
16 episodes

Everything Thought Leadership Everything Thought Leadership
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5.0 • 2 Ratings
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I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."
"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you.
Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.
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Everything Thought Leadership – Tom Davenport Reflects on his Tech Thought Leadership Journey
Tom Davenport is an acclaimed author, writer, speaker, and professor helping businesses embrace major 21st century opportunities in artificial intelligence, analytics, big data, and more. A thought leader whom LinkedIn dubbed as a "Top Ten Voice in Tech" in 2018, Tom has changed the game on how people view the technology space. He coined the idea of "competing on analytics," in which in-depth data and analysis are key for organizations to stand above their competitors. Along the same lines, Tom and Business Analytics Professor Jeanne Harris authored a book of the same title, which garnered stellar reviews. Like Harris, he is also a respected academic: the President’s Distinguished Professor of Information Technology and Management at Babson College and a Fellow of the MIT Center for Digital Business.
An author of 20 books and over 200 articles, Tom Davenport has the essential insights all digital business thought leaders need to build their prestige. He joins Alan Alper on Everything Thought Leadership to talk about the early days of management in thought leadership consulting, what you need to excel today in the information technology sect of thought leadership, and how you too can get into top management journals like HBR.
Find out more about Tom on his website: https://www.tomdavenport.com
“schmaltz” by Jahzzar is licensed under CC BY-SA 4.0.
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“Brilliant Island” by Audiorezout is licensed under CC BY-NC-SA 4.0 /Music overlapped to extend track length.
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Everything Thought Leadership– How Professors Can Develop & Sustain Thought Leadership– Jim Wetherbe
Jim Wetherbe has been a professor on management information systems for more than 40 years. A highly sought-after speaker who has delivered more than 1,000 speeches worldwide, he has written hundred of academic articles and authored or co-authored 40 books. Jim has also been teaching at Texas Tech University since 2000 and has served as a board director at a number of companies, including consumer electronics giant Best Buy and CIBER.
Since 2012, the distinguished professor has been helping the Schulze School of Entrepreneurship at the University of St. Thomas reinvent the staid academic journal. The vehicle: an online academic journal called Entrepreneur & Innovation Exchange. It is a free resource written for entrepreneurs – not just professors – whose online readership has grown to 5 million viewers a year.
Jim has joined Bob Buday to speak on a number of subjects: the pioneering academic journal, EIX; his career as a thought leader in academia and business; why businesses and business schools should be collaborating much more than they do today on thought leadership research; and his headline-making stance against academic tenure. Don't miss out on this fascinating episode.
“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.
“Brilliant Island (Positive Uplifting Upbeat Motivational Summer Travel Pop Music)” by Audiorezout is licensed under CC BY-NC-SA 4.0 – Music overlapped to extend track length.
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Everything Thought Leadership: The Value of Case Examples & Expert Storytelling – Vinnie Mirchandani
Sections:
00:00 – Opening
3:00 – From Analyst to Thought Leader
6:44 – Tech’s Thought Leadership Tribulations
14:30 – Thought Leadership’s Influence on Vendor Selection
23:35 – The Art of Great Storytelling
30:24 – Collaborating with SAP
35:17 – Thought Leadership‘s Future
Vinnie Mirchandani, founder of technology negotiation and strategy firm Deal Architect, is an effective thought leader in the software, offshoring, and outsourcing spaces of tech. The former Gartner analyst and PwC outsourcing executive has played crucial roles helping companies obtain profitable technology contracts, including contracts worth more than $5 billion. He is a speaker on innovation through technology and curator of “New Florence. New Renaissance,” the insightful products and services blog. Beyond software and innovation through technology, the tech contract specialist has advised clients on business decisions regarding the cloud, artificial intelligence, automation, and predictive analytics.
Moreover, Vinnie has authored several books tailored for tech executives. These include “The New Polymath,” “The New Technology Elite,” and issues 1-through-3 of “SAP Nation,” all available on Amazon.
Vinnie joins Alan Alper on “Everything Thought Leadership” to share his invaluable perspective on what it means to be a thought leader in tech and working with business and technology experts.
