The B2B Content Show

EventShark
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The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.  New episodes every week 🎧

  1. MAR 5

    The B2B Content Gap Most Companies Missed

    LinkedIn is changing, B2B content is getting more competitive, and most companies aren’t ready for what’s coming in 2026. In this first episode of The B2B Content Show, Jake and Ding break down what’s happening in B2B marketing, where content strategy is headed, and what companies should be doing right now to stay ahead on LinkedIn and B2B content. B2B content is evolving fast. Algorithms are shifting, competition is increasing, and the companies that understand how to create high-performing LinkedIn content and B2B marketing content will have a major advantage. In this episode we cover: • What’s new with The B2B Content Show in Season 2 • Why B2B content marketing is more competitive than ever in 2026 • Where LinkedIn content and LinkedIn marketing are heading • What types of B2B content actually perform today • How companies can adapt their content strategy moving forward If you're building a brand, leading marketing, or creating content for a company, this show breaks down what’s happening in B2B marketing, LinkedIn strategy, and content performance. Subscribe for weekly conversations about B2B content strategy, LinkedIn marketing, content distribution, and how companies can create content that drives growth. -- 0:00 - Intro 1:30 - What's changing this season 3:00 - EventShark origin story & the new office 10:00 - B2B content trends to watch in 2026 10:30 - Why video testimonials are the #1 content play 12:30 - The power of series & episodic content 13:45 - Proprietary research as a content strategy 16:30 - Live content & speed to publish 18:30 - What event content companies should be capturing 20:30 - Street interviews & cross-pollinating audiences 22:30 - Speaker sessions, photography & fast turnaround 24:30 - Using your internal team for event content 28:00 - Jargon 101: Hedonic Adaptation

    32 min
  2. Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24

    JAN 20

    Why Growth Gets Harder When You Rely on Social Platforms w/ Cliff Simon | EventShark Podcast #24

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging and actually worth watching. In episode 24, we’re joined by Cliff Simon, a longtime GTM and RevOps leader who’s spent nearly two decades building and fixing revenue teams at fast-growing companies. Cliff has worked across sales, marketing, and operations, and recently launched Polaris Ops, a RevOps consultancy. We talk about how teams should think about AI, why it’s better not to rely on social media platforms for growth, and why creating meaningful in-person relationships is more important than worrying about algorithms. We also touch on: What RevOps means in simple termsCreating content for industries people usually call boringWhy events still play a big role in building trustIf you want to grow your business without chasing every new tool and think more clearly about where AI fits in your business, listen to the episode. -- Timestamps: 0:00 Intro 2:26 Polaris’ AI Road Show 3:27 What is RevOps? 3:39 How is AI changing RevOps? 3:56 How does RevOps play a role in GTM? 4:03 How are you thinking about content in RevOps? 4:20 What’s the biggest fad in AI? 6:06 What are some changes AI can bring to RevOps right away? 7:07 How Cliff is adding value with his content 9:11 Why are events so important in B2B? 11:37 LinkedIn strategy for 2026, and how Cliff’s owning his audience  13:15 Cliff’s wood working passion 15:14 Cliff has appeared in a lot of content over the years 18:04 How to make your content better 18:41 What’s wrong with GTM engineering? 20:04 How is AI changing the GTM landscape? 22:20 Buzzword blitz 24:00 Outro -- #marketing #marketingpodcast #business #businesspodcast #b2bmarketing #revops #contentmarketing #linkedin #linkedtips #businesstips #gtm #revenueoperations #socialmediamarketing

    25 min
  3. Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23

    JAN 7

    Customer Marketing = an Untapped Gold Mine for Building Trust! ft. Arthur Castillo | Ep. 23

