Everything Clicks

Shamir Duverseau
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Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

  1. 5D AGO

    Post-Click Foundations That Make Media Convert — And How AI Fits - Sanjay Mayar

    Sanjay Mayar is a performance marketing executive with 15+ years across acquisition, growth, analytics, and digital strategy, who helps teams unify media strategy and post-click experience by tightening measurement and reducing “conversion leaks.” In this episode, Sanjay explains why most marketing programs fail after the click, how to shorten long conversion journeys by adding measurable milestones, and where AI genuinely improves performance without replacing human judgment. You will hear: - Why strong ads still fail when the landing page, tracking, or nurture system is weak - How to measure long, complex journeys by introducing milestone conversions (not guessing) - How AI supports performance marketing in two ways: LLM copilots + platform-level optimization Learn how to scale performance marketing without wasting spend, how to package reporting for executives, and how to use AI as a validator and operator. === Connect with Sanjay: - LinkedIn: https://www.linkedin.com/in/smayar  - Website: https://www.imajery.com/  === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    37 min

  2. FEB 19

    Why “Unglamorous” Fixes Win in Experience Analytics - Lauren Burges

    Lauren Burges is a Strategic Customer Success Manager at Contentsquare. She works with enterprise teams on post-click optimization through experience analytics, bringing an end-to-end view shaped by retail, site operations, and customer experience measurement. In this episode, Lauren explains how high-consideration “grudge purchases” amplify every doubt in the journey, why teams get siloed around different definitions of website success, and how to build a business case for the unglamorous work, like errors, bugs, UX debt, and broken flows, that quietly destroy outcomes. You will hear: - How to stay focused on business success when analytics creates endless rabbit holes - Why sharing data is not enough and why teams need help interpreting it - How to quantify the cost of errors and friction (even without expensive tooling) Learn how to move from “we have the data” to “we know why this is happening” and turn that insight into fixes that impact revenue, cost, and customer trust. === Connect with Lauren: - LinkedIn: https://www.linkedin.com/in/laurenburges/ - Contentsquare website: https://contentsquare.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    37 min

  3. FEB 12

    How Video and AI Transform High-Intent Customer Journeys - James Hatfield

    James Hatfield, Chief Revenue Officer at LiveSwitch, has built his career around blending practical technology with real human connection. First as a contractor and entrepreneur, and now as a leader shaping how brands use real-time video and AI to remove friction in high-intent customer journeys. In this episode, James shares why immediacy matters more than ever, how video builds trust at critical decision moments, and why AI should act as a co-pilot rather than replace the human element. You will hear: - How “race to the face” improves conversion by resolving doubt in real time - Where AI enhances sales and service interactions — and where humans are still essential - Why transparency, documentation, and value-building drive retention and recurring revenue Learn how to combine AI, video, and human expertise to create clear, confident customer journeys, and what enterprise leaders can apply across industries to strengthen trust and reduce friction. === Connect with James: - LinkedIn: https://www.linkedin.com/in/james-hatfield/ - LiveSwitch website: https://www.liveswitch.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    40 min

  4. FEB 5

    Scaling Healthcare CX Through Clarity, Alignment, and Action - Rohit Vasudeva

    Rohit Vasudeva is the Senior Director of Partnerships and Customer Success at PocketPills. He’s spent a decade simplifying operations, fulfillment, and customer journeys across healthcare and digital commerce. In this episode, he shares how healthcare brands can scale digital experiences without creating more complexity and how cross-functional alignment helps teams execute with speed and precision. You will hear:- Why simplifying backend workflows is the key to delivering the digital experience customers expect - How healthcare teams can balance compliance, accuracy, and operational speed - What alignment looks like when tech, operations, service, and partnerships share one definition of success Learn how to reduce friction, build systems that scale safely, and design healthcare experiences that earn trust without slowing down innovation. Connect with Rohit: - LinkedIn: https://www.linkedin.com/in/rohitvasudeva80 - PocketPills: https://www.pocketpills.com === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    34 min

  5. JAN 29

    From Activation to Signups: How to Build Lifecycle Programs That Scale - Drew DeMasters