“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves. -
Everything Thought Leadership –Inside the McKinsey Publishing Machine – with Raju Narisetti
As the leader of McKinsey’s global publishing for three years and counting, Raju Narisetti has a knack for helping businesses, media companies and journalists remain relevant in the digital age. His goal at McKinsey, a leader in the management consulting industry, is to triple the size of its audience over five years.
Raju’s 32-year career includes 14 years as a writer and editor for The Wall Street Journal, where he was part of a team that won a Pulitzer Prize for its coverage of the September 11 terrorist attacks on the U.S. He was both the youngest and first person of color to appear on the mastheads of The Wall Street Journal and The Washington Post. (The masthead is a newspaper’s listing of its top editors, publisher and owners.) Raju also founded Mint, an Indian business newspaper, where was editor in chief for three years.
Raju and Bob Buday met each In November 2022 at Profiting From Thought Leadership, a conference that Bob has co-produced six times since 2016. At the event, Raju and McKinsey Global Editorial Director Lucia Rahilly spoke on their firm’s approach to thought leadership.
Raju joins Bob on his firm’s “Everything Thought Leadership” video & podcast to discuss how McKinsey is able to produce so much high-quality content in high volume. Raju will also delve into how the firm has been using data visualization and digital tools to change the way it presents content, how he views the state of the thought leadership profession, and how he transitioned from journalism to professional services.
“Everything Thought Leadership” is a video and podcast series of Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves. -
Thought Leadership’s True North: Client Service – with Paul Roehrig
Paul Roehrig has done it all as a thought leadership strategist, marketing officer, and more. Before he became Chief Strategy & Marketing Officer at Ascendion, the Syracuse University PhD graduate spent over 11 years at Cognizant in three VP roles, cultivating big ideas within the IT services giant’s Digital Business, Process Operations, and Center for the Future of Work business units. Previously, Paul served as a Principal Analyst at Forrester Research. Moreover, he has co-written three bestselling business books: Monster: A Though Love Letter On Taming the Machines that Rule our Jobs, Lives, and Future , What To Do When Machines Do Everything , and Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules .
Alan Alper worked extensively with Paul while the latter was at Cognizant. The two reunited on this episode of “Everything Thought Leadership,” where Paul shared what he believes the future holds for thought leadership in general and its role within the code economy. -
Everything Thought Leadership – An Academic Exploration of the Topic with Prof. Will Harvey
*This episode was recorded in October.*
William S. Harvey is a professor of leadership and newly appointed Business School Education Director at the University of Bristol in the UK. He led a study on thought leadership at professional services firms in the late 2010s.
Specializing in corporate reputation, talent management, and leadership, the Durham University graduate has published in the Harvard Business Review and other leading publications. He has touched on subjects as varied as the role of tacit knowledge in research impact and the diverging experiences of work and social networks for immigrants in Singapore, Vancouver, and Boston. Harvey is also an International Research Fellow at the Oxford University Centre for Corporate Reputation.
In 2020, Harvey and his three co-authors (Vince-Wayne Mitchell, Alessandra Almeida Jones, and Eric Knight) published their research on thought leadership in a scholarly paper titled "The tensions of defining and developing thought leadership within knowledge-intensive firms." In it, they redefined the often-misunderstood term of thought leadership and explained nine tensions that hamper its development and value for firms.
William Harvey and his co-authors saw clear value in the topic of thought leadership, leading them to their 2020 report and its key findings, which Harvey discusses in depth for this episode of "Everything Thought Leadership." The leadership professor believes thought leadership should not be neglected by the world of academia, particularly in light of the challenges today with misinformation, disinformation, and fake news enabled by social media.
“Everything Thought Leadership” is a video and podcast series produced by Buday Thought Leadership Partners. It provides insider perspectives on the profession of thought leadership, from leading researchers, editorial and marketing professionals, to widely acclaimed thought leaders themselves.
Customer Reviews
Great interview
I actually used this podcast for a class I’m doing on business leadership! Really helpful info in each episode.
Fantastic interviews and well thought out ideas
Really smart content!