45 episodes

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

EventUp Innovate Marketing Group

    • Business
    • 5.0 • 26 Ratings

Welcome to EventUp, the podcast where people enthusiastic about live, hybrid, and virtual experiences stay in the know on the latest trends within the Events Industry. Join Amanda Ma, CEO and Founder of Innovate Marketing Group, and all the experts as they discuss the latest and greatest in event industry news, experiential marketing, corporate culture, diversity & inclusion, customer experience, and more!

    45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline

    45. Your Guide to a Rockstar Event Marketing Strategy with Ashley Cline

    Ashley Cline, co-founder of Ice Cream Social, joins Amanda Ma to discuss everything you need to know to market your event like a pro! Listen Now on EventUp!

    • 31 min
    44. The Magic is in the Data with Jonathan Kazarian

    44. The Magic is in the Data with Jonathan Kazarian

    Jonathan Kazarian, Founder & CEO of Accelevents, joins Amanda Ma to discuss all things event management and why event data is so important. Listen Now on EventUp!

    • 33 min
    43. Wine is a Universal Language with Amelia Ceja

    43. Wine is a Universal Language with Amelia Ceja

    Amelia Ceja, President & CEO of Ceja Vineyards joins Amanda Ma to discuss all things wine and the importance of Hispanic Heritage Month! Listen now on EventUp!

    • 40 min
    42. DEI is NOT Just Another Trend with Carolina Veira

    42. DEI is NOT Just Another Trend with Carolina Veira

    Carolina Veira, Director of Strategic Partnerships – DEI with CareMax Inc, joins Amanda Ma to discuss all things Diversity, Equity, & Inclusion as well as HR best practices you should be implementing! Listen now on EventUp!

    • 44 min
    41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!

    41. How to Create a Customer Experience That Will Keep Them Coming Back For More with Dan Gingiss!

    Dan Gingiss, customer service expert and author of The Experience Maker, joins Amanda Ma to discuss all things customer experience and why you should be focusing on creating experiences for your customers. Listen now on EventUp!

    • 42 min
    40. How to Build a Company Culture Where Employees Thrive with Robert Richman

    40. How to Build a Company Culture Where Employees Thrive with Robert Richman

    Robert Richman, previously the Culture Strategist at Zappos, author of The Culture Blueprint, speaker, and leader in the world of company culture, joins Amanda Ma to discuss all things company culture and how it is the key to your company's success.

    • 26 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

funnelgirl ,

So many industry leaders

Intriguing speakers and really enjoy the variety of speakers on the episodes.

ds74838 ,

Such great information shared

This podcast does an amazing job at highlighting those with extensive knowledge within events, hr, and marketing. I also really appreciate their frequent spotlight on women in these industries and discussing DEI in the workplace. So important!

87654NotGood ,

So much great info in each episode

Amanda Ma knows the ins and out of event production and shares so much helpful information. Innovate Marketing Group are leaders in the event industry with creative and innovative ideas, providing high class and engaging events. Love the knowledge in these podcasts!

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