Event Marketer's Toolbox

Chris Dunn
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  • Marketing
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Each episode, host Chris Dunn teams up with a leading event professional to explore the tools, tactics, and trends that drive real results. Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.   From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful. Engage. Excel. Execute. 

  1. 1d ago

    EMT #65 with Dax Callner and Chris Kappes - Building the Future of Event Measurement

    Event marketers have believed in the power of face-to-face experiences for decades. But as budgets grow and leadership asks tougher questions about marketing spend, belief alone is no longer enough. In Episode 65 of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Dax Callner, Founder and President of the Event Marketing Measurement Association (EMMA), and Christopher Kappes, EMMA Board Member and longtime event industry leader, to tackle a challenge the industry has struggled with for decades: how do we consistently and credibly prove the business value of events? The conversation goes beyond simply calculating ROI. Dax and Christopher discuss why event measurement needs shared standards, how marketers can measure the potential they create rather than taking responsibility for sales that happen months or years later, what the industry can learn from unsuccessful events, and how EMMA is working to make measurement knowledge accessible to everyone.  1. Believing in Events Is No Longer Enough Events are an expensive marketing channel, and the people controlling budgets are increasingly asking marketers to demonstrate why that investment is worthwhile. Dax explains that measurement serves two purposes. First, it provides credible evidence that helps defend event investment. Second, it gives marketers the information they need to continuously improve their programs. Knowing what worked—and what didn't—allows teams to make changes and show stakeholders how those changes affected performance.  2. The Industry Needs a Common Measurement Language One of the reasons event measurement remains difficult is that organizations, agencies, and suppliers often use their own methodologies. EMMA wants to establish a shared foundation. What began around 2017 as a group of experienced practitioners working through the measurement problem has evolved into a nonprofit organization focused on three areas: standards, advocacy, and education. EMMA's goal isn't to prevent agencies or brands from developing their own approaches. It's to establish fundamentals that the entire industry can understand and use, making credible measurement knowledge more accessible instead of keeping it behind agency walls.  3. Measure the Potential Your Event Creates One of the most practical distinctions in the episode is between event-generated potential and eventual closed revenue. Dax shares an example from his work measuring automotive events. By examining buying signals, lead qualification, and other indicators, the team could project millions of dollars in potential revenue generated by an event. That distinction matters because the event team doesn't necessarily control what happens six months or a year later. Sales teams, dealerships, and other parts of the organization are responsible for converting those opportunities. For event marketers, the job is to understand and demonstrate the quality and value of the potential being handed back to the business.  4. Bad Results Are Still Valuable Data Measurement isn't only useful when an event performs well. The conversation includes an example where an event didn't deliver the expected results. Instead of hiding the problem, the team used the data to identify what went wrong and explain how they would fix it. That transparency ultimately strengthened the client relationship and led to additional work. As Dana points out during the discussion, failures provide information that can make future events better. Measurement gives teams the evidence to understand those failures instead of relying on assumptions.  5. Better Measurement Requires Better Industry Transparency Measurement also raises a larger question about the relationship between exhibitors and show organizers. Christopher discusses the difficulty exhibitors sometimes face getting clear information about who is attending an event. Without accurate audience information, brands have a harder time evaluating whether they're reaching the right people and whether an event deserves continued investment. The group argues that better measurement can create healthier conversations between organizers and exhibitors. If an event consistently fails to deliver the audience exhibitors need, continuing to invest without addressing the problem isn't sustainable.  6. EMMA Is Building Education, Benchmarks, and Standards for What's Next A major part of EMMA's next chapter is education. The organization is developing a comprehensive event measurement certification program with 13 modules, designed to give event professionals hands-on measurement training. EMMA is also working toward a benchmark database that would aggregate anonymized industry data, allowing marketers to better understand what "good" performance actually looks like.  Another planned research initiative will examine the long-tail impact of events by reconnecting with attendees six and twelve months later to understand what they actually did after an experience: whether perceptions changed, purchases happened, loyalty increased, or other behaviors followed.  The larger goal is to give the industry a credible source of truth rather than forcing every marketer to solve measurement independently. For years, event professionals have known intuitively that face-to-face experiences create value. But intuition becomes much harder to defend when budgets are scrutinized and every marketing channel is expected to demonstrate performance. The opportunity isn't simply to find a better ROI formula. It's to build a more consistent approach to defining objectives, measuring behaviors and perceptions, understanding attendee value, learning from failures, and communicating event impact in language the rest of the business understands. EMMA's work toward shared standards, accessible education, certification, benchmarks, and long-term research could help give event professionals a stronger foundation for doing exactly that. And as Dax emphasizes near the end of the episode, measurement doesn't necessarily require a massive budget—there are economical and even free ways to start collecting better evidence.  🎧 Listen to the full episode of Event Marketer's Toolbox to hear Dax Callner, Christopher Kappes, Chris Dunn, and Dana Esposito explore what better event measurement could mean for marketers, exhibitors, agencies, and the industry as a whole. If measurement is still the part of your event strategy that gets pushed to "later," this conversation is a good place to start changing that. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  2. Jul 26