    Drew DeMasters, VP of Lifecycle Marketing at Prodege, has spent 15+ years building lifecycle programs across loyalty, e-commerce, fintech, and mobile-first experiences. Drew measures success by what happens after registration: activation, first value moments, and long-term engagement that compounds LTV. In this episode, Drew breaks down how he personalizes onboarding using acquisition source, profile data, and early behavior signals and how to orchestrate multichannel messaging without overwhelming users. You will hear: - Why registration is easy, and activation is the real battleground for retention and LTV - How to personalize onboarding fast using source + behavior + profile signals - How to run test vs holdout correctly across lifecycle channels Learn how to find segment “sweet spots” when aggregate results look flat and why marketing, BI, and engineering alignment determines lifecycle velocity. === Connect with Drew: - LinkedIn: https://www.linkedin.com/in/drewdemasters/ - Prodege: https://www.prodege.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    31 min

  6. JAN 22

    How Playable Media Drives Real Engagement - Joshua Knapp

    Joshua Knapp is the SVP of Client Partnerships at Super League. With over 15 years of experience, he offers insight into why gaming is no longer a niche channel, but a universal engagement layer brands can’t afford to ignore. He shares what separates successful immersive experiences from failed ones, how to close the education gap for marketers, and why playable media impacts the full funnel — not just awareness. You will hear: - Why “playable media” changes how brands think about awareness, engagement, and conversion - What separates authentic, high-performing gaming activations from brand-first failures - How legacy brands can enter immersive environments safely with a crawl–walk–run strategy Learn how to show up where people already play, design experiences that feel natural rather than forced, and help your brand drive measurable impact inside the world’s most engaging digital spaces. === Connect with Joshua: - LinkedIn: https://www.linkedin.com/in/josh-knapp-76a60921/ - Website: https://www.superleague.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    40 min

  7. JAN 15

    How Marketing Leaders Can Speak Finance's Language to Get Budget Approved - Gavin White

    Gavin White is the Senior Vice President of Middle-Market Banking at Truist with over 25 years of experience in commercial and corporate banking across Ireland, the UK, and the US. In this episode, Gavin explains how marketers can translate their initiatives into the most relevant financial metrics: cash flow, profitability, and efficiency. He breaks down why finance leaders care about the cash conversion cycle and how marketing can directly influence it. You will hear: - How to build trust with finance teams by speaking their language and using shared metrics - Where AI initiatives succeed and where they fail to deliver measurable business outcomes - How marketing can influence the cash conversion cycle through digital experience and customer portals Learn how to frame marketing investments in terms finance understands, and discover the questions CFOs ask before approving your next big initiative. === Connect with Gavin: - LinkedIn: https://www.linkedin.com/in/gavinfwhite/ - Truist’s website: https://www.truist.com === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    35 min

  8. JAN 8

    How Data Science Shapes Retention, Pricing, and Personalization - Adam Persing

    Adam Persing is the Director of Marketing Data Science at Dow Jones, where he helps brands like The Wall Street Journal and Barron’s improve retention, engagement, and pricing through predictive modeling and experimentation. In this episode, Adam shares how data science teams can drive better business outcomes by focusing on the right data inputs and how iterative testing keeps teams aligned with real customer behavior. You will hear: - Why data foundations determine whether algorithms succeed or collapse - How Dow Jones uses prediction and feature recommendations to improve engagement - Why iterative testing creates better decisions than rigid long-term plans Learn how to build data-driven programs that are rigorous, reliable, and rooted in real customer behavior. === Connect with Adam: - LinkedIn: https://www.linkedin.com/in/adampersing  - Website: https://www.dowjones.com/ === About the Everything Clicks podcast: Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies. 📣 Subscribe now for more insights on creating digital experiences that convert.  📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/  🌐 Smart Panda Labs: www.smartpandalabs.com

    35 min
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About

Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.

Information

  • Creator
    Shamir Duverseau
  • Years Active
    2025 - 2026
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © 2026 Shamir Duverseau
  • Show Website
    Everything Clicks