Rich in history, ripe with resources and no shortage of things to do, East Texas is a hidden gem we are proud to call home. Holli and Ciara share a collective passion for exploring and fostering community growth. Particularly when it comes to creating a culture of supporting other women. Along with our guests, we offer an unfiltered view and dedicated space to discuss the unique challenges and successes facing female business owners, community leaders and women in general. It's all good in the piney woods!
Ep. 7 Building Your Business: Creating a Business Strategy
Holli and Ciara interview business strategist, Alysia Cook to offer one of the industry leader’s advice and insight. As a woman in a predominantly male profession, Alysia shares how she gained respect and leadership abilities that led her to start her own company, Opportunity Strategies. For over 27 years Alysia has offered her expertise helping both small and large scale businesses develop strategic economic plans and facilitate trainings. Her programs are designed to improve operations and relations within organizations, as well as prepare communities to attract and retain quality businesses. Alysia candidly shares her story and how a little business strategy can go a long way to make your business more successful.
Contact Alysia Cook on her website at OpportunityStrategies.com
Connect with Ciara and Holli
Ciara - @ETXlife
Holli - @HolliFourniquet
Holiday Shopping Special
The holidays are just around the corner, but consumers have already started shopping for gifts for that special someone. This year more than ever, people are shopping online and shopping local. The pandemic has hit many East Texas and Texas businesses hard, and residents are trying to find a way to help out those small businesses this holiday season. There are many benefits that come with shopping local including the fact that when you spend your money locally, that money stays within your community and helps the local economy.
Ciara and Holli discuss holiday shopping, holiday traditions, and ETXstore. ETXstore was created to help local business sell their items online. It's a one-stop-shop for all things East Texas. From dog treats to home decor, find a unique, quality gift at ETXstore.
Spencer's Custom Wood
Jacques Old Fashioned/South of Here Co.
Shop ETXstore: ETXstore.com
Let us know how your holiday shopping is going at ETXpodcast.com
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Background Music from PlayonLoop.com Licensed under Creative commons by Attribution 4.0
Ep. 6 Building Your Business: Marketing
When running a business, marketing can seem so overwhelming. There are a lot of myths out there about marketing that don't help that perception. In this episode, Ciara and Holli discuss the top myths that they hear from business owners about marketing. Through this information, they hope to make marketing a little less intimating for the audience and give you some key takeaways that you can implement in your business today.
If you have any marketing tips or blunders you would like to share with us, contact us at etxpodcast.com.
5. Building a Business from the Ground Up
Ciara & Holli begin a series on building a business from the ground up. Starting a business can be so overwhelming, but you don't have to do it alone.
In this episode we interview Meagan Lissner with Moss in Tyler, Texas. Meagan is approaching 10 years of owning her own flower shop with her mom as a business partner. We discuss advice for starting off, the importance of building a good team, knowing where your weaknesses are and more.
Follow along on this journey of discovering, from real East Texas business owners, how to build your business from the ground up!
Find out more information about Moss:
For more information, questions, or comments visit our website at www.etxpodcast.com.
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In the world of COVID, many parents have been forced into teaching their children at home. While virtual learning and homeschool by nature are different, many parents are now considering homeschooling their kids permanently.
Search “Homeschool” on the internet and prepare to go down a rabbit hole that will likely lead to more questions rather than getting yours answered. Ciara felt overwhelmed 2 years ago when she started researching homeschool options for her daughter. Parents are understandably anxious about homeschooling. Whether homeschooling or virtual learning, Ciara is going to help put your anxious minds at ease, give you some time saving tips, resources and a sense of community as you settle into this new role.
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Resources shared in this episode:
Your Public Library
E Teacher App
3. Fear is Not the Boss of You
Holli and Ciara agreed to read the same book titled, “Fear Is Not The Boss Of You” by Jennifer Allwood. The author, like many of us was stuck in an office job that she dreaded but felt too “stuck” to do anything about it.
The author shares her insight into what helped motivate her to get “unstuck” and delves into the fear we all hold onto when faced with new challenges.
Too often we let fear stand in the way of accomplishing our goals and dreams. Well no more, friends!
Hear each of our unique perspectives on this book and what we think our listeners will find most valuable. We share our own stories about being scared of change and what helped us take the leap into something more rewarding.
Even if you haven't read the book, we hope that you'll walk away from this episode encouraged to start that thing you've been wanting to start.
To continue the conversation, send us your ideas and stories on our website at www.etxpodcast.com.
Connect with us!
ETX Podcast - @ETXPodcast
Ciara - @ETXLifeComm
Holli - @HolliFourniquet