Event Yak

Terri Walters

An industry-related podcast, where Event Pros share their stories about the past, present, and future. Grab your Backstage Pass, and come take a peek into the most interesting world you've never heard of. Join your host, 30-year Events Industry Veteran, Terri Walters as she talks with a diverse crew who live, eat and breathe Live Events.

  1. EY 24 KEEPING VIRTUAL REAL with Tiffany Green

    10/25/2020

    EY 24 KEEPING VIRTUAL REAL with Tiffany Green

    In this episode, we speak with Experiential Marketer and Events Producer, Tiffany Green and ask her what makes for a memorable experience, and how brands can leverage events to push their messages forward. Other topics include the art of Collaboration; what elements help to make virtual events more engaging; and what virtual events might look like once IRL events come back.   Tiffany Green Website:  www.xoxoTiffanyGreen.com LinkedIn:  https://www.linkedin.com/in/tiffany-hollier Twitter: @xoxoTGreen   Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com   Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com   Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com   Episode 24 By the Numbers: 04:04 | Terri Walters Meet Tiffany Green: Director of Production, Industria Creative.   05:40 | Tiffany Green Working a myriad production jobs within live theatre, in-between pursing my acting career, was my unexpected entrée into the Events Industry.   08:48 | Terri Walters / Tiffany Green Defining the biggest buzz word in the Events Industry: EXPERIENTIAL.   11:20 | Terri Walters What's the power of EXPERIENTIAL as it relates to Brand Marketing?   13:25 | Tiffany Green Our 360 degree perspective of events means virtual was an expansion, rather than a hard pivot, from IRL (In Real Life) – we've always been interested in putting more people in the (virtual) room.   15:24 | Tiffany Green New thinking: How can we challenge the platforms that are currently available to us to really bring some of those successful IRL techniques into the virtual space? How can this new medium work?   16:48 | Terri Walters What are some of the elements that make virtual events more engaging? How do you image it, from the beginning?   21:05 | Terri Walters / Tiffany Green The key to an engaging event is to meet your guests where they're at.   24:59 | Terri Walters / Tiffany Green Because "out of your control" variables can be exponential in the virtual event world, time is your only friend.   31:39 | Terri Walters Have we pushed the creative limits on virtual events, or is there more head-room?   32:36 | Terri Walters Will IRL Events become exclusive in the future?   35:18 | Terri Walters / Tiffany Green On providing strategies for making ZOOM-level content more engaging for your audience.   39:12 | Terri Walters How long does collaboration last in a program? Does it have to end?

    46 min
  2. EY 23 CONTENT IS STILL KING with Kyle Morris

    10/10/2020

    EY 23 CONTENT IS STILL KING with Kyle Morris

    Sometimes, the path that you choose puts you right where you're meant to be. That seems to be the case with Kyle Morris. His past experience has positioned him uniquely to ford the current stream of virtual events. In this episode, we discuss having the guts to take the virtual leap very early in the COVID crisis, how content is STILL King, some common misconceptions about virtual events, key differentiators for success while using virtual platforms, and how pros w/in the production industry must continue to evolve.   Kyle Morris LinkedIn: https://www.linkedin.com/in/kylebmorris78 Email: kmorris@nmrevents.com   NMR Events Website: https://www.nmrevents.com/ Facebook: https://www.facebook.com/NMREvents/ Twitter: https://twitter.com/NMR_Events   Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com   Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com   Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com   Episode 23 By the Numbers:  00:00 | Terri Walters Meet Kyle Morris: Vice President, Business Development at NMR Events.   04:15 | Kyle Morris My very early start in the production and events business – learning that content was, and still is, KING.   07:44 | Terri Walters / Kyle Morris The key to good content is knowing your audience and knowing how to speak to them.   08:49 | Terri Walters / Kyle Morris The journey from hands-on production to sales and business development: Knowing your strengths.   12:38 | Terri Walters / Kyle Morris A COVID-19 silver lining: How NMR made the leap into virtual and built their unique business model.   16:26 | Terri Walters / Kyle Morris On how NMR takes it to the third-level (almost live) event experience.   23:12 | Terri Walters / Kyle Morris Did having a "gear-centric company" with the right engineers already in place help you make the virtual leap in such short order? On making an incredible well-engineered solution for virtual events.   25:12 | Terri Walters / Kyle Morris On how to think about virtual events – gear, people, execution and budgets. Really, nothing has changed.   28:23 | Terri Walters How are clients reacting to this new virtual forum? Challenges, failures and successes.   33:12 | Terri Walters / Kyle Morris How do you manage the "misconception" that virtual events should be virtually free? Educating clients to help them see the missed potential in their DIY events.   37:58 | Terri Walters / Kyle Morris What are some of the misconceptions clients might have about doing a virtual event?   40:50 | Terri Walters / Kyle Morris On a macro-level, how do you see COVID shaping the future of events? Timing, safety, and the hidden benefits of hybrid events.   45:42 | Terri Walters What advice can you offer people in our industry who are still struggling?

