EVENT ABOUT IT: Event Marketing, Strategy & Business Growth

Megan Martin
  • 5.0 (13)
  • Marketing
  • Updated Weekly

Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.

  1. 5h ago

    Wi-Fi Disaster That Broke The Event Strategy

    Picture this: a dozen rooms, 200 attendees, a paid hands-on training session everyone showed up specifically for, and the Wi-Fi just... dies. Not for five minutes. For hours. Turns out the culprit wasn't the venue's internet at all, it was a stranger walking the floor with a pocket microwave sucking up bandwidth. This week's guest lived it, owned it in front of her entire leadership team, and turned it into one of the biggest lessons of her career. Stephanie Wells has spent 20+ years building the content strategy behind some of the biggest tech conferences on the planet, Microsoft, Salesforce, Tableau, Workday, to name a few. She's a founding member of the Event Content Council, just wrapped two years embedded inside the world of hands-on training, and this fall she's launching her own firm, Gold Heart Events. She's also the person you call when your event has sessions but no strategy, and this conversation is exactly why. What You'll Learn: Why an event content strategy needs to exist before the venue contract gets signed, not after The real story behind a hands-on training Wi-Fi outage that took down a paid conference session, and what it taught an entire leadership team about contingency planning Why AI-written session titles are quietly making every conference sound the same, and what that's costing attendee loyalty The "Scope or Nope" test for deciding what actually belongs in your event content plan How to build a content repurposing strategy before the agenda is even finalized This episode covers the real mechanics of event content strategy: what belongs in scope, what gets cut, and why event ROI depends on decisions made months before anyone signs a venue contract. Stephanie makes the case that content should be first out the gate and last to leave, ahead of sponsors, ahead of venues, ahead of everything. Guest bio: Stephanie Wells has spent over 20 years building content strategy for Microsoft, Salesforce, Tableau, and Workday. She's a founding member of the Event Content Council and most recently spent two years inside hands-on training at Skillable. This fall she's launching Gold Heart Events, specializing in event content, strategy, and operations. Connect with Stephanie: LinkedIn: Stephanie Wells: https://www.linkedin.com/in/stephanie-wells-6930325/ Website: goldheartevents.net (launching fall 2026) Instagram: @gold_heart_events Subscribe to Event About It so the Aftershow lands in your feed the second it drops. We're going deeper into the full event content lifecycle, from venue contract to post-event report, plus where celebrity keynotes and sponsored sessions actually earn their spot on the agenda. Send this episode to the event planner still finalizing the agenda before anyone's touched the content strategy. Keep laughing, keep growing, and keep eventing about it. About Your Host Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. Connect with Megan and M Squared Dynamics: Podcast: EventAboutItPodcast.com Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup Consulting and strategy: msquareddynamics.com LinkedIn: https://www.linkedin.com/in/meganmartincmp/ Instagram: @m2dynamics and @eventaboutit TikTok: @eventaboutit

  2. Jul 31 ·  Bonus

    Is Everything You Know About Gen Z at Events Wrong?

