The Conversion Show

Erik Christiansen, CEO & Co-Founder of Justuno
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com

  1. Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation

    NOV 10

    Julian Goldie - Harnessing AI for Explosive Growth in AI SEO Content Creation

    Julian Goldie discusses the transformative impact of AI on content creation, particularly in the realm of YouTube and SEO. He shares insights on how leveraging AI tools has significantly increased his video views and audience engagement. Julian emphasizes the importance of video as a cornerstone of modern marketing strategies and explains how to find trending topics using AI. He also highlights the value of building communities for monetization and the evolving landscape of digital marketing. Key Takeaways AI has drastically changed the demand for content, especially in video.Leveraging AI tools can lead to exponential growth in audience engagement.Video content is essential for building trust and driving conversions.Creating content across multiple platforms enhances visibility and reach.AI can help identify trending topics quickly and efficiently.Building a community around your content can lead to increased monetization opportunities.Automation can save significant time for content creators and marketers.Using AI for video production can streamline the content creation process.Understanding platform algorithms is crucial for maximizing content reach.Networking with other entrepreneurs can provide valuable insights and opportunities. Chapters 00:00 Leveraging AI Tools for Content Creation 00:37 Transitioning from SEO to AI Content 04:45 Understanding AI's Impact on Viewership 08:56 The AI Profit Boardroom and Community Building 11:18 Foundational Steps for Modern SEO 12:42 The Power of Video in SEO Strategy 14:31 AI Tools for Video Production 18:04 Identifying Trending Topics with AI 21:08 Leveraging Video for E-commerce Success 22:28 Maximizing Content Distribution Across Platforms 25:02 Building Communities with School 26:15 Cultural Insights on Communication and Technology

    29 min
  2. Unlocking the Power of Customer Success with Kelsey Stapleton

    OCT 28

    Unlocking the Power of Customer Success with Kelsey Stapleton

    Erik and Kelsey discuss the integral role of Customer Success (CS) in a SaaS company, particularly how it can be leveraged for marketing and client engagement. Kelsey shares her journey in building the CS team at Justuno, the importance of identifying and promoting client success stories, and the tools she uses for content creation. They explore the challenges faced in content marketing, the significance of educational content, and the collaboration with technology partners to enhance client relationships. The discussion emphasizes the unique value of Justuno's customer service and the future potential of CS as a driving force for the company's growth. Topics we discuss: takeaways Customer Success is a powerful marketing tool.Kelsey has built the CS team over eight years.Identifying client success stories is crucial for marketing.Educational content is prioritized in their strategy.Patience is essential in content creation.Collaboration with technology partners enhances client success.Full screen promotions outperform traditional methods.CS leaders should embrace humor and authenticity.Measuring content success is vital for improvement.Building strong client relationships fosters trust and collaboration.

    26 min
  3. Ethan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy Businesses

    OCT 7

    Ethan Giffin - Digital Transformation for Manufacturers and Distributors: Breathing New Life into Legacy Businesses

    In this conversation, Erik and Ethan Giffin discuss the intricacies of e-commerce, focusing on the e-commerce maturity checklist, the challenges of digital transformation for manufacturers and distributors, and the importance of retention marketing. They also touch on Ethan's journey in writing a book about B2B e-commerce and the significance of Industry 4.0 in modern business practices. Takeaways E-commerce maturity checklist helps assess digital readiness.Manufacturers are increasingly seeking digital transformation.Retention marketing is crucial for B2B success.Leadership buy-in is essential for digital initiatives.Incremental changes can lead to significant improvements.Understanding customer behavior is key to e-commerce success.Industry 4.0 is reshaping manufacturing and distribution.Collaboration across departments enhances project outcomes.Ethan's book aims to guide manufacturers in e-commerce.Building relationships is vital for digital sales. Chapters 00:00 Understanding E-commerce Maturity and Its Importance 01:43 The E-commerce Maturity Checklist Explained 04:12 Challenges in Digital Transformation for Manufacturers 06:58 Retention Marketing vs. Growth Marketing 09:21 Incremental Changes for Digital Success 11:48 The Role of Leadership in E-commerce Transformation 14:30 The Future of E-commerce and Industry 4.0 17:14 Ethan's Journey and Upcoming Book Release