    51 min
  3. EY 22 RESILIENCE IN ACTION with Mike Aug

    09/27/2020

    EY 22 RESILIENCE IN ACTION with Mike Aug

    Mike Aug is an amazing example of resiliency. As a Project Manager and a Production Manager, you have to be. In this episode, we talk about COVID-19 Compliance, and what film and event locations might look like in the coming months. We also discuss courses you can take to get certification as a COVID-19 Compliance Officer, and talk about who pays for your quarantine time, as well as the value and fun of re-inventing yourself in a niche business.   Mike Aug LinkedIn: https://www.linkedin.com/in/mikeaug/   Concert Shop: Website: https://concertshop.store Facebook: https://www.facebook.com/concertshop.store Twitter: https://twitter.com/theconcertshop Instagram: https://www.instagram.com/theconcertshop/   Chicken Scratch LLC: https://chickenscrtch.com Facebook: https://www.facebook.com/chickenscrtch/ Twitter: https://twitter.com/chicken_scrtch Instagram: https://www.instagram.com/chicken_scrtch/   Behind the Scenes Foundation: https://wp.behindthescenescharity.org   Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com   Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com   Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com   Episode 22 By the Numbers: 00:00 | Terri Walters Meet Mike Aug: Event Production Manager, Certified COVID-19 Compliance/Safety Officer, Entrepreneur and Gadget Geek.   04:05 | Mike Aug Why I stepped off after 22 wonderful years at a staff position.   09:37 | Terri Walters / Mike Aug On being a teacher/staffer vs. being an owner, the challenges of working for yourself, and the key to surviving.   12:36 | Terri Walters Is there a difference between working corporation gigs vs. outdoor, festival-type events?   16:33 | Terri Walters / Mike Aug A COVID-19 silver lining – safety first!   22:49 | Terri Walters What surprised you the most during your COVID-19 safety compliance training?   24:39 | Terri Walters / Mike Aug What happens when an event professional has to quarantine after traveling to an event? Who pays for your mandatory "down-time?" What does the new work model look like?   31:48 | Mike Aug A new niche? The COVID-19 Compliance Officer (CCO) creates an entre for people wanting to get into production.   35:06 | Mike Aug The Gadget Geek takes over and creates the "Concert Shop Store" – everything a black shirt (and dirty handers) needs on-site!   43:45 | Mike Aug Charity Giving with the Behind the Scenes Foundation – helping entertainment technicians in need.

    49 min
  4. EY 21 ON PROPERTY with Sarah Thompson, CMP

    09/11/2020

    EY 21 ON PROPERTY with Sarah Thompson, CMP

    Hyatt Alum, Sarah Thompson takes time to talk with us in this episode about what guests should expect upon check-in, new positions evolving within the Hotel industry, creative new approaches to filling venues, the value CMP designation, and how working at Hyatt is a lot like having an extended family.   Sarah Thompson, CMP Email: Sarah.Thompson2020@Yahoo.com LinkedIn: @SarahThompsonCMP - https://www.linkedin.com/in/sarahthompsoncmp/   Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com   Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com   Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com     Episode 21 By the Numbers:  00:00 | Terri Walters Meet Sarah Thompson, Certified Meeting Professional (CMP): An Alum of Hyatt.   03:29 | Sarah Thompson Hooked on Hyatt – starting from the ground up!   05:45 | Terri Walters / Sarah Thompson Internships – the power of learning the nuts & bolts of an company and industry.   09:24| Sarah Thompson The challenging road to obtaining a CMP designation.   13:22 | Sarah Thompson Why I built my career at Hyatt.   15:40 | Terri Walters / Sarah Thompson Hyatt in the time of COVID … how will they survive? What can guests expect today?   20:25 | Terri Walters How can we do events again? Or will we?   22:35 | Terri Walters / Sarah Thompson COVID-Secure-Weddings? Vertical Concerts? Outside Comedy Shows? Creating new ways to gather in hotels.   32:00 | Terri Walters / Sarah Thompson Big city unrest around Hyatt city properties: Challenges and opportunities for hoteliers.   34:13 | Terri Walters / Sarah Thompson On the future of hospitality.

