Event Exchange

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A series where we have conversations with people shaping the future of events. Join Keerat Singh, Revenue Operations Lead at Gevme, as she chats with event experts to get their thoughts on the latest trends in the industry and provide actionable insights to create sensational events.

  1. 2024. 01. 30.

    Sustainable Events for a Better Future with Dee Dee Quah, CMP, CEPD, SEPC, Conference Partners

    In an era where environmental consciousness is paramount, understanding and implementing sustainable practices has become not just a choice but a responsibility.   Refuse, Reduce, Repurpose, and Recycle have become the foundational steps for the organisers who are trying to create eco-friendly events.   From cutting down on physical swag bags to sourcing from local vendors are some of the sustainable practices being incorporated by event professionals to build sustainable events.   But, what influence does event technology play in helping planners implement these sustainable practices?    And what are some low-hanging fruits that planners can implement immediately in their events for easy wins?

    23분

  2. 2024. 01. 30.

    Exploring the Power of Sustainable Practices in the Event Industry with Stefanie Beitien, Director at Northsky Advisory

    Resources: https://bit.ly/sustainability_resources Sustainability and sustainable measures have come to the forefront after being in the background for a long time. The global concern for environmental issues has been rising along with the need for businesses and industries, including the events industry, to adopt sustainable practices. Event professionals are taking steps to build sustainable events by choosing green venues, reducing waste production, switching to renewable energy, and minimising carbon footprint from transportation. By adopting such practices, events can enhance their reputation, attract environmentally conscious participants, reduce costs, and increase the sustainability of their events.

    15분

  3. 2024. 01. 19.

    Addressing Frequently Asked Questions About Hybrid Events with Joshua Butler, Co-founder and COO at Falcon Events

    Are hybrid events here to stay? Do they cost more to produce? How can you seamless integrate the physical event experience with the virtual one? These are just some of the questions that event organisers have when it come to hybrid events. Hybrid events can have an infinite number of variations and there’s no one-size-fits-all approach when it comes to producing a successful “hybrid event” in 2023. We did a roundup of all the frequently asked question (FAQs) related to hybrid events and invited Joshua Butler, Co-founder and COO of Falcon Events, to shed some light on these FAQs. Join us as we unravel the mystery of hybrid events in our latest episode of Event Exchange.

    27분

  4. 2024. 01. 09.

    Running Hybrid Events, Building Communities and Other Event Trends with Will Curran, Founder & Chief Event Einstein at Endless Events

    Are in-person events back for good? Or is hybrid the future of events? The two years of the autonomous period have definitely changed the way we plan events. To satisfy the fundamental desire for in-person connections, key leaders in the industry have looked for ways to turn uncertainty into new opportunities and employ novel technologies to break down barriers and build engagement all year round. Gone are the days of a one-time event. Event professionals are ramping up year-round touch points and building additional value to retain attendees and capitalise on community growth. However, there isn’t a one-size-fits-all approach when it comes to events. How can event organisers adapt the hybrid model based on their individual needs and create a 365 community model? What are the criteria to evaluate the suitability of the event technology for your event? In this episode, Will Curran will cover the current trends in the industry while sharing his advice on which hybrid models to adopt and how to build a 365 community model.

    36분

  5. 2024. 01. 09.

    Adopting an Omnichannel Event Strategy with Chantelle Attarian, Events Marketing Manager at NYSHEX

    Omnichannel marketing is a term we’ve all heard of at some point but what exactly is omnichannel and how can we event marketers, use it to drive higher attendee engagement? To answer this and all our other questions about Omnichannel, Event Exchange invites Chantelle Attarian – Events Marketing Manager at NYSHEX to get a peak behind the buzzword. Chantelle shares insights into how omnichannel event marketing strategy has helped her drive attendee engagement at NYSHEX and an actionable plan for our audience to do the same at their events. Tune in to join the conversation.

    13분

  6. 2024. 01. 09.

    Managing Uncertainty For Your Events Post- Pandemic with Allison Pieter, Founder and President at Cassis Productions

    The road back to in-person and hybrid events remains uncharted for some. Along with new challenges such as safety and travel regulations, planning events post-pandemic seems to be filled with uncertainties. Despite detailed preparations, unforeseen circumstances may affect the overall plan. The key to managing these uncertainties is acknowledging possible risks and challenges beforehand. With decades of experience managing and preventing risks at both hybrid and in-person events, Event Exchange invites Allison Pieter, Founder & President of Cassis Productions, to discuss common complications post-pandemic and how to adapt your event strategy moving forward.

    15분

  7. 2022. 08. 16.

    Creating an Effective Linkedin Marketing Strategy for Your Events with Denis Zekic, Social Selling & Marketing Consultancy Founder at CeeDoo.com

    Event marketing has been crucial for organisations to build connections and relationships with prospects, sharing the latest trends in the industry while promoting brand awareness. One of the platforms to do so is LinkedIn. Think of it as a platform to build up hype for your event. Event marketers can leverage it to create a community around their event, engage, and discuss trending topics with like-minded professionals. As great as it sounds, many event marketers face challenges trying to optimise the platform effectively. Issues such as attracting the wrong target audience, ineffective ads, and low conversion of leads, are often faced. In this episode, learn how to overcome these challenges, understand LinkedIn event pages, build a strong community with the right audience, and optimise LinkedIn effectively for your events.

    27분

  8. 2022. 07. 28.

    Driving Employee Engagement Through Virtual Events with Brynner Jananto, Head of Communications and CEO Office at LUXASIA

    In the events industry, we have heard lots about attendee engagement and ways to enhance it through virtual events. But what about employee engagement? Employee engagement is more than just a buzzword - it is a business measurement that affects business outcomes and performance. With employees globally, today’s forward-thinking employers are looking for innovative ways to connect with employees virtually, engaging them where they are situated. How can organisations drive employee engagement globally, and what are the different formats of virtual events to do so? In this episode, learn the keys to employee engagement, internal repurposing of content, challenges and benefits of virtual engagement, and adopting an omnichannel event strategy.

    30분
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소개

A series where we have conversations with people shaping the future of events. Join Keerat Singh, Revenue Operations Lead at Gevme, as she chats with event experts to get their thoughts on the latest trends in the industry and provide actionable insights to create sensational events.

정보

  • 제작진
    Gevme
  • 방송 연도
    2022년 - 2024년
  • 에피소드
    15
  • 등급
    전체 연령 사용가
  • 저작권
    © Gevme
  • 웹사이트 보기
    Event Exchange