5. 36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue

    8月26日

    36. The Framework Game Plan: Turn Your Methods Into Authority, Clients & Revenue

    Having a branded method is a smart move—but knowing how to use it is what turns your brilliance into a client magnet. In this third and final part of the Find Your Frameworks series, I’m sharing my 4-step game plan to help you take your frameworks off the shelf and into the spotlight where they belong. You'll learn how to actually use your frameworks to get more clients, build authority, and grow your business—the exact steps I teach my clients to turn their methods into powerful brand assets they can use again and again. If you’ve ever thought, “I know I have something valuable here, but I don’t know how to put it to work,” this episode is your next step. 🎯 You'll Discover: Why naming your method gives it power (and makes it referable)How to clearly explain what your framework does in one sentenceThe #1 way to make your framework more teachable and visualHow to build your own framework bank to scale your messaging, content, and offers 🎧 RELATED EPISODES – Find Your Frameworks Series This 3-part series will help you turn your expertise into a body of work that builds trust, attracts clients, and scales your business: New to frameworks? Start Here: Episode 33 – From Random Posts to Real AuthorityPart 1: Episode 34 – Brand Your Methods to Stand Out and ScalePart 2: Episode 35 – The Framework Pyramid: 3 Types of Frameworks Every Expert NeedsPart 3 (this episode): Episode 36 👋 YOUR FREE RESOURCE Have powerful expertise—but not sure how to turn it into a signature framework, system, or sticky phrases? I’d love to help. 👉 Book your free 20-minute consultation with me: https://www.greateststorycreative.com/consult 🎙️ FEATURED EXPERTS Michelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceJames Clear, Author of "Atomic Habits: – 3-2-1 NewsletterBrandon Birkmeyer – The Brand TriangleStan Phelps – Goldfish Growth Series #frameworks #clarity #scaleyourbusiness #expertpositioning #brandingtools #frameworkgameplan #establishyourself

    15 分鐘
  6. 35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs

    8月19日

    35. The Framework Pyramid: 3 Types of Frameworks Every Expert Needs

    The key to turning your expertise into a business that scales? It’s not just about having one great method. It’s about building a body of branded work—an ecosystem of frameworks that makes your value undeniable. That’s exactly what the Framework Pyramid helps you do. In this episode, I’m walking you through the 3 types of frameworks that elevate your authority, clarify your messaging, and make it easier to scale your offers. You’ll even hear how my client Michelle used this exact approach to book her first workshop within weeks and finally articulate what she really does. 🎯 You'll Discover: The 3 levels of the Framework Pyramid—and what goes whereReal client examples of sticky phrases, supportive systems, and signature frameworksHow to identify the gold in your business (yes, you already have it!)Why naming and stacking your frameworks is the key to becoming more referable 🎧 RELATED EPISODES – Find Your Frameworks Series This is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem: New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34: Brand Your Methods to Stand Out and Scale (Why frameworks are essential—and how to start spotting yours)Part 2 of Find Your Frameworks, Episode 35 (this episode)Part 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks) 🧠 More Episodes You’ll Love: Episode 9: Elevator Pitches That Get Clients: My Brand CHIPS™ Messaging Formula 👋 YOUR FREE CONSULTATION If you’re sitting on brilliance you can’t quite name or organize yet—I’d love to help. Set a free consultation with Annie to start branding your methods and building your own framework pyramid: 👉 https://www.greateststorycreative.com/consult 🎙️ FEATURED CLIENTS + MENTIONS Michelle Edelin – Speak Your Excellence, Activate Your Inner Excellence, Connect Your ExcellenceWendy Gates Corbett – The Energy of BelongingKimberly Benoit – We've All Done It™ Leadership Framework (and Podcast)Marcey Rader – Design Days + Health-Powered ProductivityStan Phelps – Goldfish Growth SeriesChris Lysy – O.S.E.E. Framework for Data Visualization #frameworks #clarity #packagingyourprocess #businessstrategy #consultingbusiness...