    The events industry keeps publishing research about Gen Z. Nobody thought to read it back to one. So Megan brought her assistant Sierra Siebulrud to Cvent CONNECT 2026 for her first-ever industry conference — and her first major conference of any kind — then sat her down and read out thirteen published Gen Z stats to her face. Some of them held up. Several of them did not. The ones that fell apart are the ones your agenda is probably built on. This is a different kind of Aftershow. So this is net-new: a fact check, a first-timer debrief, and a straight-answer session on the things everyone wants to ask a Gen Z and doesn't. What you'll learn: Why the "Gen Z avoids in-person networking" stat gets pushback from an actual Gen Z, and who she thinks is really responsible for the shiftThe real reason a first-timer will sit through your hour-long session, and the one thing that guarantees she won't remember itWhat actually pulls a Gen Z attendee to a booth (hint: it is not the tote bag, and the answer will annoy your swag budget)The 30-second rule she uses to accept or ignore every LinkedIn request after a conferenceWhere Gen Z goes to learn how to network before an event, and why it isn't Google and isn't AIThe exact sentence that predicts whether a Gen Z hire stays a year or bailsHow she verifies whether "great company culture" is real before she applies, using nothing but LinkedInApproximate chapters: 02:40 — Fresh Eyes: walking into CONNECT completely blind04:15 — What surprised her most: the rebrand as a full factory reset06:15 — The purple badge and the partner reception panic11:05 — Her advice for first-timers, and it takes ten seconds a day12:05 — The acronym problem14:55 — A brief and necessary Bravo detour18:50 — Stat Check: thirteen published Gen Z stats, live34:35 — Ask a Gen Z: LinkedIn, swag, managers, and job hopping51:10 — Rapid fire, plus a real conversation about alcohol at events56:15 — Curiosity card Connect with Megan and M Squared Dynamics: Podcast: EventAboutItPodcast.comNewsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignupConsulting and strategy: msquareddynamics.comLinkedIn: https://www.linkedin.com/in/meganmartincmp/Instagram: @m2dynamics and @eventaboutitTikTok: @eventaboutit Plus: the purple badge moment, the acronym problem nobody in this industry will admit to, a Bravo detour involving a Montana wedding, and the fastest way an older colleague loses credibility with someone half their age. About Sierra Sierra Siebulrud is 27, Gen Z, and currently exploring what's next — checking out different industries before landing on her next opportunity. She came to Cvent CONNECT 2026 to help Megan and to find out whether the events industry is a fit for her. She left thinking it might be. Worth naming up front: Sierra shadowed Megan through the creator program, so this is one Gen Z's read from an unusually good seat, not a stand-in for every Gen Z attendee walking your show floor. About Your Host Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. Keep the Conversation Going The best conversations start after the show ends, and the best ones keep going in your inbox. Subscribe to Event About It wherever you get your podcasts and sign up for the Step and Repeat newsletter at squareddynamics.com/stepandrepeatsignup . Until next time, stay curious.

  3. Jul 24

    Trust is Broken. Cvent bet a billion it isn’t

    Cvent just bet a billion dollars that presence, not swag, not badges, not brochures, is the rarest signal left in B2B marketing. They're calling it the presence premium: in a world where AI can fake almost anything, showing up in person is the one thing it still can't. Megan Martin spent Cvent Connect 2026 in Nashville as one of only ten creators hand-picked for Cvent's first-ever hosted creator program, the first of its kind in the events industry. In this solo, no-guest edition of Event About It, she breaks down five takeaways almost nobody else is reporting on, and holds Cvent's own numbers up to the same scrutiny she'd apply to any client's data. What you'll learn: Why Cvent's "trust recession" stats (85% say AI content is harder to trust, 81% say in-person events raise audience trust) are worth reading twice, and the one question every marketer should ask before quoting vendor-commissioned event ROI data in a budget meeting.What the new Cvent Center for Event Insights signals about the future of first-party data and event attribution, and why Megan thinks it could become the most cited research source in the industry within two years.Why the ON24 and Goldcast acquisitions aren't a contradiction to Cvent's in-person pivot. They're the bridge between event technology and martech.What it means that Cvent IQ runs on MCP, the same protocol connecting AI agents like Claude and ChatGPT to outside tools, and why that could reshape event technology before anyone has a clean use case for it.The real lesson from Cvent's inaugural creator program, plus two chaotic behind-the-scenes stories from the show floor and one deeply humbling DoorDash run-in with Cvent's entire C-suite. Watch the real-time Field Notes recaps, recorded on-site in Nashville: https://www.youtube.com/watch?v=rZUgwx4w3vAhttps://www.youtube.com/watch?v=Rc4g-k9G8Bk About Your Host Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. Connect with Megan and M Squared Dynamics Podcast: EventAboutItPodcast.com Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup Consulting and strategy: msquareddynamics.com LinkedIn: https://www.linkedin.com/in/meganmartincmp/ Instagram: @m2dynamics and @eventaboutitTikTok: @eventaboutit Subscribe to Event About It so you don't miss the two follow-ups coming next: the full story behind Cvent's creator program straight from Dara, the person who built it from scratch, and a first-timer's honest take on Cvent Connect from Megan's Gen Z assistant, at her very first industry conference. Send this one to the marketer who's about to walk into a budget meeting with a vendor's stat and no idea who paid for the research behind it. Keep laughing, keep growing, and keep eventing about it.