    EMT #64 with Kayla Drake - Creative event strategies that drive pipeline, not just attendance

    Trade shows remain one of the most effective channels for building relationships and generating pipeline—but a successful event program is about much more than having the biggest booth on the show floor. In this episode of Event Marketer's Toolbox, hosts Chris Dunn and Brendon Hamlin welcome back Kayla Drake, field marketing advisor, speaker, and event career coach, for a practical discussion on how event marketers can create meaningful experiences that move business forward. Building on her previous appearance, Kayla shares actionable strategies for thinking beyond the traditional exhibit booth. From wrapper events and hospitality activations to post-show follow-up and sales alignment, she explains how marketers can create experiences that generate stronger conversations, deeper relationships, and measurable revenue. If you're looking for ideas that go beyond collecting badge scans and focus instead on creating real business opportunities, this episode delivers practical playbooks you can begin using at your very next event. Bigger Lead Numbers Don't Always Mean Better Results One of the central themes of the conversation is that event success shouldn't be measured by lead volume alone. While booths play an important role in brand awareness and demand generation, they're not always the best investment for every company or every event. Kayla explains that, in many cases, meeting ten high-value target accounts can produce significantly more pipeline than collecting hundreds of cold leads. The key is understanding your objectives before committing to an event and designing experiences around your ideal customer profile (ICP), rather than simply maximizing traffic. Think Beyond the Booth with "Wrapper Events" One of Kayla's favorite strategies is creating experiences that complement a major trade show rather than relying solely on the exhibit floor. She shares examples of: Coffee shop buyoutsExecutive dinnersWellness activationsHospitality loungesPartner eventsOff-site networking experiencesThese "wrapper events" create natural environments where conversations happen organically instead of immediately leading with a product pitch. The result is a more memorable experience for attendees and higher-quality meetings for sales teams. The Real Work Begins After the Trade Show A booth conversation is only the beginning. Kayla emphasizes that follow-up is where most opportunities are won—or lost. She recommends uploading leads immediately, following up within days, and using content such as webinars, blogs, podcasts, and videos to continue nurturing prospects while the event is still fresh in their minds. Instead of treating trade shows as one-time interactions, marketers should build a structured follow-up process that moves attendees toward meaningful sales conversations. Align Marketing and Sales Around Target Accounts Strong field marketing depends on close collaboration with sales. Rather than planning events in isolation, Kayla encourages marketers to sit down with sales teams before an event and identify their highest-priority accounts. Together they can build personalized experiences for those customers—from booth demonstrations to executive dinners and additional marketing touches throughout the event week. This account-based approach helps marketing directly support sales while creating measurable influence on pipeline and revenue. Measure Success Through Pipeline, Not Just Attendance Throughout the discussion, Kayla returns to one consistent message: event marketers should understand the numbers behind every event. She walks through calculating expected ROI, setting realistic revenue goals, aligning sales follow-up expectations, and communicating results transparently. If an event isn't generating business, marketers shouldn't be afraid to acknowledge it and explore different approaches such as partnered events or wrapper events instead of repeating the same strategy year after year. Investing in the Next Generation of Event Marketers Toward the end of the episode, Kayla shares her next chapter: launching her own field marketing advisory and event career coaching business. After more than 13 years building field marketing programs for companies including Apollo, StackAdapt, Udemy, and Autodesk, she's now focused on helping early- and mid-career event marketers develop the practical skills often missing from traditional career paths. It's a fitting close to a conversation centered on sharing playbooks, building stronger event strategies, and helping the industry continue to grow. One of the biggest themes from this episode is that successful event programs aren't built around collecting the most leads—they're built around creating the right conversations. Kayla challenges event marketers to rethink how they measure success by focusing on pipeline, relationships, and thoughtful experiences that serve the right audience. Whether it's an executive dinner, a hospitality lounge, or simply a stronger follow-up strategy, the goal remains the same: create opportunities that help sales succeed and deliver measurable business results. For anyone responsible for trade shows, field marketing, or experiential programs, this episode offers practical ideas that can be adapted immediately, regardless of company size or budget. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  3. Jul 9

