Evolving Engineering and Construction Brands

Engaging Perspectives
  • 5.0 (21)
  • MARKETING
  • CADA DOS SEMANAS

Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.

  1. 26/10/2023

    Cultivating Talent and Building Your Career w/Project Manager of Coatings Unlimited Inc., Patrick Skodje

    Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.   Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.    Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.  Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.  Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.  Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.   Work with Matthew  Follow Matthew  Follow Patrick

    24 min

  2. 12/10/2023

    Unique Ways to Attract Talent w/ Adrian Russell, Founder of Russell’s Building Camp

    Adrian shares how he grew up in poverty and construction changed his life, leading him to create the camp to inspire and educate young people about the industry. Matthew and Adrian discuss the importance of reaching young people early to generate interest in construction and the need for innovative marketing to showcase the diversity and potential of the industry. The conversation wraps up with an invitation for construction companies to collaborate with Adrian to build a talent pipeline and solve the labor shortage problem in the industry. Work with Matthew Follow Matthew Follow Adrian

    24 min

  3. 28/09/2023

    Designing an Automated Work Environment w/ Hugh Seaton, CEO, The Link

    Matthew and Hugh discuss the challenges of the construction labor shortage. They talk about demographics and how attracting people to construction alone won't solve the problem; technological innovations are needed.   Hugh discusses the impact of college costs on trade jobs and highlights the need to adopt technology and rethink construction processes. He emphasizes that automation and software can help handle complexity and improve decision-making for less experienced workers.  Matthew shares a conversation about challenges in hiring qualified employees due to changes in workforce quality over time. They discuss how companies are slow to address these issues, but efficiency gains can be made by automating administrative tasks.   Hugh Seaton discusses the challenges of attracting labor and the importance of pitching to potential employees. He also mentions the increase in union activity due to a shortage of workers.   Work with Matthew  Follow Matthew  Follow Hugh  The Link Website Construction Futures Podcast

    22 min

  4. 14/09/2023

    Meeting Your Community Where They Are At w/ Anna Yates, Communications Manager at US Water Alliance

    Matthew and Anna explore water scarcity challenges and sustainable communication strategies. They discuss shifting attitudes toward water conservation and the "One Water" approach emphasizing collaboration. Anna dives into adapting communication for diverse audiences and the US Water Alliance’s commitment to equitable water management. Finally, they discuss ongoing water challenges and effective communication in a changing landscape. Connect with Matthew on LinkedIn  Schedule a consultation Follow Anna on LinkedIn  Check Out US Water Alliance

    34 min

  5. 31/08/2023

    The Evolution of Workforce Planning in E&C w/ Dane Groeneveld, CEO & Founding Partner, HUDDL3 Group

    Matthew and Dane delve into the challenges and solutions for attracting and retaining technical talent in sectors like oil and gas, renewables, and more.   Dane discusses HUDDL3 Group's innovative software, Smart Search, which streamlines talent acquisition and management. Matthew and Dane review the importance of an ecosystem approach to workforce planning and highlight how HUDDL3 Group bridges the gap from hands-on workers to top executives in various industries.  Connect with Matthew on LinkedIn Schedule a consultation Follow Dane on LinkedIn  Check Out The Future of Teamwork Podcast

    40 min

  6. 17/08/2023

    LinkedIn Advantage: The 3 Game-Changing Reasons to Get Active w/ Matthew Winklestine

    In this episode, Matthew discusses three trends that prompted him to transition from BD to Marketing. He covers: The three trends People spend time online People perform their own research People make decisions on their timeline Their applicability to E&C Firms Their applicability in Attracting Talent Their applicability in Attracting customers Connect with Matthew on LinkedIn. Schedule a consultation.

    13 min

  7. 20/07/2023

    Winning Strategies during Critical Moments w/ Owner of Rainmaker Productions Inc., Josh Roberts

    Josh discusses his experience helping companies communicate and present themselves to clients in the AEC industry, including differentiation, active listening, and storytelling in winning jobs and building client relationships.   Matthew and Josh touch on the challenges of being a business owner and the importance of delegating tasks to maintain focus on the big picture. Josh discusses how communication needs to be succinct and calculated, especially in short amounts of time, and how transparency is essential in building a good reputation. Finally, Josh highlights why routines and habits are essential in interview prep, pursuit strategy, and hiring and how shifting from process to story is critical in building trust and confidence in communication.  Work with Matthew  Follow Matthew  Follow Josh

    41 min

  8. 13/07/2023

    Cultivating Talent and Building Your Career w/Project Manager of Coatings Unlimited Inc., Patrick Skodje

    Patrick discusses his career journey and how he landed at Coatings Unlimited. He talks about how opening a new office in Minnesota has been highly rewarding for him professionally and for the company.   Patrick considers how reading Coatings Unlimited's LinkedIn content helped him better understand the company culture and values before joining the organization.    Patrick reviews the importance of hiring employees who want to build careers focused on longevity and why leaders must take the lead in helping them grow.  Matthew and Patrick discuss the challenges and opportunities associated with the industry age gap.  Patrick talks about the importance of the strategic pause and investing in your people on a timely and consistent basis.  Finally, Patrick shares his habits and tendencies around social media and how someone can benefit from engaging with others in a digital space.   Work with Matthew  Follow Matthew  Follow Patrick

    24 min
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Brands! It’s easy to recognize the power of Brands like Apple, McDonald’s, and Ohio State Football. BUT! You don’t sell phones, cheeseburgers or dominate collegiate football, so what does it mean to grow a brand when you’re an Engineering or Construction (E&C) firm? We’ll learn how E&C firms utilize social media and other digital channels to grow and establish their brands to attract and inform talent, customers, and current employees. We interview dynamic Sales, Marketing, HR Leaders, and Content Creators in the E&C space to hear how they solve today’s challenges with growing a brand in a distracted world. Join us to be entertained, gain practical concepts, and learn strategies & tactics to evolve your E&C Brand.

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