  4. Jul 17 ·  Bonus

    When Events Become a GTM Motion, Not Just Marketing

    Most event teams are organized under marketing. But what if that's the whole problem? Aleksandra Panyukhina has been building events as a go-to-market motion for twelve years — and the difference between how she operates and how most companies run events is not a small gap. This is the Aftershow — where the strategy goes deeper and the guardrails come off. We get into the architecture behind it all: how she thinks about event portfolio strategy, why she removed the word "events" from her job title, how the FLOW initiative at Pixelz works as a full GTM motion, and what event teams need to look like in five years if they want a seat at the table. WHAT YOU'LL LEARN: • Why she removed the word "events" from her job title — and what that reveals about where event marketing's identity problem actually lives • The zone of genius framework for event and field marketers: why trying to own logistics AND strategy is the fastest path to being replaced at both • How the FLOW event portfolio actually works — and why the single non-negotiable rule is that every event has to be one the sales team asked for first • How to measure event attribution when deals have a 12-month sales cycle, why "pipeline in the room" is the metric that earns executive respect, and when the math on a trade show simply doesn't add up • What event teams that survive the next five years look like — and the patterns they've already stopped following ABOUT ALEKSANDRA: Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, where she leads FLOW — an event-led growth portfolio combining owned flagship events, local meetups, community, a podcast, ABX strategy, and partner marketing under one umbrella. With twelve years building event programs across five continents, she has driven millions in pipeline and closed-won revenue by treating events not as a marketing function but as a core go-to-market motion. She is based in Prague and is, for the record, also a professional salsa dancer and teacher. Follow Aleksandra on LinkedIn: https://www.linkedin.com/in/apanyukhina/ The best conversations start after the show ends, and the best ones keep going in your inbox. Subscribe to Event About It wherever you get your podcasts and sign up for the Step and Repeat newsletter at msquareddynamics.com/stepandrepeatsignup. Until next time, stay curious. ABOUT YOUR HOST: Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. CONNECT WITH MEGAN AND M SQUARED DYNAMICS: • Podcast: ⁠EventAboutItPodcast.com⁠ • Newsletter (Step and Repeat): ⁠msquareddynamics.com/stepandrepeatsignup⁠ • Consulting and strategy: ⁠msquareddynamics.com⁠ • LinkedIn: ⁠https://www.linkedin.com/in/meganmartincmp/⁠ • Instagram: ⁠@m2dynamics⁠ and ⁠@eventaboutit⁠ • TikTok: ⁠@eventaboutit⁠