    31 min
  4. AI Marketplaces - The Future of Retail with Jordan Brannon

    SEP 30

    AI Marketplaces - The Future of Retail with Jordan Brannon

    The shift from being a "channel" to the leading "Marketplace", this is the future and Jordan shared his expertise, a must listen especially with Shopify's Chatgpt announcements this week. Jordan Brannon from Coalition Technologies discusses the evolving landscape of AI marketing, particularly the integration of AI and the importance of marketplaces and zero party data. He emphasizes the value of quizzes and surveys in capturing customer insights, which can enhance marketing strategies and improve customer experiences. The discussion also covers the challenges of cart abandonment and the future of marketplaces as they adapt to AI-driven consumer behavior. Takeaways: -AI is transforming digital marketing into a marketplace. -Quizzes and surveys provide valuable customer insights. -Zero party data is essential for personalized marketing. -Understanding customer feedback can enhance user experience. -Cart abandonment is often due to poor checkout processes. -AI can optimize marketing strategies effectively. -The future of e-commerce will focus on loyalty and relationships. -Shopify's integration with AI is a game changer. -Consumer behavior insights drive marketing success. -Effective marketing requires understanding and adapting to AI trends. Chapters 00:56 The Value of Quizzes and Surveys 08:37 Leveraging Zero Party Data for Marketing 10:20 Unlocking Marketing Insights Through Data 11:02 The Power of Quizzes and Surveys 12:03 Leveraging AI for Content Creation 13:38 Zero-Party Data and AI Strategies 15:24 Optimizing Marketing Campaigns 17:04 Building Effective Surveys 19:08 Consumer Behavior and AI Insights 21:32 Understanding Cart Abandonment 24:08 Shopify's Role in E-commerce 25:29 The Future of Marketplaces and AI 29:37 Free Analytics Dashboard Offer

    32 min
  5. The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu

    SEP 22

    The Power of Cart Abandonment Email Strategies - Stefan Chiriacescu

    In this conversation, Erik and Stefan discuss the importance of email marketing in e-commerce, focusing on strategies for cart and checkout abandonment. They explore the current market conditions, the significance of customer experience, and the necessity of implementing effective email automation flows. Stefan shares insights from his experience in the industry, emphasizing the need for businesses to start with the basics and gradually build their email marketing strategies to enhance customer retention and drive revenue. Takeaways Cart abandonment emails are a significant revenue source.Understanding customer behavior is key to effective marketing.New customer flows help build long-term relationships.Focus on customer experience to improve retention rates.Implementing basic email flows can drive immediate results.Testing and optimizing email strategies is crucial for success.Personalization in emails can enhance customer engagement.Utilizing pop-ups effectively can grow email lists.Start with the fundamentals before exploring advanced strategies. Chapters 00:00 Introduction and Background 04:16 Market Conditions and Email Marketing Trends 09:51 The Importance of Cart Abandonment Emails 15:48 Strategies for Effective Email Automation 20:48 The Importance of Value Exchange in Marketing 22:00 Understanding Client Needs and Unique Selling Points 24:24 Client Engagement and Building Client Intelligence 25:38 Email Automation Strategies for E-commerce 27:06 Growing Email Lists and Subscriber Engagement 31:12 Identifying High Intent Visitors for Better Conversion 34:29 The Significance of New Customer Flows 44:26 Final Thoughts on Implementation and Best Practices