    EMT #63 with Alison French - Turning Trade Show Conversations into Sales Opportunities

    Trade shows have always been one of the most powerful channels for building pipeline—but success doesn't happen by chance. In this episode of Event Marketer's Toolbox, Chris Dunn and Dana Esposito welcome back returning guest Alison French, founder of Lead to Opportunity (LTO) and creator of ShowScout, for a practical conversation about sales activation, accountability, and how exhibitors can generate more revenue before, during, and after an event. Since her first appearance on the show, Alison has refined her approach from simply helping companies capture leads to helping them activate their sales teams around the right prospects. The discussion explores why booth traffic alone isn't enough, how marketing and sales can work together more effectively, and why the companies seeing the strongest event ROI are the ones with a clear strategy long before the exhibit hall opens. Great Events Start Before the Show Floor Opens One of Alison's biggest messages is that successful events begin well before attendees arrive. Companies should identify their ideal prospects, prepare outreach campaigns, align messaging, and build a plan for connecting with the right people—not simply hope the right attendees walk into the booth. Sales Activation Is More Than Lead Capture The industry has plenty of badge scanners and lead capture tools. The bigger challenge is making sure sales teams know exactly who they should meet and helping them take action throughout the event. Alison explains how sales activation creates accountability before, during, and after the show so exhibitors focus on meaningful conversations instead of collecting names. Marketing and Sales Must Work Together Marketing often owns event strategy, while sales owns follow-up—but true event success happens when both teams share goals. The conversation explores how marketers can provide better visibility into projected revenue, pipeline growth, and sales activity while helping leadership understand the long-term value of trade show investments. Relationships Matter More Than Booth Traffic Trade shows aren't just about generating leads—they're about building relationships that often develop over months or even years. Alison encourages exhibitors to reconnect with existing contacts, use LinkedIn strategically, and continue nurturing conversations long after the event ends because today's conversation may become tomorrow's customer. Measure What Really Matters Rather than judging success solely by badge scans or booth traffic, Alison recommends measuring: Target account engagementMeetings completedOpportunity creationProjected revenueSales activity after the showLong-term pipeline contributionThese metrics tell a much more complete story when leadership asks whether an event delivered ROI. Trade show success isn't determined by booth size, giveaways, or even foot traffic. It's determined by preparation, alignment, and consistent follow-through. Throughout this conversation, Alison reminds us that event marketing and sales are most effective when they operate as one team—sharing goals, measuring meaningful outcomes, and staying focused on building relationships that create long-term business opportunities. Whether you're preparing for your first trade show or managing a global event portfolio, this episode offers practical ideas you can begin implementing immediately to improve sales activation and demonstrate stronger event ROI. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  4. Jun 18

