79 episodes
EventUp Innovate Marketing Group
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- Business
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5.0 • 16 Ratings
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Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!
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78. Empowering Women Through FemTech Marketing with Ikram Guerd of Aspivix
Ikram Guerd, VP of Global Marketing – Managing Director US of Aspivix, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss marketing strategies in women's health. Tune in now on EventUp!
About the guest:
Ikram leads the US corporation and the global marketing strategy to raise awareness around innovative solutions to reduce pain for women in gynecology. With 18+ years of international experience, she excels in leading teams, managing product life cycles, and crafting impactful marketing strategies, driving growth and shaping organizational culture. As a judge for marketing & healthcare awards and a speaker in women’s empowerment and marketing talks, she advances marketing and Women’s Health practices and champions women in leadership. Beyond professional achievements, she uplifts women and young girls by working with multiple non-profit organizations. As a member of Inspiring Girls USA's Board of Directors, she breaks down gender stereotypes and provides role models for young girls. She mentors women in marketing and their career paths. Outside of work, she enjoys family time, traveling, and community service.
Aspivix
"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.
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77. This is How TED Creates Unforgettable Event Experiences with Monique Ruff-Bell
Monique Ruff-Bell, Chief Program and Strategy Officer at TED, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss how TED creates unforgettable event experiences and more. Tune in now on EventUp!
Monique Ruff-Bell oversees TED’s flagship global events and conferences, TEDx programs and initiatives, global brand partnership sales, and key marketing verticals for the organization. She shapes and executes TED’s strategic plan, contributing to the advancement of its mission, operational excellence, and overall organizational growth.
TED
Follow Monique on LinkedIn!
"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.
Follow us!
Find us on LinkedIn, EventUp Podcast LinkedIn , and Instagram -
76. Redefining Team Development Through Curiosity with Van Lai-DuMone from Worksmart Advantage
Van Lai-DuMone, Founder of WorksmART Advantage, joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the transformative impact of curiosity-driven leadership. Tune in now on EventUp!
About the guest:
Van is the founder of Worksmart Advantage where she develops teams and leaders uniquely through the use of creativity. Her work has impacted the cultures at companies like LinkedIn, Google, and Pandora. She is also a TEDx Speaker and published author on the topic of curiosity.
WorksmART Advantage
"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.
Follow us!
Find us on LinkedIn, EventUp Podcast LinkedIn and Instagram -
75. Common Anniversary Project Pitfalls & The Anniversary Collective’s Mitigation Strategies
Lindsey Carnett, CEO and President of Marketing Maven and Megan Anderson, Director of Exhibits and Interpretive Planning at History Associates Incorporated (HAI), joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss common pitfalls that organizations face when planning anniversary projects. Tune in now on EventUp!
The Anniversary Collective ℠ is a unique consortium of specialists uniting to guide organizations in celebrating their key milestones in a truly impactful manner and creating an immersive and memorable experience that will captivate attendees and pay tribute to a company’s remarkable achievements.
About the guests:
Lindsey Carnett is the CEO and President of Marketing Maven, named to the 2017 and 2018 Inc. 5000 List of Fastest Growing Companies in America. In 2016, Marketing Maven was named to the Entrepreneur 360 list of Most Entrepreneurial Companies in America. With bicoastal operations, our clients are in the health, nutrition, hospitality, beauty, fashion, lifestyle, and consumer categories. Marketing Maven is a lifestyle and consumer marketing agency specializing in international and domestic Public Relations, Social Media, Reputation Management, Direct Response Marketing, U.S. product launches, SEO, Event PR, and Spanish Media. Our team pitches and books media coverage on national TV, radio, newspaper, magazine and online. Additional services include media tours, media training, byline articles, SEO press releases, nationally recognized PR stunts, booking speaking opportunities and tradeshow support.
Marketing Maven
At HAI, Megan Anderson manages the Content and Digital Storytelling service line. Her past work as a historian, researcher, writer, content developer, and project manager informs her approach to her position as director. She works with clients to understand their current and future needs. History takes many forms. With that in mind, she helps clients articulate an actionable need—whether they want to tell the history of their organization, create compelling museum exhibits, or use historical content to help promote traditional or new forms of business. She thrives on building valuable relationships with colleagues and clients—she's the office mom. Her interests range from Japanese kabuki theater to nineteenth-century medical history (and everything in between). At HAI, her past work includes exhibit, website, and interactive development; in-depth historical research; oral history projects; multimedia research and acquisition; custom map design; research and development of educational supplements; and management and research for environmental litigation.
History Associates Incorporated (HAI)
"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.
Follow us!Find us on LinkedIn, EventUp Podcast LinkedIn and Instagram -
74. The Art and Science of a High-Profile Event Programing with Alia Aljunied from Fortune
Alia Aljunied, Executive Director of Event Programming at Fortune Media Group joins Amanda Ma, CEO & Founder of Innovate Marketing Group, to discuss the art and science of high-profile event programming. Listen now on EventUp!
Alia has worked across many industries from consulting, finance, museums, and media. Ahead of joining Fortune, Alia worked at The Wall Street Journal where she led a programming team and programmed such events as WSJ Tech Live, MarketWatch Best New Ideas in Money Festival, WSJ Women In Forum, and WSJ Future of Everything Festival. Previous to Dow Jones, Alia had held several positions at companies such a GLG, the Los Angeles County Museum of Art, Canyon Capital Advisors and Anchorage Capital Group. Alia is a rare Singaporean American who lives in Brooklyn with her husband.
Fortune Media Group
"EventUp" is brought to you by Innovate Marketing Group. an award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.
Follow us!
Find us on LinkedIn, EventUp Podcast LinkedIn and Instagram -
ANNIVERSARY EDITION: EventUp Turns 3
Celebrate with us our 3rd anniversary! Join us for a special episode packed with insights and wisdom from our amazing guests. We'll look back at some of the best moments, featuring diverse and trailblazing women from the events, PR, marketing, tech, and entertainment industries. Tune in for a mix of fun, inspiration, and a lot of heart as we honor the incredible journey and the brilliant minds that have graced our podcast.
"EventUp" is brought to you by Innovate Marketing Group. An award-winning corporate event and experiential marketing agency based in Los Angeles, California, serving nationwide, creating immersive event experiences to help brands connect with people. To learn more, click here.
Follow us!
Find us on LinkedIn, EventUp Podcast LinkedIn and Instagram
Customer Reviews
So many industry leaders
Intriguing speakers and really enjoy the variety of speakers on the episodes.
Such great information shared
This podcast does an amazing job at highlighting those with extensive knowledge within events, hr, and marketing. I also really appreciate their frequent spotlight on women in these industries and discussing DEI in the workplace. So important!
So much great info in each episode
Amanda Ma knows the ins and out of event production and shares so much helpful information. Innovate Marketing Group are leaders in the event industry with creative and innovative ideas, providing high class and engaging events. Love the knowledge in these podcasts!