    38 min
  6. Rob Hammett - Founder of TheModernShopper.com & Former Justuno OG

    SEP 15

    Rob Hammett - Founder of TheModernShopper.com & Former Justuno OG

    In this conversation, Rob and Erik discuss the challenges and strategies in e-commerce marketing, focusing on user engagement, conversion optimization, and the importance of a unified approach in agency operations. Rob shares insights from his experience with The Modern Shopper, emphasizing the need for effective use of pop-ups and CRO tools, the significance of understanding customer behavior, and the impact of market uncertainty on marketing strategies. They explore the balance between achieving KPIs and maintaining quality leads, as well as the importance of retargeting existing customers to maximize conversion rates. Takeaways People are averse to pop-ups, affecting engagement rates.Long-term user experience should be prioritized over short-term metrics.E-commerce teams often lack focus on effective email pop-up usage.Traffic activation is crucial for conversion success.Agencies need streamlined operations to manage multiple clients.Modern Shopper aims to ease the burden on marketing teams.Trust and reliability are key in client relationships.Quality leads are more valuable than sheer quantity.User experience principles should guide marketing strategies.Market uncertainty requires brands to adapt their strategies. Chapters 01:30 The Importance of User Experience in Growth Marketing 04:22 Identifying and Solving E-commerce Challenges 07:26 Leveraging Owned Media Channels for E-commerce Success 10:19 The Role of Lifecycle Teams in E-commerce 13:20 Understanding the Impact of Uncertainty in E-commerce 16:19 Optimizing Customer Retention Strategies 19:38 The Psychology of Consumer Engagement 22:29 Preparing for Seasonal Sales and Promotions 25:37 Maximizing Traffic and Conversion Rates 28:24 Visitor Identification and Its Implications 31:43 The Future of E-commerce Tools and Strategies

    39 min

  7. APR 3

    Navigating the Evolution of ActiveCampaign with Adam Tuttle

    In this episode of The Conversion Show, Erik Christiansen interviews Adam Tuttle, who shares his extensive 13 year experience with ActiveCampaign, an email and marketing automation company. They discuss the evolution of ActiveCampaign, its market position, the impact of AI on sales operations, and the importance of building relationships in sales. Adam also reflects on his time in Australia, highlighting cultural differences in work-life balance and the growing tech scene. The conversation emphasizes the need for companies to adapt to changing market dynamics and the significance of human connection in sales.

    53 min

  8. MAR 14

    Navigating the Wild West of Visitor Identification with Larry Kim of Customers.ai

    In this conversation, Erik Christiansen and Larry Kim delve into the complexities of the website visitor identification industry, discussing its current state, the accuracy of data, and the implications of using such data in marketing strategies. They explore the differences between first-party and third-party data, the challenges of ensuring data accuracy, and the potential costs associated with using inaccurate data. The discussion emphasizes the need for transparency and understanding in the industry, highlighting the importance of accurate data for effective marketing. Chapters Understanding Website Visitor Identification Technology Transparency and Accuracy in Visitor Identification Challenges of Data Accuracy and Its Implications Establishing a Baseline for Testing Accuracy First-Party vs. Third-Party Data The Importance of Accurate Data in Marketing The Cost of Poor Data Quality Match Rate vs. Accuracy in Visitor Identification The Dangers of Relying on Inaccurate Data Industry Reactions and Future Directions Concluding Thoughts and Lessons Learned

    39 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

The Conversion Show is a weekly podcast all about - you guessed it - conversion! Everything that gets you to your goal, whether that’s purchase, install, lead capture, content downloads, chat engagement, or demo requests - we’re talking CONVERSIONS. Each week, we interview top Marketing Leaders and Founders who are doing conversion right. From website optimization aka conversion rate optimization (#cro - the holy grail in our opinion!) back to paid media, organic, email, and omnichannel optimization - we cover it all! If you are a Modern Marketer, Growth/ Ecommerce Leader, or Owner struggling to get your online revenue up - or are simply looking for a boost or new ideas, this is the podcast for you. Be sure to follow The Conversion Show podcast to be notified when a new episode goes live. Like what you hear? Leave us some love with a review! Hosted by Erik Christiansen, CEO & Co-Founder of Justuno. Erik’s Linkedin: https://www.linkedin.com/in/erikc/ About our Host, Erik Christiansen: Co-Founder & CEO of Justuno, the leading onsite conversion platform for businesses. Justuno’s mission Is to empower marketers and growing brands in every vertical through first and zero-party data collection, list building, personalized messaging, and sales. Having built Sierrasnowboard.com from $0 to $24M in annual revenue, Erik’s hope is to help more brands achieve this sustainable growth through an improved onsite experience, focused on thoughtful conversions. Justuno is used by over 133,000 brands who experience an average 135% increase in revenue in their first year and has influenced $10B+ in sales. Learn more at https://www.justuno.com

Information

  • Creator
    Erik Christiansen, CEO & Co-Founder of Justuno
  • Years Active
    2023 - 2025
  • Episodes
    38
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Erik Christiansen, CEO & Co-Founder of Justuno
  • Show Website
    The Conversion Show