    18 分鐘
  7. 34. The Framework Advantage: Brand Your Method to Stand Out & Scale

    8月13日

    34. The Framework Advantage: Brand Your Method to Stand Out & Scale

    Here’s the thing about standing out as a coach or consultant: it’s not about posting more generic content. It’s about becoming known for methods and frameworks people remember, repeat, and refer. That’s exactly what branding frameworks can do for your business. In this episode — Part 1 of my "Find Your Frameworks" series — I’m breaking down what frameworks really are, why they’re your secret weapon for scaling your practice, and how to start spotting the ones you already have. You’ll hear real-world examples from my clients, colleagues, and my own work that show the incredible staying power of clear, repeatable methods, metaphors, and memorable phrases - all the gold ready to be found in your current body of work! 🎯 You'll Discover: The 3 big benefits of a branded framework: authority, scalability, and being more referableMy “3R Rule” to test if your framework is worth brandingThe simple definition of a branded framework (and the many names it can go by)How my clients have turned one good idea into books, keynotes, and entire businesses 🎧 Find Your Frameworks Series This is special multi-episode series designed to help you package your expertise and create your own clear, client-attracting ecosystem: New to frameworks as a concept? Start Here: Episode 33: From Random Posts to Real Authority Part 1 of Find Your Frameworks, Episode 34 (this episode) Part 2 of Find Your Frameworks, Episode 35: 3 Types of Frameworks Every Expert NeedsPart 3 of Find Your Frameworks, Episode 36: Turn Your Methods Into Authority, Clients, and Revenue (How to leverage frameworks) 🎧 RELATED EPISODES: Episode 12: Signature Offers Made Simple: 3 Steps to Package Your Expertise & Raise Your Rates (My Package Your Process™ Approach) Episode 14: The "One Client" Value Ladder: A Smarter Way to Simplify Marketing (The concept I once called the Streamlined Service Value Ladder) Episode 6: Marketing Without Social Media: 3 Alternate Ways I Attract Premium Clients (The Establish Yourself® Framework, E.S.T.) 👋 YOUR FREE CONSULTATION: Ready to package your expertise into clear, memorable frameworks? Book a free consultation with me today to explore how to turn your ideas into a signature methods that stand out and scale → https://www.greateststorycreative.com/consult #frameworks #brandyourmethod #coachlife #consultingbusiness #businessgrowth #scaleyourbusiness #brandingclarity #establishyourself 🎙️ FEATURED EXPERTS: Bonnie Artman Fox...

    14 分鐘
  8. 33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work

    8月5日

    33. From Random Posts to Real Authority: 4 Steps to Build Your Body of Work

    Does marketing yourself feel like an endless tornado of tactics? You’re not alone. If you’ve ever stared at LinkedIn wondering what to post—while others seem to be landing big speaking gigs, publishing books, and becoming known—you’re in the right place. In this episode, I’m sharing a clear, 4-step process to help you stop chasing tactics and start building something bigger than your next post: a body of work. Having gone from struggling with what to share to a 3x bestselling author, in-demand expert, and podcast host: I'll teach you what it actually means to create content that builds momentum over time, helps you find your voice, and brings your favorite clients straight to your door. ✨ If you want to grow your visibility and simplify your marketing without being a social media rock star, this episode is for you. 🎯 You’ll Discover:Why posting more often doesn’t always grow your authorityWhat a body of work really is—and why it makes you referableThe surprisingly simple 4-step path I’ve followed to build books, talks, and this podcastAnd how my clients, Sarah (an executive coach) and Wendy (a belonging expert) have been successfully building visibility one smart step at a time 🤝 Your Free Resource:Need help clarifying your message or figuring out what your body of work could look like? 📅 Book a free 20-minute clarity consult with me: ➡️ greateststorycreative.com/consult Together, we’ll pinpoint where you are, what’s next, and how to simplify your message so you can get known without endless posting. ✅ Dive Deeper:Listen to this related episode, Episode 28: "My Secret to Marketing Without Losing My Mind: Consistency Containers"Check out Sarah Elder's Substack, "I Make the Rules" for Women Founders & LeadersWendy Gates Corbett's book, "The Energy of Belonging"Plus my husband Gus's new YouTube Channel (MrGreatestStory)

    20 分鐘
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Grow with clarity, confidence, and a bit of brand magic. Hosted by a former Disney storyteller, this show helps coaches, consultants, and service-based experts like you clarify your message, simplify your offers and systems, and enjoy your business more than ever. Inspired by the bestselling book, "Establish Yourself" (2022) - this is your place to take your business to the next level, and have fun doing it. Tune in to get clear on your brand message, create confident signature offers, and streamline your systems This podcast helps answer questions like: • How do I attract clients who will pay more for my services? • What’s the best way to rebrand my business? • How can I grow my business without burning out? • How do I turn my services into premium offers clients can’t resist? • What are the easiest ways to save time and work more efficiently? • How do I stop playing small? • What’s the secret to creating smarter, streamlined processes? • How can I manage my time better when I feel overwhelmed? • How can I create better processes to work smarter, not harder? • How can I manage my time effectively despite being overwhelmed? Hosted by Annie Franceschi—brand strategist of 11+ years, former Disney storyteller, and 3x bestselling author—this show delivers proven strategies to attract dream clients, package your expertise, sell services easily, and create freedom to live your biggest goals in your business and beyond. With actionable business advice, inspiring success stories, and a sprinkle of Disney magic, each episode is your guide to building a profitable coaching or consulting practice that feels as good as it looks. Whether you’re rebranding, pivoting, launching a new offer, or scaling to six figures and beyond, this is where clarity meets momentum. Hit subscribe now, and let’s make your business the greatest—together. _______ 💡For resources to clarify your brand, visit: https://www.greateststorycreative.com/podcast All podcast content is © Greatest Story Creative LLC And provided per terms available at greateststorycreative.com/terms

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