70 episodes

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

EventUp Innovate Marketing Group

    • Business
    • 5.0 • 28 Ratings

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

    70: Living the Party Lifestyle from The Party Goddess Marley Majcher

    70: Living the Party Lifestyle from The Party Goddess Marley Majcher

    Marley Majcher, CEO and Founder of The Party Goddess joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Hear about VIP experiences and exciting behind-the-scenes stories for a peek as you've never had before. Listen now on EventUp!



    Follow us!

    https://www.instagram.com/innovatemkg/

    https://www.linkedin.com/company/innovate-marketing-group

    https://www.linkedin.com/showcase/eventup-podcast

    https://www.instagram.com/eventuppodcastshow/

    • 27 min
    69: Harnessing Creator Marketing with Nadine Gamie from Amazon

    69: Harnessing Creator Marketing with Nadine Gamie from Amazon

    Nadine Gamie, Creator Marketing and Partnerships Manager at Amazon, joins Amanda Ma, CEO & Founder of Innovate Marketing Group to discover how to stand out in the marketing world by tapping into the creativity and influence of creators. Listen now as we uncover the secrets to implementing influencer marketing to boost your brand and truly connect with your audience.




    Follow us!

    https://www.instagram.com/innovatemkg/

    https://www.linkedin.com/company/innovate-marketing-group

    https://www.linkedin.com/showcase/eventup-podcast

    https://www.instagram.com/eventuppodcastshow/

    • 20 min
    67. Discover Visit Anaheim’s blueprint for elevating global events with Mariles Krok

    67. Discover Visit Anaheim’s blueprint for elevating global events with Mariles Krok

    Uncover the secrets to elevating global events in the dynamic City of Anaheim as Mariles Krok, VP of Meeting & Partnership Sales at Visit Anaheim, joins Amanda Ma, CEO & Founder of Innovate Marketing Group. Join us for invaluable insights and strategies shaping unforgettable experiences.

    Listen now on EventUp!



    Follow us!

    https://www.instagram.com/innovatemkg/

    https://www.linkedin.com/company/innovate-marketing-group

    https://www.linkedin.com/showcase/eventup-podcast

    • 28 min
    68. Spotlight on Hospitality Excellence with Mai Lim, Director of Intermediary Sales at Visit Las Vegas

    68. Spotlight on Hospitality Excellence with Mai Lim, Director of Intermediary Sales at Visit Las Vegas

    Join host Amanda Ma, CEO of Innovate Marketing Group, for an inspiring chat with Mai Lim, Director at LVCVA. With over two decades of experience, Mai shares insights from her leadership journey at MPI and her role as a Smart Woman in Meetings-Industry Leader. Discover Mai's passion for mentorship and her invaluable contributions to the world of events. Tune in for insights from a true hospitality trailblazer!




    Follow us!

    https://www.instagram.com/innovatemkg/

    https://www.linkedin.com/company/innovate-marketing-group

    https://www.linkedin.com/showcase/eventup-podcast

    • 25 min
    66. Beyond the Algorithm: Building Brands That Matter with Denise Vitola

    66. Beyond the Algorithm: Building Brands That Matter with Denise Vitola

    Embark on a journey of influence and passion with Denise Vitola, VP of Brand Integration at Bayer, and Amanda Ma, CEO of Innovate Marketing Group. Uncover the secrets of influencer marketing and cultivate your own passion. Tune in now on EventUp!


    Denise Vitola is a highly accomplished leader in the marketing and communications world, with 20+ years of experience and expertise in branding, influencer marketing, PR, and social media. She currently leads these efforts for Bayer Consumer Health, driving influencer adoption and award-winning campaigns. She's known for taking risks, building campaigns with new media at their core, and delivering big results
    with sharp consumer insights and pop culture/social media understanding.


    Follow us!

    https://www.instagram.com/innovatemkg/

    https://www.linkedin.com/company/innovate-marketing-group
    https://www.youtube.com/@innovatemarketinggroupinc.7348

    • 35 min
    65. 2024 Event Trends & Forecast

    65. 2024 Event Trends & Forecast

    Join Amanda Ma, Founder & CEO, and Sara Rosas, Business Development Manager of Innovate Marketing Group, for an exclusive dive into the highly anticipated "State of the Events Industry 2024." Explore the trends, innovations, and strategic insights shaping 2024's events landscape. Whether you're a seasoned professional or an enthusiast, this podcast is your gateway to understanding the pulse of the events world in 2024. Tune in now on EventUp!



    Download our 2024 State of the Industry report HERE!

    • 24 min

Customer Reviews

5.0 out of 5
28 Ratings

28 Ratings

funnelgirl ,

So many industry leaders

Intriguing speakers and really enjoy the variety of speakers on the episodes.

ds74838 ,

Such great information shared

This podcast does an amazing job at highlighting those with extensive knowledge within events, hr, and marketing. I also really appreciate their frequent spotlight on women in these industries and discussing DEI in the workplace. So important!

87654NotGood ,

So much great info in each episode

Amanda Ma knows the ins and out of event production and shares so much helpful information. Innovate Marketing Group are leaders in the event industry with creative and innovative ideas, providing high class and engaging events. Love the knowledge in these podcasts!

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