  5. Jul 10

    How to Turn Event Data Into Buying Signals

    Most event teams are sitting on a goldmine of buyer intent data and handing sales a lead list instead. Aleksandra Panyukhina has spent twelve years figuring out how to close that gap — and today, she's putting it to the test. Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, where she leads FLOW, one of the most intentional event-led growth motions in B2B marketing today. She has driven millions in pipeline and closed-won revenue across five continents — and she has a very specific framework for what event attendee behavior actually tells your sales team versus what it doesn't. We put her to the test with Signal or Noise — our game where she has to call it: is this behavioral intent signal worth acting on, or is it just noise? Then she vents about the targeting mistakes that are quietly embarrassing the event industry — including one she lived through personally. WHAT YOU'LL LEARN: • What actually separates a behavioral intent signal from event noise — and why context is the only variable that changes the answer • Why a cold prospect who shows up to your event and stays all day is one of the strongest re-engagement signals in your pipeline • What it means in 2026 when an existing customer brings their CFO to your owned event without telling you — and why it's almost never just a coincidence • The event targeting mistake that's making your outreach look amateur — and the exact scenario Aleksandra experienced that proves it's still everywhere • Why "thanks for stopping by" emails are quietly eroding your brand credibility with people who were never at your event ABOUT ALEKSANDRA: Aleksandra Panyukhina is the Experience Marketing Director at Pixelz, where she leads FLOW — a strategic marketing initiative combining owned flagship events, a local meetup series, community, and a podcast under one umbrella. With twelve years of experience driving event-led growth programs across five continents, she has generated millions in pipeline and closed-won revenue through experiences that go well beyond logistics. She is also a professional salsa dancer and teacher, which means she understands better than most that in any good partnership, someone has to lead. Follow Aleksandra on LinkedIn: https://www.linkedin.com/in/apanyukhina/ Communities mentioned: Edge of Five — B2B marketing community Event Marketers Club — search LinkedIn Subscribe to Event About It so the Aftershow lands in your feed the second it drops. In the Aftershow, Aleksandra breaks down how she actually measures event attribution across a 12-month window, why she removed the word "events" from her job title, and what event teams that thrive in the next five years are already doing differently right now. Send this episode to the event marketer on your team who's been handing sales a lead list and calling it attribution. They need this one. ABOUT YOUR HOST: Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. CONNECT WITH MEGAN AND M SQUARED DYNAMICS: • Podcast: EventAboutItPodcast.com • Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup • Consulting and strategy: msquareddynamics.com • LinkedIn: https://www.linkedin.com/in/meganmartincmp/ • Instagram: @m2dynamics and @eventaboutit • TikTok: @eventaboutit

  6. Jun 26 ·  Bonus

    How to Innovate Without Inventing

    Innovation isn't invention. It's the question you stopped letting yourself ask. That's the reframe Diana Kander brings to this Event About It Aftershow, and it changes the entire game for event marketers, sales leaders, and growth teams chasing the next big idea. In this deeper-than-the-main conversation, New York Times bestselling author Diana Kander joins host Megan Martin to translate her curiosity methodology into something an event-led growth strategy team can actually implement Monday morning. If you've felt the lukewarm warning signs in your role, watched your experiment runway stretch to a full fiscal year, or quietly accepted "we've always done it this way" as a strategic direction, this Aftershow is for you. What You'll Learn Why innovation isn't a thing, it's a mindset, and how to spot the difference between real innovation and same-hat-new-box Why cameras feel scarier than comedy clubs (and what it reveals about how leaders connect) The "7 chapters" theory of career reinvention and how to use it inside an org that won't let you leave Diana's $500,000 software failure at 29 and the iteration habit she'd install in every event team today How to run event experiments year-round when your conference is twelve months away The "closet of old ideas" test that reveals whether your team is actually innovating or just relabeling The Calendar Test for curiosity (your meeting calendar reveals exactly how curious your business is) The 3 questions to ask attendees who DIDN'T come back, and why nobody on your own team should make the call The 10-emotional-moments framework for designing event experiences attendees actually remember The Curiosity Muscle (Diana Kander) - the methodology behind asking the people who left, not just the people who showed up Curious Like It's Hot - Megan Martin's question-first diagnostic for stagnant industry symptoms Reinvention Math - translating Stanford's "Designing Your Life" research into event marketing and sales leadership About Diana Kander Diana Kander is a New York Times bestselling author of All In Startup, The Curiosity Muscle, and Get Curious and Grow. A serial entrepreneur and former senior fellow at the Kauffman Foundation, she's spent her career helping organizations turn curiosity from a corporate value into a daily habit. She came to the U.S. as a refugee from the Soviet Union at age eight, is a Georgetown-trained attorney, and is one of the most-booked innovation and curiosity keynote speakers in the country. Connect with Diana: Website: dianakander.com LinkedIn: https://www.linkedin.com/in/dianakander/ Instagram: @dianakander Diana and her husband Jason support Veterans Community Project, which builds tiny houses and wraparound services for homeless veterans. Learn more at veteranscommunityproject.org. About Your Host Keep Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. Connect with Megan and M Squared Dynamics: Podcast: EventAboutItPodcast.com Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup Consulting and strategy: msquareddynamics.com LinkedIn: https://www.linkedin.com/in/meganmartincmp/ Instagram: @m2dynamics and @eventaboutit TikTok: @eventaboutit The best conversations start after the show ends, and the best ones keep going in your inbox. Subscribe to Event About It wherever you get your podcasts and sign up for the Step and Repeat newsletter at msquareddynamics.com/stepandrepeatsignup. Until next time, stay curious.

