99 episodes

Featuring the purpose-driven entrepreneurs, executives, and consultants behind the most impact-driven brands in the world. >> Tune in to learn how innovative leaders are leaning into their purpose, how better-for-the-world brands are scaling positive impact, and how the products industry (CPG) is solving some of the world’s biggest problems. >> Hosted by Gage Mitchell, founder of Modern Species, a sustainable impact-driven brand design agency. >> Be part of the evolution. Find "Evolve CPG" wherever you get your podcasts and visit EvolveCPG.com to learn more.

Evolve CPG - Brands for a Better World Gage Mitchell of Modern Species

    • Business
    • 5.0 • 10 Ratings

Featuring the purpose-driven entrepreneurs, executives, and consultants behind the most impact-driven brands in the world. >> Tune in to learn how innovative leaders are leaning into their purpose, how better-for-the-world brands are scaling positive impact, and how the products industry (CPG) is solving some of the world’s biggest problems. >> Hosted by Gage Mitchell, founder of Modern Species, a sustainable impact-driven brand design agency. >> Be part of the evolution. Find "Evolve CPG" wherever you get your podcasts and visit EvolveCPG.com to learn more.

    099 - Technology Meets Natural Food with Karen Frame of Makeena

    099 - Technology Meets Natural Food with Karen Frame of Makeena

    In recent times, we have seen a rapid rise in technology used to enhance in-store experiences and even incentivize better food choices. Today on the EvolveCPG Podcast, we are joined by Karen Frame, an early innovator of such technology in the natural foods industry. Apart from her experience in accounting, law, real estate, coding, and even education, Karen is also a serial entrepreneur. She started two other companies before founding and becoming the CEO of her latest venture, Makeena, an awesome digital insights company that helps brands in the natural products space better understand their consumers. Tuning in, you’ll find out who Makeena was made for, how consumers interact with it, and how the company is geared toward servicing the industry as a whole. Suppose you’re looking to gain critical insight into how the conscious consumer behaves post-COVID and why it’s beneficial to be a conscious business in this day and age. In that case, this episode about Makeena’s translated definitions of “happiness” and “abundance” is the perfect fit. You won’t want to miss it!


    Key Points From This Episode:
    How Makeena works, who it’s for, the brands it features, and examples of it in action.What it looks like when consumers interact with Makeena.Why Makeena is not just for the brand or consumer; it’s for the entire industry.Why it was important for Makeena to be a B Corp and a One Percent for the Planet member.Some data explaining the habits of the conscious consumer post-COVID. The way companies approach Makeena (and what they ask Karen and her team for). What conscious investors are looking for in prospective business partners.  Karen’s view on the future of retail and how it will impact better-for-the-world brands. The benefits of being a conscious business.How Makeena was formed. How in-store grocery shopping can still be a valuable experience. Karen’s insatiable inner drive to make the world a better place. Happiness and abundance: the literal definitions of Makeena. Where Karen’s passion for law came from and the type of law she practiced.The accelerator that lit the fuse and helped Karen prove the Makeena doubters wrong. A look at the two businesses Karen started prior to Makeena. 

    Links Mentioned in Today’s Episode:
    Karen Frame on Twitter
    Karen Frame on LinkedIn 
    Karen Frame Email
    Makeena 
    Makeena Email
    Makeena App on Google Play 
    What’s in Your Cart? Makeena on YouTube
    Wild Oats 
    Natural Products Expo West
    Modern Species 
    Gage Mitchell on LinkedIn
    Evolve CPG
    Evolve CPG Community
    Evolve CPG on YouTube
    Evolve CPG Email

    • 58 min
    098 - What We Eat Matters with Seth Goldman of Eat The Change

    098 - What We Eat Matters with Seth Goldman of Eat The Change

    The foods that we choose to eat represent our single biggest environmental impact. This is the belief of today’s guest, activist entrepreneur Seth Goldman, who wants to inform and empower consumers to make choices that align with their concerns around climate change and wellbeing. Seth is the co-founder and Chief Change Agent of Eat the Change, a snack company on a mission to create chef-crafted, nutrient-dense snacks that are kind to the planet and delicious to eat! He is also the Cofounder of PLNT Burger and Honest Tea, Chair of the Board at Beyond Meat, and the author of Mission in a Bottle: The Honest Guide to Doing Business Differently—and Succeeding. Today, we speak to Seth about his original mission when founding Honest Tea in 1998 and how that vision evolved as he developed the family of brands under the Eat the Change umbrella (including Just Iced Tea). He also shares his drive to make a real impact rather than simply being a passenger on our planet. Whether you want to launch a product in the natural foods category or just lighten your carbon footprint, you’ll gain inspiration from this conversation about why what we eat matters. Plus, you’ll learn something about persevering as a purpose-driven brand leader in the big food ecosystem along the way!