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 23, we’re joined by Arthur Castillo, founder of Modern GTM and currently Head of Community and Customer Marketing at Storylane. Arthur has spent years working across sales, marketing, and customer communities at fast-growing SaaS companies, where he’s seen how buying decisions get made. We talk about how word of mouth builds trust faster than company marketing & plays a bigger role in buying decisions, and why customer voices are still underused by brands. We also discussed:  Why buyers listen to peers & not pitchesWhy companies wait too long to involve customersCustomer stories vs. paid influencer contentWhy authentic stories build more trustIf you want to use your customers more effectively instead of leaning only on company marketing, listen up! -- Timestamps: 0:00 Intro 1:52 B2B street interviews pioneer 2:35 Arthur is usually ahead of the trends 3:10 Influencer marketing meets customer marketing 4:43 Dark social 5:53 Customer Marketing success story 8:42 How to set up customer marketing at your company 11:00 Customers are a marketing superpower 12:25 B2B video should focus on watch time 13:32 The value in having a plethora of testimonials 15:22 How to arm your customer advocates with the tools they need 17:06 Arthur picks an EventShark hat! #marketing #marketingpodcast #customermarketing #b2bmarketing

    18 min
  4. Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22

    12/18/2025

    Creating High-Quality Original Content on LinkedIn ft. Vin Matano | EventShark Pod Ep. 22

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 22, we sit down with Vin Matano (our first-ever podcast guest, now making his second appearance), Founder of Creatorbuzz, a B2B influencer marketing agency that's helped brands like Demandbase, Evabot, and Storylane increase inbound leads, drive ROI, and grow their social presence through creator campaigns. While building the agency, Vin is also documenting his story on social media, turning his business journey into content. We talked about:  How to be intentional and methodical when creating contentProps, costumes, and world-buildingHow Ding writes rap songs for brands Why BTS content can outperform your main videosThe difference between true creators vs. people who just make content for businessVin's viral LinkedIn hiring post that hit 360K impressionsIf you want to stand out without just copying what everyone else is doing, listen up!  Timecodes: 0:00 Intro 2:04 How to be methodical with creative content  2:59 Vin’s viral LinkedIn post about hiring 4:29 Content hack - Start your story at the end  5:08 Using props, sets and costumes in content creation 10:56 How Ding made the Creatorbuzz song 13:05 The value of Behind the Scenes content 14:23 Buzzword Blitz 15:36 True creatives vs just marketers #linkedin #contentcreation #b2bmarketing #marketing #marketingpodcast

    20 min
  5. Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

    11/26/2025

    Stop chasing leads & build demand with content. ft. Max van den Ingh | EventShark Pod # 21

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 21 of the podcast, we sit down with Max van den Ingh, Founder & CEO of Unmuted, a modern B2B demand gen agency based in Amsterdam. Max's company has been inbound-only for the last 5 years and we get into how companies can move away from lead chasing and start building long-term demand with content.  We cover:  -Why many executives still treat marketing like “where are the leads??”  -The foundations you need in place before you even worry about “content”  -How Unmuted uses their own marketing to attract the right clients  -Getting your team to post on LinkedIn without forcing it  -Why distribution is non-negotiable, especially for B2B content in 2025 If you care about building long-term demand with content instead of chasing MQLs this one is for you.  -- Timecodes: 0:00 Intro 1:39 #1 Lesson from Demand gen agency experience 3:08 Max’s strategy for helping companies understand what marketing they need 4:13 How do you show results from content marketing? 6:25 Tips on content distribution in B2B 10:53 Favorite piece of content you’ve created? 12:24 Why don’t executives understand marketing? 15:30 Favorite part of Drive?  16:55 Outro #b2bmarketing #marketingpodcast #contentcreation #businesscontent #videostrategy