  7. Jun 19

    5 Event Strategy Problems Nobody's Naming

    The events industry has a curiosity problem. Attendees changed. Buyers changed. Metrics changed. And most of us rebooked the same hotel. This week on Event About It, New York Times bestselling author and innovation keynote speaker Diana Kander joins host Megan Martin to diagnose five stagnant event strategy problems nobody in the industry is naming out loud, and the curiosity question that breaks each one open. If you're building an event-led growth strategy, leading a marketing team, or running B2B events that need to drive measurable pipeline, this is the diagnostic you didn't know you needed. What You'll Learn Why "the biggest threat to your event isn't failure. It's the success you stopped questioning." The one question that turns flat sponsor renewals into new logo growth Why an attendee NPS of 72 every single year isn't a win, it's a warning sign How to design a day-three draw before you lose the room Why a 4.5-out-of-5 session score is the worst feedback you can get What Snoop Dogg's business model teaches the events industry about staying relevant decade after decade About Diana Kander Diana Kander is a New York Times bestselling author of All In Startup and The Curiosity Muscle, with her new book Get Curious and Grow available now. She came to the U.S. as a refugee from the Soviet Union at age eight, became a Georgetown-trained attorney, founded around ten companies, served as a senior fellow at the Kauffman Foundation, and is one of the most-booked innovation and curiosity keynote speakers in the country. Connect with Diana: Website: dianakander.com LinkedIn: https://www.linkedin.com/in/dianakander/ Instagram: @dianakander About Your Host Megan Martin is the founder of M Squared Dynamics, a consulting, facilitation, and content strategy firm helping event leaders, marketers, and sales teams turn live experiences into measurable business growth. She's the host and executive producer of Event About It, co-founder of Opportunity Hunters, and a two-time PCMA Visionary Award nominee (2022 winner). With nearly 20 years in the industry, Megan operates at the intersection of event strategy, marketing alignment, and behavioral intent signals, turning events from line items into pipeline drivers. Connect with Megan and M Squared Dynamics: Podcast: EventAboutItPodcast.com Newsletter (Step and Repeat): msquareddynamics.com/stepandrepeatsignup Consulting and strategy: msquareddynamics.com LinkedIn: https://www.linkedin.com/in/meganmartincmp/ Instagram: @m2dynamics and @eventaboutit TikTok: @eventaboutit Keep the Conversation Going Subscribe to Event About It so the Aftershow lands in your feed the second it drops. Diana and Megan go deeper on why innovation isn't invention, the curiosity practice every leadership team should install tomorrow, and the three questions to actually ask the people who didn't come to your last event. Send this episode to the marketer, sales leader, or event strategist who keeps telling you their last event "went great."