    EMT #62 with Al Mercuro and Laura Palker - Building the Next Generation of Event Professionals

    The events industry powers experiences, drives economic impact, and employs millions of people worldwide. Yet for decades, many of the careers behind those experiences have remained largely invisible. In this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin welcome Laura Palker, President of the Events Education & Workforce Development Federation (EE-WDF), and Al Mercuro, Strategic Marketing & Client Engagement at Genesis Exhibits and EE-WDF board member, for a conversation about workforce development, industry visibility, and the future of event careers. The discussion explores how the pandemic exposed major workforce challenges across the live events industry, why attracting new talent has become critical, and how EE-WDF is working to connect students, educators, employers, and policymakers through education, advocacy, and awareness initiatives. The Events Industry Is Bigger Than Most People Realize One of the central themes of the conversation is that the events industry remains largely invisible to the public despite its enormous economic impact. Laura shares that during the pandemic, industry leaders realized just how interconnected the events ecosystem truly is. The loss of millions of event industry jobs had ripple effects far beyond trade shows and conferences, impacting communities, families, schools, and local economies. The Pandemic Exposed a Workforce Crisis The creation of the National Trade Show Alliance—later evolving into the Events Education & Workforce Development Federation—was driven by a simple realization: the industry needed a long-term workforce strategy. As organizations shut down and talent left the industry, leaders recognized that rebuilding would require more than simply reopening events. It would require attracting, educating, and retaining the next generation of professionals. Why the Industry Calls Itself "The Invisible Industry" Many people enjoy concerts, sporting events, festivals, conferences, and trade shows without ever thinking about the thousands of professionals who make those experiences possible. Laura and Al discuss how event professionals often work behind the scenes, receiving little visibility despite being responsible for logistics, production, installation, transportation, technology, and attendee experiences. The challenge now is making those career paths visible to students and job seekers. Creating Awareness Through Education One of EE-WDF's most exciting initiatives is the development of educational resources designed to introduce students and educators to careers in events. The organization has created learning tools that showcase the wide variety of jobs available in the industry and is actively building curriculum frameworks to help schools incorporate event-related career pathways into educational programs. Building Bridges Between Talent and Opportunity The conversation highlights EE-WDF's "Bridges" approach, focused on connecting: TalentEducatorsEmployersGovernment and community leadersBy bringing these groups together, the organization hopes to create sustainable pathways into the industry while helping employers address long-term talent shortages. The Industry Must Tell Its Story Better Perhaps the biggest takeaway is that event professionals need to become better advocates for their own industry. Whether it's introducing students to career opportunities, educating policymakers about economic impact, or helping families understand what event professionals actually do, visibility remains one of the industry's biggest challenges—and opportunities. The future of the events industry depends on more than technology, innovation, or new venues—it depends on people. Laura Palker and Al Mercuro make a compelling case that workforce development is no longer a future concern; it's a present-day priority. By increasing awareness, strengthening educational pathways, and building stronger connections between talent and opportunity, the industry can ensure that the next generation of event professionals is ready to carry it forward. For event marketers, exhibitors, agencies, suppliers, and industry leaders, this episode is a reminder that investing in people is ultimately investing in the future of events itself. 🎧 Listen to the full episode of Event Marketer's Toolbox and learn how you can help build the next generation of event professionals. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  5. Jun 5