    42 min
  5. EY 20 PICTURE THIS with Adriana Boring

    08/27/2020

    EY 20 PICTURE THIS with Adriana Boring

    What's the one thing every successful presentation should have? Find out in this week's episode where I speak with Graphic Designer and Technical Guru Adriana Boring. We discuss the finer points of budgeting, the importance of the message and content, what skills and traits make for the "ideal graphic designer," and hear the one piece of advice this seasoned graphics tech has for all presenters. Adriana Boring Email: connect@lyndinstudio.com Instagram: @AdrianaBoring - https://www.instagram.com/adrianaboring/ Instagram: @hummingbirdphx - https://www.instagram.com/hummingbirdphx/ Website: https://www.hummingbirdphx.com LinkedIn: Adriana Boring - https://www.linkedin.com/in/adrianaboring/ Facebook: @hummingbirdphx - https://www.facebook.com/hummingbirdphx   Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com   Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com   Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com   Episode 20 By the Numbers: 00:00 | Terri Walters Meet Adriana Boring: Graphics Op, Co-founder & Owner, Hummingbird.   02:49 | Terri Walters GRAPHICS – where the rubber hits the road.   04:27 | Adriana Boring How I got hooked on graphics.   07:10 | Terri Walters / Adriana Boring Freelancing keeps you young!   08:23 | Terri Walters What's makes an ideal graphic designer? The art of talking three languages: Creative, Tech, and Client-Speak.   10:34 | Terri Walters / Adriana Boring Creative and tech skills are givens, but grace under fire will carry the day.   13:28 | Terri Walters / Adriana Boring Hummingbird – the backstory, the chemistry, and creating a stress-free, graphics-capable road model for events. Show ready in 20 minutes!   18:38 | Adriana Boring / Terri Walters Content is (still) king – don't lose sight of the most important thing … THE MEETING MESSAGE.   22:45 | Terri Walters / Adriana Boring The COVID Crash – harsh realities, business adjustments, and new opportunities.   28:53 | Terri Walters / Adriana Boring Designing for a the new virtual world – a steep learning curve, challenges and unknowns.   35:20 | Adriana Boring My single best piece of advice to presenters – rehearse, rehearse, rehearse.   37:06 | Terri Walters What is the ONE THING (or two or three) every presentation should have?

    42 min
  6. EY 19 HE'S A MAGIC MAN, MAMA with Mike Duseberg

    08/13/2020

    EY 19 HE'S A MAGIC MAN, MAMA with Mike Duseberg

    In this episode, I speak with Entertainer, Mike Duseberg about the importance of creating connections through shared experiences. We discuss the significance of entertainment as it relates to corporate events, in both Live/Live and Virtual/Live, how great entertainers are able to "not cross the line," and the evolution of everyone's home studios.   Mike Duseberg Website: www.MagicMeansBusiness.com LinkedIn: Mike Duseberg - https://www.linkedin.com/in/mikeduseberg/   An article by Mike we didn't talk about on-air, but I thought was interesting and relevant: https://www.corporateeventnews.com/jeff-bezos-says-how-we-should-think-about-next-10-years   Terri Walters Twitter: @TerriLWalters - https://twitter.com/TerriLWalters LinkedIn: @TerriLWalters - https://www.linkedin.com/in/terrilwalters/ Email: Terri@MoonfishProduction.com   Event Yak Website: https://www.eventyak.com/podcast Facebook: @TheEventYak - https://www.facebook.com/TheEventYak/ Email: terri@eventyak.com   Moonfish Production, Ltd. Website: http://www.moonfishproduction.com/ LinkedIn: https://www.linkedin.com/company/moonfish-production-ltd-/ Facebook: @MoonfishCreative - https://www.facebook.com/MoonfishCreative/ Email: info@MoonfishProduction.com   Episode 19 By the Numbers: 00:00 | Terri Walters Meet Mike Duseberg: Entertainer, Magician, Mind-Reader, Marketer and all-around nice guy!   02:36 | Mike Duseberg The magic of connecting people, building relationships and creating networking opportunities through entertainment and engagement.   03:30 | Mike Duseberg Falling into magic – seeing the future at a very young age.   08:12 | Terri Walters / Mike Duseberg   Doing virtual magic in a COVID world – challenges and opportunities.   10:32 | Terri Walters / Mike Duseberg   Defining the purpose of "Entertainment"– to command attention and transport the mind elsewhere – and how it applies to any speaker who needs to deliver a message on stage.   14:10 | Terri Walters / Mike Duseberg   Is "Entertainment" really necessary? Entertaining and engaging audiences, virtually – building connections and common ground to create memorable experiences.   17:23 | Terri Walters / Mike Duseberg   Working with corporate insiders to deliver the right sale & marketing messages for the client.   23:47 | Terri Walters / Mike Duseberg   Is FUN "taboo" these days? How do we get back to having some normalcy, and human connectivity, in our lives? How does "fun" feed into creativity and help corporations grow?   27:39 | Terri Walters / Mike Duseberg   Walking the entertainment line … how do we talk to each other, without offense, in a world that many might consider hyper-sensitive?   29:30 | Terri Walters / Mike Duseberg   Tech talk – what works? Taking baby steps, building home studios and learning when and how to jump into the virtual work world.

    37 min
4.7
out of 5
6 Ratings

About

An industry-related podcast, where Event Pros share their stories about the past, present, and future. Grab your Backstage Pass, and come take a peek into the most interesting world you've never heard of. Join your host, 30-year Events Industry Veteran, Terri Walters as she talks with a diverse crew who live, eat and breathe Live Events.