    18 min
  6. Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun

    11/07/2025

    Why 99% of B2B Videos Suck | EventShark Pod #20 with Ademola Adelakun

    The EventShark Podcast covers all things B2B marketing, LinkedIn and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 20, we sit down with Ademola Adelakun, founder of A2 Media in Toronto, a genius when it comes to b2b video strategy and editing. We talked about why most B2B videos suck, what makes great content work and and how Ademola’s team uses a “content spine” to guide clients through what to create, answering every buyer question before the sales call even happens. Ademola also shared how he handles client feedback, when to say no to projects and his top tips for editing and making better videos.  Tune in! What we covered: - Why 99% of b2b content sucks - How to make the viewer “the hero” - What b2b content you need to make to help build trust before the sale - Why too many voices ruin creative work - Client red flags and how to spot a bad fit - Ademola’s favorite editing tools and quick video tips Timestamps: 0:00 Intro 1:25 Welcome to the show Ademola 2:07 Ademola’s hot take on B2B content 2:55 Favorite piece of B2B content? 5:22 Why Ademola focuses on post-production vs video capture 7:20 What’s different about making videos for B2B 10:29 Biggest pet peeves when working with clients 13:43 How quickly do you know if a client is a good fit? 16:35 Ademola’s top editing tip 17:36 Top 3 tips to make a better video 20:45 Outro #b2bvideo #b2bmarketing #videostrategy

    22 min
  7. LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19

    10/23/2025

    LinkedIn Plays It Too Safe | Tas Bober on B2B Content Shows | EventShark Pod Ep # 19

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make your business content more engaging & effective. In episode 19, we caught up with Tas Bober, one of the most unfiltered voices on LinkedIn right now. She’s a landing page expert, co-host of Notorious B2B Podcast with Tim Davidson, and a master at walking the line between smart & edgy LinkedIn content. Her podcast breaks down the drama of LinkedIn (not the over-polished fluff you might typically see from B2B marketers), and now launching a second show, The Marketer’s Exit, to help more marketers go independent. We also cover: Why LinkedIn is so safeHow Tas built her personal brand by being “unhinged”The idea behind her content showsAI, brand, and the rise of fractionalsWhy personality beats polish in B2B contentIf you’re tired of safe, copy-paste B2B content… time to tune in. 🎧 -- Timestamps: 0:00 Intro 1:52 Welcome Tas Bober! 2:31 Why is LinkedIn so safe? 4:17 Behind the Notorious B2B Podcast 8:25 Launching a new content series in B2B 9:16 ExitFive ad break 10:35 Thought process behind Tas’ new show  13:20 Why brand is going to be so important 14:46 Is AI really replacing marketing jobs?  16:25 Benefits of going solo / fractional 17:26 Outro #LinkedIn #Marketing #B2BMarketing #Podcast

    18 min
  8. Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18

    10/14/2025

    Live Streaming, B2B Events, and the Breakdown of Drive Year 2 w/ Exit Five’s Dan Murphy | Pod #18

    The EventShark Podcast covers all things B2B marketing, LinkedIn, and content creation. We share practical strategies and creative ideas to make B2B content more engaging & effective. B2B events are evolving fast.. & few people have had a closer look at that evolution than Dan.  After nearly a decade building alongside Dave Gerhardt across Drift, Privy, and now Exit Five, he’s helped make Exit Five the No. 1 community for B2B marketers over the past two years. In the episode, you’ll also hear: - How the B2B industry’s changing - How Drive became one of the most talked about B2B events - Why showing up in person might be your biggest advantage - What live streaming could mean for B2B - Dan’s best advice for B2B marketers Timestamps: 0:00 - Intro 1:55 - 2 years of Exit Five & Drive 4:15 - Creating the breakout groups for year 2 6:56 - Trending topics in B2B marketing 7:04 - Exit Five is leaning into AI in marketing 7:54 - Exit Five is expanding into more events 9:09 - Dan picks his EventShark hat + receives a gift 11:08 - How does live streaming work? 12:17 - Will live streaming enter the B2B space? 13:41 - More live streaming history with Ding 16:32 - 1 tip for B2B marketers #b2bmarketing #marketing #podcast

    18 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The B2B Content Show is a weekly show from EventShark where Jake Clare and Ding Zheng sit down with marketers, founders, and business leaders to talk content strategy, LinkedIn, video production, and event marketing.  New episodes every week 🎧

Information

  • Creator
    EventShark
  • Years Active
    2025 - 2026
  • Episodes
    25
  • Rating
    Explicit
  • Copyright
    © 2026 The B2B Content Show
  • Show Website
    The B2B Content Show