    EMT #61 with Jessica Sibila - Advocacy, Education & Industry Change

    The trade show industry continues to evolve, but one challenge remains at the center of nearly every exhibitor conversation: cost. In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito welcome back Jessica Sibila, Executive Director of The Exhibitor Advocate, for a timely discussion about rising exhibition costs, exhibitor advocacy, education, and what it will take to create a more sustainable future for the events industry. One year after her first appearance on the show, Jessica shares how The Exhibitor Advocate has grown to more than 1,300 members and expanded its educational resources, research initiatives, and industry partnerships. The conversation explores the realities exhibitors are facing today, why collaboration is essential across the event ecosystem, and how organizers, suppliers, and exhibitors can work together to improve outcomes for everyone. Rising Costs Continue to Be the Industry's Biggest Challenge According to Jessica, exhibitor costs remain the number one concern across the industry. Through The Exhibitor Advocate's 2025 Annual Survey of Exhibition Rates, exhibitors continue reporting significant increases in material handling, labor, electrical services, and other show-related expenses. These costs directly impact exhibitors' ability to invest in the experiences, activations, technology, and engagement strategies that ultimately drive ROI and attendee value. Exhibitors Need a Seat at the Table One of the central themes of the conversation is the importance of exhibitors becoming active participants in industry conversations. Jessica explains that many exhibitors direct frustrations toward their exhibit houses or service providers, when in reality many cost-related decisions originate elsewhere in the event ecosystem. Meaningful change happens when exhibitors communicate directly with show organizers and become part of the discussion around long-term event sustainability. Better Partnerships Create Better Events The discussion highlights the need for stronger collaboration between exhibitors, organizers, service contractors, and suppliers. When every stakeholder understands the challenges faced by others, it becomes easier to find solutions that improve the overall event experience. The goal is not simply reducing costs, but creating healthier business models that allow exhibitors to invest more in attendee engagement, product demonstrations, and memorable experiences. Education Remains a Critical Need The industry continues experiencing workforce shifts, budget consolidation, and new professionals entering event marketing roles. To address these challenges, The Exhibitor Advocate has expanded its educational offerings with templates, benchmarking tools, budgeting resources, sustainability guides, AI education, advocacy templates, and training resources designed to help exhibitors make more informed decisions and communicate more effectively with leadership teams. AI Presents New Opportunities Jessica also discusses the growing role of AI in event planning and management. From helping exhibitors measure event success to simplifying complex exhibitor service manuals, AI presents opportunities to reduce friction, improve efficiency, and help event professionals make better decisions. Innovation Requires Listening One of the most encouraging themes of the episode is that many show organizers are listening. Jessica shares examples of organizers implementing exhibitor advisory councils, conducting exhibitor-specific surveys, and finding creative ways to support exhibitors while maintaining successful events. The shows that actively seek exhibitor feedback are often the ones seeing the strongest long-term growth. Resources Mentioned in This Episode Website: https://www.exhibitoradvocacy.com/ 2025 Annual Survey of Exhibition Rates: https://www.exhibitoradvocacy.com/resources/TEA-DWN-ASER-2025 Membership Information: https://www.exhibitoradvocacy.com/membership-levels This conversation serves as an important reminder that the future of trade shows depends on collaboration. Exhibitors, organizers, suppliers, and service providers all play a role in creating successful events. By improving communication, sharing data, investing in education, and rethinking long-standing business models, the industry has an opportunity to create more sustainable and impactful event experiences for everyone involved. Jessica's message is clear: meaningful change is possible, but it requires exhibitors to become active participants in the conversation. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  6. May 21

    EMT #60 with Dave Brown - 35 Years in Live Events: Lessons, Systems & Industry Evolution

    What keeps someone passionate about live events after 35 years in the industry? In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with industry veteran Dave Brown for a candid conversation about career growth, exhibit systems, problem-solving, and the evolution of experiential marketing. What began as a discussion about modular exhibits quickly turned into a broader conversation about adaptability, creativity, and why live events continue attracting people who thrive on challenge and change. Why live events are built for problem-solvers and fast thinkersDave Brown’s unexpected entry into the exhibit industry in 1991The importance of curiosity, communication, and asking questionsHow exhibit “systems” evolved from portable displays into sophisticated build materialsWhy the line between modular and custom exhibits has become increasingly blurredHow brands prioritize flexibility, sustainability, transportation, and outcomes over construction methodsThe growth of outdoor activations and experiential marketing beyond the trade show floorWhy innovation in live events always starts with solving customer problems This episode is a thoughtful look at how the live events industry continues evolving while still being driven by the same core principles: creativity, adaptability, relationships, and problem-solving. Watch or listen to the full episode of Event Marketer’s Toolbox with Chris Dunn, Dana Esposito and Dave Brown. Engage. Excel. Execute. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  7. May 14

    EMT #59 with Bethany Murphy - Events Are Not Marketing. They’re Business Investments.