    Key Points From This Episode:
    A deeper understanding of why what we eat matters.Persevering as a mission-driven entrepreneur in the big food space.The importance of being an actor rather than a passenger on our planet.The story behind how Seth because a purpose-driven entrepreneur.A snapshot of the food and beverage industry in 1998, when Seth launched Honest Tea.The honesty, sustainability, and taste at the heart of Honest Tea’s mission statement.Why Seth refers to what Eat the Change is doing as a “joyful experience.”The significant impact that Honest Tea/Honest Kids has had for consumers and Coca-Cola.Seth’s vision for the growing family of Eat the Change brands.What Seth loves about innovating in the planet-friendly snack category.Key advice for differentiating yourself as a mission-driven entrepreneur.Why Eat the Change gives every employee a stake in the company’s future.Why Seth says you can’t be a “desk chair entrepreneur” in the natural foods business.Consumer insights you can gain just from visiting the stores you’re stocked in.What the future of food looks like from Seth’s perspective.Encouraging trends in the plant-based foods category.

    Links Mentioned in Today’s Episode:
    Seth Goldman on LinkedIn
    Seth Goldman on Twitter
    Eat the Change
    Mission in a Bottle
    Honest Tea Mission Statement
    Modern Species 
    Gage Mitchell on LinkedIn
    Evolve CPG
    Evolve CPG Community
    Evolve CPG on YouTube
    Evolve CPG email

    • 45 min
    097 - A Passion for Productivity with Jessi Freitag of Startup CPG Podcast

    097 - A Passion for Productivity with Jessi Freitag of Startup CPG Podcast

    People connect with a story far more than a tool. Joining us in conversation today is Season 3 host of The Startup CPG Podcast, Jessi Freitag, who specializes in helping people to leverage the power of digital systems to promote productivity and success. A multi-passionate coach, podcaster, and CPG expert, Jessi is here to share her story of promoting efficacy in the world of CPG by sharing her first-hand experience. While many people have great ideas and go as far as to start their projects, far fewer follow through and bring them to completion. Jessi’s secret sauce involves asking questions, building authentic connections, and capitalizing on the power of storytelling. If you’re looking to improve your output, stay connected, and motivate those around you, you can’t afford to miss today’s conversation. 


    Key Points From This Episode:
    Jessi’s portfolio of passions and how each informs her work at The Startup CPG Podcast, Iroh’s Corner, Liv Bar, and Boyle Brands.Leveraging the power of storytelling to motivate people.How building authentic connections with people leads to great opportunities.The integral role of well-placed systems to ensure movement towards your goals.What is required for a Podcast to succeed and how that applies to all of life.Learning to ask the right questions to extract useful information.Tools Jessi built for CPG: Warehouse and 3PL Fulfillment Database, and Freight Provider Database.How Jessi consults with individuals and businesses, connecting them to digital tools to organize information and maximize productivity.The three different areas Jessi’s certification work entails at Boyle Brands.Outsourcing tasks that fall outside of your zone of genius.Jessi’s advice for navigating a changing world.

    Links Mentioned in Today’s Episode:
    Jessi Freitag
    Jessi Freitag on LinkedIn
    The Startup CPG Podcast 
    Iroh’s Corner
    Boyle Brands
    Atomic Habits
    Airtable
    Trello
    Hubspot
    Notion
    The Big Leap
    Modern Species 
    Gage Mitchell on LinkedIn
    Evolve CPG
    Evolve CPG Community
    Evolve CPG on YouTube
    Evolve CPG email

    • 1 hr 5 min
    096 - A Sense of Belonging with Katrina Tolentino of Naturally Network

    096 - A Sense of Belonging with Katrina Tolentino of Naturally Network

    Creating a feeling of community and connection can be so impactful to individuals and businesses on multiple levels, and the ecosystem of care that emerges through engaged networks can bring forth remarkable results. These are the driving forces behind the work of today's guest on the show, Katrina Tolentino. Katrina is the Executive Director of Naturally Network, a position she found somewhat surprisingly, but one she quickly identified with and became staunchly committed to. In our conversation, we get into her passion for community building, the three ways in which she understands the concept of community, and how she is working towards more inclusion and representation in her current role. Listeners can expect a relatable and inspiring story from Katrina, whose amazing dedication is moving things forward in her industry and beyond. 


    Key Points From This Episode:
    How Naturally Network connects different parties in the natural food market.Katrina's focus on inclusion and how this figures into her position.A look at Katrina's background, and the roots of her passion for community building.Katrina's attitude toward vulnerability and honesty when presenting.The way in which Katrina has utilized play and games in her work. Charting Katrina's route into the natural product business. Katrina's commitment to the natural products industry and the task of creating community.The evolution and future vision of Naturally Network.Where to find out more about and support Katrina's work!Some thoughts on the future of the natural products space.  

