Visibility, intuition, and entrepreneurship come together in this powerful conversation on being seen, building something meaningful, and trusting your inner guidance. In this episode of Everyday Magic, Aine and Sophia sit down with Rebecca and Katie—co-founders and partners behind the fast-growing visibility and PR platform, PitchWell—to explore the intersection of business strategy, intuition, and aligned growth. They share how their connection began, how complementary strengths led to a powerful partnership, and what it really looks like to build a company rooted in both strategy and inner knowing. From launching a tech platform that democratizes access to PR, to navigating major life transitions like moving abroad, this conversation blends practical business insight with deeper reflections on purpose, timing, and trust. The episode also dives into the role of visibility in business—why being seen and heard is a core human need, and how it can directly impact growth, credibility, and opportunity. Through personal stories and real examples, they highlight how intuition, when paired with action, can guide both life and business decisions. Key Topics Discussed Building a business through aligned partnership and complementary strengths The importance of visibility, credibility, and being seen in business Using intuition alongside strategy to make decisions How PR and media exposure can accelerate growth and opportunity Navigating major life transitions while building a company Creating tools and platforms that make opportunities more accessible About the Guests Rebecca Cafiero is the founder of The Pitch Club and co-founder of PitchWell. As a business strategist, investor, and visibility expert helping six-, seven-, and eight-figure entrepreneurs, Rebecca helps these visionaries grow with intention and lead with impact. A former Fortune 1000 VP of Sales with over $1B in sales, she’s the founder of The Pitch Club and the host of the Becoming You podcast. Rebecca’s work has been featured in Forbes, Women’s Health, and U.S. News & World Report, and seen on ABC, NBC, Hulu, and more. Her clients have landed in top-tier media like The New York Times, Entrepreneur, and Us Weekly. She blends strategic clarity with soulful alignment—helping visionary women own their voice, amplify their brand, and create their next evolution. As Director of PR at the Pitch Club and co-founder of PitchWell, Katie Passarello specializes in turning expert positioning into earned media coverage. With deep relationships across major outlets, Katie’s fingerprints are on features in People, Forbes, Entrepreneur, Fast Company, and countless more as well as book campaigns with publishing houses including Harper Collins, Wiley, Landon Hail Press, and more. Katie is equal parts creative strategist and operational anchor. She puts vision into motion. Connect & Learn More PitchWell: www.gopitchwell.com Rebecca Cafiero LinkedIn: https://www.linkedin.com/in/rebeccacafiero/ Rebecca Cafiero Instagram: @rebeccacafiero About the Hosts Aine Rock is an Erotic Leadership and Pleasure Coach who helps women reconnect with their bodies, truth, and full expression through sensuality, intuition, and feminine power. Dr. Sophia Trevenna is a scientist and intuitive business strategist who blends data-driven thinking with higher guidance to help leaders align decisions and create sustainable success. Connect & Learn More Sofanya: https://sofanyawellness.com/ Instagram: @sofanyawellness Facebook: @sofanyawellness TikTok: @sofanyawellness Aine Rock: https://ainerock.com/ Dr. Sophia Trevenna: https://www.drsophiatrevenna.com/