  8. Jun 12 ·  Bonus

    AFTER SHOW: How to Measure Event ROI Without Faking It

    Most event teams can't answer the most basic pipeline question. Steph Pennell built the framework. Here's the whole thing. She googled the domain mid-call. Bought it on the spot. A few months later she quit ZoomInfo, flew first class to the south of France with no plan, and came back ready to build something from scratch. This is the Aftershow. It goes deeper. Steph Pennell — The Event Critic — is back for the second half of her conversation with Megan Martin. This time they get into the actual frameworks: how to calculate revenue in the room, how to build a pre-event outreach matrix that segments by audience and relationship stage, how to get BDRs and SDRs to show up for your events, and how to speak the data language that finally makes sales care. Then they get honest about the stuff that doesn't usually make it into the strategy deck — leaving a toxic environment, building a business with no safety net, ADHD in the events industry, and why the F*ck You Fund is one of the most practical moves you can make whether you go out on your own or not. WHAT YOU'LL LEARN: → The revenue in the room metric: how to break down ARR influenced, expansion pipeline, and net new revenue from a single event  → Why most companies would restructure their entire event portfolio if they actually ran the attribution numbers  → The outreach matrix: pre-event segmentation by audience type, seniority, and relationship stage — built to run at scale  → How to work event registration into BDR and SDR quota so the whole go-to-market team shows up for your program  → How to stop reporting attendance and start reporting pipeline — the switch that gets demand gen and finance off your back  → What she actually looked at when she told a client to cut five events from their calendar  → The F*ck You Fund: what it is, why it matters, and why you should be building yours right now CHAPTERS: 00:00 Welcome to the Aftershow  01:17 The Event Critic: How That Name Actually Happened  04:06 The Biggest Shock Going from B2C to B2B Events  07:28 Why Starting in Sales Made Her a Better Event Leader  11:05 How to Actually Unify Sales and Events (Not Just "Align Earlier")  14:03 Why BDRs and SDRs Are Your Secret Weapon for Event Registration  18:22 Revenue in the Room: The Metric That Changes the Conversation  22:29 The Outreach Matrix: How to Get the Right People in the Room  28:37 Post-Event Follow-Up by Segment  32:30 When You Know It's Time to Leave  34:46 ADHD, Human Design, and Honoring Your Energy  44:54 The F*ck You Fund Is a Business Strategy  46:00 Back of House: A 911 Line for Event Professionals  48:27 Until Next Time CONNECT WITH STEPH PENNELL:  LinkedIn:⁠ https://www.linkedin.com/in/theeventcritic/⁠  Instagram: ⁠https://www.instagram.com/bystephpennell/⁠ Website: ⁠www.byingenue.com⁠ 🔗 LINKS & RESOURCES Subscribe to Event About It:⁠ https://eventaboutitpodcast.com⁠  Submit a story or moment from the field:⁠ https://eventaboutitpodcast.com⁠  Follow Megan on LinkedIn:⁠ https://www.linkedin.com/in/meganmartincmp⁠ Follow Megan on Instagram: ⁠@m2dynamics⁠ and ⁠@eventaboutit ABOUT EVENT ABOUT IT: Event About It is the podcast for B2B event marketers, demand gen leaders, field marketers, and anyone who needs their events to do more than look good in the recap deck. Hosted by Megan Martin of M Squared Dynamics, each episode connects event strategy to pipeline influence, revenue, and event-led growth — with enough personality to make it worth your Friday commute. New episodes every Friday. Submit a story or moment from the field: www.eventaboutitpodcast.com #EventROI #EventMarketing #B2BEvents #EventStrategy #EventLedGrowth #DemandGeneration #FieldMarketing #GoToMarket #EventMeasurement #B2BMarketing

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Struggling to make events drive business growth? Welcome to Event About It, the podcast for event-led growth. Hosted by Megan Martin, we ditch surface-level logistics for the high-stakes event strategy and event marketing your CEO, CMO, and CRO actually cares about. We blend actionable tactics with wild, backstage stories to ensure your next activation is a strategic powerhouse, not just a party. Join us every Friday: • 1st/3rd: Event strategy, stories and “Vent of the Week.” • 2nd/4th: The Aftershow—unfiltered truths & Dynamic Dialogue Stop guessing. Start growing.

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