    Links Mentioned in Today’s Episode:
    Modern Species 
    Katrina Tolentino on LinkedIn
    Naturally Network
    Gage Mitchell on LinkedIn
    Evolve CPG
    Evolve CPG Community
    Evolve CPG on YouTube
    Evolve CPG email

    • 46 min
    095 - Impact-Driven Holiday Shopping Guide with Kate Fosson of Brand Pollinators

    095 - Impact-Driven Holiday Shopping Guide with Kate Fosson of Brand Pollinators

    Supporting brands and companies that are impact driven is essential for driving change on a larger scale. With so many options for consumers, it is often hard to find the company to suit your needs while creating positive change, particularly for gift-giving! Today, we highlight the top 16 brands that we think are impact-driven and leave customers happy in this special holiday shopping guide. Helping us through this guide is Kate Fosson, CEO and Co-Founder of Brand Pollinators; a company focused on helping emerging, impact-driven brands grow. If you are looking for a gift for someone then we have you covered. In this episode, we learn about all kinds of products ranging from world-changing sprinkles to sustainable camping lunchboxes. Discover how to give the gift of sleep and relaxation, the perfect gifts for kids, brands for outdoor lovers, and much more! Eliminate the shopping stress and tune in to learn how to give with intention this holiday season with Kate Fosson!


    Key Points From This Episode:
    A brief background about Kate and her company, Brand Pollinators.Kate explains how she decided on which brands to feature for this episode.She outlines the concept of gift-giving with intention.Discover a brand for kids that is driven by nature.A company that makes alternative baking ingredients with no artificial dyes.Learn about some impact-driven gifts for outdoor enthusiasts. What the ‘hard-workers’ category of the guide is focused on. Gifts for people who are in desperate need of relaxation and sleep. The gifts for people who love hosting parties and for the host themselves.Hear about indulgent and sustainable gifts to help you make new friends.Find out about some fun and interesting collaborations.How the behavior of gift buying has shifted in recent years. Find out how the buying guide has been structured for customers.Learn how the buying guide for kids has been designed and why.Why you should trust our choice of brands.

    Links Mentioned in Today’s Episode:
    Kate Fosson
    Kate Fosson on LinkedIn
    Kate Fosson on Facebook
    Kate Fosson on Twitter 
    Kate Fosson on Behance
    Brand Pollinators
    Brand Pollinators on Instagram
    Brand Pollinators on YouTube
    Brand Pollinators on LinkedIn
    Brand Pollinators on Facebook
    Impact-Driven Holiday Guide 2022
    Shore Buddies
    Ware
    Alter Eco
    Rock Hill Coffee
    Episode 63: Mompreneur on a Mission with Pallavi Pande of Dtocs
    Gage Mitchell on LinkedIn
    Evolve CPG
    Evolve CPG Community
    Evolve CPG on YouTube
    Evolve CPG email

    • 54 min
    094 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks

    094 - Shifting Toward Sustainability with Alicia Lahey of Humble Snacks

    Conscious consumerism has grown exponentially in recent years, with shoppers expecting more transparency and less waste from the brands they choose to support. While shifting towards more sustainable business practices obviously has a positive impact on the environment, there are also a number of benefits for your brand, which you’ll learn more about in today’s episode! To help us explore this topic, we are joined by Alicia Lahey, Co-Founder and CEO of Humble Snacks, Canada’s first organic potato chip packaged in 100% plastic-free, compostable bags. We discuss Alicia’s experience in big food, why she and her husband made the shift to a more sustainable lifestyle, and why she didn’t want to launch her own brand unless it came in better packaging, plus so much more. To find out how you can continue to innovate in the natural and organic snack category and ensure that your packaging mirrors the philosophy of your brand, you won’t want to miss today’s episode of EvolveCPG!


    Key Points From This Episode:
    Some of the challenges that come with adopting sustainable packaging solutions.Why Alicia and her husband were so committed to creating eco-friendly bags.Lessons learned from SunChips’ infamously noisy packaging.A look at Humble’s partnership with A Plastic Planet to develop their plastic-free bag.The importance of investing in plastic-free or plastic-neutral initiatives.Limitations of compostable packaging and how Humble seeks to solve them.How proving sustainable packaging successful will move the needle for larger brands.Alicia’s take on the future of better snacking (and where there’s room for innovation).Other product categories that Humble will expand into in the future.The inspiration behind their ‘humble’ brand name. Why communication is key when working with your spouse in your family business!Hurdles Alicia and her husband had to overcome to get their product on shelves.Valuable fundraising tips for other purpose-over-profit founders.Identifying (and filling) a gap in the market for organic, light, crispy, skin-on potato chips.Insight into Alicia’s research and development process for Humble Snacks.How Alicia found her way into the CPG industry, starting with driving a truck!

    Links Mentioned in Today’s Episode:
    Humble Snacks
    Alicia Lahey on LinkedIn
    Alicia Lahey on Instagram
    A Plastic Planet
    rePurpose Global
    Modern Species 
    Gage Mitchell on LinkedIn
    Evolve CPG
    Evolve CPG Community
    Evolve CPG on YouTube
    Evolve CPG Email

    • 52 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

Doodlebug4567 ,

Great listening!

Gage is a great interviewer and provides such insightful content - I highly recommend listening in!

mdchel ,

Refreshing, motivating

Let’s continue talking about how to fix this world and minimize our footprint while we’re here. Love the angle. Great listen.

Dustgod420 ,

Great for leaders in sustainable product development

Always full of insights and a joy to listen to.

Top Podcasts In Business

iHeartPodcasts
NPR
Ramsey Network
Morning Brew
Jocko DEFCOR Network
Guy Raz | Wondery

You Might Also Like