Everything Speaks Double Forte

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
What a Chief Communications Officer does and how the role has changed over time How social media has changed the “public” in PR The difference between the CCO and the CMO How a company’s handling of layoffs can impact involuntary churn and productivity Why some companies choose to utilize a fractional CCO or CMO Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
What constitutes an effective press release What challenges communications professionals are facing today How to determine if something is newsworthy Why distribution is so important when running a press release How to use your press release to extend a conversation with your audience Why you should never use AI to write your press release Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to joining Double Forte, Maggie founded a digital marketing and communications agency, before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter, serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
Why you must assume the person you are speaking to does not understand your acronyms and lingo How to use more inclusive language to make everyone feel welcomed and included How complex language makes consumers feel like outsiders and loses business Why inclusive language should start from the inside of your company How to identify and eliminate exclusive language in your communications Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/ 3 Simple Things That Could Save the Wine Industry in 2024, with Maggie Zeman

Communications is the CENTER OF ALL THINGS. On the pod, Lee interviews interesting communications pros, CEOs, branding experts, and authors to bring key insights that can be used in the day to day to make your work, your PR, your marketing WORK. Occasionally, she goes it alone to share her thoughts and insights on key topics of the day in solo shows.
Today is a Solo Show with your host, Lee Caraher.
What you will learn in this episode:
Why PR takes so long The role of Public Relations How PR is different from advertising and marketing What the timeline looks like to see results with PR and media relations How PR and strategic communications can create lasting results for your business if done correctly Resources:
Website: https://leecaraher.com/ Website: www.double-forte.com Instagram: https://www.instagram.com/leecaraher/ LinkedIn: https://www.linkedin.com/in/leecaraher Facebook: https://www.facebook.com/LeeCaraher1/ Twitter: https://twitter.com/leecaraher  

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
What makes wine PR different from PR work in other industries How to get a job in wine PR Why education is absolutely crucial for working in the wine industry How wines are scored and what that means for distribution Why you need to be deeply interested in wine if you want to get into the industry Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/ WSET Resources: https://www.wsetglobal.com/

Maggie Zeman is the REAL DEAL and brings her energy, expertise and optimism to the table every single day.
She is SVP at Double Forte, and GM of the New York practice and the wine and spirits group, a practice she built from the ground up. Prior to Double Forte, Maggie founded a digital marketing and communications agency, growing the business to profitability before merging with Double Forte in 2011. She continues to drive corporate and brand communications leadership strategies while advising wine and spirits executives on strategic industry thought leadership, crisis management and elevated storytelling designed to build awareness and momentum for their businesses and brands.
Maggie serves as Vice Chair on the Board of Directors for the Alzheimer’s Association New York Chapter serving also as chair of the annual Walk to End Alzheimer’s and contributing to a 30% fundraising growth YOY from 2021 to 2022. Maggie is a sought-after speaker on wine and spirit industry trends, media training, and digital marketing.
What you will learn in this episode:
Why the State of the US Wine Industry Report from SVB is a wakeup call to wine businesses and the industry as a whole Where opportunities exist for wine companies to gain traction and turn around a stagnant market Why education, communication, and innovation should be at the forefront of the wine industry to shift demand How shifting demographics are impacting the wine industry, and Maggie’s expertise on how businesses can attract younger audiences to improve the current 0% growth the industry is facing Why internal communication should be at the forefront of all business plans before taking the message public Resources:
Website: http://www.double-forte.com/ LinkedIn Personal: https://www.linkedin.com/in/maggiezeman/ LinkedIn Business: https://www.linkedin.com/company/double-forte/