    In this episode of Event Marketer’s Toolbox, host Chris Dunn sits down with Bethany Murphy, Head of Events at SentinelOne, for a practical conversation about the evolving role of event marketing. With nearly 25 years of experience across brands like LogMeIn, Drift, Akamai, SixthSense, and SentinelOne, Bethany shares how modern event teams are moving beyond logistics and becoming key drivers of pipeline, customer engagement, and business growth. Chris and Bethany discuss how to build intentional event portfolios, measure ROI more effectively, align events to different stages of the funnel, and navigate today’s growing budget pressures. In This Episode Why events now sit at the intersection of brand, demand, and relationshipsThe difference between lead quantity and lead qualityHow to strategically evaluate which events are worth the investmentWhen companies should consider launching their own proprietary eventsWhy events should be treated as year-round campaigns instead of one-time momentsMeasuring source pipeline, influenced pipeline, meetings, and event ROIHow rising costs are reshaping event strategy and budget planningCreative ways event marketers can stand out without overspending\ Events today are about much more than booths and badge scans. This episode highlights how strategic planning, intentional experiences, and strong business alignment can turn events into powerful growth drivers. Watch or listen to the full episode of Event Marketer’s Toolbox for more insights from Chris Dunn and Bethany Murphy. Engage. Excel. Execute. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

  8. Apr 23

    EMT #58 with Lee Ali - The Most Overlooked ROI Driver in Trade Shows: Your Booth Team

    In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with Lee Ali, Founder of ExpoStars, to unpack one of the most overlooked drivers of trade show success: your people. Companies spend thousands—sometimes hundreds of thousands—on booth design, technology, and giveaways. But as Lee makes clear, most are missing the one factor that determines whether that investment actually pays off. 👉 It’s not the booth. 👉 It’s the team inside it. Drawing from nearly two decades of experience and global insight, Lee breaks down how exhibitors can rethink their strategy—from the ground up—by focusing on human connection, structured engagement, and intentional team design. 1. Your Booth Team Drives 85% of Your Success 2. Start with the Audience, Not the Booth 3. Not All Booth Staff Are Created Equal 4. Trade Shows Are a Performance—Train Like One 5. Vanity Metrics Are Killing ROI 6. The Real Skill Isn’t Selling—It’s Connecting There’s a tendency in our industry to chase the visible: bigger booths, better tech, more traffic. But this conversation is a reminder that real impact happens in the invisible moments—the conversations, the connections, the way your team shows up. If you want better ROI from your events, don’t just upgrade your booth. 👉 Upgrade your approach to people. 👉🏼 Join us for more insightful discussions like this by tuning into 'Event Marketer's Toolbox,' where industry leaders share the tools, tactics, and trends driving success in the event world. This Show is sponsored by Blue Hive  📅 Join us LIVE every Thursday at 12 PM ET on LinkedIn Follow Us on LinkedIn and YouTube Subscribe to our Newsletter!

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About

Each episode, host Chris Dunn teams up with a leading event professional to explore the tools, tactics, and trends that drive real results. Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers.   From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful. Engage. Excel. Execute. 

Information

  • Creator
    Chris Dunn
  • Years Active
    2025 - 2026
  • Episodes
    65
  • Rating
    Explicit
  • Copyright
    © 2026 Event Marketer's Toolbox
  • Show Website
    Event Marketer's Toolbox